M ar

ku

s
AIM-Seminar Summer Term 2008 Markus Massar

M

as sa

Successfully Creating an Innovative Organization

r

Organizations strive for competitive advantage by simply implementing innovation processes. unfold full innovative But companies do NOT

M

s

ku

introducing innovation processes.

M ar

potential or even fail

as sa
What key elements do successful organizations look at when creating an innovative organization?

r

Companies focus on single elements rather than considering a wholistic composition of a corporation

Corporate Culture

Leadership
Goal orientation Role models

Strategy

M

ku

s M ar
Framework of choices Nature of organization Direction Stimulation Flexibility Contribution

as sa
Business Processes
Source: Brache 2001

r

Developing essential organizational elements is key to a successful creation of an innovative organization

Innovation Maturity
Measured in terms of Innovative Capabilities
from individual random problem solving to sharing of radical innovation

as sa
High

5 Stage Model
Level 5

M

r
Level 4 Level 3

Continuously assessing and improving innovation maturity fosters a wholistic perspective on corporate culture

C

L

S

P

ku

from single innovations to strategical breakthroughs

Results

s

Innovation Results

(cultural artifacts)

relates to

Level 2

M ar

Corporate Culture
Leadership Strategy

Low

Level 1

Low

Capabilities
(learning stage)

High

Business Processes
Source: Bessant 2003

Hybrid Leader Conventional Leader

Excellent in managing daily standard operations

Leadership

Outstanding performance in motivating teams

develops

Lateral Leader

s

M

as sa
Strategy
Source: Sloane 2003

Communication tasks

M ar

Identify challenge for continuous improvement Imagine a possible bright future Discuss prospective goals

ku

r

Influenced by culture, leadership fosters a fundamentally innovative business strategy

C

L

S

P

Commitment to innovative culture Imperative for corporate viability

Development of corporate culture

M

s

Long-term learning process Organizational setup

generates

Strategy

as sa
Business Processes
Sources: Brache 2001, Bessant 2003, Sloane 2003

M ar

Supporting policies and processes

Metrics and measurement Feedback on creative efforts

ku

r

Business strategy deriving from leadership creates business processes strongly supporting innovation

C

L

S

P

Innovation-supporting processes Standard business processes…

Business Processes

M

e.g. payment schemes, career planning, educational offers, training-on-the-job, job-rotation, internal communication, controlling processes

s

…need to be deeply linked to Innovation processes

reinforce

as sa
Corporate Culture
Sources: Brache 2001, Bessant 2003, Sloane 2003

M ar

Methodologies and policies implemented on different organizational levels
e.g. problem finding/solving cycle at employee level, innovation funnel at management level, decisionmaking authority depending on maturity level

ku

r

Business processes derived from strategy reinforce innovative corporate culture, thus boost innovation maturity

C

L

S

P

High

as sa
C

Assessing and continuously improving corporate innovation maturity is key to successfull implementation of an innovative corporate culture and innovation processes!

r
C L S P

Level 5

M ku
L C S P

(cultural artifacts)

Results

Level 4
L S P

s
C S C L S

Level 3
P

Level 1
Low
P

Low

M ar
L

Level 2

Capabilities
(learning stage)

High
Source: Bessant 2003

M ar

Thank you for your attention!

ku

s

M

as sa

r

C

Main sources
L S P

Bessant, John 2003. High-involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change. Chichester: John Wiley & Sons Ltd. Brache, Alan 2001. How Organizations Work: Taking a Holistic Approach to Enterprise Health. New York: John Wiley & Sons Inc.

Sloane, Paul 2003. The Leader's Guide to Lateral Thinking Skills: Powerful Problem-solving

M ar

ku

Techniques to Ignite your Team’s Potential. London: Kogan Page Ltd.

s

M

as sa

r

Sign up to vote on this title
UsefulNot useful

Master Your Semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master Your Semester with a Special Offer from Scribd & The New York Times

Cancel anytime.