READERSHIP

From age 18 to 45, our readers reflect the diversity of our
content — they have a wide range of interests, come from
a variety of backgrounds and urban communities as well
as areas outside the city.

ADVERTISING RATE CARD DISTRIBUTION — AB ISSUE 15,000
Calgary: 12,000 copies of the publication are distributed
Based out of Calgary, BeatRoute Magazine began in each month to 700 locations throughout the downtown
2004 as an alternative music publication. Since then it core, along 17th Ave. SW and the Beltline, Kensington,
has grown to become a community-focused cultural Inglewood, Bridgeland, Marda Loop and south along
magazine that covers a diverse range of art, music Macleod Tr.
and entertainment in the following areas:
Edmonton: 2,000
Banff/Canmore: 500
CITY and ARTS Lethbridge: 500
• Community events and lifestyle
• Festival coverage
• Contemporary dance, theatre and visual art PUBLISHING DATES 2016-17
• Literature, comics and graphic novels Month Booking Dealine Material Deadline
• Food and beverage profiles
• Fashion and photo essays NOVEMBER Oct. 21 Oct. 28
• Sex column DECEMBER Nov. 18 Nov. 25
JANURARY Dec. 16 Dec. 30
FILM FEBRUARY Jan.20 Jan. 27
• Coverage of local, regional and international MARCH Feb. 22 Feb. 24
films and filmmakers APRIL Mar. 22 Mar. 24
• Festival coverage MAY Apr. 26 Apr. 28
• Video and TV previews/reviews JUNE May 24 May 26
JULY June 21 June 23
AUGUST July 26 July 28
MUSIC SEPTEMBER Aug. 23 Aug. 25
• Coverage of local, regional and international artists OCTOBER Sept. 27 Sept. 28
ROCKPILE: indie, punk, experimental NOVEMBER Oct.25 Oct. 27
SHARPNEL: metal DECEMBER Nov.22 Nov. 24
JUCY: hip-hop, electronic, dance
ROOTS: blues, jazz, country, folk
• Record reviews CONTACT
• Live reviews Advertising Editorial
RON GOLDBERGER BRAD SIMM
ph: 403-607-4948 ph: 403-829-7424
THEME ISSUES email: ron@beatroute.ca email: brad@beatroute.ca
• January - High Performance Rodeo
• April - Calgary Underground Film Festival (CUFF)
BeatRoute encourages all vendors to submit any pertinent information on
• June - Sled Isand Music Festival
upcoming events and activities related to arts, entertainment and culture to
• July - Calgary Folk Festival
editor@beatroute.ca
• September - Calgary International Film Fesitval (CIFF)
PRINT RATES FREQUENCY ONLINE RATES FREQUENCY
SIZE 1x 3X 6x 12x SIZE CPM 5,000 10,000 20,000
cost per CPM CPM CPM
1000 impressions
1/8 page 300 270 240 210 Leaderboard
728 x 90 px 23 115 230 460
1/4 page 500 450 400 350

1/3 page 625 565 500 440
Big Box
1/2 page 750 675 600 525 25 125 250 500
250 x 277 px

2/3 page 950 855 760 655

full page 1,300 1170 1040 910 Sidebar 28 140 280 560
250 x 377 px
DPS 2,400 2160 1920 1680

COLOUR + 10%
POSITIONING + 20%

AD MATERIAL SPECS:
JPEG and TIFF @ 200 ppi
PDF Press Quality
1/8 Page 1/4 Page Square 1/4 Page Sidebar 1/3 Page Sidebar 1/2 Page Vertical
5.0 x 2.875 ins. 5.0 x 5.75 ins. 2.4 x 11.25 ins. 3.3 x 11.25 ins. 5.0 x 11.25 ins.

1/4 Page Banner 1/3 Page Banner 1/2 Page Horizontal 2/3 Page Vertical Full Page
10.25 x 2.875 ins. 10.25 x 3.5 ins. 10.25 x 5.0 ins. 6.75 x 11.25 ins. 10.25 x 11.25 ins.