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DEVELOPMENT OF THE ACTIVITY

FEASIBILITY REPORT EXPORT OF BANANO

Company name Bananera De Uraba

Products Banano

Company Location Medellin,Colombia

1. INTRODUCTION

The banano in Colombia are products with the best exportation and best
quality, this product is the more important in the country and the city too.

The banana for medellin is of a gigantic economic solvency, since of this food
great part of the Antiochian region survives. Is the product of greater export
and is too rich in potassium

The Colombian families have long been able to take advantage of banana
properties and with this the rest of the world wanted to see the wonders of
this Colombian product, with this the different companies wanted to deliver a
quality product to the final consumer. The aruba banana is a faithful product
to carrying, delivering, exporting and distributing it with its 100% quality to
meet the demand made by the different countries as united states, being this
the largest country with export destination.
2. PRESENTATION OF OUR FIGURES

COUNTRY FIGURES QUANTITY YEAR


LAUNCHING
Ecuador y 86.99 Millions 18,14 Kg 2015
Guatemala
Belgica 25,59 Millions of 29,39% 2015
Box
Reino Unido 15,62 Millions of 17.96% 2015
Box
Paises Bajos 3.12 Millions of 3.41% 2014
Box
Espaa, Italia 2,41 Millions of 2,62% 2014
y Japon Box

3. PROMOTION STRATEGY

Communication campaign through digital marketing. Customer loyalty


promotions to your stay with the company.

Develop a communication campaign through Facebook and Twitter .

We must contact an expert in social networks; since this will help us achieve
a communicative campaig

4. TREATY
The Free Trade Agreement allowed immediate entry of yogurt and authorized
a share of preferential access additional 9,000 tons of liquid milk, butter, ice
cream, cheese and other dairy products duty-free .

The products that are uncategorized have more flexibility in their


development and are easier to export , since it does not require any
certificate or have restrictions of their ingredients.

The contribution of some percentage points to economic growth: the figure


of this contribution also remains without consensus.
The growth of the country's international trade volume, in both exports and
imports.
The improvement of the international perception of Colombia abroad, which
should "reduce the risk of the country and the cost of borrowing abroad".
The access (in a difficult proportion to be precise) of the Colombian
companies to the purchases of the American public sector.
Colombia wins with the FTA, because it has a contract of stability in the rules
of the game with its main trading partner

5. VIABLE EXPORT FROM COLOMBIA

United States, remains the main trading partner, but the sale of products to
that country is declining and for the first month of the year exports fell 8.2%,
from 1.385 million in January 2013 to 1.271 million in January 2014. Its share
of total exports rose from 29% to 26.6%.

Even that united states is downloading its exports, it is the main exporter for
Colombia regarding the product that is talking.

The figures show the exported quantities, unless the low or declinations, year
after year continues there is as a country interested in the Colombian
product.