Ryerson’s Independent Student Newspaper Since 1967

2017 / 2018
Rates & Data

Christopher Roberts,
Advertising Manager
416 979 5262 ext 2336
647 241 7993
55 Gould St., Toronto, M5B 1E9
The Eyeopener
Connecting Ryerson students and advertisers, since 1967

What if you could advertise your business to thousands of students,
faculty and staff every week? What if these thousands of potential
new customers were right on your doorstep, each and every week?
What if you could connect with them both in print and online?

The Eyeopener can do that. We can connect you to a vibrant,
ever-growing campus with thousands of students, staff & faculty.

Ryerson students and staff are on campus every day. They study,
eat, sleep and work on campus, which means your ad in The
Eyeopener is in front of them each and every week.

Advertising in The Eyeopener is cost-effective. Your ad appears
in 10,000 copies of the paper, and research has shown that those
copies are shared and passed on to an additional three to four stu-
dents. So your ad just tripled or quadrupled the number of people
who have seen it, all for one price.

We print a paper every Tuesday night in the Fall and Winter terms,
and we put it online at, where over 40,000
unique visitors see it each and every week. Viewers can read the
paper online or download a copy to read later, meaning your ad
is seen by them. And of course we can put your ad right onto our
website too. With over 40,000 visitors and over 80,000 pageviews
a month, your ad will pay for itself pretty quickly.

Our Advertising Manager, Chris Roberts, has several years of
experience working at The Eyeopener, and he knows exactly what
works when it comes to connecting with our readers. He takes
pride in the paper, and he’s happy to work with you on every step
of the process of putting your ad in The Eyeopener.

Since 1967, The Eyeopener has published news, sports, arts
and much more, with a special emphasis on the people, places
and things that students and staff at Ryerson are interested in.

Some advertisers book with us for the entire year, every year, and
we’d like you to be one of them.

Call Chris today to book your ad and start connecting with the
Ryerson community.
Chris Roberts, Advertising Manager
416 979 5262 ext 2336 / C: 647 241 7993
The Eyeopener 2017 / 2018 Production Schedule

2017 2018

August 23 January 17, 24, 31

September 13, 20, 27 February 7, 14, 28
(Winter Reading Week February 19 - 23)
October 4, 18, 25
(Fall Reading Week October 9 -13) March 7, 14, 21, 28

November 1, 8, 15, 22 April 4

What you should know when you book your ad...

Your ad MUST be booked by noon Thursday for the following week’s printing. Any changes to your
ad (size, colour, layout etc.) after your space has been booked will result in extra costs for you and must be
approved by the Advertising Manager. Missed deadlines will result in the full price being charged.

Your ad MUST be print-ready when we receive it. All transparencies must be flattened, all colours
must be set CMYK or Greyscale and must be of sufficient resolution – minimum 200 dpi. We are not
responsible for any errors in your submitted artwork.

We can only accept print ads in .pdf and .eps formats. All others will be returned to you for conversion and
may result in your ad not running. Converting your file for you will result in extra costs for you.

Please ensure that your ad will fit the space you’ve booked, both width and height. If we have to resize
your ad it will result in extra costs for you.

Spot colour is $150 per colour, full colour is $250, and booking a specific page/position is an additional 20%
of the ad price.

Please make all cheques payable to Rye Eye Publishing Inc. and remember that all prices are subject to 13%
HST. Ad rates are subject to change without notice. We reserve the right to reject any ad at any time prior
to publication.

Online Advertising

Ad sizing is 300 x 300 pixels or 680 x 84 pixels

Please ensure your ad is under 1MB

We can accept ads in .swf, .jpg and .gif format
Volume 50 - Issue 12 November 30, 2016 Since 1967 @theeyeopener
Volume 50 - Issue 14 Volume 50 - Issue 19
January 25, 2017 March 8, 2017

The Eyeopener
@theeyeopener @theeyeopener
Since 1967 Since 1967


Number 1 2 3 4 5 6 7 8 9 10
of Inserts
Full Page 712.80 594.00
1/2 356.40 324.00 297.00
1/4 191.70 178.20 162.00 148.50
1/6 138.45 128.70 117.00 107.25
1/8 99.40 92.40 84.00 77.00
1/11 74.55 69.30
1/16 49.70 46.20

Website 1 Day 1 Week 1 Month
20.00 100.00 400.00
1 column 2 column 3 column 4 column 5 column
All prices are in Canadian $ and do not include HST.

Eyeopener website traffic from Jan 1 to April 15, 2015: 244,209 page views and 120,554 unique visitors.

Ad Sizing 1 column 2 column 3 column 4 column 5 column
Full page 10.1 x 13.5
1/2 6 x 12.875 8 x 9.625 10.1 x 6.7
1/4 4 x 9.625 6 x 6.5 8 x 4.875 10.1 x 3.37
1/6 4 x 6.5 6 x 4.25 8 x 3.25
1/8 2 x 10 4x5 6 x 3.25 8 x 2.5
1/11 2 x 7.5 4 x 3.75 6 x 2.5
1/16 2x5 4 x 2.5

Website sizes 300 x 300 px 680 x 84 px

Facts and Figures

7,000 copies each week during the Fall and Winter terms

An average of 150,000 unique visitors every term

An average of 250,000 pageviews every term

Black & White and colour space is available in a range of sizes to suit your budget

Ryerson students are part of the local community − they eat, drink and shop locally, and first
year students will be here for 3 to 4 years

The Eyeopener has won numerous awards and launched some prominent journalists on their
careers, and we’ve been in continuous operation since 1967