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SHOPPING
TENDENCIES
Out of Conversion
3.77 Bn
Internet Users
Rate of Ecommerce
Conversion rate of ecommerce websites has
gone up in Q4 (2016) to 2.95% as compared
to 2.46% in Q3.
2.95%
46%
CONVERSION RATE %
Q3 Q4
Add to Cart
Conversion Rate
24%
DESKTOP
WEBSITE = 3X MOBILE
WEBSITE
67%
20
Retail Ecommerce
20
Sales Worldwide
17
20
16
20
51
n
20
io
ill
Tr
In
.5
$1
20
.9
15
$1
20
.5
16
$2
20
.0
17
$4
20
20
Ecommerce
Sales Share
12.1% vs 8.1%
Asia Pacic North America
23%
19.4%
India
20.7%
Indonesia
18.3%
Philippines
17.4%
China
MOST POPULAR
SHOPPING CATEGORIES
63%
$143.3
Desktop
QUICK CHECKOUT
FREE DELIVERY
$114.5
REVIEWS
Smartphone
Preferred
Payment Method
41% 18%
Paypal Bank Transfer
31% 4%
Credit Card Cash on Delivery