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Reef2Rainforest.

com
DIGITA L M E D I A K IT

2017
&
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Reach them
where they think, where
they play, and where they
find inspiration...
Our cutting-edge aquarium media target
the world’s most enthusiastic aquarium audiences.

REEF2RAINFOREST.COM
CORAL MAGAZINE Dynamic Web Site AMAZONAS MAGAZINE
Flagship Print Edition Flagship Print Edition

REEF TO RAINFOREST MEDIA
CORAL MAGAZINE AMAZONAS MAGAZINE
Digital Edition | THE REEF & MARINE
AQUARIUM MAGAZINE
Digital Edition

Dwarf Angels Control
• New Tank Algae
• Skirmishing Shrimp
• Monster Reef Aquarium

MARCH/APRIL 2015

CORAL MAGAZINE AMAZONAS MAGAZINE
e-Newsletters MOBILE MEDIA APPS e-Newsletters
IOS, Kindle, Android
Ad Sizes*
2

Reef2Rainforest.com

*sizeAdinsizes shown are accurate proportionally and relative to each other, but may not be displayed at actual
this Digital Media Kit PDF. See actual sizes by visiting the links on page 10 of this document.

LEADERBOARD 728 x 90

LEADERBOARD appears at the top of every page on the Reef2Rainforest website on
desktop, laptop, and iPad displays. Ads in this and all spaces will be rotated equally among a
limited number of selected Reef2Rainforest.com sponsors.

LARGE BADGES appear in
Large Badge the left and right columns on
283 x 135 large screens and inline on
mobile devices (tablets and
smartphones).

BUTTONS appear in the right column on
Button large screens and inline on mobile devices
135 x 135 (tablets and smartphones).

BONUS for ALL Sponsors

Large Badge
283 x 135

A Large Badge for all advertisers appears on the Reef2Rainforest Sponsor Page.
Placements
3

Reef2Rainforest.com

Home Page: MARINE and FRESHWATER Editorial Pages:
ALL VISITORS Category Landing Page ▼ Category Content Page ▼

# 1 Premium placement: Leaderboard position (in rotation) at top of all web pages on desktop screens,
as well as on all CORAL and/or AMAZONAS Digital Edition pages. First Large Badge on Home Page, first
Button in right-hand column sponsor area on Home Page, first (top left) Large Badge and Button positions
on Category Landing and Content Pages. Prominent position rotating as Issue Sponsor on CORAL and/or
AMAZONAS e-Newsletters.
# 2 Targeted placement: Large Badges are contextually targeted (Freshwater or Marine). On Home Page,
Large Badges (SW & FW mixed) rotate in three inline positions. On Category (FW and SW) Landing pages,
content-specific Badges rotate in three inline positions. On Category Content Pages, content-specific
Badges rotate in the second (right) header position.
# 3 Global placement: Present on every page, every view. Large Badges or Buttons appear (in rotation) in
the right-hand column sponsor area on all desktop views, and inline on other devices.
Platforms
4

Reef2Rainforest.com

All screens. All devices. Smartphones

All the time.
Whether our readers use high-resolution desktop displays or
small-screen smartphones, Reef2Rainforest.com delivers an experience
perfectly tailored for their viewing devices. This sample page shows
the same content as displayed in four distinct screen resolutions,
illustrating the appearance, availability, and positioning of ad spaces.

Desktops/Laptops iPads Other tablets
Package #1
5

Reef2Rainforest.com

Our most prestigious
package: Web Editions,
Digital Magazine Editions, Premium
Package
and e-Newsletters.

Leaderboard in
rotation at the top
of the Home Page (Limited availability)
and every page on
Reef2Rainforest.com...
CORAL and AMAZONAS Magazine
advertisers can extend their reach
with one convenient ad buy:
...and at the top • Premium rotating placements on
of every Digital Reef2Rainforest.com. Top-of-page
Edition spread... Leaderboard position on all pages at
desktop/laptop resolutions and on most iPad
screens; premium Large Badge placement
on Home Page and on all Category Landing
and Content Pages at all resolutions;
premium Button placement in sponsor area
on every page and at every resolution.

