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Republic of the Philippines

CvSU Mission
CvSU Vision CAVITE STATE UNIVERSITY Cavite State University shall
The premier university General Trias Campus provide excellent, equitable and
in historic Cavite recognized General Trias, Cavite relevant educational opportunities
for excellence in the (046) 8620-290/ (046) 4150-013 loc 221 in the arts, science and technology
development of morally through quality instruction and
upright and globally relevant research and development
competitive individuals. activities.
It shall produce professional,
skilled and morally upright
Department of Management individuals for global

Students are expected to live by and stand for the following University tenets:
TRUTH is demonstrated by the students objectivity and honesty during examinations, class activities and in the development of
EXCELLENCE is exhibited by the students self-confidence, punctuality, diligence and commitment in the assigned tasks, class
Core Values
performance and other course requirements.
SERVICE is manifested by the students respect, rapport, fairness and cooperation in dealing with their peers and members of the
In addition, they should exhibit love and respect for nature and support for the cause of humanity.
The General Trias Campus lives up to the attainment of the following goals:
1. Procedure highly competent and morally upright individuals who exudes expertise and skills in the field of tourism, hotels and
restaurant services, office administration, psychology, teachers education and industrial technology.
Goals of the
2. Provide the students with equality education facilitated with competent faculty, state of the art technology and strong support
3. Conduct relevant, reliable and innovative research beneficial to society; and
4. Conduct sustainable and lifelong extension programs and services in partnership with local and national agencies.
The Department of Management intends to accomplish the following objectives:
1. To provide high quality instruction and professional expertise to students, to prepare them their managerial career, in the
different variety of organizational settings as upright and competitive individuals.
Objectives of the
2. To equip students with the knowledge and principles of office administration, hotel and restaurant management and
tourism management and its application in their future career.
3. To develop global awareness among students to meet dynamic requirements of marketing and hospitality industry in
research work, and community development program by creating strong linkages with related organizations.
Program Educational Objectives and Relationship to University Mission
Program Educational Objectives (Bachelor of Science in Tourism Management) Mission
The Bachelor of Science in Tourism Management intends to produce graduates who are globally competitive and morally upright
professionals who:
Develop students to become critical thinkers in integrating theory and practices through the conduct of various research
activities and extension services;
2. Produce individual with entrepreneurial desire and skills that would lead to self-employment;
Produce graduates and skilled workers that will contribute to the growth of hospitality industry and put global
3. technologies into productive use;
4. Produce graduates that would develop appreciation and values for arts, sciences and other related fields; and
5. Inculcate desirable Filipino value and work ethics as crucial factors for individual, national and international development.
2nd Semester, AY 2015 - 2016

Course Introduction to Credit

Course Code DHRM 3 Type Lecture 3 units
Title Tourism Units
This course provides an introduction to the study of tourism, where tourism is examined from the perspectives of a phenomenon,
an industry and as a field of study or research. As a phenomenon, the major factors that contribute to its development, growth and
Course Description decline both in the world and in the Philippines are analyzed. As an industry, the course looks at the various sectors that comprise
the tourism system and how they interact with each other. As a field of research, major tourism theories are introduced. Basic
definitions and concepts relating to tourisms political, environmental, economic and cultural impacts are also discussed.
Course Pre- requisites /(Co-requisites) Course Schedule
Student Outcomes and Relationship to program Educational Objectives
Program Educational Objectives
Program/Student Outcome
ability to perform work activities effectively and efficiently to the
1 standards expected in the operation required in the tourism
industry/hospitality sectors;
ability to undertake task, functions, duties and activities in the operation of the
2 hotels, restaurants, travel, government and non-government agencies in
accordance with the competency standards;
ability to analyze situation, identifies problems, formulates solutions and
implements corrective and/or mitigating measures and action;
4 ability to apply basic techniques in performing prescribed range of specific
functions in the areas of Food and Beverages, Front Office and Housekeeping
Operations as required in accommodation;
ability to apply knowledge and skills related to the ideas, principles, concepts
5 basic research methods and problem-solving techniques in the operation of the
accommodation, food and beverage enterprises;
Course Outcomes and Relationship to student Outcomes
Program Outcomes Addressed by the Course Program Outcomes Code
After completing this course the students must be able to : 1 2 3 4 5
1 discuss characteristics and importance of tourism; I E E E
2 explain the historical changes in tourism industry; I E E E
enumerate the elements of travel and the different travel
3 I E E E
4 differentiate the types of traveler; I E E E
5 assess the economic, social and cultural benefits of tourism; E E
6 classify the tourism sectors, components and organizations; I E E E
7 identify different job opportunities in the tourism industry; I E E E
evaluate current researches, trends and issues in tourism and
8 I E E E
hospitality industry; and
develop appreciation of the contribution of tourism in the
economic growth and preservation of cultural heritage of the
9 country for effective learning as reflected in the performance of E E E E
the learner

