International University of Vienna, Austria

Syllabus for Master in Business Administration Program


Global Business School
MBA Two Years Degree Program Syllabus
Semester I Sr. No 1 2 3 4 5 6 7 8 Sr. No 1 2 3 4 5 6 7 8 Subject Title Essentials of Management Organizational Behavior Business Law Communication Skills Managerial Economics Marketing Management Management Accounting Statistics & Quantitative Techniques Semester II Subject Title Financial Management I Management Information System Production & Operations Management Human Resource Management Entrepreneurship Development Operation Research Strategic Management Research Methodology Semester III Core Papers: Managing International Business Business Ethics ERP Functional Electives:Finance: Advanced Accountancy 301 302 303 304F Course Code 101 102 103 104 105 106 107 108 Course Code 201 202 203 204 205 206 207 208


Capital Market & Corporate Laws Direct Tax Financial Management II Marketing: Consumer Behavior Market Research Advertisement Management Retail Management IT: C++ Programming Operating System RDBMS Software Engineering HR: IR&EL Managing Organizational Performance Training & Development SHRM 304HR 305HR 306HR 307HR 304M 305M 306M 307M 304IT 305IT 306IT 307IT

305F 306F 307F

Operations Management: Production Planning & Control Manufacturing Systems Total Quality Management Logistics & Supply Chain Management IBM: International Legal Environment International Financial Markets International Business Operations International Logistics & SCM Core Papers: Corporate Social Responsibility & 401 304OM 305OM 306OM 307OM

304IB 305IB 306IB 307IB

Semester IV

-4- Corporate Governance Business Computing Functional Electives:Finance: Strategic Financial Management Risk & Project Management Security Analysis & Portfolio Mgmt Marketing: International Marketing Mgmt Product & Brand Mgmt Services Marketing H.R: Current Trends in HR Labour Costing & Compensation Mgmt Human Capital Mgmt I.T : Network Programming Data Warehousing & Mining Cyber Laws & ITES 402 403F 404F 405F 403M 404M 405M 403HR 404HR 405HR 403IT 404IT 405IT Operations Management: Project Management 403OM BPR 404OM Six Sigma & Technology Mgmt 405OM IBM: International Marketing Mgmt International Strategic Mgmt International Business Environment 403IB 404IB 405IB .

-5- Projects & Viva-Voce 406 – Major Project & Viva-voce (100 Marks) 407 – Minor Project & Viva-voce (100 Marks) MBA – Semester I 101-Essentials of Management Lectures:40 Unit 1. Nature of Management- .

Learning Organization. . 102-Organizational Behaviour Lectures:40 Unit 1: Introduction to OBDefinition. 5 Unit 6. Use of IT for Controlling. Organization Design. Historical evaluation of OB. Reference Books:1.Economic. Development Of Sociological Approach To Management. McGregor’s Theory X & Theory Y. & Legal. The Nature of Objectives. Hygiene Approach To Motivation Equity Theory. Elements Of Management. Professionalism in Management. Typology of Organization & Innovation in Organizational Design. The Hawthorne Studies.The Emergence Of Industrial Psychology. OrganizingBasic Concepts-Division Of Work. 6. Contemporary Issues Regarding Leadership.Global Perspective By Heinz Welhrich & Horolad. The Basic Control Process. Unit 5. Management By Martin C. Unit 4. Relationship between Planning & Controlling. Recent Trends in Management. Expectancy Theory. Social. Unit 2. Co-Ordination. 7. Reasons For Some International Contemporary Issues. Stoner. Responsibility & Accountability. Departmentalization. R. 4. Likerts System Of Management. Span of Control.General Principles Of Management. Types of Plans. Implementation Of Strategies. Srivavtava. Management Today.By James A. Motivational Theories. The Evolution Of Management ThoughtsFredrick Taylor & Scientific Management. Natural Environment. Leadership Styles. Globalization & Global Business Practices. Burton & B. Strategies. Concept of Staffing & DirectingMotivation. Management. Future Perspective of Leadership. Management. Objectives. Management & External Environment. 5.Need Theory. 2. Technological. Theory Z by William Ouchi. Allen. Concepts Of MBO. Goal Setting Theory. 3.-6Basic Concepts of Management. The Social Responsibility of Manager. International Management: Concepts & Cases – Manab Thakur. The Management Grid.Basic Concept. Henry Fayol. Cathrol. Hierarchy. Unit 3. LeadershipTrait Approaches To Leadership. Authority. Unit 7. Management & Organization By Louis A. Gilbert.Gene Burton & Manb Thakur.N. International ManagementConcept Of International Management. Special Motivational Techniques.F. PlanningBasic Planning Process. Requirement for Effective Control. Edward Freeman & Daniel R. Elements Of Management. Gene E. Management By Peter Drucker. Levels Of Management & Their Respective Functions. Types of Learning Organization. Political. The Emergence of the Behavioral Science. Process Of MBO. Controlling.

memory. Personality – Meaning. Organizational Behavior – A global approach. & goal setting. b) Hertzberg . Introduction. Organizational Change. 7 Perception: Introduction. work place emotions. basic motivation process.Fred luthans . components. factors. Functions of Attitude. issue of Culture. Reference Books:1 Organizational Behavior – Concept & controversies & Applications – Stefen Robins. role of managers in motivating. Communicating in organizational setting. Individual conflict. factors. c) ERG Theory d) Vroom’s Theory e) Equity theory f) Goal Setting Theory Unit 6: Transaction AnalysisParent ego. Socialization. management. Cognitive Dissonance theory. Roles & activities of leadership. principles. Personality & Attitude. Leadership model.-7Unit 2 : Micro Perspectives of OBIndividual process & thinking. Unit 8: Attitude & PerceptionAttitude: Concept. Group dynamics & teams – intergroup behavior & conflict. characteristics. 2 Organizational Behavior. Unit 5: MotivationConcept. transformational Leadership. transactional vs. Perceptual process. Learning through feedback. perceptual errors. Learning by observing & Learning through Experience. perception & judgment Attribution theory. Unit 3: Micro & Macro Dynamics of OBIndividual & Interpersonal behavior. Attitude change. adult ego. Learning through Reinforcement. Hygiene / Motivation. Motivating Performance through Job designing. Intrinsic & extrinsic sources. styles of leadership. Gender Difference in communication process. Stress – Causes effect & coping strategy. values & ethics. Leadership vs. managerial Grid. Unit 7: LeadershipMeaning. & interpersonal conflict. Frustration. Theories: . Managerial implication. Personality & Emotion. emotion. Likert management Style. Organizational Development & Development techniques. intelligence & ability. attribute of leader. process. Leadership. team decision making. Implicit Attitude. applying motivation at workplace Theories:a) Maslow’s Hierarchy of Needs. child ego. Ohio state. Unit 4: Macro Perspective of OBOrganizational Culture.Theory X and Theory Y. manage in diversity within & across the cultures. learning. explicit vs. development of Personality. employee involvement. Team building.

Coercion. & John w. Ashwathppa.2) b) Essential elements of a valid contract. unfair trade Practices b) Central Consumer protection council. Newstorm 4 Organizational Behavior –text & cases – Uma Shekharan . The Companies Act (1956)a) Definition & characteristics of a company. c) Kinds of Companies. – Introduction to legal aspects of Business in general. 2 Indian Contract Act (1872)a) Definition (Sec.K. Industrial Dispute Act 1947 a) Definition of Industry. 7 Organizational Behavior – Text. 103-Business Law Lectures:40 1 Administration of law & legal system in India. c) Negotiation (sec 46to 60) d) Special rules of evidence. 5 Organizational Behavior . Industrial dispute. Boards powers & restrictions thereon. goods Manufacturer. 11 & 12). 4. deficiency. Mcshane & Mary Annvon Glinow . 6. Mis-representation. 3. State Consumer protection council. .-83 Human behavior at work – Keith Devis . Consumer Protection Act 1986a) Definitions. c) Competency to enter in contracts (Sec. e) Prevention of oppression & mis-management. Cases & Games . Lock out. fraud. c) Consumer Dispute Redressal Forum & provisions relating to the same. service. retrenchment. restrictive Trade practices.Steven L. Negotiable Instrument Act 1881a) Characteristics of negotiable instrument b) Promissory Notes. e) Void Agreement (sec 24-30) f) Consequences of breach of contract (sec73-75). Wages & workmen. b) Company distinguished from partnership. Blaohard . Bill of Exchange & Cheques. d) Directors. 6 Management of Organizational Behaviour –Paul Hersey & Kenneth H . d) Consent – Free consent. undue influence.(sec118 to 122) e) Crossing of cheques & dishonor of cheques (sec138 to 142) 5. lay off. d) Drafting of consumer complaint. consumer dispute. mistake (sec 13-23). f) Winding up.

Elements of merchantile law. Kapoor 6. 7. Indian companies Act. e) Listening Unit 3 : Business Communication a) Parts of a letter b) Styles of layout c) Other methods of communication d) Sales Letters e) Resume writing f) Legal aspects of business communication Unit 4: Routine correspondence a) Circular & Notices b) Agenda. Indian contract Act.Mulla 3. Business Law.D. trade unions of employees & Workmen.Sen and Mitra 5. Meetings & Minutes Unit 5: Interviews a) Facing interviews b) Types of interviews c) Group discussion Unit 6 : Book Reviews & News awareness Unit 7 : Managerial Skills a) Negotiation Skills . Commercial Law including company & industry law. Information Technology Act 2000 & its scope. Bare Acts. or Private publication 2. 104-Communication Skills Lectures:40 Unit 1 : Introduction a) Communication in Business b) Importance of communication c) Process of communication d) Forms of communication e) Communication network in an organization.N.Govt.Gulshan Kapoor 4.-9b) Provisions relating to strikes & lockouts c) Unfair practices on the part of the employers. f) Barriers to communication g) Oral & written communication Unit 2 : Oral communication a) Non-verbal communication b) Body language & Para language c) Barriers to communication d) Presentation skills. Reference Books:1.Ramayya.

Unit 4: Market structure – Classification of market structure. AR & Elasticity. Law of Demand. risk & uncertainty. profit planning and control. I. features & Significance of managerial Economics.Scope of Managerial Economics.Role of profit in economy. product line pricing. Exception to law of demand.. price dissemination. Monetary & nonMonetary. incremental pricing. Monopolistic Competition & oligopoly. it’s Relationship. Nature & measurement of profit theories of profit. types of demands. Mehta . economies of scale least cost input combination.Business Decision-Making. producer function. & it’s determinants. Monopoly. Reference Books:1) Managerial Economics –Analysis Problems & cases –P. Source of business risk. Consumer welfare – measuring consumer Welfare using demand curve. specific pricing problems.Survey method & statistical method Unit 3: Cost & Production AnalysisCost concept. Unit 2: Demand Analysis – Meaning. price discrimination. risk premium & risk adjustment. payoff matrix. Unit 6: Decision Analysis. multiple product pricing. Cost curves. Theories of Business cycle. Elasticity of demand.10 b) Interpersonal Skills c) Attitude Unit 8 : Company Document a) Report Writing b) Memorandum of Association c) Articles of associations d) Annual Reports Reference Book:a) Effective Communication –Rizwy b) Business Communication -Rai 105-Managerial Economics Lectures:40 Unit 1: Meaning. price & output determination in perfect competition. Unit 8: Macro Economics & BusinessBusiness cycle & Business Policies. Short term and long term cost output relationship. Certainty. Unit 5: Pricing practicesCost plus pricing. 11 Unit 7: Profit management. Steps involved in analysis of risky decisions. Production function. Demand Forecasting .

Characteristics of consumer and organizational markets. Geographic Organization. Matrix organization. b) Goods – Services Continuum.P. Fredric H. 3) Managerial Economics – G.Extended 7Ps for services. 106-Marketing Management Lectures:40 (106) BASICS OF MARKETING 1.11 2) Managerial Economics – Application strategies & tactics – James R. Concept of Marketing Myopia. McGuigan R. 6. Market Evaluation and Controls: Generic Process. Niche & Local Marketing. Value. Books Recommended:1. Socio-cultural and Technical Environment – PEST analysis. industrial goods and services. Components of each P. 7.Namakumari . Marketing Mix: Definition of each of the Four P's. e) Holistic Marketing Orientation & Customer Value 2. Marketing Planning: Contents of Marketing Plan . Bases for market segmentation of consumer goods. Concept of Market Potential & Market Share 4.L. Need & Benefits. Consumer Behaviour: Concept. Product Focused organization.Functional organization. Marketing organization: Concept. Social responsibility of marketing organizations. Significance in the competitive environment. Customer Based Organization. Micro Environment – Industry & Competition.Stanton 3. Customer Delight. Benefits. Mithane. Desire. 5 step Buyer decision process. Marketing Environment: Analyzing needs and trends Macro Environment Political . Demand. Gupta . Marketing Management – Rajan Saxena 4. Core concepts of marketing – a) Need. Selling versus marketing. Market c) Customer Satisfaction. Evaluating & Selecting Target Markets. Marketing Management . Marketing Audit.V.Philip Kotler and Gary Armstrong 2.S.. 3. Types . 5. Segment.Ramaswamy and S.Developing Marketing Plan for variety of goods and services. Need and Significance of marketing control. Organization structure for a wide customer orientation. 6) Managerial Economics – D. Mote . 9. Effective segmentation criteria. 4) Micro Economics – Jefrrey M. Horris . Charls Moyer . M.Sales – Marketing – Societal – Relational. Market segmentation: Definition. 8.S. 5) Managerial Economics . Introduction to Marketing: Definition & Functions of Marketing. Concept of Target Market and Concept of positioning – Value Proposition & USP. Pearloff . d) Approaches to Marketing – Product – Production . Product. Fundamentals of Marketing . Economic. Principles of Marketing 12th Edition . Exchange. Want.

