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EssayEmpire How it Works Inquiry Prices Orde
Autism Research Paper (e.g., IS014001), and the number of related certications in
Organisation for Economic Co-operation and Development
Child Abuse Research Paper
(OECD) countries as well as in emerging market economies is
Communication Research Paper
constantly growing. Broad access to the Internet as well as
Criminal Justice Research Paper comprehensive media coverage allow the public to monitor
Depression Research Paper corporate involvement with social ills, environmental
Domestic Violence Research degradation, or nancial contagion independent of geographical
Paper distance. A 2005 U.S. survey by Fleishman-Hillard and the
Drug Addiction Research Paper National Consumers League (Rethinking Corporate Social
Responsibility) concludes that technology is changing the
Eating Disorders Research Paper
landscape in which consumers gather and communicate
Elder Abuse Research Paper
information about CSR and that Internet access has created a
Leadership Research Paper
more informed, more empowered consumer searching for an
Motivation Research Paper unltered view of news and information.
Political Science Research Paper
In light of (a) such empowered market participants able to
PTSD Research Paper
discipline rms according to their preferences and (b) the public
Psychology Research Paper
good nature of business by-products, policy makers must
Schizophrenia Research Paper
reevaluate the border between public and corporate social
Sociology Research Paper responsibility. In this context, Scherer and Palazzo (2008) note
Stress Research Paper that paradoxically, today, business rms are not just considered
Suicide Research Paper the bad guys, causing environmental disasters, nancial
scandals, and social ills. They are at the same time considered
the solution of global regulation and public goods problems (p.
414). In sum, CSR opens up a wide array of economic questions
and puzzles regarding rm incentives behind voluntary and
costly provision of public goods as well as the potential welfare
trade-o between their market and government provision. While
economic research had initially addressed the question of
whether CSR possesses any economic justication at all, it has
recently shifted to how it aects the economy, stressing the need
of analytical machinery to better understand the mechanisms
underlying CSR as well as its interaction with classical public
policy. Therefore, the objective of this research paper is to
identify, structure, and discuss essential economic aspects of
CSR.
Should rms engage in CSR? And if so, why (not)? In this respect,
Milton Friedman (1970) examined the doctrine of the social
responsibility of business and concluded that the only
responsibility of business is to maximize prots (i.e., shareholder
value), while goods or curtailment of bads based on public
preferences or social objectives should be provided by
governments endowed with democratic legitimation and the
power to correct market ineciencies (such as free riding or
collective action problems). Based on the assumption of perfect
government, this view suggested that CSR was a manifestation of
moral hazard by managers (rm decision makers) toward
shareholders and not only inecient but also inconsistent with
the neoclassical rms prot orientation. But rather than putting
the discussion about CSR to a halt, Friedmans thoughts
provoked the search for an economic justication of CSR in line
with neoclassical economics. The breakthrough came with the
idea that CSR may actually be a necessary part of strategy for a
prot-maximizing rm. In other words, prot maximization can
be a motivation for CSR.
But how may CSR be integrated into the objective function of the
prot-maximizing rm? The answer to this question builds upon
the existence of preferences that are beyond those of the
classical homo oeconomicus. Stakeholders as well as
shareholders often are socially or, in general, intrinsically
motivated, a fact that prot-maximizing rms cannot ignore as it
directly aects demand in product markets and/or supply in
labor markets. Furthermore, such preferences may induce
governments to intervene in the market via regulation or
taxation while shing for votes (as stakeholders are at the same
time voters and thereby determining who stays in
power/government). In sum, social stakeholder preferences
translate into some sort of action or behavior relevant to
corporate prots. Therefore, CSR qualies as part of a prot-
maximizing strategy. CSR induced by demand side pressures or
as a hedge against the risk of future regulation has been termed
strategic CSR by Baron (2001), while McWilliams and Siegel (2001)
refer to the same underlying prot orientation of CSR as a theory
of the rm perspective.
The main insights from the analysis of CSR and social activism
can be summarized as follows: First, CSR and private politics
entail a direct cost eect depending on the competitive
environment (i.e., the degree of competition is positively
correlated with the power of an activist boycott and strengthens
the ex ante bargaining position of the activist). On the other
hand, CSR can have a strategic eect that alters the competitive
position of a rm. What is meant here is that CSR can act as
product dierentiation (lower competition), take the wind out of
the sails of any potential activist, and reduce the likelihood of
being targeted in the future. This result roots in the assumption
that the activist also acts strategically and chooses projects that
promise to be successful (i.e., weaker rms are easier targets).
Finally, the existence of spillover eects from one rm to other
rms or even the whole industry can act as an amplier to
activist power, on one hand, and motivation for concerted
nonmarket action by rms in the same industry, on the other
(e.g., voluntary industry standards).
Isomorphism
Here, the incentive to do CSR roots in isomorphic pressures
within geographic communities or functional entities such as
industries. Community isomorphism refers to the degree of
conformity of corporate social performance in focus, form, and
level within a community. It is the institutional environment and
commonly (locally) accepted norms, views, and values that might
discipline rms into certain social behavior. Institutional factors
that are potentially shaping the nature and level of CSR in a
community include cultural-cognitive forces, social-normative
factors, and regulative factors. Marquis, Glynn, and Davis (2007)
use an institutional theoretic setting and identify community
isomorphism as a potential explanatory variable for empirical
observations concerning CSR. Isomorphic pressures may also
arise within industries and may lead to industry-wide self-
regulatory activities.
Conclusion
From an economic point of view, a fundamental understanding
of CSR is emerging. Based on a new set of social or
environmental stakeholder preferences, CSR can be fully
consistent with a prot- and/or shareholder value-maximizing
corporate strategy. It qualies as strategic behavior if consumers,
investors, or employees have relevant social or environmental
preferences and if these preferences translate into action with
direct or indirect monetary eects for the rm. Direct
consequences include the rms ability to charge price premia on
CSR comparable to premia on product quality, as well as the
potential lowering of wages for motivated employees, who
substitute the utility they gain from working for and within a
responsible rm/environment for monetary losses due to lower
salaries. Firms prots may be indirectly aected by CSR in the
sense that CSR can help avoid competitive disadvantages or
reputation loss arising in situations where stakeholder action
(consumption or activism) depends on social or environmental
corporate conduct. Empirical evidence lends support to most of
these incentives for strategic CSR; however, rigorous statistical
analysis is still in an infant state and subject to various problems,
including measurement error, endogeneity, and misspecication.
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