*Level : I-Introductory E- Enabling D-Demonstrative

Teaching and
No. of Intended Learning Outcomes-based
Topic Learning Activities Resources
Hours Outcomes (ILO) Assessment (OBA)
After the completion of the Overview of the Course Lecture-discussion
unit, students will be able to:
1 1. define principles of Brainstorming
tourism Reference book
2. analyze what factors Essays/Journal/Blog
contribute to the
development of the
I. INTRODUCTION TO Lecture-discussion
1. define tourism and its TOURISM Reference book
importance 5 Brainstorming
2. classify the tourism and PowerPoint Quizzes/Examination
its product A. Definition of tourism presentation
3. identify what contributes B. Characteristics and
5 to the tourism industry Importance of tourism hand-outs
C. Classification of tourism
D. History of tourism white board
E. The nature of a tour
F. The tourist product
G. The tourist destination


1. identify the elements of Lecture-discussion Reference book Quizzes/Examination
travel 4
Brainstorming PowerPoint
2. identify the different A. Elements of travel presentation
4 Group activity
travel motivators B. Pre-requisites to travel
C. Travel Motivators hand-outs
white board



1. differentiate the types of 4 Lecture-discussion Reference book
traveler Quizzes/Examination
A. Kinds of Brainstorming PowerPoint
4 2. differentiate the different traveler presentation Seat work
classification of travelers B. Classification Reporting
based on their personality of travelers hand-outs
based on their
personality white board
C. Different kinds
of tourism
based on

IV. THE ECONOMICS OF Reference book

1. assess the economic, TOURISM Lecture-discussion Quizzes/Examination
social and cultural benefits 4 PowerPoint
of tourism Brainstorming presentation Seat work
A. Tourism role in the
economic development Film showing hand-outs
B. Undesirable economic
aspects of tourism Reporting white board
C. Maximizing the
economic effects of

V. THE SOCIOLOGY OF Reference book

1. assess the economic, TOURISM Lecture-discussion
social and cultural benefits 4 PowerPoint
4 of tourism Brainstorming presentation Quizzes/Examination
A. Social effects of tourism
B. Preferences of travelers Film showing hand-outs Seat work

white board


VI. TOURISM AND Reference book

1. identify the importance of CULTURE Lecture-discussion Quizzes/Examination
4 culture and how it effects the 4 PowerPoint
traveler. Brainstorming presentation Seat work
A. The effects of culture on
travel Film showing hand-outs
B. The importance of
cultural tourism white board

VII. THE TOURISM Reference book

1. classify the tourism SECTOR AND SUPPLY Lecture-discussion
sectors, components and COMPONENTS PowerPoint Quizzes/Examination
4 organizations; Brainstorming presentation
4 Seat work
Reporting hand-outs
A. Tourism Sectors
B. Tourism Supply
Components white board
1. identify different sectors ORGANIZATIONS Lecture-discussion PowerPoint Quizzes/Examination
and organization in tourism 4 presentation
industry both local and Brainstorming Seat work
international. A. Tourism Organizations in hand-outs
4 the Philippines
B. Regional Organizations white board
International Organizations
D. Other Tourism
1. identify the different job OPPORTUNITIES IN Lecture-discussion Reference book Quizzes/Examination
opportunities in the tourism TOURISM
10 industry. Brainstorming PowerPoint Seat work
Group activity
A. Hotels
B. Food and Beverage hand-outs
Film showing
C. Qualifications, Duties and white board
X. CURRENT Lecture-discussion
1. evaluate current RESEARCHES, TRENDS Reference book Quizzes/Examination
researches, trends and issues AND ISSUES IN THE Brainstorming
6 in tourism and hospitality 6 PowerPoint Essays/Journal/Blog
TOURISM AND Projects presentation
Research Work LCD projector
A.Researches, trends and
issues in the Philippine
and Hospitality Industry

