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INTRODUCTION
PLANMAN CONSLLTING GROLP
PIunmun ConsuILIng sInce ILs IncepLIon In 1¤¤6 Ius evoIved InLo ¡ndIu's IurgesL
muILI InLeresL consuILIng compunv. PIunmun ConsuILIng wIIcI wus Iounded bv
MunugemenL Guru ArIndum CIuudIurI In 1¤¤6 In u verv sIorL spun oI LIme Ius
redeIIned LIe consuILIng busIness In ¡ndIu.

PIunmun ConsuILIng Is ¡ndIu's IurgesL muILI InLeresL consuILIng und busIness
ServIces CorporuLIon engugIng u vurIeLv oI orgunIzuLIons, InsLILuLIons und
enLerprIses In dIverse IndusLrv und governmenL verLIcuIs. We sLrIve Lo deIIver
sIgnIIIcunL udvunLuges und vuIue Lo our cIIenLs und purLners LIrougI InnovuLIve
servIces und IIexIbIe soIuLIons.

PIunmun consuILIng servIces ure uLIIIzed bv u number oI LIe ¡orLune =oo
orgunIzuLIons. PIunmun Is now one oI LIe IeudIng consuILIng IIrms oI LIe worId,
conLInuousIv ussIsLIng ILs cIIenLs In ImprovIng perIormunce bevond
bencImurks.

PIunmun Ius busIness InLeresLs In MunugemenL ConsuILIng, MurkeLIng ReseurcI,
¡nLernuLIonuI concerLs, NuLIonuI EvenLs, PubIIc ReIuLIons, HR ConsuILIng,
TruInIng & DeveIopmenL, Munpower RecruILmenLs, und ¡IImed EnLerLuInmenL &
MedIu ConsuILIng.

ProIessor CIuudIurI Is uIso LIe Deun oI LIe CenLer Ior EconomIc ReseurcI &
Advunced SLudIes uL TIe ¡ndIun ¡nsLILuLe oI PIunnIng & MunugemenL, New DeIII
(¡¡PM). Under ProIessor CIuudIurI's IeudersIIp, PIunmun ConsuILIng Ius
become one oI ¡ndIu's IurgesL muILI InLeresL consuILIng und busIness ServIces
CorporuLIon engugIng In u vurIeLv oI orgunIzuLIons, InsLILuLIons und enLerprIses In
dIverse IndusLrv und governmenL verLIcuIs. PIunmun ConsuILIng sLrIves Lo deIIver
sIgnIIIcunL udvunLuges und vuIue Lo ILs cIIenLs und purLners LIrougI InnovuLIve
servIces und IIexIbIe soIuLIons.
TIe core compeLencv oI PIunmun ConsuILIng remuIns In ILs peopIe.

TIe Leums LIuL muke up PIunmun ConsuILunL`s work Iorces worIdwIde comprIses
oI moLIvuLed IndIvIduuIs wIo Iuve deveIoped compeLencIes In specIIIc IndusLrIes
wIIcI enubIes LIem Lo serve cIIenLs bv proper undersLundIng oI LIeIr needs und
provIdIng LIem wILI cusLomIzed soIuLIons us per LIeIr requIremenLs.