EOQ. Preparation of Trial Balance. Prentice Hall ofIndia. Sultan Chand & Sons. Fixed Assets and Depreciation Accounting. Maximum Level. Inventory Valuation. Cost Accounting. Classification of Capital and Revenue. Reports to be Annexed. Profit and Loss Account. Job and Contract Costing.. Targeting Costing. 6th ed. Principles & Standards. M. (2003). Performance Budgeting. Unit 2: Cost Accounting: Objectives. ABC Analysis. Setting of Reorder Level. Unit 4. EVA and Performance Measurement. 108-Statistical Quantitative Techniques Lectures:40 Unit 1: Tables. 3. Remuneration and Incentive Schemes. Life Cycle Costing. Case Studies in Marketing . S. Bhattacharya. Labor Cost Accounting. Responsibility Accounting.R. Graphs and Frequency Distribution . Balanced Scorecard. Classification of Cost. (2004). Ledger Posting. Reference Books:1.12 5..Indian context . Financial and Cost Accounting. 2. Overhead Cost Allocations. Accounting concepts. Vikas Publication. Maheshwari. Operating Costing (Transportation. Preparation of Cost Sheet. Introduction to Activity Base Costing. Accounting Cycle. Subsidiary Books. Over and under Absorption. Manufacturing Account. Ashish K. N. Financial Accounting for Business Managers. 6. (2nd ed. Powerhouse. Perpetual Inventory Control. Classification of Budget. Management Accounting for Decision Making and Control. 2003). Balance Sheet (with adjustments). Reconciliation of Financial and Cost Accounting Unit 3: Performance Evaluation Techniques: Introduction to Budgeting and Budgetary Control. Decision Making Techniques: Cost Volume Profit Analysis. Journalisation. Standard Costing and Variance Analysis. Rectification of Error. Arora. Analysis for Marketing Planning – Donald Lehmann & Rusell Winer.Srinivas 107-Management Accounting Lectures:40 Unit 1: Nature of Accounting Information: Scope of Accounting. Hospitals). Preparation of Final Accounts. Minimum Level.N. Material Cost Accounting. Trading Account. Uniform Costing.

Poisson and Normal Unit 5: Linear Programming – Formulation..13 Unit 2: Measures of Central Tendency – Arithmetic Mean.2x2 zero sum game with dominance . Unit 3: Correlation – Karl Pearson coefficient & Rank correlation – Partial & Multiple correlation. Median.Levin and Rubin 4. Standard Deviation.Jhamb 5.G. Measures of Dispersion – Range.Pure Strategy and Mixed Strategy Unit 7: Decision Theory . Statistics and Quantitative Techniques .C.L. Mode.Dhaygude 6. Statistical Methods .Financial Management I .P. Quantitative Techniques .D.Gupta 3. 1 and 2 . Bayes’ theorem. Statistics for Management . Simple and Multiple Regression (Linear) – Equation and prediction Unit 4: Probability – Concept.N. Quantitative Techniques Vol. Coefficient of Variation. Probability Distributions – Binomial.Vohra MBA – Semester II 201.M. Graphical solution. Transportation & Assignment Problems – all methods Unit 6: Games Theory .Decision making under risk (EMV criteria) and Decision making under uncertainty Unit 8: Markov Chains & simulation techniques. Monte Carlo Simulation Reference Books:1. Quartile.S. Statistical and Quantitative Methods – By Ranjit Chitale 2. Mean Deviation.

Primary Market. 5. Determinants of Working Capital. 7. Wileyl 4. Importance of fund flow statement.Uses of Cash Flow Statement. Reference Books: 1.Trend Analysis. Sources and Application of Funds. Calculation of funds from Operations.Nature and need of Capital. Leverage Ratios. Structure of Finance Department. Objectives of Management Audit. Preparation of Fund Flow Statement . Objective Scope. Practical Problems. Flow of Cash under Non Current items. Limitations of Fund flow Statement. (Preparation of Statement using Ratios should be avoided. Need for Management Audit. 8. Statement of changes in Working Capital. Cash received from Operations. Financial management . 2.14 - Lectures: 45 1. Introduction To Stock Exchange. Pandey. Tata McGraw Hill 3..V.Nature and Significance. Emerging Role of Finance Manger in India. Secondary Market. Limitation. Activity Ratios. I. Working Capital Management:. Difference between Financial Audit and Management Audit.M.Objectives of Financial Management. 6. Financial Management. Flow of Cash due to Operations. Theoretical Questions. Nature & Scope of Financial Management :. Capital Budgeting: .Definition . Himalaya Publishing House 202-Management Information System Lectures:45 Unit I: Introduction to Management Information Systems . Corporate Finance. Estimation of Working Capital . Cash Flow Statement :. 4. Non Cash items.. Function of SEBI. Theoretical Questions. Management Audit :. 2. Damodaran. Accounting Rate of Return Net present Value & Profitability Index number. Financial Management. Meaning of Flow of Fund: Fund Flow Statement. Cash Flow Statement. Prasanna Chandra. P. Benefits of Cash Flow Statement. Kulkarni. Introduction to Capital Market: .) 3. Profitability Ratios. Ratio Analysis: Classification of Ratios: Liquidity Ratios. Financing Working Capital. Techniques of Financial Statement Analysis: . Vikas Pub. Financial Functions. Fund Flow Statements :. Theoretical Questions.Introduction. techniques of Capital budgeting – pay Back method. Meaning of Cash Flow Statement. Common size Statement. Preparation of Cash Flow Statement. SEBI Guidelines.

15 • Management Information System (MIS): Definition & Concept • Nature and Scope of MIS • Role of the Management Information System • Structure & Classification of MIS • MIS and the User • Management as a Control System • MIS: A Support to the Management • Management Effectiveness and MIS • Organization as a System • Location of MIS in Organization Unit II: Strategic Management of Business • The Concept of Corporate Planning • Essentiality of Strategic Planning • Development of the Business Strategies • Types of Strategies • Short-Range Planning • Tools of Planning • Strategic Analysis of Business • Strategic Business Planning • Information Resource Management (IRM) • Components of MIS • Uses of Information for Fundamentals of Strategic Advantage Unit III: Decision –Making • Decision-Making Concepts • Decision-Making Process • Behavioral Concepts In Decision-Making • Organizational Decision-Making • Cases Unit IV: Information and Knowledge • Information & Knowledge Concepts • Changing Concept of Information System • Classification of the Information • Methods of Data and Information Collection • Value of the Information • General Model of a Human as an Information Processor • Summary of Information Concepts and Their Implications • Case – I : Railway Ticket / Vehicle Booking Information System • Case – II : Production Dispatch MIS Unit V: Systems Concepts: • System Definition & Its Types • Systems Control • Elements of a System • General Model of MIS • The Need for System Analysis ..

Management Information Systems – Waman S.D P Goyal – Macmillan India Ltd. Management Information Systems – S. New Delhi 4.PHI 5. Management Information Systems. New Delhi • • • • • . Management Information Systems – James A O’Brien & George M Marakas – Tata McGraw HILL Publishing Company Limited. New Delhi 2. Management Information Systems Managerial Perspectives.16 • System Analysis of the Existing System • System Analysis of a New Requirement • System Development Model • Information system As an Enabler Unit VI: Applications in Service Sector • Introduction to Service Sector • Creating A Distinctive Service • Service Concept • Service Process Cycle and Analysis • Customer Service Design • Service Management System • MIS Applications in Service Industry • Cases Unit VII: Decision Support Systems and Knowledge Management • Decision Support Systems (DSS): Concept and Philosophy • Group Decision Support System (GDSS) • DSS Application in E-enterprise • Knowledge Management • Knowledge Management Systems • Knowledge based Expert System (KBES) • MIS and the Benefits of DSS Unit VIII: Functional Business Systems Interactive Marketing and Targeted Marketing Sales Force Automation Computer-Integrated Manufacturing Human Resource Systems Accounting Systems Reference Books:1. Akshaya BhatiaExcel Book. Sadagopan.Ashok Arora.. New Delhi 3. Jawadekar.Tata McGraw HILL Publishing Company Limited..

Maintenance . introduction to total quality management. U-shaped cells. 10. Types of Production System – Intermittent & Continuous. Production Planning & Control . types of maintenance. Emerging Manufacturing Technology option & Choice. Patel. Job Batch . facility loading. Reference Books: Operation Management – Buffa Operation Management . Finance. Personnel. Purchasing. selective control of inventory. Interface with Other functional areas like Marketing.Worth Operation Management – Chunawala.ABC Analysis. 12. 8.. Inventory Management . activities. inspection. Fixed Order Quantity and periodic review system. importance. Various control techniques. Maintenance R& D. Priority planning. 7.Objectives. Quality Control . workstation.Mass & Flow Production System. Process. fixed position and combination layouts. 6. VED Analysis. Concept of Productivity. Plant Layout – Product. scope and activities of materials management and organization. breakdown and preventive maintenance. Elements of scheduling.Objectives.17 - 203 – Production & Operation Management Lectures: 45 5. 11. Flow lines cellular layout. cost of quality. . Material Management Concept – Primary and secondary objectives. Assembly Lines Balancing.Nature & Scope. sequencing problem of scheduling. Master scheduling.Quality Control.Types of Inventory Management Systems. 9. its importance in present context. Production control activities. various functions of PP & C. The Production Function .

Functions. MAINTENANCE MANPOWER BY USING HRM: Safety and Health Programmes.18 - 204.Managerial and operative Functions. Functions. New Delhi) 7. (Deep & Deep Publication New Delhi) 6. Recent Techniques.Human Resource Management Lectures: 45 1. EMPLOYEE SEPARATION AND SUPERANNUATION: Exit Policy. 8. Industrial accidents. HR PLANNING: Concept. 7. Principles & techniques of Personnel Management – S. Scope. Industrial Relation. Personnel Management – C.Employee of Lease.Recruitment – Definition. Human Resource Management : S. Evolution of HRM from commodity approach to System approach of HRM. Retrenchment. PROCUREMENT AND PLACEMENT: .M. Concepts to Induction and placement. & H.(Himalaya Publication House.Subba Rao. Importance of HRP. Significance of HRM. Robbins.Bhatia. Nature. . 5. Characteristics and Qualities of HR manager. 3. Essentials and Significance of Selection. Selection – Definition. Equity Theory.. 6. Occupational hazards.Role of HRM: Role of HR Manager. Objectives. 2. Difference between P. Concept to Job Analysis. HUMAN RESOURCE MANAGEMENT: Concept. S.B. Khanka (S. ltd. VRS and Lifetime employment without guarantee. Human Resource Management & Personnel Management : Ashwathappa . statutory provisions for safety health and working conditions under the Factories Act. Factors affecting Wage and Salary Levels and Challenges of Remuneration. Flextime and Flex Work. Job Description & Job Specification. Factors affecting Recruitment and sources of Recruitment – Traditional sources. Mamoria and Gankar ( Himalaya Publication House) 4. Moon Lighting by employees.R. 1948. Fippo. Reference Books: 1.k. 2. Chand & co. Principle of personnel management – Edwin B. COMPENSATION MANAGEMENT: Components of Remuneration. Agency Theory. TheoriesExpectancy Theory.) 5. 4.M. Tools of personnel research. 3. HUMAN RESOURCES : Human resources accounting. Essentials of HRM & Industrial relations – P. Lay-off. Personnel – The management of human resources – Stephen B. Dual Career groups.

8. Entrepreneur Development Perspective: Role of Entrepreneur in Economic Development. Rationale. Desai. NSIC. Role of Marketing Management. 2. Basic Government Procedures to be Compiled with. state Financial corporations 7. 3. 4. Kaulgud .Himalaya Publication House.19 - 205 – Entrepreneurship Development Lectures: 45 1. Entrepreneurship Management Vikas Publication House. Entrepreneurship – Concept and Definition. Small Scale Industries: Role Definition of Small Scale. Entrepreneurship Development & Project Management :. Entrepreneurial Training. Delhi. Entrepreneur Perspective: Why Entrepreneur fails? Women Entrepreneurship. Project Management : Project Feasibility – Technical Feasibility. Opportunity / Identification & Product Selection: Entrepreneurial opportunity search & Identification Criteria to select the product. 2. Scope. objective. Finance Management. Entrepreneurial competencies. Delhi. Role of Support Institutions : Role of DIC. NISUB. Production Management. 5. Classification and Types of Entrepreneurs. Small Industrial Development Corporation (SIDC). Small Scale Industries and Entrepreneurship. Entrepreneurship Development Programme 3. Entrepreneur Vs Entrepreneurship. Entrepreneur Vs Manager and Intrapreneur. Project Report Preparation: Specimen of Project Report. SIDBI. Marketing Feasibility 6. Human Resource Management. Role of SSI in Economic Development. Aruna (2003). Sources of business Ideas.SISI.Neeta Baporikar .. Vasant (2003). Financial Feasibility. SIDO. Reference Books: 1.

Operation Research Unit I : Introduction to Operation Research : Various OR Models & its Applications..20 - 206 . simplex dual Unit V : Simulation • • Introduction Simulation of inventory. Unit II : Assignments Problem: • • • • Introduction Unbalanced Assignment Maximization Prohibited Assignment Unit III: Transportation • • • • • Introduction Initial feasible solution Optimality test Unbalanced Transportation Degeneracy Unit IV : Linear Programming • • Formulation Solution – Graphical. queuing. investment & maintenance Unit VI : Networking – PERT & CPM • • • Steps in PERT & CPM Critical path analysis PERT Analysis .

Operations Research. . S. Chand & Co. D. Prem Kumar Gupta. HRA – Operation Research. Sharma Anand. Saslani. Queuing models Queuing models & its solutions References: 1. 3. Quantitative Techniques Decision Making.21 • Project Time cost Unit VII: Sequencing • • • • Introduction Processing n jobs through 2 machines Processing n jobs through 3 machines Processing n jobs through m machines Unit VIII . S. 2. Ltd. Yashpan and Friedman.. Himalaya Publicating House.