PLUS:
 op-of-page position (rotating) on all pages
•T
of the Digital Edition of CORAL Magazine
and/or AMAZONAS Magazine. (Static JPGs
...and in inline position in e-Newsletters. and GIFs or animated GIFs.)
•P
 rominent inline rotation of Leaderboard
in outgoing CORAL and/or AMAZONAS
e-Newsletters. (Static or animated GIFs.)
• S uperior placement of Bonus Large Badge
Ad near the top of the Sponsor Page of
Reef2Rainforest.com.

PREMIUM PACKAGE PRICING:
$300/month
• Minimum 6-month schedule.
•P
 ayable by check, credit card, or Paypal.
May be billed with your regular print
magazine billing upon request.
Package #2
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Reef2Rainforest.com

Targeted
Package
(Limited availability,
Marine or Freshwater)
CHOOSE your audience—
FOCUS your ads to appear
in Marine-related pages or
Freshwater-related pages.
• I nline Select Placement (rotating)
Target the audience you want: Freshwater... on Marine-specific or Freshwater-
...or Marine.
specific Landing and Content Pages
of Reef2Rainforest.com.

PLUS:
• I nline Select Placement non-
category-specific rotations (FW and
Marine shared) on the Home Page
of Reef2Rainforest.com.
•P
 referred Placement of Bonus Large
Badge Ad on the Sponsor Page of
Reef2Rainforest.com.

TARGETED PACKAGE PRICING:
$100/month
• Minimum 6-month schedule.
•P
 ayable by check, credit card, or Paypal.
May be billed with your regular print
magazine billing upon request.
•A
 ds will be rotated equally among a
limited number of Reef2Rainforest.com
In addition to specific editorial sponsors.
placement, targeted Badge Ads
will appear in rotation on the
Home Page of Reef2Rainforest.com.
Package #3
7

Reef2Rainforest.com

Your ad goes
everywhere: On
the Home Page Global
and all web
pages on every
platform and Badges
& Buttons
device.

(Limited availability)
A high-traffic choice for
placement on every page of the
Reef2Rainforest.com site.
•R
 ight Column position (rotating)
on the Home Page and every page of
Reef2Rainforest.com.

PLUS:
•P
 lacement of Bonus Large Badge
Ad on the Sponsor Page of
Reef2Rainforest.com.

GLOBAL BADGE PACKAGE PRICING:
$100/month

GLOBAL BUTTON PACKAGE PRICING:
$75/month
• Minimum 6-month schedule.
•P
 ayable by check, credit card, or Paypal.
May be billed with your regular print
magazine billing upon request.
•A
 ds will be rotated equally among a
limited number of Reef2Rainforest.com
sponsors.
Specifications
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Digital Material

FILE FORMATS AND SPECIFICATIONS:
JPG: 72 DPI, RGB, max file size 40kb
Static GIF: 72 DPI, 256 colors, max file size 40kb
Animated GIF: 72 DPI, 256 colors, max file size 60kb, max animation time 30 seconds
HTML5 / Rich Media: We have found that interactive, animated banner ads generally outperform
static image banners, and banners deployed through HTML5 can have a more polished impression
than a 256-color animated gif. Leveraging HTML5 can also help maximize messaging in small spaces
(eg. our 135 X 135 button ads).
For advertisers familiar with Flash development, we encourage you to investigate Adobe Animate
CC as a tool to develop HTML5 banners. For a starter tutorial, visit http://blogs.adobe.com/animate/
step-by-step-html5-ad-creation-with-adobe-animate-cc/
For full HTML5 specifications, visit https://support.google.com/adwordspolicy/
answer/176108?hl=en
FLASH: Flash-based ads are still supported, but they are either being converted to HTML5 by Google
(where possible) and/or they are displayed as Flash (which some browsers now pause or attempt
to block). We encourage our advertisers to use HTML5 options for banner creation at this time. For
FLASH file requirements, please see http://www.reef2rainforest.com/flash-ad-specs

