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SR TOPIC PAGE

NO. NO. PARTICULARS NO.
1 INTRODUCTION
1.1 Introduction of smart phones
1.2 History of smart phones
1.3 Characteristics of smart phones
1.4 Types of smartphones
2 RESEARCH METHODOLOGY
2.1 Research objective
2.2 Need for the study
2.3 Hypothesis
2.4 Research design
2.5 Research questions
2.6 Data collection and Sampling methods
2.6.1 Data collection methods
2.6.2 Primary data collection
2.6.3 Sample
2.6.4 Sample population
2.6.5 Sampling data
2.6.6 Empirical Research - Sampling
2.6.7 Measurement and scaling
2.6.8 Quantitative Questionnaire
2.6.9 Data analysis techniques
2.6.10 Limitations of the study
3 LITERATURE REVIEW
3.1 Consumer Decision Making
3.2 Models of Consumer Behavior
3.3 The Hawkins , Best and Coney Model
3.3.1 External Influence on Consumer Behaviour
3.3.2 Internal Influence on Consumer Behaviour
3.3.3 Social Concept and Lifestyle
3.3.4 Decision Process

4 Brand Loyalty 3.2 Self Actualization 3.1 Conclusions delivered by survey 5.5 Brand Association 4 DATA PRSENTATION AND DATA ANALYSIS 4.5 Impact of Brand on Consumer Behaviour for Smart phones 3.4.5.3 Occupation 4.4 Factors Affecting Purchase Decision for Smartphones 3.2 Brand Awareness 3.4.2 Consumers Attitude towards owning and level of satisfaction from smartphones 4.4 Price Concern 3.1 Age 4.2 Recommendations to Industry APPENDICES Appendix : Graph for Age and Occupation Appendix : Quesionnaire BIBLIOGRAPHY .4.5.3 Customer Brand Engagement 3.3 Consumer Attitude towards Switching Smartphones 4.1 Brand Equity 3.5.1.3 Brand Concern 3.5.1 Social Factors 3.1.1.2 Gender 4.5 Product Features Concern 3. 3.5.4.1 Demographics 4.4.4 Consumer Brand Preference 5 CONCLUSIONS AND RECOMMENDATIONS 5.