Managing Business Enterprise: Strategies. Unit VI: Strategy Evaluation: Importance. Resource Allocation. Organization structure c) Matching structure and strategy d) Behavioral Issues – Leadership styles.Thompson and Strickland – Tata Mcgraw Hill 4. Value chain analysis. Integration. Symptoms of malfunctioning of strategy. techniques of strategic Evaluation and control. Mckinsey’s 7’s framework.K. service blue printing. strategic control.Igor Ansoff – PHI 6. Reference Books: 1. Operations and Personnel Plans and Policies Unit V: Strategy and Structure: Structural Considerations. GE-9 Cell Model. d) Selection of matrix e) Factors affecting Strategic Choice – Cost. Organizational design and change. – PHI . Synergy and Dysergy . Take-over and Joint Venture strategies. GAP Analysis. Operational Control. Objectives and Goals e) Strategic Business Units f) Corporate Planning Process Unit II: Environment Analysis and Diagnosis: a) Concept of Environment and its Components b) Environment scanning and appraisal c) organizational Appraisal d) Strategic advantage analysis and diagnosis e) SWOT analysis Unit III: Strategy Formulation and Choice of Alternatives: a) Strategies – Modernization. Boston’s Consultancy Model c) Distinctive competitiveness. competitor and SWOT analysis. Strategic Management – David Fred R. Porter’s five forces Model of competition. Strategic Management in Action – Coulter Mary K. Budgets. Overview of strategic evaluation. f) Functional Issues – Financial. Implementing Strategic Management – H. Corporate culture and values power e) Social Responsibilities – Ethics.22 - 207-Strategic Management Lectures:40 Unit I: Concept of strategy: a) Defining strategy b) Levels at which strategy operatesc) Strategic Decision Making and Approaches to Strategic Decision making d) Mission and Purpose. Differentiation focus.Venkatraman – VHP 2. Business Policy – Kaxmi Azhar – Tata McGraw Hill 3. Unit IV: Strategy Implementation: a) Inter-relationship between formulation and Implementation. Leadership. Merger. Strategic Management 12th edition . – PHI 5.. Diversification. Building capable organization. Marketing. Turnaround – divestment and Liquidation strategies b) Process of Strategic Choice – Industry. b) Issues in strategy implementation. Bhattacharya and N. bench-marking. Structures and Systems – S. Structure for strategies.

Books Recommended:1. Kothari Methodology & Techniques of social Research : Wilkinson. 5. Synopsis writing.R.Types of research – Research Process – Validity and Reliability in research. Interpretation of Data and Report Writing: . 2. Testing of Hypotheses: Procedure for Hypotheses Testing – Use of statistical techniques for testing of hypotheses – Sampling Errors.23 - 208 – Research Methodology Lectures: 45 13. Bordens Business Research Methods : Donald R. Research Methodology : C. 16. Descriptive design.Sampling Distributions. Use of computer in Research: .Square Test – Analysis of Variance & Co-Variance – Multi Variate Analysis. Method of data collection :.. 20. Research Design: . 15. Testing of Samples: . 17.Types of research design: Historical design. 19.Primary Data – Questionnaire and InterviewsCollection of Secondary Data – Cases and Schedules. 18. Objective and Motivation in research . Cooper. codification level – Internal Estimation. Meaning . 14. 4. 3.Layout of a Research Paper – Techniques of Interpretation. Sampling Theory Determining size of sample.Creating a Database and its use for statistical Analysis. Bhadarkar Research Methodology : Vasant Desai Research Design & Methods : Kenneth S. Chi . .

Future of International Management in the East. Strategy in the Internationalization of Business. Hodgetts. RAM Ganeshan (Editor) Quantitative Models for Supply Chain Management Kluwer Academic Publishers 1998 . Motivation. Text Books:1. Leadership Issues. International Management. International Management. McGraw Hill Inc. Legal. Basic Models for Organization Design in Context of Global Dimensions. 4. Global Mergers and Acquisition. Sridhar R. (2003). E (2002). 3. International Management: Managing across boarders and culture. Edward T Hall Study. Economic. Tata McGraw Hill.. Political. Unit 3: Formulating Strategy for International Management: Strategy as a Concept. International Strategic Alliances. Ecological and Technological Facing Business and their Management. Unit 2: Environment Facing Business: Cultural Environment facing Business. India’s Attractiveness for International Business. Their Advantages and Disadvantages. Achieving and Sustaining International Competitive Advantage. Magazine (Editor). Deresky (2003).. M. Tayur (Editor). Entry Barriers. Concept and Definition of International Management. and Luthens. 2. F. Cultural Adaptation through Sensitivity Training. Burton & Gene. Global Challenges. Emerging Models of Strategic Management in International Context. Hofstede Study. R. Reasons for Going International. Kent N. Michael J.24 - MBA – Semester III Core Papers: 301-Managing International Business Lectures:40 Unit 1: Nature and Scope of International Management: Introduction to International Business. Thakur. Human Resource Issues in Developing and Maintaining an Effective Work Force. Implementing Global Strategy. Pearson Education. International Logistics Routledge 2007. Unit 4: Organizing and Controlling for International Competitiveness: International Human Resource Management-concept and Dimensions. Global Operations Management. International Entry Modes. Managing Diversity within and Across Culture. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium Blackwell Publishing 2006 5.

L. Seth. 2. Customer Behaviour-A Managerial Perspective. 2003). Downsizing the Workforce. Prentice Hall of India. Excel Books. References Books:1. Business Ethics and Professional Values. Handling Ethical Dilemmas at Work. J. (2nd ed. Five Myths about Business Ethics a) Myth 1: “Ethics is a Personal. Business Ethichs: Joseph Weiss 4. & Mittal. A.. Levels of Business Ethics a) RU 486: A Story b) Asking Key Questions Unit 3. 2. Computers and Ethics. and Kenneth. Individual Affair. Rao.Business Ethics Lectures:40 Unit 1. Unit 5. B. and Kanuk L. Consumer BehaviourBuilding . Consumer Behaviour. Thomson South-Western. Not a Public or Debatable Matter”. & Roger. Employee Duties and Rights & Discriminatory and Prejudicial Employee Practices.G. I. J. D. Assel Henry. (2001).. N. Schiffman L.C. Ethics and Finance. (2005).. 2006. b) Myth 2: “Business and Ethics Do Not Mix “ c) Myth 3: “Ethics in Business is Relative” d) Myth 4: “Good Business Means Good Ethics” e) Myth 5: “Information and Computing Are Amoral” Unit 4. Biztantra. Consumer Behaviour. Unit 8. 3. Hawkins. A B. New Delhi.25 - 302. What is Business Ethics? Why Does It Matter? a) What are Unethical Business Practices? b) Why Does Ethics Matter in Business? c) Working for the Best Companies Unit 2. Text Books:1. B. Unit 7. New Delhi. Consumer Protection and Welfare Unit 6. Marketing Strategy and Ethics. 9th Edition.

Financial EDI 6. MRP II and MRP III Need of system integration Characteristics. EDI and Internet Reference Books: a) ERP.Alexis Leon . EDI working concepts 5. History of EDI 3. Introduction and objective.26 - 303. Implementation Difficulties of EDI 4. 5. • • • • • Evolution of ERP. Risks and Benefits of ERP Justifying ERP Investments 3. features and components of ERP ERP vendors/ Consultants. 2. Introduction to Enterprise Resource Planning. 2. ERP and Related Technologies • Introduction • Business Process Reengineering (BPR) • Data Warehousing • Data Mining • On-line Analytical Processing (OLAP) • Geographical Information Systems (GIS) • Intranets and Extranets 4. MRPI. ELECTRONIC DATA INTERCHANGE 1.ERP Lectures:40 a) Essentials of ERP: 1. ERP Implementation Basics • ERP Implementation Life Cycle • ERP Package Selection • ERP Implementation Process • ERP Implementation Approach Success & Failure Factors of an ERP Implementation ..

Accounting for amalgamation: Purchase and pooling of interests methods of accounting. 3. Maheswari. Advanced accounts . New Delhi.Chand & Co. New Delhi. 1 & 2 – A. Financial reporting in respect of various kinds of financial institutions like mutual funds. Comparative study of basic concepts of international accounting standards. 4. and Gupta S. Maheswari & S. Prentice Hall of India. New Delhi.Shukla M. 4. Advanced Accounting – Corporate Accounting Vol.C. Valuation of goodwill and shares. Consolidated accounts of holding and group companies. Corporate Accounting – S. 5. Modern Accountancy Vol.K. Accounting Standards and Guidance Notes on various accounting aspects issued by the ICAI and advanced problems based thereon.N. non-banking finance companies. 2.S.: S. Narayana Swamy. stock brokers. Financial Statement of Banking Company Reference Books: 1. 3. merchant bankers.Grewal T. Financial Accounting: A Managerial Perspective. Vikas Publishing House.C. R. 1 & 2 – Ashok Sehgal & Deepak Sehgal. Mukharjee and M. Hanieff – Tata McGraw hill publishing Company. 7. 2. 5. 6. .27 - Functional Electives Finance: 304F-Advanced Accounting Lectures:40 1. US GAAP and standards in India. Taxmann Allied Services Pvt Ltd..

. Pay-off Structure. Corporate Laws (50 Marks) Companies Act 1956 (Up to Section 208): a) Introduction-development of the concept of ‘Corporate’ personality. Mutual Funds (Close Ended). d. Nagpur 4.S. Basic Trading Strategies. Products on Stock Exchanges: Equity / Stock Markets. d) Prospectus and issue of shares etc. Company Law & Practice. j) Managerial Remuneration Reference Books: 1. i) Dividends. Debt Markets. c) Memorandum of Association and Articles of Association.K. Wadhwa Publication. Weekly Options.. To know application of the various regulations for financial and capital markets 2. Explanation of Market Terminologies. M C Bhandari.. B. Students' Guide to Business and Corporate Laws – 2008. Ltd. Avatar Singh.. 5. Majumdar A. Private placements of shares / Buy back of shares f. Capital Market / Security Market / Primary Market / New Issues / IPO Market b.. and Dr. h) Shares & Debentures Issue. V. Company as a form of ‘Corporate body’ b) Formation of Companies. e) Share Capital and Debentures f) Meetings and Proceedings g) Borrowing Power of Companies. Lucknow. Derivatives. Datey.28 - 305 F-Capital Market & Corporate Laws Lectures:40 Objective: 1. New Delhi.. Derivatives Markets: Introduction to Options and Futures. Also Refer: Books available on Financial Management and Financial Innovation . Taxmann Publications Pvt.Retail and Wholesale. Basket Trading. 3. Capital Market Analysis (50 Marks) Introduction of Capital Market & Capital Market Instruments a. I & II). To understand Companies Act and compliances under the same A. 2. Kapoor G. Depositaries e. Guide to Company Law Procedures Company Law (Vol. Taxmann Publications Pvt. Company Law. Ltd. Secondary Market / Stock Market / Stock Exchange c.K. New Delhi. Exchange Traded Funds. Eastern Books Company. Interest Rate Futures.

(5) f. hire purchase or buy decision raising of capital: equity. Profits and gains of business or profession: chargeable incomes. c. Income from other sources: basis of charge. FBT. compulsory audit. basis of computing income from let out house property. expenses specifically disallowed. transfer. general deductions.29 - 306 F-Direct Tax Lectures:40 Direct Taxes. amount not deductible. Singhania – Taxmann . carry forward and set-off of losses and deductions under sec 80 and net taxable income and tax thereof. assessment in special cases. assesses.Comprehensive Study. tax treatment of provident fund & approved superannuation fund. Computation of net taxable income: computation of total income. Basic concept. K. provision of minimum alternate tax and declaration and payment of dividend. perquisites. Reference Books:1) Direct Taxes Law & Practice –V. transport. different forms of allowances. property income not charge to tax. compulsory maintenance of accounts. Residential status. Tax Planning (8) Tax planning in capital budgeting decision. Cases of Indian as well as foreign companies. 50% 1. d. computation of taxable income from other sources. exploration of mineral oil) Computation of taxable income as profit and gain from business or profession. 42 b. 2. person. Basis of charge of salary income. valuation of capital asset. computing income from self occupied property. Incidence of tax. debt or preference share. deduction under section-80C. permissible deductions from salary income. chargeable incomes. Income from house property: Basis of charge. specific deductions. Capital gains: Meaning of capital asset. transfer pricing and its impact. Computation of Income Under Various Heads a. 50%. special tax treatment of salary income of non resident technicians. Income under head salary: Meaning of salary. Definitions. 4. different forms of salary. Introduction to Wealth Tax Practical problems and case studies under Direct Taxes. considered to be transfer. income exempt from tax. (retail. computation of tax on capital gains. e. leasing. previous year. Assessment year. computation of capital gain: short term and long term. chargeability. expenses expressly allowed as deduction.. Exemption from capital gains. Tax provision in case of 3.

Allahabad 4) Financial Management . 5.Prentice Hall of India pvt. KuchhalChaitanya Publishing House. Maheshwari. Financial Management – Overview. 3) Financial Management . the goals and the processes of corporate financial management.Y.30 Publication. Time Value of Money. 37 4. functions – roles – goals – opening problems. Ltd. Dividend and Policy and firm value: Walter Model – Gordon Model – Traditions position – Miller and Modyliani position – Radical position – Pay-out ratio – stability – residual payment – Bonus shares and stock splits – share buybacks. 2) Direct Tax Laws – T.. Valuation of Bonds and Shares.Prasanna Chandra. Reference Books:Financial Management & Policy (9th Edition. 9. Risk and Return: Risk and Return of a single asset – relationship between risk and return – Marketing Model – Single index Model – Capital Asset Pricing Model – Arbitrage Pricing Theory. Cost of Capital: Cost of debt and Preference – Cost of equity.Tata McGraw Hill Publishing Company Ltd. Working Capital policy: Factors influencing working capital requirements – Current assets financing policy – Operating cycle and cash cycles – Cash requirements for working capital. 2. the roles. covering the sourcing of finances and their issues in investment and operations. Cost of retained earnings – Weighted average Cost of Capital – weighted marginal cost of capital. New Delhi. Scope.Bharat Law House Pvt.Price relationship. 6. James. 3) Professional Approach to Directy Taxes. 2) Financial Management Text & Problems. 3. Ltd. Contents: 1.N.Tata McGraw Hill Book Co. D. 7. 307 F-Financial Management II Lectures:40 Objectives: To provide an understanding of the function.Future value – Present value – uneven cash flows – Intra-year compounding and Discounting.Theory and Practice. New Delhi.Van Home and C. New Delhi ..S..Girish Ahuja & Ravi Gupta.M. N.. 8.K. Techniques of Capital Budgeting The process – Net present Value – Benefit Cost Ratio – Internal Rate of Return – Modified IRR – Pay back period – Accounting Rate of Return – unequal lives – Capital rationing – replacement decisions.S. Khan & V. N. 1) Management Accounting & Financial Analysis.An Analytical and Conceptual Approach. Capital Structure and firm value: Net Income approach – Net operating Income approach – Traditional position – Miller and Modigliani position – Taxation and Capital Structure – EPS-EBIT Ratio – ROI – ROE ratio. Jain.C.Sultan Chand & Sons. Bond valuation – Stock valuation – Dividend Discount Model – P/E ratio – Earnings. Manoharan – Snowwhite Publications(P) Ltd.

