Based on

THE

Canvas

Nov 8th 2011

Created by: Emad Saif
www.emadsaif.com
 Agenda

Business Model Canvas Presentations

Group
& &
Workshop
Examples Discussion

7:20 8:10 8:20

6:30 7:00 7:30 8:00 8:30 9:00

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First Plain Paper Photocopier - 1950

Lease
$25/month
+
4/copy (min of $49/month)
3
business
model
A business model describes the
rationale of how an organization
creates, delivers, and captures value

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 BUSINESS MODEL

Product/Service

Deliver
Create

Organization Customers

Capture

Revenue ($)

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business
model
canvas
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tool to create & analyze
business models...

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YOU CAN
Create new business
models easily

Analyze & update your

existing business model

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building
blocks
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Customer Segments

which customers and users are you serving?

which jobs do they really want to get done?

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 Value Proposition

what are you offering them? what is that

getting done for them? do they care?

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 Channels

how does each customer segment want to be reached?

through which interaction points?

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 Customer Relationships

what relationships are you establishing with each segment?

personal? automated? acquisitive? retentive?

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 Revenue Streams

what are customers really willing to pay for? how?

are you generating transactional or recurring revenues?

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 Key Resources

which resources underpin your business model?

which assets are essential?

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 Key Activities

which activities do you need to perform well in

your business model? what is crucial?

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 Key Partners

which partners and suppliers leverage your model?

who do you need to rely on?

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 Cost Structure

what is the resulting cost structure?

which key elements drive your costs?

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Business Model Canvas

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 Your Business Model Canvas
KEY KEY VALUE RELATIONSHIPS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION SEGMENT

KEY
RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

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EXAMPLES
EXAMPLES

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 Example 1 Example 2

Refreshing lemonade to joggers Affordable VOIP calls

at public parks
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Kellys Lemonade Stand: Refreshing Lemonade
KEY KEY VALUE RELATIONSHIPS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION SEGMENT

KEY
RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

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 Skype
KEY KEY VALUE RELATIONSHIPS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION SEGMENT

KEY
RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

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Example 3 Example 4

Photo sharing online Smooth shave for men & women

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 Flickr: Photo Sharing
KEY KEY VALUE RELATIONSHIPS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION SEGMENT

KEY
RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

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 Gillette: Razors & Blades
KEY KEY VALUE RELATIONSHIPS CUSTOMER
PARTNERS ACTIVITIES PROPOSITION SEGMENT

KEY
RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

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Break...
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WORKSHOP

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 WORKSHOP
1. Assemble in teams
2. Create canvas
3. Write key words on sticky notes
4. Place sticky notes on the canvas
5. Present your canvas

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Create a CANVAS
of your enterprise project

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Break...
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1 minute

Presentations

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Discussion

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so whats beyond the
CANVAS?

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you need to validate your model
assumptions with the customers
until you get it right!

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BUSINESS PLAN

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www.BusinessModelGeneration.com
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THANK
YOU!
Emad Saif
www.emadsaif.com

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