Total: 54


1. Written examinations
First Long Examination
Mid-term Examination
Second Long Examination
Final Examination
2. Class participation
3. Class attendance
4. Assignments/Exercises
5. Reaction paper/Research paper
6. Attendance to seminar/convention Exposure Trip
7. Practicum/practical Examination


Examinations 50%
Other Requirements 50%
Total 100%
Examinations (70% passing rate)
First Long Examination 10
Midterm Examination 15
Second Long Examination 10
Final Examination 15
Other Requirements:
Quizzes/Exercises/Reaction Paper 20%
Project/Research 15%
Class participation/recitation 15%

Passing Percentage : 70%

Students are not allowed to have 20% or more absences of the total class hours; otherwise, they will be graded as follows:
Dropped (if majority of the excessive absences are excused)
Failed (if majority of the excessive absences are unexcused)

Classroom decorum
Students are required to:
1. wear their identification cards and observe proper dress code at all times;
2. turn off or put in silent mode their cellular phones during class hours;
3. maintain cleanliness and orderliness of the room at all times; and
4. report to class on time.

Examination/ Evaluation
1. Quizzes may be announced or unannounced.
2. Long examinations are always announced.
3. Cheating is strictly prohibited. A student who is caught cheating will be given a score of0 for the first offense. For the second offense,
he/she will automatically fail the subject.
4. Students who missed exams, laboratory exercises, or quizzes may only be excused for any of the following reasons:
a. participation in a University/College-approved field trip or activity (must be cleared one week in advance);
b. personal illness (must present medical certificate); and
c. death or serious illness in the immediate family (must present death or medical certificate).
Cooper C., Et. Al. (2008). Tourism principles and practices. 4 th Edition England: Pearson Education Limited.
Cruz, Z. (2006). Principles of tourism part I (Revised Edition). Manila: Rex Bookstore, Inc.
Goeldner, R.G., and Ritchie, J.R.D., (2006). Tourism:Principles, practices and philosophies (10th ed). Milton: Queensland: John Wiley & Sons.
Libosada Jr. C., and Bosangit, C. (2007). Introduction to tourism: A comprehensive guide to the travel and tourism industry. Pasig City, Manila: Anvil
Publishing Inc.
Santos, B., and Manzano, R., (2009). Principles of tourism 1. Quezon City: C and E Publishing, Inc.
Seth, P. and Sushma S. (2003). An introduction to travel and tourism. New Delhi, India: Sterling Publishers Private Limited
Vibal, V., (2010). Principles of tourism 1.Anvil Publishing.
Walker, J., (2011). Its tourism concepts and practices. USA: Pearson Education Inc.

Supplementary Readings
Colmenares, P.C. (2008). The National Museum. An extraordinary storyteller tells the old story again. Philippine Travel Magazine : Cruising: Going
Places Vol. 10. N0.4 pp 20-27
Datol, C. (2008). Cruisings culture and culinary tour. A taste of Manila in 12 hours. Philippine Travel Magazine: Crusing: Going Places Vol. 10 No. 4
Finney, P.B. Women-only hotels, anyone?, Philippine Travel Magazine: Crusing : Going Places. Vol. 10, No.4. pp. 64-65

Supplementary Learning Materials:

Documentary clips from:
Pinoy Meets World (GMA 7)
Foot Prints (AKTV 13)
Kooltura (AKTV 13)
Revision Date of Highlights of
Date of Revision
Number Implementation Revision
1 June 2014 1st Semester, AY Used of OBE
2015-2016 syllabus
2 Nov. 16, 2015 2nd Semester, AY OBE syllabus
2015-2016 revised

Prepared by: Evaluated by: Approved:

09059688633 CAIPANG Dean
Instructor/Professor Department Chairperson Cavite State University Department of Management General Trias City Campus

Date: February 22, 2016 Date: ________ Date: ____________