Attitude and behavior. Unit 5: Influence of Social class – Definition and meaning of social stratification –factors responsible for social stratification –characteristic features of social classes.The Dynamic Characteristic of Motivation. Meaning of perception.. Unit 4: Individual Determinant of Consumer BehaviorPersonality.The Engel –Kollat-Blackwell Model.Motivation. Unit 6: Group Dynamics and Consumer Reference GroupsDefinition and Meaning of Group. Personality influences and consumer behavior –self-concept or self-image. factors influencing consumer buying behaviour.Buying decisions involved in industrial buying process. Learning –what is Learning?-components or elements of learning process.Reasons For formation of group –Types of Groups relevents to consumer behavior – Family life cycle.CustmerisationWorking Towards enhancing Customer satisfaction-Sources of customer dissatisfactionRelationship marketing Meaning Understanding the economics of customer RetentionMarket emphasis in relationship marketing.Factors Influencing industrial buying behavior – Stages of Industrial buying process. Unit 3: Individual Determinants of Consumer behaviorPerception. Unit 2 : Consumer Modeling:The economic model – Learning model.Meaning and Nature. Unit 7: Consumer Satisfaction and Relationship Marketing.The concept of Attitude-Relationship between Attitude and behavior. consumer buying process.Stages in the development of personality.psychoanalytic model – The sociological model.Factor responsible for perceptual Distortion.Friendship Group Formal social clubs-Shopping . Unit 8: Industrial \ Organizational Buying Behavior – Participants in Industrial Marketing.the perceptual process.Characteristics of Personality.The Howard Sheth model of buying behavior – The Nicosia model.Social influence on consumer behavior.Factors involved in Attitude formation. Reference Books:- .What is Motivation? Needs And goals.31 - Marketing: 304M-Consumer Behavior Lectures:40 Unit 1: Introduction to consumer Behavior – Diversity of consumer behavior – Concept and need for studying consumer behavior and marketing management.

bases or criteria for market segmentation. its importance. controlling sales force. market segmentation. Unit 6: Introduction to Marketing Research Meaning of marketing research. Marketing Management. Unit 7: Specific Research application Continuous marketing research. Unit 2: Concept of Marketing Definition of Marketing. geographic. Duties and responsibilities of the Marketing Manager in the changing Scenario. Sales Quota Unit 5: Market Segmentation Introduction. advantages of market segmentation. Unit 4: Marketing Planning Introduction.32 1.Philip Kotlar 305M-Market Research Lectures:40 Unit 1: Marketing Environment in India Introduction. scientific method / research design. Marketing Management. different ways to form organization: functional. Importance and limitations of marketing research. objects of marketing management. marketing research programme for a new product. 3. Reference Book: . objectives. Scope. Nair 2. product. Sales analysis. marketing research for service. advertising audit and advertising effectiveness study. overseas marketing research. Marketing control. secondary. planning of marketing programs and strategies: planning marketing strategies & planning marketing programs. need for marketing research. allocation of Sales territories and Quota. Sales ratios. types of organization: tall & flat organization. psychographics. factors affecting the marketing mix Unit 3: Marketing Organization Introduction. sampling design. demographic segmentation. difference between market research & marketing research. marketing decision support system. industrial marketing research. types of market segmentation. data collection. brand positioning Unit 8: The Marketing research process. advertising research. threats to marketing research. Functions of Marketing. test marketing. behavioral. distinction between marketing & selling. sample size decisions.William Stanton. role of Multinational Corporations (MNCs). Consumer Behavior in Indian Perspective – Sujua R.primary.. meaning and elements of marketing mix. process of market segmentation: Geographic. marketing information system. end-user based organization.

Unit 2: Economic. setting advertising objectives. radio. time period & programme selection. contemporary advertising. media reach & frequency. buying TV time. ethical issues. advertising principles of American advertising federation. audience measures. approaches to Budgeting. definition of advertising. the research process. analyzing & defining the target market. media characteristics Unit 6: Media evaluation and advertising research Television. determine the relative cost of media.. deciding media & creative strategy.G. establishing media objectives. client-agency relationship Unit 4: Advertising objectives & Budget allocation Sales as an advertising objective. cable division. different types of newspaper advertising. buying network time. agency structures. communications objectives. evaluation & follow up. factors affecting allocation of advertising budget.Beri Marketing research – Ramanuj Mazumdar 306M-Advetisement Management Lectures:40 Unit 1: Introduction to Advertising & a brief history Marketing Mix & advertising. assessment & criticism of DAGMAR approach. Social & Ethics issues Economic issues. Budget allocation. develop & implementing media strategies.C. advertising in the 21 st century. market analysis & identifying the target market. determining the advertising budget. agency compensation. DAGMAR approach. purchasing newspaper space. Unit 3: Client & Advertising agency Client or advertiser’s role in organizing for advertising. evaluating the final results ( post testing) . newspapers. planning creative strategy. essentials of effective testing Unit 7: Creative strategy – planning & development Advertising strategy. history of advertising. circulation & readership. Unit 5: Media planning & Strategy Types of media. buying magazine space. what is creativity? Styles of thinking. agency evaluation. some approaches suggested by well known names in advertising Unit 8: Planning an Advertising campaign Appraisal of advertising opportunity. creative Ads. geographic coverage. advertising agency. development of modern advertising. Purpose of advertising research. magazines. social issues. pre-test & release Ads. scheduling.33 • • Marketing research.

scope • Retail institutions. types • History (success failure stories) • Retail organization structure • Retail management process • Indian retailing scenario 2. Logistics) • • • • Promotion strategy Location Layout / design Servicing the retail customer 4. Merchandise management • Merchandise plan • Merchandise buying and handling • Category management • Merchandise presentation 5.34 - Reference Book: • Advertising & Sales promotion. Introduction to retailing. excel books 307M-Retail Management Lectures:40 1. concept • Nature. Environment of retailing • Customers • Market / competitors • Internal strengths and weaknesses • Channel behavior 3. Retailing Strategy • Differential advantage and strategic planning • Financial strategy • Human resource strategy • Marketing strategy • Pricing strategy • Vendor relation and distribution strategy (conflict resolution. 2 nd edition. Merchandise support management .. by SHH Kazmi & Satish K Batra.

difference between structures and unions. operators. defining members. expressions and qualifiers. inline function. pass by reference. identifiers.C++ Programming Lectures:40 Unit 1: Introduction: Structured verses Object Oriented Development. pure virtual function. abstract class. array of objects. pointer to objects. operator precedence and associativity. visibility modes. and data abstraction. keywords. Delegation. Encapsulation. recursive function pointer variables. Control flow statements. tokens.35 • • • Managing human resources Managing operations Managing retail research and information systems 6. Unit 3: Array. Polymorphism. benefits of Inheritance. virtual function. Classes. scope and extent of variables. pass by address. operators. Unions: Arrays.pass by value. multidimensional arrays. abstract classes. parameter passing. Virtual base classes. parameterized constructor. constructors. member accessibility. address operator and Runtime memory management. Message communication. array of pointer. expression and control structure: Character set. accessing members. Conclusion • Integration and control (retail audit) • Influence of changing environment on retailing • Demographic changes • Lifestyle changes • Technology changes (e-business) • Career in retailing Information Technology: 304IT. pointer to pointer. Unit 4: Functions and Pointers: Function component. objects. Reference Books: . array of string. use of structure and union. exception handling constructs. friend classes . self referential classes. Unit 5: Classes and Objects: Class specification. destructors. strings. this pointer. binary operator. Inheritance. Unit 6: Inheritance: Forms of Inheritance. type conversion from one type to another. structure. Unit 7: Operator Overloading: Overloading – unary operator. copy constructor. Merits and Demerits of Object Oriented Methodology. Unit 8: Templates and Exception Handling: Introduction to template. constructor overloading. function overloading. structure declaration and definition. function and class template. variables. strings. empty class . Unit 2: Data types.friend function. pointer to function. data hiding. Objects..

segmentation.if else. Multiprogramming. paging.Deadlock Introduction of deadlock. Batch “The design of Unix operating System”. single partition allocation. Virtual memory management concepts. Timesharing . head. wiley India. implementation. 7th Ed.36 • Mastering C++. 2005. Unit II – Process Management Process concepts. contiguous and non-contiguous. paste. CPU scheduling – Basic concept. detection. 5) Peterson. deletion. Modification. Real-time. “Operating System concept”. do while. 2nd Edition. grep. multiple partition allocation. Linux: Complete Reference (5th Ed). Balguruswamy. Embedded Operating System. Mutual exclusion. Archiving files with different utilities. cut. Middle term & short term . UNIX: Concepts and Application (4th Ed). Interprocess communication . Semaphores.Venkateshmurthy. Critical region and Monitor Unit III. TMH by K. prevention. Schedulers-long term. Managing users and groups. date. Type of OS like Batch. Object Oriented Programming in C++.J. avoidance and recovery with Banker’s algorithm. 2) Silberschatz Galvin. TMH. Perason Edication. swapping. tail and control structure. doma in protection. TMH.Introduction Need of OS. Any Five shell scripts using command cat. Rajkumar. Gagne. Introduction to UNIX & Shell programming. for.Memory Management Memory management types.. Resource management security mechanism and policy. and W. addition Wesely Publication Co 1985. allocation. References Books:1) Peterson Silberschats OP System concept. 6) M. Peterson.R. 4) Das. 305 IT-Operating System Lectures: 40 Unit I. Venugopal. John wiley and Sons. Fetch and replacement. 2006.G. Unit IV. . Distributed System.TMH. Zipping of files. Unit V – Linux: Working with Shell Command Command for file creation. Process Scheduling. Threads. Multitasking. 3) M. Evolution of OS.

What is RDBMS . Delimiters . Finding tables and displaying structure Reference Books: SQL.Database concepts What is database . DBMS & Its benefits. Creating synonyms.Interactive SQL Part-I Table Fundamentals. SQL V/s SQL *PLUSE . 1) .37 - 306IT. Rules for SQL . Eliminating duplicate rows when using a Select statement .RDBMS Unit 1. Creating a table from another table. Introduction to ORACLE – Features of ORACLE . 3) Database System Concepts (4th Ed)Silberschatz Korth and Sudarshan..DBMS V/s RDBMS . Updating the contents of a table. Unit 2. 4) Fundamental of Database System (3rd Ed. Cod’s rules .PL/SQL The programming language of oracle (3rd Revised Edition) By Ivan Bayross 2) An Approach relational data base management systemKaur & Singh Cyber Tech Publications. Inserting data in a table. Components. Example of DDL. Viewing Data in the Tables. Modifying structure of a table. Features of SQL. Sorting data in a table. Software development tools of ORACLE . Normalization – 1 NF. 3NF . Introduction to SQL.) Ramez Elmasri & Shamkant Navathe. DML & DCL commands. Renaming a table. 2NF. Delete operations. Truncating a table.

Fourth generation Techniques. User interface Design. Design issues. . Design Process. Test case Design. Unit 3: Analysis concept & Principle Requirement Analysis. Test automation techniques. Elements of Good Design. Design principles. effective modular design. Object Oriented Testing methods. Behavioral Modeling. Unit 2: The Product & the Process A layered Technology. SCM standards. Joint Application Development Model. Software Design and software Engineering. cost estimation. Linear sequential model. Functions modeling and information flow. Analysis Principle. Unit 6: Software Quality Assurance Quality Concept. Analysis Modeling. WebE Design and Testing for Web based application. Design concepts. The software process Models. Software crisis & Myths. the mechanics of structured analysis. Evolutionary Software Process Model. FTR. Unit 4: Design concept & Principle Project planning. Unit 7: Software Configuration Management SCM. Formal Approaches to SQA. Design Documentation. Software reliability. Issues. Identification of Objects in Software configuration . the SQA Plan. Change Control. Software prototyping. Data modeling. Design heuristics for effective modularity. specification review. status Reporting.Version Control. Unit 5: Software Testing Software Testing Fundamentals. Black Box and White Box Testing. Software Characteristics. Software Architecture. Software applications and the evolving role of software. RAD Model. Statistical SQA. The Elements of Analysis model. Spiral Model. Basic web process Model. software metrics. the Data dictionary. The Design Model. Architectural Design. . software maintenance.System48 Testing. Component Testing. Configuration Audit. The Prototype model. the attribute of Web based application. Modified Waterfall Model. Regression Testing. SCM Process..38 - 307IT. SQA.Software Engineering Lectures:40 Unit 1: Introduction Software Engineering. Data design. The ISO 9000 Quality standards. Software reviews. Features of modern GUI .