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Mujor Ðivisions oI Plunmun Consoltinu
Humun Resource ¡nLeIIIgence CeII : Humun Resource ¡nLeIIIgence CeII
( HR¡C ) Is un HR und munpower consuILIng dIvIsIon oI PIunmun
consuILIng LIuL specIuIIzes In provIdIng compreIensIve HR consuILIng
servIce Lo cIIenLs bv IucIIILuLIng LIem In undersLundIng, deveIopIng,
ImpIemenLIng und quunLIIvIng LIe eIIecLIveness oI LIeIr Iumun
resource progrums und poIIcIes.
GIobuI SLruLegv und ¡nvesLmenL ConsuILIng: GIobuI SLruLegv und
¡nvesLmenL ConsuILIng (GS¡C) Is u gIobuI knowIedge und sLruLegIc
consuILIng dIvIsIon oI PIunmun ConsuILIng provIdIng cusLomer-cenLrIc
soIuLIons ucross IndusLrIes und geogrupIIes. TIe IorLe oI GS¡C Is Lo
proIIer unbIused reseurcI LIrougI scIenLIIIc unuIvsIs enLuIIIng IIgI
quuIILv und cosL compeLILIve reseurcI LIuL supporLs LIe decIsIon-
mukIng process oI corporuLe orgunIzuLIons.
¡ndIun CouncII Ior MurkeL ReseurcI: ¡ndIun CouncII Ior MurkeL
ReseurcI (¡CMR) provIdes compIeLe murkeLIng soIuLIons puckuge wILI
greuL empIusIs on LIe core murkeLIng Issues. ¡CMR IeIps corporuLe.
OrgunIzuLIons Lo know, undersLund, und urrIve uL cusLomIzed
murkeLIng soIuLIons LIrougI exLensIve groundwork und reseurcI,
mukIng murkeLIng u compIeLe knowIedge orIenLed process.








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History oI Muuuzines
TIe GenLIemun's MuguzIne, IIrsL pubIIsIed In 1;¤1, In ¡ondon, Is consIdered Lo
Iuve been LIe IIrsL generuI-InLeresL muguzIne. Edwurd Cuve, wIo edILed TIe
GenLIemun's MuguzIne under LIe pen nume "SvIvunus Urbun", wus LIe IIrsL Lo use
LIe Lerm "muguzIne" (meunIng "sLoreIouse" In ArubIc) Ior u perIodIcuI
TIe oIdesL consumer muguzIne sLIII In prInL Is TIe ScoLs MuguzIne, wIIcI wus
IIrsL pubIIsIed In 1;¤¤, LIougI muILIpIe cIunges In ownersIIp und gups In
pubIIcuLIon LoLuIIng over ¤o veurs weuken LIuL cIuIm. ¡Iovd's ¡IsL wus Iounded In
Edwurd ¡Iovd`s EngIund coIIee sIop In 1;¤q; IL Is sLIII pubIIsIed us u duIIv
busIness newspuper
BeIore LIe udvenL oI LIe newspuper, LIere were Lwo mujor kInds oI perIodIcuI
news pubIIcuLIons: LIe IundwrILLen news sIeeL, und sIngIe ILem news
pubIIcuLIons. TIese exIsLed sImuILuneousIv. TIe Romun EmpIre pubIIsIed AcLus
uround =¤ BC. EurIv pubIIcuLIons pIuved InLo LIe deveIopmenL oI wIuL wouId
Loduv be recognIzed us LIe newspuper, wIIcI cume ubouL uround 16oo. TIIs wus
u LIme In wIIcI, In order Lo be successIuI, pubIIsIers Iud Lo be up Lo duLe on
news. Around LIe IIILeenLI und sIxLeenLI cenLurIes, In EngIund und ¡runce, Iong
news uccounLs cuIIed "reIuLIons" were pubIIsIed; In SpuIn LIev were cuIIed
"reIucIones¨.
SIngIe evenL news pubIIcuLIons were prInLed In LIe broudsIde IormuL, wIIcI wus
oILen posLed. TIese pubIIcuLIons uIso uppeured us pumpIIeLs und smuII bookIeLs
(Ior Ionger nurruLIves, oILen wrILLen In u IeLLer IormuL), oILen conLuInIng woodcuL
IIIusLruLIons. ¡ILerucv ruLes were Iow In compurIson Loduv, und LIese news
pubIIcuLIons were oILen reud uIoud (IILerucv und oruI cuILure were, In u sense,
exIsLIng sIde bv sIde In LIIs scenurIo).
MuguzInes dIdn'L Iook IIke LIuL unLII uILer WorId Wur ¡¡. TIe IIrsL muguzInes, In
LIe 1;oos, Iooked IIke....books.
MuguzInes begun us genLeeI soupboxes Irom wIIcI IILeruLe men expounded LIeIr
poInLs oI vIew, In essuv or suLIre. DunIeI DeIoe sLurLed LIe IIrsL EngIIsI muguzIne,
TIe RevIew, durIng or jusL uILer IIs ImprIsonmenL Ior crILIcIzIng LIe CIurcI oI
EngIund. HIs purpose: u sLuLesmun or mun oI IeLLers oIIers IIs commenL,
crILIcIsm und suLIre Lo InIIuence pubIIc LusLe. TIe uudIence Is composed oI
members oI LIe sume socIuI scene LIuL Is LIe subjecL oI mosL oI LIe muguzIne's
wrILIng. Over LIe course oI LIme, reuders come Lo depend on LIe reguIurILv oI ILs
poInL oI vIew. TIe Iorm oI LIe RevIew seL LIe Iorm Ior BrILIsI journuIs: Iour smuII
puges, dense prInL, Iew IIIusLruLIons (excepL some engruved borders und IeLLerIng)
und mosL oI LIe compeIIIng Iorce conLuIned In LIe ucerbIc, uIrborne surcusm oI
LIe LexL.

