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Branding & design.

baubauwerk.com
Try free writing / Get away from the computer / Paint more with your kids / Quit
beating yourself up / Take breaks / Sing in the shower / Drink coffee or tea / Share
what you have with others / Know your roots / Listen to new music / Surround yourself
with creative people / Get feedback / Don't take it personal / Collaborate / Dont give
up / Practice, practice, practice / Allow yourself to make mistakes / Be truthful / Go
somewhere new / Watch foreign films / Give up on things you dont need / Take risks /
Break the rules / Do more of what makes you happy / Dont force it / Stop trying to be
someone elses perfect / Got an idea? Write it down / Clean your workspace / Have fun /
Finish something / Enjoy little things / Stay creative.
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Stefan Lucut Martin Groeger


art director & graphic design creative director

Studio. Martin Groeger and Stefan Lucut came up with the idea to build a Berlin based branding
and design studio with an original image and an original voice. They called it Baubauwerk and
it was born in 2015. Baubauwerk is the formal coming together of two experienced design
professionals. Before that, Martin and Stefan had produced the the independent fashion
magazine JPeople and collaborated for clients such as Converse, G-Star, Nike and French
Connection.
Branding. Our wealth of experience means we know
that branding and the creation of a visual identity is not
just coming up with a new logo or typeface. You need to
capture the spirit and personality of a brand, to listen to its
voice, hear its ambitions, find out what it believes in. Only
then can you begin to assemble the pieces and present a
credible, fully-grown image of a brand.
5 Izaio.

Art direction
Graphic design

IZAIO
Cornelia Bartsch is the owner of Izaio Management, a
Berlin based model agency. She contacted Baubauwerk
as she'd fallen in love with our design of the number
16 on the back cover of the sixteenth issue of JPeople
Magazine. We developed a new logo and corporate
identity for her with the direct aim of securing better
results for her brand across different media. It began
with a new visual identity including logos, promotional
material, a new website, a printed style guide and
a brand that allowed the client to use the identity
independently. Three years on and Cornelia is still very
pleased with our work, especially the website which
remained timeless, fresh and contemporary.
6
Art direction
Graphic design
Izaio.

ALMSTADTSTRASSE 7, 10119 BERLIN / GERMANY


030-263 930 920 MODELS@IZAIO.DE
WWW.IZAIO.DE
7 Izaio.

Art direction
Graphic design
8 Moebelladen.

Art direction
Graphic design
Photography

MOEBELLADEN
Picture this: you run an antique store in the heart of
Prenzlauerberg, near the beautiful Kollwitzplatz. One
afternoon you're selling a kitchen table refashioned
out of an old Berlin staircase to two young men. The
conversation drifts to websites, logos, improving your
shop identity and how to get more than just walk-in
customers. A long and fruitful discussion follows and
finally you end up commissioning these young man
with their simple yet inspiring approach to brand work
and design. The conversation happened between
Jenno Fulde of Moebelladen Berlin and the team at
Baubauwerk. The customers still walk in, but many
many more are finding the store and falling in love with
it online thanks to the new website.
9 Moebelladen.

Art direction
Graphic design
Photography
10 Moebelladen.

Art direction
Graphic design
Photography
11 Moebelladen.

Art direction
Graphic design
Photography
12 Klaine Fabriek.

Art direction
Graphic design
Illustration

KLEINE FABRIEK
When Martin went about looking for a buggy for his newly
born son, Medwin, he did a little research and found a
small online shop called bebe24. Martin went along to
meet the owners Sebastian and Astrid who were working
in a warehouse outside Berlin. As usual an engaging
conversation about design began. Not long after bebe24
changed their name to Kleine Fabrik and established
their first flagship store in Charlottenburg. Corporate
identity, logo, website and all business media are made by
Baubauwerk.
13 Klaine Fabriek.

Art direction
Graphic design
Illustration
14 Klaine Fabriek.

Art direction
Graphic design
Illustration
15 Klaine Fabriek.

Art direction
Graphic design
Illustration
16 Klaine Fabriek.

