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20170815

IX

2017 08 15
X
2016
UGCPGC PUGC I
X

2017 5 8 2 20-55

627

conLab 2017 5 10 22
77

2017 08 15

Key Findings
vs. 93.1%



Facebook
I
X


YouTube
/App

2017 08 15

78.2%

74.8%
I
X
60.8%
/
58.3%

29.7% N=1800

18.5%
N=627

0% 20% 40% 60% 80%

X May-Aug. 2017

2017
(74.8%)/(58.3%)

10
2017 1 6 1,800
2017 08 15


63.3%

I
X
37.6%

24.7%
17.4%

7.2% 5.3%
3.0% Base N=627
X May-Aug. 2017

00:00-01:59 02:00-05:59 06:00-11:59 12:00-15:59 16:00-19:59 20:00-21:59 22:00-23:59

20:00-21:59 63.3%
22:00-23:59(37.6%)

2017 08 15


48.6%
41.3%
40.0%
I
30.0% X

28.7%
18.8%
13.9%

13.7%

11.2%

0% 10% 20% 30% 40% 50%


Base N=627
X May-Aug. 2017

(48.6%)
(41.3%)(40%)

2017 08 15

38.8%

I
X
38%

15.6%


Base N=627
X May -Aug. 2017


(38.8%)(38%)

2017 08 15

[] --
77

..
I
X




() ---/ Twitch ,

45/ ,

, ---/29/
---
---/29 /22/ ()
/
---/23/
-

--/41/
---/22/
---/
22/ Base N=77
2017 08 15 X May-Aug. 2017

[]

I
X

Base N=77
X May-Aug. 2017

2017 08 15 https://wordart.com/

50.9%

I
49.0% X

41.5%


19.1%


0% 20% 40% 60%
Base N=627
X May-Aug. 2017

(50.9%)
(49%)(41.9%)

2017 08 15

[] vs.
?


I
X


---/38/
---/46/ ---,23,
---/52/ ---/26/
---

/31/ ---/30/


---/39/ ---/29/
---/51/ ---/23/
---/55/ ---/36/

Base N=77
2017 08 15 X May-Aug. 2017

93.1%


TOP3 %
,
6.9% 32.6% I
X
20.9%
20.9%
,
93.1%




Base N=627
X May-Aug. 2017

6.9%

2017 08 15

No LIVE, No Life


I
X

Base N=77
XMay-Aug 2017




iconhttps://www.flaticon.com/
2017 08 15 https://wordart.com/

Facebook
Facebook

FB FB ---/38/
---/39/
---/22 I
/ X

FB ---/44/
FB ---/43/



FB ---/27/
Facebook ---/29/
Facebook ---/30/


---/30/
FB ---/37/
---/24/

FB ---/38/

FB APP
---/29/
YouTube APP ---/22/

2017 08 15

YouTube
YouTube YouTube
YouTube

---/36/
I
---/26/
YouTube
X

YouTube ---/22/

YouTube ---/22/

YouTubeLIVE
---/29/

YouTube

YouTube lag ---/26/

YouTube
---/22/
YouTube ---/37/
---/54/
YouTube
FB ---/43/

2017 08 15

/App
/App

/App 17 Live.me
I
---/22/
---/30/
X

APP ---/44/
() ---/43/


---/24/


/App

APP ---/36/

---/44/

APP ---/26/
APP Facebook YouTube
APP ---/22/

2017 08 15







I
X


/App

/App FacebookYouTube /App

PGC

Facebook /App


Yahoo

2017 08 15

x
conLab
N=627 N=77
(Qualtrics)
49.4% 51.9%
(conLab)
50.6% 48.1% I
X

20-24 12.1% 11.7%


&
25-29 22.0% 18.2%
iX:Panel
20-55 30-34 18.0% 15.6%



35-39 17.1% 19.5%
40-44 14.2% 13.0%
201758
45-49 11.5% 15.6%
50-55 5.1% 6.5%
N=627N=77

2017 08 15

m marcom@ixresearch.com