Click-through URLs for each ad must be specified.
For additional general platform restrictions and recommended creative
guidelines, please visit Google’s Adwords policy page:
https://support.google.com/adwordspolicy/answer/176108?hl=en

SUBMITTING MATERIALS:
EMAIL:
● Ads can be emailed to:
michael.tuccinardi@reef2rainforest.com
and james.lawrence@reef2rainforest.com
SENDING LARGE FILES:
● Go to www.WeTransfer.com
● Click “Add Files”
● Enter “Friend’s email”: michael.tuccinardi@reef2rainforest.com
and james.lawrence@reef2rainforest.com
● Enter “Your email” and Click “Transfer”
Demographics
9

Reef2Rainforest.com

REEF2RAINFOREST.COM ANNUAL DATA
(AUGUST 1, 2015 TO JULY 31, 2016)*
Reef2Rainforest.com Audience Share:
258,544 unique visitors (up 37% over 2014–2015) —LIVE LINKS—
Language (top 5): Country (top 5):
See our Digital Media
English 80.5% US 55.1% for yourself:
Chinese 2.2% UK 6.7%
Spanish 2.2% Canada 4.7% • CORAL DIGITAL EDITION
Russian 2.2% Australia 3.6% • AMAZONAS DIGITAL EDITION
German 2.0% Russia 2.1%
• REEF2RAINFOREST.COM SITE
Platforms: Operating systems:
Mobile 47.3% Windows 34.5% • CORAL NEWSLETTER
Desktop 42.8% iOS 29.9% • AMAZONAS NEWSLETTER
Tablet 9.9% Android 26.0%
Mac 7.5%

DIGITAL EDITION MAGAZINES (SOURCE PAGESUITE REPORTS: 2014–2015)
CORAL Impressions/page views AMAZONAS Impressions/page views
255,665 page views | 42,611 per issue 224,653 page views | 37,442 per issue
CORAL Average minutes per visit: 4.6 AMAZONAS Average minutes per visit: 4.1

THE SOCIAL COMPONENT—FACEBOOK: Audience share: 19,048 (Updated 10–13–2016)**

CORAL AMAZONAS
Page Likes: 9,985 (up 34%) 9,063 (up 65%)
Avg. Daily Reach: 2,129 1,983
Peak Single-Day: 62,616 23,571
Gender:
Male 79% 86%
Female 20% 13%
Age: 13–17 0.7% 1.1%
*As reported by Google
18–24 7% 12% Analytics’ “Audience
Overview” and “All Pages”
25–34 31% 32% reports (August 1, 2015
35–44 32% 29% to July 31, 2016).
45–54 18% 16% **As reported by Facebook
Insights, 10/13/2016.
55–64 7% 6% ORGANIC reach data August
65+ 2.7% 3.5% 1, 2015, to July 31, 2016.
Performance
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Digital Ad & Website

REEF2RAINFOREST.COM DATA (AUGUST 1, 2015 TO JULY 31, 2016)*

Engaging, trustworthy content by experts, Unique visitors: 258,554
professional writers, and the world’s best underwater
photographers consistently beats out the typical Average time on page: 3:08 minutes*
hobbyist-generated forum postings. This quality Pageviews: 470,780*
pays off in loyalty to CORAL and AMAZONAS, (up 18% vs. prior year)
simultaneously increasing trust in the industry- *As reported by Google Analytics’
leading brands that sponsor our content. “Audience Overview” and “All Pages” reports.