Wage Boards. The Industrial Disputes act. 1971. The Union. Union Leadership.R. Reference Books:1.. Definitions of the act. Ancillary Functions of Trade Unions. Industrial Conflict 5. Trade Unions and Politics. Approved unions.-Arun Monappa 3. Worker’s Participation. Industrial Law – P. M. Rights and Responsibilities of Registered Unions. 3. 6.39 Reference Books: • Software Engineering: A Practitioner’s.The Bombay Industrial Relations Act 1946 – Authorities under B.I.Malik 2. Record of Industrial conditions. Penalties. Post Independence Period – Industrial Relations in the PostIndependence period. Future of Industrial Relations in India. 1947-Scope of the act. Mishra . 2. Human Resource Management: 304HR-Industrial Relations & Employment Laws Lectures: 40 1. Types of collective Bargaining Contracts. Collecting Bargaining Process. retrenchment & closure 7. Other National Trade Unions. Lay off. Representative of the employees. Roger Pressman 7th Edition Mc Graw Hill International Publication. Features of collecting Bargaining. Trade Union finances.L. Labour & Industrial Law – S.R. Collective Bargaining as a Method of Wage Fixation. Agricultural Labour Unionization: Law and Environment National Level Federations. Act. (MRTU And Pulp Act 1971) 8. and Cancellation of registration. The Maharasthra Recognition of Trade Unions and Prevention of Unfair Labor practices Act.Party Relationship. Types of Bargaining.Concept of Collecting Bargaining. Some problems of Trade Unionism in India. Growth of Trade Unions. Trade Union – Historical Evolution of Trade Unions in India –White-collar Unions. Powers and duties of labor Officer. Registration of Unions. Background. Labour Legislation. Procedure of Registration. Salient features of the act. I. Prerequisition for collective Bargaining. 4. Definitions / Important Terms (section 2). lock out.

Unit 3.Bareja 6. Methods for Appraising Performance. Performance Management. Industrial Law – J. Industrial Laws Board Act – Bharat Law House 5. Potential Appraisal. eHR Managing 360 Degree. Thomson Asia Pte. (2003). Armstrong (1999). Unit 2.. Feedback Counseling and Coaching: Ongoing Mentoring and Protege Development. Conducting Performance Reviews. Uses of Performance Appraisal. Performance Audit: Developing Performance Standards – DRA’s Process. R.Introduction to Performance Management and Performance Appraisal: Foundations of Performance Appraisal. Mathis. Text Books:1.Singapore . R.S. Ltd. Reference Books:1. Appraising for Recognition & Reward. Michael. Chadha. 2. McMillan India Ltd. Managing Human Resources and Personnel Management in India Enterprises. Human Resource Management. Kogan Page. Performance – Related Pay.L. Who Conducts Appraisals. Various Aspects of Performance Appraisal: Identifying and Measuring Employee Performance.50 Performance Management Process-Conceptual Model and its Application. Annual Stock Taking. J. Galgotia Publishing Company. Philosophy Behind Performance Management. (2004). Performance Management Documentation.Malik 305HR-Managing Organizational Performance Lectures:40 Unit1.. L & Jackson. Dwivedi.40 4. Performance Management: It’s About Performing – Not Just Appraising.K. H. Industrial Law – P. 2. (2000). Unit 4. P.

K.Nature of Training and Development .Impact of Change.M. Need for Training Policy. Needs Assessments Methods. Gap in Training. Education .-Biswajeet Pattanayak . Importance of Training and Development 2. Strategic Training System (STS).R. Training Methods. Increased Value Placed on knowledge . Training And Development Programme. leadership succession.. Change agents. Task Analysis. Awareness of Training Needs. Ares of Training. Benefits of Needs Assessment . Attitudinal changes. Career Interests and Goals. Analysis of Needs. coaching leaders. Leadership Culmination: Understanding Change. developing performing teams. Implementing Change. Transaction Analysis. Evaluation. Technology’s Influence on Training and Learning – Training Investment Leaders. Conceptual Model. Competencies and Positions of Training Professionals. 5.41 - 306HR-Training and Development Lectures: 40 1. Skills . Latest Trends in Training & Development. Methods to Improve. Training Strategies. 4. 1. The Johri Window. Needs Assessments. The Needs Assessment Analysis. Person Analysis . Who are the Learning. Techniques of Evaluation. Methods and Techniques of Learning. 2. Disruptive Innovation. 1) 2) 3) Reference Book:Employee T & D – Raymond Noe Training & Development – S. Path to leadership: leading a learning organization. Training Strategies. conduct of Training. Ethics. Organizational Objectives and Strategic. Training for international assignments in Brief . Implementation of the Training Programme . 3. Decision Making and Problem solving. Training and Development. Process of Training – The Training Process. Inputs in Training and Development. Development . Methods. Evaluation of the Programme. Training and Development – What is Training.Bhatia H. Steps in Task Analysis. Training in Organizations. 3.

Strategic HRM.Autonomous work teams Unit 4: Performance Management strategies Defining key result areas (KRA) – Result based performance – Linking performance to pay – Merit based promotions Unit 5: Reward and Compensation Strategies Performance based pay – Skill based pay – Team based pay – Broad banding – Profit sharing – Executive compensation – Variable pay Unit 6: Retrenchment Strategies Downsizing – Voluntary retirement schemes (VRS) – HR Outsourcing – Early retirement plans – Project based employment Unit 7: Human Aspects of Strategy implementation Behavioral issues in strategic implementation – Matching culture with strategy – Human side of mergers and acquisitions – Leadership ..R. Strategic HRM – Jeffery Mello 2. Knowledge Management & H. Power and Politics – Employee morale – Personal values and business ethics Unit 8: Global HR Strategies Introduction to Global HR strategies – Developing HR as a value added function. Reference Books:1. need and importance – Introduction to business and corporate strategies – Integrating HR strategies with business strategies – Developing HR plans and policies Unit 2:Human Resource Environment Technology and structure – workforce diversity – Demographic changes – Temporary contract labour – Global environment – Global competition – Global sourcing of labour – WTO and labour standards Unit 3: Recruitment and retention strategies Online recruitment – Employee referrals – Recruitment process outsourcing – Head hunting – Executive education – Flexi timing– Telecommuting – Quality of work life – Work – life balance – Employee empowerment – Employee involvement .Charles Greer .42 - 307HR-Strategic Human Resource Management Lectures:40 Unit 1:Introduction to Strategic HRM Definition.

Strategic HRM – Michael Armstrong 4.Functions of PPC .Relating manufacturing to agreed markets . Human Resource Management – Garry Desseler Operations Management: 304 OM-Production Planning & Control Lectures: 40 1. Production Planning & Control .Capacity Planning .Principles and Concepts Functional Strategies .Price . Implementation of PPC in continuous flow system .Developing a manufacturing strategy .Capacity Planning .C.Outputs of manufacturing strategy 2. Manufacturing needs.Group Technology . Production and Operations Management .Robotics .Functional goals Vs. Developing a Manufacturing strategy – Methodology checking markets .Routing .Outcome of the market debate . Role and Importance of PPC in various manufacturing systems . Flexible Manufacturing Systems .Control and Feedback systems 3.Loading .Delivery speed . Developing a manufacturing strategy . Aggregate Planning .Heuristic Intermittent Production System .Delivery reliability .Linking manufacturing to marketing .CAD CAM SIM 5.Manufacturing Systems Lectures: 40 1. Production .Strategic integration .Job Shop Scheduling . Role of computers in PPC Reference Books:1.Planning.Estimating ..43 3.Chase 305OM.Use of Linear Programming models and Scheduling Algorithms 4.Narsimhan 4.Cellular Planning .Jhamb 5.Reasons for manufacturing's reactive role in corporate strategy .Sipper 3.Shop Floor Planning .Gantt Charts . Production Planning & Inventory Control . Strategic HRM – Agrawal 5.Vollmann 2. Control & Integration .Dispatching – Expediting 2.Line Balancing . Manufacturing Planning & Control .Rough Cut Planning .Conformance Quality .L.

Company based profiles Applying same manufacturing strategy to two different markets .Nicholas 4.Principles.Manufacturing infrastructure issues Organizational issues .Comparison with reliability .Concept of maintainability and availability .Strategy-based alternatives Operational Control 8. Make or Buy. Accounting & Financial perspectives and Manufacturing Strategy.Linking Process Investment Decisions and the evaluation of control Books Recommended 1.Operating Controls and Information .Concept and Components .Investment decisions .Benefits of Control Charts and Applications 5.Reallocation of products due to downsizing 5.Quality Circles .C. Taguchi .Just In Time production 7. Baldridge 3.Manufacturing function . Business specifications .Generic types of process choice .Customer Vendor relations .Procedure .Progression and Regression in focused manufacturing .44 3. Production & Operations Management . Focused Manufacturing .Issues involved in changing make or buy decisions ..Pareto Analysis Poka Yoke (Mistake Proofing) 6. Crosby. Juran.Deming.Jhamb 3.Principles of economies of scale .Control Charts .Quality Defined . np and C Charts . Quality Management .L.Sampling Inspection Vs.House of Quality .Technical specifications Vs.Incremental marketing decisions resulting in a mismatch .Concept of Process Variation . P.Reliability of system Success and Failure models in series and parallel . Production & Operations Management . Product Profiling.Moving to focused plants .Assistance Tools . Concepts and Methodology.Costs of Quality .Reasons for choosing alternative strategic position . Process Choice.Trade-offs in focused manufacturing .Organization wide Quality Management (TQM) 2.Infrastructure Rearrangement 6.Chase 2.OC Curves . AOQL and AOL 4.Origin of existing plants .X-R. RQL. Manufacturing Infrastructure Development.Acceptance Sampling . 100% Inspection Attributes and variable sampling plans .Levels of application .Manufacturing strategy and Technological opportunities . Reliability . Quality Principles . Ishikawa.Concept of Quality Control .Technology strategy .Concepts of failure . Quality Principles .Operational effects of structural decision . Quality Control and Quality Assurance .Producer and Consumer Risk AQL.Manufacturing's strategic response 4.Ishikawa Fish Done diagram .Flow Charts . TQL.Linking investment to Product Life Cycle and Risk Reduction .Quality Awards Malcom.Nominal Group Technique .Methods of achieving higher reliability . Competitive Manufacturing Management .Process Rearrangement . Managing Technology & Innovation for Competitive Advantage – Narayanan 306OM-Total Quality Management Lectures: 40 1. Statistical Process Control .Alternative approaches to focused manufacturing .Shedding difficult manufacturing tasks .

Logistics & Supply Chain Management . Concept of Supply Chain Management and its strategic role in the organization .Cost efficiency across supply chain . Integration of supply chain with corporate strategy . Quality Standards . Logistical Management .The Integrated Supply Chain Process . Animals and Animal driven vehicles .Quality Audit and Quality Manual Books Recommended 1.Number and size of facilities Stocking Policies .Containerization .Jhamb 5.Location . Materials & Logistics Management .Principles.Service Utilization Modes ..Change Management .ISO 9000. Supply Chain Management .Introduction to State and Central Warehouse Acts 4.Impact on Customer Service 9. application and prerequisites .Quality Policy .Railway. Strategic Logistics Management .Outlines. Role of computer and IT in supply chain Reference Books:1. Quality Control & Total 3.L.Christopher 6.QS 900 series .Transportation Models 3.Economics of transportation .45 7.Quality and organization culture .Storage and handling capacities .Applications of Quantitative Techniques .Concepts Infrastructure .C. Sea and Road 5.Hunsen & Jain Ghare 307OM-Logistic & SCM Lectures: 40 1.Quality Objectives Leadership for Quality . Transportation Alternatives . Managing and organization for quality . Waterways.Bottlenecks and remedies 8. Air. Road.Rail. Logistics .Team Building 8. Purchasing & Supply Management .Bowersox 4. Pipe Lines.Lambert 3.Customer Service policies and Integrated Logistics Management 2. Designing of efficient supply chain policies . The essence of Total Quality 4.Dobler and Burt 2.Customs Issues . Distribution Network Planning system . Role of Freight and Insurance in Logistics 6.Managing for Total Quality – Logothetic Quality Management Management .Intra and Inter Organization Supply Chain 7. ISO 14000 .Distribution Strategies . functions and types .Concept and significance .Sunil Chopra . Total Quality Management – Sundarrajan 2. Packaging .

structure. World Trade Organization. Unit III: International Bond Market. FTA / Taxation / CEC 9. Euro currency Futures & Options. Ministerial Conferences. .46 - International Business Management: 304 [IB] INTERNATIONAL LEGAL ENVIRONMENT Lectures 40 1. Unit II: Euro currency market. WTO Agreement and Indian Agriculture by A. Dispute settlement mechanism (with cases) 4. Deposit Dealing and the Term structure of Euro Currency rates. Eurobond. The crash of 1994-96 and beyond. General Agreement on Trade and Tariff 2. Transfer pricing and WTO Reference Books: 1.Huda SSP (OL) 305[IB] International Financial Markets Lectures 40 Unit I : History of International Financial System – The rise & fall of Bretton Woods. Euro Banking and Euro-currency centers. What is WTO. UNCTAD etc 5. WTO Publications. 6. intellectual properties. Syndicated Euro-credits. Globalization and the growth of derivatives. WTO and other international regulatory. Agreement on goods / services. Regional trade agreements and WTO.. WTO Website 2. New issues & procedures in the Euro bond markets. prospects? 3.Introduction. International arbitration UNICITRA 8. strength and weakness. Organizations. ILO 7.