Art direction
Graphic design
Illustration
17 This is L.

Art direction
Graphic design

THIS IS L
L in ancient Tibetan means body. The concept behind
this was to create something mystic, based on symbols,
for this fashion label for people who know who they are
and want to discover more. When we met in person, the
connection was instant and the concept came to life
harmoniously.
18 This is L.

Art direction
Graphic design
19 This is L.

Art direction
Graphic design
20 This is L.

Art direction
Graphic design
21 This is L.

Art direction
Graphic design
Print. We're passionate about print. We always have been
and always will be. We take great satisfaction in delivering
high quality printed material. Print is exciting because you
can physically interact with it: the look, the feel, and that
smell that only comes from a printed product. It gives
us room to experiment and have fun, which is of utmost
importance at Baubauwerk. The great thing about print is
that the possibilities are endless. We try and maintain a
fresh outlook whatever we're doing, even if that's a simple
poster. The wide variety of paper qualities and production
features available make print more popular than ever in
our digital world.
23 RKI Wien.

Graphic design
Illustration

RKI WIEN
We made a series of posters for Rumnische
Kulturinstitut Wien as part of a semi-permanent
exhibition highlighting all their big events to date. The
work for this project was spread over two months and
took two weeks to assemble in the actual space. The
posters are not the only visible things we did but they
are the most powerful visuals.The project was awarded
the Bronze Award in the Miscellaneous Printing
category at European Design Awards 2011.
24 RKI Wien.

Graphic design
Illustration
25 RKI Wien.

Graphic design
Illustration
26 RKI Wien.

Graphic design
Illustration
27 Jpeople Magazine

Art direction
Graphic design
Photography
Editorial

JPEOPLE
MAGAZINE
JPeople Magazine has existed for nine years. That's
17 issues. Martin founded the magazine and gained
a wealth of experience working as its publisher and
creative director. In 2010, Stefan joined as art director
and together they produced five issues and introduced
a new editorial design and a fresh visual identity that
included a new logo, website, blog, business cards
and letterheads. JPeople is an independent lifestyle
magazine dedicated to the diversity of modern
creatives.
28 Jpeople Magazine

Art direction
Graphic design
Photography
Editorial
29 Jpeople Magazine

Art direction
Graphic design
Photography
Editorial
30 Jpeople Magazine

Art direction
Graphic design
Photography
Editorial
31 Jpeople Magazine

Art direction
Graphic design
Photography
Editorial
32 Jpeople Magazine

Art direction
Graphic design
Photography
Editorial
33 Jpeople Magazine

Art direction
Graphic design
Photography
Editorial
34 Jpeople Magazine

Art direction
Graphic design
Photography
Editorial
35 Jpeople Magazine

Art direction
Graphic design
Photography
Editorial
36 Uman

Art direction
Graphic design
Illustration

UMAN
Every year we get a big, stupid smile on our faces
because it means it's time for new stickers. This is one
of our most fun projects because all it requires is for us
to be us. We put a lot of effort into making them, even if
they are just stickers, and we screen print them as part
of a limited series. And from last year, Stefan is their
house artist.
37 Uman

Art direction
Graphic design
Illustration
38 Uman

Art direction
Graphic design
Illustration
39 Uman

Art direction
Graphic design
Illustration
40 Uman

Art direction
Graphic design
Illustration
41 Uman

Art direction
Graphic design
Illustration
Web. Online activity has grown exponentially this decade.
The internet can boost brand awareness tenfold, allowing
companies to compete on a global scale and creating
new opportunities with customers. Demand for digital
design is at an all-time high. Baubauwerk work closely
with programmers and developers to create the best
online results for our clients and enhance brand-customer
relations. Our goal is to create a seamless user experience
that is enjoyable from start to finish.
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Art direction
Izaio Web.