REEF2RAINFOREST AD PERFORMANCE HIGHLIGHTS (AUGUST 1, 2015 TO JULY 31, 2016)**

The secret is no secret: Your ads appear in conjunction with
relevant, professionally edited content and quality graphics.
Advertisers who utilize rich media, A/B testing, and
regularly refreshed creative content get the best results.
In the last
12 months, our
Apex LEADERBOARD, 728 X 90 online ad spaces
Available in Premium Package outperformed industry
436,057 impressions delivered (up 21% vs. prior year)
Average Click-through Rate: 0.11% standards by as much as
Large Badge, 283 X 135
Available in Targeted and Global Packages
2,138,948 impressions delivered (up 21% vs. prior year)
12:1
Average Click-through Rate: 0.23%

Button, 135 X 135
One unit available in Premium Package, three units available in Global Button Package rotations
1,652,949 combined total impressions delivered (up 19% vs. prior year)
Average Click-through Rate: 0.09%

Latest available industry benchmark for click-through rates on banner ads (all types) in the US: 0.08%
Source: http://www.richmediagallery.com/tools/benchmarks • July-September, 2016

**As reported by Google Admanager DFP • 10–13–2016
Performance
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Digital Edition Magazine

Tracking:
2014–2015

Average
Impressions
per Issue:
42,611

Average Time/Visit:
4.6 minutes

Geographic
Analysis:
North America 76%
Europe 19%
Other 5%

Included in Premium Package

Tracking:
2014–2015

Average
Impressions
per Issue:
37,442

Average Time/Visit:
4.1 minutes

Geographic
Analysis:
North America 61%
Europe 24%
Other 15%
Performance
12

e-Newsletters

CORAL—biweekly AMAZONAS—biweekly

Newsletters Newsletters
mailed monthly: mailed monthly:
52,300 14,000

Included in Premium Package
Terms
13

and Conditions

ADVERTISING CONDITIONS: PAYMENT TERMS:
By submitting advertising materials to the Publisher, 1. New Advertisers will prepay their ad
the Advertiser agrees to the following conditions: placement for a period of three months,
unless other arrangements are made with
A. All contents of advertisements are subject to the the Publisher.
Publisher’s approval. The Publisher reserves the
right to reject or cancel any advertisement, insertion 2. Print Magazine Advertisers may elect to
order, space reservation, or position commitment be invoiced for digital ads with their print bills
at any time without cause. The Publisher reserves or separately. Print magazine invoices are
the right to insert the word “advertisement” or mailed upon publication, with payment due
“sponsor” above or below any copy. net 30 days.
B. The Publisher will not be bound by any conditions, 3. Payments should be made to:
printed or otherwise, appearing on contracts, orders, Reef to Rainforest Media
or copy instruction, that conflict with set policies. PO Box 490
C. The Publisher will make its best efforts to deliver Shelburne, VT 05482
all media and ads on a timely basis, but will not be 4. Payments may also be made via PayPal
held legally responsible for temporary or transitory to:
delays or downtime of digital services that are Orders@reef2rainforest.com
beyond its control and that prevent the Publisher
from partially or completely producing, publishing, 5. Credit card payment may be arranged. Call
or distributing CORAL or AMAZONAS Digital Media. the business office at (802) 985-9977 x3.
In all such cases the Publisher will provide a pro-
6. Any questions regarding invoicing should
rata refund or offer “make-good” space and time
be directed to Judy Billard, Business
equivalent to the cost of the advertising.
Manager, at Judy.Billard@reef2rainforest.com,
D. All advertising is published with the or call (802) 985-9977 x3.
understanding that the Advertiser and its agency
assume full and complete responsibility and liability
for advertising submitted or published.
E. The Publisher will accept revised or replacement
ad materials on a once-a-month basis and have
new or changed ads active within five business
days from time of receipt, but typically within one
business day.
F. The Publisher will change or correct links from
ads to the Sponsor’s chosen URL within five
business days from time of receipt, but typically
within one business day.
G. The layout, form, and delivery mechanism of
digital ad spaces may be subject to change by
Google or the Publisher. Sponsors will be given
ample notice to provide new creative if required.