Interface with R & D.J. 2/e . Unit VII: New instruments in International Capital Markets. – Global Operations and Logistics 5) Bartlett.: Supply chain relationship to business performance. V K. The Toyota way. OUP 3) Flaherty. International Sourcing & Logistics Unit VII: Internationalization of Technology: International Technology Transfer. Managing International Investment & Finance. Unit VI: The European monetary system and other regional artificial currency areas. Mutinational Financial Management. International Financial Management. Product factors. strategic alliances (Partnership and relationship Reference Books:1) Schniederjans. Productivity. S. – Operations Management in a Global Context 2) Production and Operations Management.International Operations Planning. P-P. importance in global economy . Mutinational Business Finance. Management of Global Products Unit VIII: Interfaces with other Functions: Interface with Marketing. International Portfolio Diversification.47 Unit IV: Valuation & Hedging.T. David and stonehill. A. & Ghoshal.Daniels. Radebaugh and Sullivan 307[IB] INTERNATIONAL LOGISTICS & SUPPLY CHAIN MANAGEMENT Lectures 40 Unit I: INTRODUCTION: International Logistics and Supply chain management: meaning and objectives. Strategic role of foreign factories. Outsourcing Unit II: Location: Layout and work flow Unit III: Production: Company Factors. Pricing Option. Unit V: Forecasting and the image of Future. Alan. – Global Operations Management 4) Dornier. International Facilities Location. Multinational Finance.. M. – Transnational Management 6) Globalization and Business . 5) Shapiro. M. 2) Bhalla. Interface with Communications Unit IX: Joint Ventures. Features of International Bonds. -Key tasks of logistics and supply chain managers. Beyond Toyota Unit IV: Labour Laws: Factory act/ Labour. 3) Buckley. Reference Books: 1) Bhalla. Adrian. Characteristics of global supply chains. International Banking and country risk. Interest rates and currency swaps. V K. Quality. HR Practice Unit V: Variations in Operating Practices: Benchmarking International Operations Unit VI: International Operations-Critical Issues . . C. 306[IB]INTERNATIONAL BUSINESS OPERATIONS Lectures 40 Unit I: Internationalization of Operations: International Operations Management MFG: Make or Buy. K Bedi.central Banks and the balance of Payments. 4) Eiteman. International Transfer Pricing. et al.

facilities. forecasting models. Sridhar R. INCO terms. Terms of Trade. warehouse. role of outsourcing in global supply chain management Unit IV: CUSTOMER SERVICE: The marketing and logistics interface. customer service strategy Unit V: PLANNING GLOBAL SUPPLY CHAIN: Planning the global supply chain. Customs and Regulations. Trade Documentation. Philippe-Pierre Dornier. Business matching supply chain design with business strategy. Alan Branch Global Supply Chain Management in International Logistics Routledge 2007. Unit VIII: INVENTORY FLOW AND MODELING: Approaches to Inventory Management in Global Supply Chain Management. RAM Ganeshan (Editor) . Incorporated 1998 3. determinants for outsourcing decisions. International Contracts.48 Role of Government in controlling international trade and its impact on Logistics and supply chain Unit II: SUPPLY CHAIN STRATEGY: Supply chain as a competitive advantage. International Currency. John & Sons. containerization. and lead time. Benchmarking the supply chain. Tayur (Editor). Measuring logistics cost and performance.2004 2. Gourdin Global Logistics Management: A Competitive Advantage for the New Millennium Blackwell Publishing 2006 5. 4. Global Supply chain strategy. customer service and customer retention. Concept and need of outsourcing. Performance measurement and evaluation in global supply chains Unit VI: GLOBAL TRADE ENVIRONMENT: a. Risk management in the global context. Michael J. Douglas Long International Logistics: Global Supply Chain Management SpringerVerlag New York. Michel Fender Global Operations and Logistics: Text and Cases Wiley. Network design for global supply chain Management. Service driven logistics systems. considerations for hiring 3PL and 4 PL service providers.. customer service priorities and standards. Unit III: OUTSOURCING AND LOGISTICS SERVICE PROVIDERS: Intermediaries and Alliances in Global Logistics. LLC. Global trade environment: various trade blocks/FTZ and their impact on supply chain management. Structuring supply chain capabilities. location of plant. Magazine (Editor). Symptoms of poor Inventory Management. Modeling in Supply chain: inventory models. Unit VII: NETWORK DESIGN: Decisions in Network design-strategic importance. routing problem Reference Books:1. safety stock determination for service level. types of services. Term of Payment. capacity and number of warehouses: Factors influencing network design decisions. Panos Kouvelis. role in Global logistics. Distribution Resource Planning. Meaning of 3 PL and 4 PL service providers. Kent N. Logistical packaging .

- 49 Quantitative Models for Supply Chain Management Kluwer Academic Publishers 1998 MBA - Semester IV Core Papers

401: Corporate Social Responsibility & Corporate Governance
Lectures:40 Section I – Corporate Social Responsibility Unit 1. Introduction to CSR a) What is CSR? b) Evolution of CSR. c) Why CSR? d) Scope of CSR Unit 2. Theories of CSR a) Political Theory b) Social Contract Theory c) Stakeholder Theory Unit 3. The Great Debate: Shareholders vs Stakeholders Unit 4. Managing Non Profit Organizations Section II – Corporate Governance Unit 5. Introduction to Corporate Governance a) What is CG? b) Evolution of CG. c) Why CG? d) Scope of CG Unit 6. Internal & External Institutions of CG: a) Purpose of Corporation b) Internal Institutions c) External Institutions Unit 7. Corporate Governance in India a) Regulatory Framework b) K. Mangalam Birla Committee Report Unit 8. Cases and Project

- 50 -

Business Computing (402)
Lectures:40 Unit I: Customize the Excel Environment Customize an Excel Worksheet Enhance Worksheets Using Theme Work with Comments Access External Resources Using Hyperlinks Use Web-Based Research Tools Enhancing Workbooks Unit II: Templates Create a Workbook from a Template, Create a Custom Template Unit III: Create Tables, Modify Tables Format Tables Gridlines, Border & shading Protection on book & cell Unit IV: Presenting Data Using Charts Calculate Data with Lookup & Reference Create a Chart Functions Modify Charts , Perform Logical Analysis , Format Charts Print Formulas , Create a Chart Template , Share Excel Charts Unit V: PivotTables and Pivot Charts Create a PivotTable Perform Calculations Using PivotTables Analyze Data Using Pivot Charts Unit VI: Enhancing Visual Appeal Graphic Objects, Insert Graphics, Modify Graphic Objects, Emphasize an Area of a Worksheet,
Illustrate Workflow Using Smart A, Graphics Format Graphic Objects, Change the Order of Layered Grap, Objects Group Graphic Objects, Organize Graphic Objects

Unit VII: Calculating Data with Advanced Formulas Refer to a Range of Cells, Calculate Data across Worksheets, Perform Date and Time Calculations, Format Text Using Formulas Perform Numeric Calculations, Calculate Data
with Lookup & Reference, Functions Perform Logical Analysis, Print Formulas

Unit VIII: Sorting and Filtering Data

- 51 Sort Data in a Spreadsheet, Filter Data in a Spreadsheet, Calculate Large Volumes of Data, Add Subtotals to a Worksheet Reference Books: a) Microsoft Excel by Michael R Middleton. b) Microsoft Excel by Meehan. c) Microsoft Excel 2007 by BIBLE. d) Microsoft Excel by Julia Kelly. List of Practicals
1)Generate a Payslip of RGI employees with following fields: DA :-41% , HRA :-7.5%, TA:-Rs.400 Gross Salary :- Basic + 50%(of Basic) Gross Income :- Gross Salary + DA + HRA +TA Net Salary :- Gross Income– Provident Fund–Profession Tax 2)Create an Excel Sheet which generates a Mark sheet of MBA Students with the following Criteria : • If student scores greater than or equal to 70% ,Grade is Distinction • If student scores greater than or equal to 60% & less than 70%, Grade is Ist Class • If student scores greater than or equal to 50% & less than 60%, Grade IInd Class • If student scores less than 50% , Result is Fail 3)Demonstrate the uses of Goal Seek, Solver, Scenario, Formula Auditing Toolbar 4)Demonstrate Pie & Comparison Graph with suitable data. 5)Demonstrate the uses of - Pivot Table, Filter, Sort, Protection 6)Create a spreadsheet which calculates the income tax of an employee in a firm in accordance with different slabs. 7)Create a spreadsheet which calculates the BUDGET of Management event like KASHTI . 8)Demonstrate the uses of following functions: a)What-If , b) FV and PMT, c)Sum-If, d) Look-Up 9)Create a macro which formats the spread sheet and add it to a toolbar. 10) Create a Balance-Sheet of your academic year and publish it into the Internet Explorer. Use the following commands: a) Hyper linking, b)Conditional Formatting c) Freeze

Functional Electives:
Finance: Strategic Financial Management (403F)

) Strategic Financial Management – Jakhotiya G P . Features of Model remuneration policy. Scope. Mohana Rao (ed. Reasons. Restructuring of a sick unit. Strategic vendor management. Collective wage negotiation. Unit VII:. Intangible marketing cost and their cost benefit analysis. Product pricing strategy. Diversification of organization. framing the retirement benefit scheme. Brand life cycle and the phase wise Valuations. Brand valuation.52 Unit I: Introduction:.. Cost volume profit analysis based on product division and project division. Intrinsic valuation. Unit V: Organization Profitability Analysis Aspects of cost accounting. Reference Books: Strategic financial management. ABC. Valuation Valuation of a business unit. ROI Sources of finance and the evolution Investment decision in the organization and its assessment Achieving the shareholders satisfaction Unit IX: Financial Ethics Business ethics as related to Financial Management Ethical financial combination Ethical financial evolution. Framing of practically beneficial VRS scheme. Practical utility. Total costing and Marginal costing. Human Resource valuation and accounting Unit IV: Financial aspects of Supply chain Management Meaning. supply cost management . wage cost parameters and performance indexes (Macro level wage parameters). Unit VI: Corporate Restructuring & Finance Categories of the symptoms leading to restructuring. Assessment of Financial implication of the various restructure plans. P. Marketing strategies and Marketing cost benefit analysis. as profit center. Unit VIII: Financial Engineering Meaning of EVA. Concept and practical meaning of productivity. Amalgamations Mergers and acquisitions. Drawing of restructure plan.Meaning. OBC Financial and operating leverages. comments on key performance ratios. value in liquidation and as a going concern. purchase dept. Investigation of growth or profit leakage. Objectives. Ethical Financial Management Ratios for various levels of management Accounting disclosure practices for ethical Financial Management.) Trilok Kumar Jain (ed. Inventory cost analysis .Meaning. Various tools of Strategic Financial Management (Monetary and real) Unit III: Strategic Wage Management:. Business Downsizing. Strategy and Strategist is Model. Unit II: Conceptual Framework:-ROI as basic platform for SFM.

Functioning of stock exchanges. Stock markets guidelines on primary & secondary markets.K. duration of bond and immunization of interest risk. purchasing power risk. valuation of equity and preference shares (Dividend capitalization & CAPM).Investment Instruments UNIT II: Financial markets – primary and secondary markets – major players and instruments in secondary market . default risk. Economic analysis and forecasting.C. Economy-Industry.Bhalla Risk Management I & II -ICFAI University Project Management – Gopalakrishnan – Mcmillan India Ltd. Risk & risk aversion. Futures. term structure of interest rate. interest rate risk.Company framework. factors contributing to total risk. investment methods – Security and nonsecurity forms of investment – Sources of investment information. Objectives and beliefs of fundamental analysts. Jeevandandanam Managing International Investment & Finance. points and . trading and settlement procedures at NSE & BSE. UNIT IV: Analysis of risk & return.V. Capital allocation between risky & risk free assets-Utility analysis UNIT V: Fundamental & Technical Analysis of equity stock. market risk. Yields and Hedging Unit III:Derivatives and Speculation Unit IV: Forwards. Theory of Technical analysis..Financial and non-financial forms of investment – Objectives of financial investment.53 - Risk & Project Management (404F) Lectures:40 Unit I: Introduction to Risk Management Unit II: Debt Instruments. management risk. systematic and unsystematic risk. determination of yield curves. UNIT III: Valuation of securities – bond and fixed income instruments valuation –bond pricing theorems. Concept of intrinsic value. Prices. concept of total risk. Financial Swaps and Option Markets Unit V: Forex Exposure Unit VI: Introduction – Definitions – classifications – project risk – scope Unit VII: Overview of Project Management Unit VIII: Project Planning Unit IX: Project Implementation Unit X: Project Inventory Management Reference Books:Foreign Exchange. Security Analysis & Portfolio Management (405F) Lectures:40 UNIT I: Introduction: Concepts of investment..

Reference Books:1. 9. 2005 3. 8.2003 6.Bhatt. 4. Reference Books:1. Determination of corner portfolio. Markowitz diversification model.– Thomson Learning. Japanese Candlesticks. Portfolio revision – Active and passive strategies & formula plans in portfolio revision. Sharpe. Investments – Zvi Bodie. Mutual funds. –Vikas.1/e. Hall India..6/ePearson.Ranganathan & Madhumathi – Investment Analysis & PortfolioMgmt. 3. Dominant & Efficientportfolio – simple diversification. UNIT VII: Modern portfolio theory – Asset allocation decision.V A Avadhani – Securities Analysis & Portfolio Mgmt. Security Analysis & Portfolio Management.Portfolio Management –S. contrary opinions theory. Verma and Raghunathan (TMH). Pearson. Kevin – Prentice 7. Alexander. confidence index RSA. Punithavathy Pandian – Security Analysis & Portfolio Mgmt.Security Analysis & Portfolio Management – Fisher and Jordan.types.Portfolio Management – Barua.2001 5. Asset pricingtheories. 2.2005 11. Process of portfolio management – International Diversification.Investment Analysis & Portfolio Management – Reilly – 8/e – Thamson/CengageLearning.2/e. RSI.2nd Edition. 2004. 2005 2. Excel S.3/e. 7/e. UNIT VI: Behaviour of stock market prices – The market mechanism. bar chart. UNIT VIII: Portfolio performance evaluation – Sharp & Treynor & Jensen’s measure. Moving average analysis. testablehypothesis about market efficiency. Practical Investment Arrangement – Strong – Thomson / Cengage Learning 3/e . implications of efficiency markethypothesis for security analysis and portfolio management. performance evaluation of mutual funds. selectingan optimal portfolio – Sharpe single index model.PHI. PHI. Reilley & Brown – Investment Analysis & Portfolio Mgmt.Investment science – David G.54 figures chart. functions of Asset Management Companies.Chand & Co) Books. & Mohanty – TMH – 6th Edition. Investment Management – VK Bhalla ( 4. Investment Analysis and Portfolio management – Prasanna Chandra – TMH . S. – HPH 10.Luenberger. CAPM & Arbitrage pricing theories. Bailley – Fundamentals of Investment – Pearson/PHI.. Oxford.

