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Retailing

Medical devices
Drug discovery
You know where you are going
Many ways to help you to go there

Roadmaps are vision tools for strategic


planning
Getting it out your mind map
Enable new business models
New technologies can kill todays businesses
Anticipate the future
Way of thinking about the business rather
than just technologies
Bridge between technologies and market

Steps:
1) Identify challenges
2) Map the new technology solution
3) Determine what phase your business is in
4) Ensure that the immediate technology choice
will help to improve your business
Foundation phase: Communicating effectively
Growth phase: More efficient and cost-
effective
Optimization phase: Differentiate your
business with customers and suppliers
Identifies the critical system requirement
The product and process targets
Technology alternatives
Milestones
Customer/market needs
Products/services
Technologies
https://setis.ec.europa.eu/sites/default/files/basic_page/Wind_roadmap_flipped.jpg
https://www.nri.com/global/news/2010/~/media/Images/global/news/2010/101130/1.jpg
A generic product-technology roadmap (Gerdsri and Assakul 2007)

Gerdsri and Assakul, "Key Success Factors for Initiating Technology Roadmapping (TRM)
Process: A Case Study of a Leading Thai Firm," in ASIA Pacific Academy of Management
and Business Conference (APAMB) Singapore, 2007.
http://www.globalnpsolutions.com/services/npd-resources/white-papers/roadmapping-101/examples/
http://core0.staticworld.net/images/article/2015/02/it-roadmap-100570209-large.idge.png
What product or features you are going to
add to your product each year
Rob Ryan Smart-ups

Core competency (centre), general market (the


venture addresses (ground), major drivers
(the stem), Product and services (petals)
Core---- drilling down
Petals---Finding products/market
Stem---driving forces
Matrix---applies to cores, petals, driving
forces
Measurement system used to assess the
maturity of technology

TRL 1: Basic principles observed


TRL 9: Operational use of delivery
TRL1: Basic principles observed
TRL2:Technology concept formulated
TRL3: Lab experiments
TRL4:Technology validated in the lab
TRL5: Technology validated in a relevant
environment
TRL6: Demonstrated in a relevant
environment
TRL7:System prototype demonstrated in an
operational environment
TRL8:System completed and qualified
TRL9:Product is on the market
http://www.innovationseeds.eu/Virtual_Library/Knowledge/TLR_Scale.kl
TRL1-TRL4 : Research Lab
TRL5-TRL6: Simulated World
TRL7-TRL9: Real World
Zurutuza, A. and Marinelli, C., 2014, Challenges and opportunities in graphene
Commercialization, Nature Nanotechnology, 9, 730-734

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