Web design
Programming

IZAIO WEB
Cornelia Bartsch is the owner of Izaio Management, a
Berlin based model agency. She contacted Baubauwerk
as she'd fallen in love with our design of the number
16 on the back cover of the sixteenth issue of JPeople
Magazine. We developed a new logo and corporate
identity for her with the direct aim of securing better
results for her brand across different media. It began
with a new visual identity including logos, promotional
material, a new website, a printed style guide and
a brand that allowed the client to use the identity
independently. Three years on and Cornelia is still very
pleased with our work, especially the website which
remained timeless, fresh and contemporary.
44
Art direction
Izaio Web. www.izaio.de

Web design
Programming

www.izaio.de

www.izaio.de
45
Art direction
Izaio Web. www.izaio.de

Web design
Programming

www.izaio.de www.izaio.de
46
Art direction
Izaio Web. www.izaio.de

Web design
Programming
47
Art direction
Izaio Web.

Web design
Programming

TYPOPASSAGE
Typopassage Timisoara is an open air, micro-museum
of lettering. Synopsis studio is well known for their
own projects and this one really attracted us from the
beginning. Baubauwerk took on the job of creating their
new website.
48
Art direction
Typopassage Web. www.typopassage.ro

Web design
Programming

www.typopassage.ro

www.typopassage.ro
49
Art direction
Typopassage Web. www.typopassage.ro

Web design
Programming

www.typopassage.ro www.typopassage.ro
50
Art direction
Medialis Web.

Web design
Photography
Programming

MEDIALIS
Medialis were a natural client and one of the first
projects Baubauwerk undertook. Medialis is one of the
best offset printers in Europe and because of their love
for magazines and printing history with JPeople, this
job made good sense. Baubauwerk designed the new
website and also got involved in taking images and
product photos.
51
Art direction
Medialis Web. www.medialis.org

Web design
Photography
Programming

www.medialis.org

www.medialis.org
52
Art direction
Medialis Web. www.medialis.org

Web design
Photography
Programming

www.medialis.org www.medialis.org
53
Art direction
Moebelladen Berlin Web.

Web design
Photography
Programming

MOEBELLADEN
Picture this: you run an antique store in the heart of
Prenzlauerberg, near the beautiful Kollwitzplatz. One
afternoon you're selling a kitchen table refashioned
out of an old Berlin staircase to two young men. The
conversation drifts to websites, logos, improving your
shop identity and how to get more than just walk-in
customers. A long and fruitful discussion follows and
finally you end up commissioning these young man
with their simple yet inspiring approach to brand work
and design. The conversation happened between
Jenno Fulde of Moebelladen Berlin and the team at
Baubauwerk. The customers still walk in, but many
many more are finding the store and falling in love with
it online thanks to the new website.
54
Art direction
Moebelladen Berlin Web. www.moebelladenberlin.com

Web design
Photography
Programming

www.moebelladenberlin.com

www.moebelladenberlin.com
55
Art direction
Moebelladen Berlin Web. www.moebelladenberlin.com

Web design
Photography
Programming

www.moebelladenberlin.com www.moebelladenberlin.com
56
Art direction
U-man Web.

Web design
Programming

U-MAN.RO
Our collaboration with U-man is one of the best. They
are No.1 skate and urban culture clothing shop from
Romania and we had the opportunity to design their last
two websites. After one and a half year of work we've
achieved a better shopping experience for the user and
a more easy way for them to manage the sales.
57
Art direction
U-man Web. www.u-man.ro

Web design
Programming

www.u-man.ro

www.u-man.ro
58
Art direction
U-man Web. www.u-man.ro

Web design
Programming

www.u-man.ro www.u-man.ro
59
Art direction
U-man Web. www.u-man.ro

Web design
Programming

www.u-man.ro

www.u-man.ro
60
Art direction
Ontego

Web design

ONTEGO
Business software can be quite limited when it comes
to visualising and designing media. Baubauwerk
accepted the challenge to design a new website,
icons, graphs, business charts and select the stock
photography for this project.
61
Art direction
Onego www.ontego.de

Web design

www.ontego.de

www.ontego.de
62
Art direction
Onego www.ontego.de

Web design

www.ontego.de www.ontego.de
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Art direction
Onego www.ontego.de

Web design

www.ontego.de

www.ontego.de
Branding & design.

baubauwerk.com