Unit X: Export documents. producing for exports. organisation and structure of export and import houses. • Role of WTO and trading blocks. • Political risk. Unit II: International marketing tactics. Unit V: Political Environments • Multiplicity of political environments.55 - Marketing: International Marketing Mgmt (403M) Lectures:40 Unit I: Meaning and scope of international marketing. • The competitive edge of nation. Distribution channel. Direction & composition of Indian exports. shipment and procedures thereof. • Types of government (political system. • Factor endowment theory . • Privatization.. • Exchange ratio. Unit XI:. export finance. difference between domestic and international marketing. export quality control. processing of an export order. • International monetary system. trade and gain . Unit VIII: Foreign Market Entry Strategies • Foreign Direct Investment • Management Contract • Joint Venture • Acquisition • Foreign-Trade-zone Unit IX: The procedure and practices of processing of an export order. SAARC. reasons for entering export marketing and organization of an export department. Unit IV: International economic environment. • World trade tariff and non-tariff restrictions. Unit VI:. SAPIA& Trading pattern in South Asia. Unit VII: Indian export and import policy export promotion organizations. Economic System). • Direct and indirect selling channels • Types of intermediaries • Channel adoption . Unit III: Trade Theories and Economic Development • Basis of International trade. export incentives.

Brand Personality. Pricing the Offer: Price Elasticity of Demand. Test Unit VIII:. Product Launch. • No Financial institute • Financial institute • Government agencies • International financial institute /development bank • International Monetary fund(IMF) Text Books:1. Portfolio Analysis. Brand Strategy Decisions. Unit VII:. Preference Analysis. pricing. Concept Testing. Unit V: Product Positioning: Concept. Concept Screening. Costs.. Product Development. Unit XIII: Sources of Financial and International Money Market. Product Classification. CherunilamInternationalMarketing1 Himalaya 3rd 3. Unit X: Concept of Product Testing. Keegan Global Marketing Management Pearson Education Asia 2. .56 • Channel distribution • Determinants of channel types. Brand Equity Brand . Brand Positioning and Repositioning. planning of export marketing strategyproduct. Unit XI:. Brand Image.Branding Decisions: Branding Brand Name Brand Characteristics. Benefit Segmentation. 2. New Product Development Process: Concept Generation. Test Marketing. Market Potential and forecasting. Unit III: Product Market Strategies. Unit XII: The selection of export markets. Positioning Strategies. International marketing research. Brand Identity. Catebra International Marketing Product & Brand Management (404M ) Lectures:40 Unit I: Product Concepts: Product Mix concepts. Product Use Testing. Pricing Strategies. Unit IX: Designing the Offer: Perceptual Mapping. Jain International-Marketing-CBS Management McGrawHill 4. Product Differentiation. Marketing & Product Launching. Unit II: Product Planning: Marketing Plan. Cherunilam International Trade & Export Himalaya Reference Books : 1. Organization for Product Management. Unit VI: New Products: New Product Categories. promotion. Product Evaluation. Conjoint Analysis. Unit IV: Product Life Cycle: Product Life Cycle Stages and corresponding Strategies. Onk visit & Shaw International Marketing India Analysis & Strategy . Marketing Strategy Development.

. social. technological.57 Building: Brand Building Process. service defined. heterogeneity.Aaker Managing Brand Equity 4. place. Service Layout and Orientation. the customers . user status segmentation. and Dholakia. the service Finn. behaviorist segmentation. differences between goods and services UNIT 2: Market segmentation and targeting of services Bases for market segmentation: Demographic segmentation.Policy changes.AuthorBooks 1 William Moore Product Planning & Management 2 Ries & Trout Positioning: The Battle for your Mind 3 David A. people. user rate segmentation.intangibility.Merle Crawford New Product Management 2 Donald Lehmann Product Management 3 Subroto Sengupta Brand Positioning Suggesting Reference:Sr. The Service Delivery System.expanded marketing mix: product. Unconventional approaches to service facility location. Service quality information systems. Hauser. How to improve service Quality. characteristics of services. Servers or contact Personnel. Essentials of New Product Management Services Marketing (405M) Lectures:40 UNIT 1: Understanding services Factors influencing the growth of service sector: demographic. Location of the service facility: Factors affecting Service Facility location Decision.inadequacy of four Ps. promotion. inseparability. pricing. Approaches to service Quality. Unit V: Strategic Management of services: Fundamental Service Concept for Strategic Planning. geographic segmentation psychographic segmentation. economical. Benchmarking and certification. loyalty segmentation. UNIT 3: Marketing mix elements in services Marketing mix in traditional marketing. perish ability.the service encounter triangle.Urban. political and legal changes. N. Unit XII:. Other considerations for location selection. Ten original dimensions of Service Quality. Service facility Layout : Utility of process Flowchart in Services. Service Facility Design and layout. Brand Licensing and Franchising. The Service Encounter :. Packaging and Labeling Recommended Texts Books: 1 C. process. and physical evidence Unit IV: Service Quality: Impact of service Quality.

Customer Retention (Operations. by Dr. Delivery System). Enhancement of Internal & External relationships. Unit VIII: Using technology for HR management: for routine processes and increasing productivity of HR processes. Concept. Performance of HR process Unit VI: Addressing globalization and its effects.Introduction. Concept of Hotel & Tourism Services. International Branding & Advertising. Industry Globalization drivers. Problems connected to Marketing. Hotel & Tourism marketing in Indian perspective. Evolution of Relationship Marketing. Insurance & bank marketing in Indian perspective. References Books: 1. Excel books Human Resource Management: Current Trends in HR (403 HR) Lectures:30 Unit I: Need to perceive HR process as organization specific and its role as a service in bringing a transformation. by S. Building competencies as requirements for effectiveness of HR people themselves Unit IV: Organisational culture: assessing. Reference Books: .Bhattacharjee.Chand Publication Service marketing. Service marketing & management. Concepts of Insurance & Banking Services . Consumer Profile. Unit VIII: International Marketing of Services Elements of Global Transnational. Marketing Mix elements for marketing of Transport and Consultancy Marketing. Marketing mix of Insurance & banking services. Unit V: Impact of HR on business performance or result: People make organization and it results. Unit VII: Understanding collaborative management and role of HR: Using social intelligence to create networking for synergy in organization. 10-P models of Global Strategies Management..B. Unit VII: Customer Retention & Relationship Marketing CB-Services. identifying gaps and modifying or designing. Marketing of Hotel & Tourism Services. Unit III: Understanding people and practices for managing people: Behaviors and emotional aspects. managing cross culture issues. Users.58 Unit VI: Marketing of Services: Marketing of Insurance & Banking Services. Marketing of Transport and Consultancy Marketing. Unit II: HR as a decision science: Decision on strategic levels for future of organization. Market mix of Hotel & Tourism services. S.Balaji. Facts & Importance of CB in services.

Purpose of Wage and Salary Administration. Advantages of Job Evaluation.Jawahar Lal 4) Labour Cost and Accounting – Sadanand Degaonkar 5) Cost-Accounting–B. Richard I. : 0750664479 Labor Costing & Compensation Management (404 HR) Lectures:40 Unit I: Definition and Objectives of Job Evaluation: Objectives. Types of Incentive Plans – Short Term plans. Some Modern Concepts in Employee Benefit Schemes. Unit XI: Concept of Rewards. Quantitative Methods. Edition: 7th. Author(s): Henderson. Concepts of Different Wages Unit IV: Basic Wage Plans Unit V: Variable Compensation Unit VI: Executive Compensation Unit VII: Wage Differentials Unit VIII: National Wage Policy –A brief overview. Long Term Plans.. Job design. Non Moneuntary Incentives.Creating Value through People” Authors : Martin Redington< Mark Willionson. Dave Ulrich.Bhar Human Capital Management (405 HR) Lectures:40 Unit I: Overview of Human Capital Management Unit II: Role of Data in Human Capital Management Unit III: Human Capital Framework and Standards: Legal framework – equal employment opportunity. 2) Labour Cost & Compensation Management . Liability issues Employer-employee relationship . Unit IX: Theories and Surveys Governing Wage and Salary Administration Unit X: Wage Fixing Institutions/Authorities. Process of Job Evaluation Unit II: Technique of Job Evaluation: Non-Quantitative Techniques.K. Unit XII: Objectives of Employee Benefits. Hiring issues. Principles of Job Evaluation.Rao Ap 3) Cost Accounting . Publication: Wiley India Publication ISBN No: 812650895-7 “Transforming HR. Mark Withers Publisher: Elsevier ISBN No.59 “Future of Management” edited by Mike Losey. Limitations of Job Evaluation Unit III: Concept of Wage and Salary Administration: Principles Governing Compensation Administration. Recruitment and selection. Reference Books: 1) Compensation Management. Guidelines for Effective Incentive Plans. Sue Meisinger.

Principles. Douglas E.. Reference Books: 1] Knowledge Management. Internet protocol. network file system concepts Reference Books:1. iterative connection less. Health and safety issues Unit V: Results Oriented Performance Culture: Communication . web servers. IP Addressing. concurrency in clients. . Address resolution protocol. PHI. Unit-IV: Server Designs Iterative connection oriented. TCP connection establishment and termination. Awards . reverse address resolution protocol. remote procedure call concepts.60 Unit IV: Other Issues of Human Capital Management:. Unit-II: Protocols Ethernet. multiprotocol. super server. Unit-III: Client Server Programming using Sockets: Client – server model (terminology and concepts). (3rd edition). Protocols & Architecture”. “Internetworking with TCP/IP . Transmission control protocol. simple mail transfer protocol. Discrimination/sexual harassment. algorithms and issues in client s/w design and server s/w design. TCP/IP model layers and their functionalities. external data representation. user datagram protocol. Building & Sharing Culture. Pay-for-Performance .1. Comer. networking devices.R Rajaram Publisher: Cambridge University Press Information Technology: Network Programming (403IT) Lectures:40 Unit-I: Introduction Layered architecture. Advantages and disadvantages of layered architecture. Reasons & benefits of Managing Knowledge. Organisational units. Diversity Management . roles & responsibilities. single process concurrent connection oriented.overcoming cultural barriers through sharing knowledge.81-203-1053-5. multiprocess concurrent connection oriented. telnet. network topologies. vol. Labor/Management Relations. B Rathan Reddy[ Himalaya Publishing House] 2] Human Capital . multiservice. file transfer protocol.Dr. Privacy issues. Training and development. Unit VI: Knowledge Management: Introduction to Knowledge Management. broadcasting and multicasting. Performance Appraisal .Role and management of HR in implementing Knowledge Management. Domain name systems. ISBN. socket interface. program interface to protocols.

Data Mining – Concepts and Techniques . “Unix Network Programming”. Classification of Data Mining systems. Data Integration and Transformation. UNIT VI: Classification and Prediction: Issues Regarding Classification and Prediction.81-7808-488-0 PHI. volume 1. Data Cleaning. Mining Time-Series and Sequence Data. Richard Stevens. “TCP/IP Illustrated: The Protocols”. volume 3. Data Warehouse Implementation.. UNIT VIII: Mining Complex Types of Data : Multimensional Analysis and Descriptive Mining of Complex. Mining Spatial Databases. and System Architectures : Data Mining Primitives. A Categorization of Major Clustering Methods. Partitioning Methods. Designing Graphical User Interfaces Based on a Data Mining Query Language Architectures of Data Mining Systems. Bayesian Classification. Reference-Books: 1. ISBN81-203-2061-1. Data Objects. David Stevens. Mining Text Databases. Mining Multilevel Association Rules from Transaction Databases.DUNHAM. Discretization and Concept Hierarchy Generation. Multidimensional Data Model. and Classification by Back propagation. From Data Warehousing to Data-Mining. vol. From Association Mining to Correlation Analysis. Further Development of Data Cube Technology. Classification Based on Concepts from Association Rule Mining. Outlier Analysis.61 2. Comer. Richard Stevens. Mining Multidimensional Association Rules from Relational Databases and Data Warehouses. Analytical Characterization: Analysis of Attribute Relevance. Model-Based Clustering Methods. Data Mining Query Languages.1 (second edition). Data Warehousing & Mining (404IT) Lectures:40 UNIT I: Introduction : Fundamentals of data mining. ISBN. Data Preprocessing : Needs Preprocessing the Data. . Data Mining Introductory and advanced topics –MARGARET H. W. Pearson Education 3. UNIT III: Data Mining Primitives. PHI. Douglas E. Mining Class Comparisons: Discriminating between Different Classes. Languages. Grid-Based Methods. Other Classification Methods. “Internetworking with TCP/IP – Client Server Programming and Applications”. and Classifier-Accuracy. UNIT II: Data Warehouse and OLAP Technology for Data Mining Data Warehouse.JIAWEI HAN & MICHELINE KAMBER Harcourt India. Constraint-Based Association Mining. Mining Single-Dimensional Boolean Association Rules from Transactional Databases. Data Mining Functionalities. UNIT V: Mining Association Rules in Large Databases : Association Rule Mining. Major issues in Data Mining. Data Reduction. 4.-PEARSON- . UNIT VII: Cluster Analysis Introduction : Types of Data in Cluster Analysis. Mining Multimedia Databases. Mining Descriptive Statistical Measures in Large Databases. Classification by Decision Tree Induction. W. Text-Books: 1.Based Characterization. ISBN-817808-101-6. Prediction. Mining the World-Wide-Web. UNIT IV: Concepts Description : Characterization and Comparison : Data Generalization and Summarization. Density-Based Methods. Data Warehouse Architecture.

Usenet and Newsgroups. Intranet & Extranet. 4 Data Warehousing Fundamentals – PAULRAJ PONNAIAH WILEY-STUDENTEDITION. SELECT Tag and Pull Down Lists. TR and TD Tags). _parent. Unit 2: HTML Basics What is HTML. and FONT Tag). TFOOT. _self. _top. Domain Name System. Formatting of Text. Hidden. Search Engines. Definition Lists). Forms (FORM and INPUT Tag. Frames (Frameset. Unit 3: Advanced HTML Links.. Web designing & Cyber Laws (405 IT i ) Lectures:40 Section . Web Browser. Anchor tag. Unit 4 : Introduction to Dream weaver Creating a Database Connection Configuring your System Defining a Local Site Arrow. Trademarks 2. Tables (TABLE. 3. Data Warehousing in the Real World – SAM ANAHORY & DENNIS-MURRAY. Technology and Cyberlaw 2. Ordered Lists. Attribute for <SELECT>. Data Mining Techniques – ARUN K PUJARI. Radio Button. Headers. Business Methods Patents . TITLE Tag. Lists (Unordered Lists. eraser tool About the URL Prefix Ultradev Resources Accessibility and Dreamweaver Unit 5 : Creating a Recordset. and BODY Tag). Defining a Recordset Invoking a Stored Procedure Working with Record sets Unit 6: Introduction To Cyber law 1. Special Characters. Text Box. Submit and Reset. Cols pan and Row span. IFRAME. FTP. Working with Images. TEXTAREA). pencil. _blank. Jurisdiction Unit 7 : Intellectual Property Issues In Cyberspace 1. Telnet. FRAME Tag. Internet Tools. META Tag.Pearson-Edn-Asia. Checkbox. NOFRAMES Tag). Copyrights 3. Internet Infrastructure. LABEL. SMTP and Electronic Mail.I (Web Designing) Unit 1:The Internet How does the Internet work. Protocols and Services on Internet. Http and World Wide Web . University Press. brush. Basic Tags of HTML (HTML Tag.62 EDUCATION 2. Internet Tools. THREAD. Formatting Tags (PRE Tag. Cell Spacing and Cell Padding. Text Box. FONT Tag. TBODY. Some Special Tags (COLGROUP.

Internet and computer Crime Reference Books:1) HTML Ivon Bayross 2) Cyber Laws – Singh Yatindra 3) Cyber Crime – Bansal S K 4) Cyber law . Introduction. nature and concept. Fourth Party logistics (4PLS). outsourcing and 3PLs. On-Line Contracting and Licensing Agreements 2. E-commerce & M-Commerce – Ahmand Tabrez 5) Handbook of Cyber and E-commerce laws – Bakshi P M & Suri R K Division of Marks out of 60 Section –I Web Designing :.com Logistics infrastructure in India and its Implications for Supply Chain Management. logistics mission and strategic issues. Emerging tools in Logistics and Supply Chain Management. nature and concept. OR E-Logistics & ITES (405 IT ii ) Lectures:40 UNIT –I Logistics management. logistics planning. evolution of logistics concept. value chain. CASES :. Privacy 2. Internet and Information Security 5. MyDabbawala. Logistics Information System. overview.20 Marks There will be no case study in this paper. component of logistics management. Defamation 4. UNIT II Logistics to supply chain management. UNIT-III Information Technology and supply chain Management. logistics in India. positioning of Information and Logistics and Supply Chain Management. On-Line Security Offerings Unit 9 Special Issues In Cyberspace 1. Operational Logistics Information System.40 Marks Section –II Cyber Law :..63 Unit 8 Business And Financial Issues In Cyberspace 1. integrated IT solution for Logistics and SCM. function and contributions. Obscenity 3. functions.www. UNIT –IV The Internet based solutions for eLogistics . introduction. Sales Tax in E-Business 3.

UNIT-VIII Digital imaging and animation. such as mySAP.64 Overview on the Internet based solutions for logistics and supply chain support.com/ . 1999. AGRAWAL. Lucie Press. N. K. April 2000 (supplement). The portal game. etc. DAVID J. Applications and implementation issues about some popular eLogistics execution systems. Interactive portals. Geographical Information System: feature and applications. NxTier and Logistics-NetSM . RANGARAJ. BLOOMBERG STEPHEN LEMAY JOE B HANNA. Managing GIS project . Portals.elogisticsworld. BOOKS :1. “Inter-Organizational Cooperation with Sap Systems: Perspectives on Logistics and Service management (Sap Excellence) Supplementary Readings :“E-logistics : What the Internet revolution means to logistics”. Logistics Management & Distribution Report. 5. UNIT-VI Virtual private network (VPN). Peter Buxmann & Wolfgang Konig. Carol A. Techniques and Applications for Integrating the Supply Chain”. 4. “ Logistics & Supply Chain Management cases and concept”. G. D. RAGHURAM. “Prentice Hall India Ltd. Broadband services industry in INDIA.. 6. Pramod Mantravadi “IT Enabled Services “ the ICFAI University Press.com. “Prentice Hall India Ltd. CRC Press – St. Pricing strategy for broadband services. UNIT –V Introduction –ITES. “ Text Book of Logistics and supply chain management MACMILLAN INDIA LTD. Broadband media: look before you leap. Automoting VPM management. Designing implementation a VPM. i2 eBPO. Using e-imaging and e-workflow technologies.elogistics. Virtual private networks for enterprise integration . “ERP Tools.com/ E-Logistics World: http://www. 3. Ptak & Eli Schragenheim. E-governance portals. Web site :Logistics industry’s electronic marketplace http://www. UNIT –VII Broadband services. 2. Benefits of VPM.

com SAP AG: www. Inc.com I2 Technologies: http://www. Nagarajan .html Operations Management Project Management (403OM) UNIT I: An Overview and Key Concepts of Project Management UNIT II: Project Feasibility Studies a) Project Identification b) Market and Demand Analysis c) Technical Analysis d) Project Cost Estimate e) Financial Appraisal of Single Projects f) Financial Appraisal of Multiple Projects UNIT III: Human Aspects in Project Management a) Project Organization b) Project Leadership c) Motivation in Project Management d) Communication in the Project Environment e) Conflict in Project Management UNIT IV: Project Scheduling with PERT/CPM UNIT V: Time-Cost Trade-Off and Crashing of Projects UNIT VI: Project Cost Control (PERT/Cost) UNIT VII: Resource Scheduling and Resource Leveling UNIT VIII: Risk Analysis in Project Management UNIT IX: Project Audit and Project Termination UNIT X: Project Control Reference Books: Project Management – K.net-transport.fedex..sap.transview.com/services/elogistics.i2. http://www.Co.com/us/ebusiness/ UPS: http://www.upslogistics.com/ FedEx. http://www.com Net-Transport.65 TransView Corporation: www..

Klein Production and Operations Management Concepts. Measure the existing process. Unit IV: Cultural Factors in Managing Process Improvement . Changing attitudes and behaviours. BPR in USA.What is BPR? Need of BPR.Identify business process to be redesigned. Jr. BPR for Engineering and Manufacturing Technology by Madsen. Competition. Customer. Suggested Readings Redesigning Enterprise Processes for E-Business by El Sawy. Cost and Technology as Drivers. Trend in Service Automation. Unit VIII: Managing Change . Unit II: Process Analysis . designing the process. Wisnosky. Group Technology. breakpoints.Understanding LPG.A source of knowledge. Designing incentive schemes for employees.Dynamics of Change Management. Unit V: Redesigning Business Processes . CAD/CAM. Rita E. Feeney The Reengineering Handbook: A Step-By-Step Guide to Business Transformation by Raymond L. Europe. Unit VI: Employee Incentives .Identifying key issues. Ronald Ebert. Delmar Thomson Learning BPR Wizdom. technology. Models and Behavior by Everett Adam. Unit III: IT and Learning in Organizations .FMS.. David A. PHI Lectures:40 Introduction to BPR .. Integration of knowledge & information. Unit VII: Managing Quality . Six Sigma & Technology Management (405OM) .. Selecting the leader and team.Managerial responsibility in Managing quality. Understanding behaviour. Robotics and Robots.Motivating employees. Manganelli and Mark M. Managing for Quality. A Practical Guide to BPR Project Management by Dennis E.66 Project Management for Business – Anicholas John Total Project Management – Joy P K Business Process Re-engineering (404OM) Unit I: India.Information. Managing people with multi-cultures and ethnic groups in process improvement. Unit IX: Trends & Techniques .

67 Lectures:40 UNIT I: Evolution of Technology.. Innovation Time and Innovation Cost b) Speed of Diffusion UNIT VI: Organizational Implications of Technology a) Relationship between Technical Structure and Organizational Infrastructure b) Flexible Manufacturing Management System (FMMS) UNIT VII: Human Aspects in Technology Management a) Integration of People and Technology b) Organizational and Psychological Factors c) Organizational Outcome UNIT VIII: What is Six Sigma? Why do Six Sigma? Setting Business Metrics. difference between domestic and international marketing.Selecting Six Sigma Projects . How to Sustain Six Sigma Reference Books: a) Implementing Six Sigma. • World trade tariff and non-tariff restrictions. Mission Flow Diagram UNIT V: Diffusion of Technology a) Rate of Diffusion. Forrest W.Keki Bhote 403[IB] International Marketing Management Lectures:40 Unit I: Meaning and scope of international marketing. • Exchange ratio. Unit II: International marketing tactics. Implementing Six Sigma. Morphological Analysis. Unit IV: International economic environment. . Extrapolation. reasons for entering export marketing and organization of an export department. Quick Overview of Six Sigma Tools . • The competitive edge of nation. The Core of Six Sigma. Breyfog. Growth Curves. Technology Monitoring b) Normative: Relevance Tree. Effects of New Technology UNIT II: Technology Innovation a) Invention-Innovation-Diffusion b) Revolutionary and Evolutionary Innovation c) Product and Process Innovation UNIT III: Technology Assessment a) Technology Choice b) Technological Leadership and Follower ship c) Technology Acquisition UNIT IV: Technological Forecasting a) Exploratory: Intuitive. Unit III: Trade Theories and Economic Development • Basis of International trade. trade and gain . b) The Ultimate Six Sigma . • Factor endowment theory . Direction & composition of Indian exports.

Unit XII: The selection of export markets. • Privatization. Distribution channel. planning of export marketing strategyproduct. • Political risk. SAPIA& Trading pattern in South Asia. SAARC. Unit X: Export documents. pricing. CherunilamInternationalMarketing1 Himalaya 3rd 3. promotion. • International monetary system. export quality control. • No Financial institute • Financial institute • Government agencies • International financial institute /development bank • International Monetary fund(IMF) Text Books:1. International marketing research. Onk visit & Shaw International Marketing India Analysis & Strategy . Jain International-Marketing-CBS Management McGrawHill 4. producing for exports. Unit XI:. 2.68 • Role of WTO and trading blocks. Keegan Global Marketing Management Pearson Education Asia 2.. export incentives. Unit VIII: Foreign Market Entry Strategies • Foreign Direct Investment • Management Contract • Joint Venture • Acquisition • Foreign-Trade-zone Unit IX: The procedure and practices of processing of an export order. Unit VII: Indian export and import policy export promotion organizations. organisation and structure of export and import houses. • Direct and indirect selling channels • Types of intermediaries • Channel adoption • Channel distribution • Determinants of channel types. processing of an export order. Cherunilam International Trade & Export Himalaya Reference Books : 1. Unit XIII: Sources of Financial and International Money Market. • Types of government (political system. Economic System). Unit V: Political Environments • Multiplicity of political environments. shipment and procedures thereof. Catebra International Marketing . export finance. Unit VI:.

International Human Resource strategy. Management of change. Basic principles of SAPTA.. Indo-EU Trade.J. free trade area. SAARC Preferential trading agreement (SAPTA).N.69 - 404[IB] International Strategic Management Lectures:40 Unit I : Introduction to international strategic management. Controlling overseas operations. Unit III: Selection of product & developing strategy. Objectives. Unit VII: Modern trends in International Strategic Management.N. selecting the foreign market. acquisitions across the country. phases of international strategic management. Unit VI: Process of Strategic Evaluation & Control. synergistic analysis. custom Union. c) Environment in International Business: Domestic environment. b) Levels of Environment. Implications of Euro for India. planning organization structure. . (NAFTA) d) Association of South East Asian Nations (ASEAN) e) South Asia Cooperation – rational. b) European Union. c) North American Free Trade Agreement. g) Indo-Lanka Free Trade Agreement. choosing the mode of entry. core competence. current millennium challenges & role of corporate strategies. The Euro. International Financial strategy. difference between international strategic management and domestic strategic management. International operations strategy. foreign environment. International Business. corporate appraisal and assessment of corporate capabilities. Sudarshan. f) South Asian Association for regional cooperation (SAARC). Unit II: International Economic cooperation and agreement a) Regional Economic Integration. Dewan & K. Nature & Scope of International Business. common market.Internal Environment & External Environment. Unit IV: Functional areas of strategic formulation. international technology strategy. process of strategic planning. 405[IB] International Business Environment Lectures:40 Unit I: International Business and its environment: a) Significance. ethical & social issues in strategic decision making. Unit V: Strategy Implementation. functional areas of cooperation. functions & significance of strategic management system. Reference Books: International Business – Francis Cherunilam. 89 Unit II : Scanning the global environment. Implementation of strategy & leadership. Rational types of Economic Integration. economic union. value chain analysis. global environment. International marketing strategy.

restrictions in trade in services. Tariff Barriers.70 h) International Commodity Agreements – Quota Agreements. Unit V: International Investments: Types of Foreign Investment. b) Code of conduct to guide & regulate MNCs.Components. 3) Business Environment. financing facilities & policiesRegular lending facilities. Lending Programmes. Buffer Stock Agreement. Unit IV: International Trade & Payments: a) Government Influence on trade. d) WTO. c) Asian Development Bank. reasons of disequilibrium in BOP. Salient features. Growth & Dispersion of FDI. special lending facilities. Technical Assistance. c) Role of Innovation in competitive advantage. Foreign Portfolio Investment. and trade in services.Policies of World Bank.Ashwathappa.Functions. organization and management of IMF.. major problems of India’s export sector. growth of counter trade. Unit VI: Multinational Corporations: a) Characteristics. non-tariff barriers. BOP disequilibrium.Protectionism. d) Sources of Technological Dynamics. Factors affecting International Investments. e) Growth. Unit VII: Global Competitiveness: a) Factors of Competitiveness b) Technology & Global Competitiveness.Objectives & Function. c) Transfer of Technology – Methods and issues in transfer of technology. Trade & BOP of India. Bilateral/Multilateral contracts. Principles. Resources of IMF-Subscription by members and borrowings.Foreign Direct Investment. state trading. Reference Books: 1) International Business Environment – Francis Cherunilam. counter trade forms of counter trade. regulation of foreign trade. c) Balance of Payments. b) Trade in merchandise – growth of international trade. Significance and barriers of E-commerce. Special Drawing Rights (SDR) b) World bank. 2) International Business – Alan Rugman & Richard Hodgetts. Generalized System of Preferences (GSP) and Global system of Trade Preferences (GSTP) Unit III: International Economic Institutions: a) International monetary fund. importance and benefits of MNCs. .

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