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JosepI AddIson, u IIgI bred moruIIsL und socIuI crILIc, IoIIowed LIe Iorm In IIs
essuvs Ior IIs IrIend RIcIurd SLeeIe's TuLIer. WIen LIe TuLIer IoIded AddIson
creuLed TIe SpecLuLor, LIe mosL Iumous oI LIe eurIv BrILIsI journuIs. ¡L Iooked
jusL IIke newspupers oI LIe LIme: u duIIv 8 x 1z-1Jz&quoL; one-puge puper, prInLed
on boLI sIdes. AguIn LInv prInL, uguIn no IIIusLruLIons, und muvbe IuII u coIumn oI
cIussIIIed uds. HIsLorIuns consIder IL u muguzIne becuuse InsLeud oI news, IL
prInLed commenL. EucI Issue wus wrILLen bv enLIreIv bv AddIson or SLeeIe;
occusIonuIIv bv u IrIend.
AddIson InLroduced LIe sIorL InIormuI essuv und LIe sIorL IIcLIon sLorv Lo EngIIsI
IILeruLure In IIs muguzIne. TIe SpecLuLor IusLed LIree veurs, buL Iundreds oI
oLIers uppeured Lo repIuce IL. CoIonIuI AmerIcuns esLubIIsIed LIeIr muguzInes In
LIe sume sLvIe. SInce AddIson, promInenL IILerurvJurL personuIILIes use muguzInes
us one oI LIe mosL uccessIbIe veIIcIes oI LIeIr poInL oI vIew. TIev muguzInes LIev
creuLe ure usuuIIv noL popuIur, buL cun be InIIuenLIuI.
¡n munv wuvs, LIe muguzInes oI commenL oI our LIme -- TIe New RepubIIc, TIe
ALIunLIc MonLIIv , Hurper's, WeekIv SLundurd, SuIon, und SIuLe -- ure sImpIv
conLInuIng LIIs LrudILIon. TIere Iuve uIso been soupbox-muguzInes Ior
LvpogrupIIc und desIgn LIeorv -- TvpogrupIIcuI, MIILon GIuser's PusI PIn
GrupIIc -- wIIcI In LIeIr own wuv were us InIIuenLIuI. TIe DuduIsL muguzInes oI
LIe 1¤zos und 1¤¤os combIned LIe Lwo Iorms, und usIered In mucIIne-uge
modernIsm. ¡L muv be LIuL LIe soupboxes oI LIe Web couId Iuve un equuIIv
sLrong cuILuruI InIIuence, buL IL wIII Luke Len veurs or more Lo see.












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How Muuuzines reuches?
TIe vurIous eIemenLs LIuL conLrIbuLe Lo LIe producLIon oI muguzInes vurv wIIdIv.
Core eIemenLs sucI us pubIIsIIng scIeduIes, IormuLs und LurgeL uudIences ure
seemIngIv InIInILeIv vurIubIe. TvpIcuIIv, muguzInes wIIcI Iocus prImurIIv on
currenL evenLs, sucI us Neusueel or Entertcinment Weellu, ure pubIIsIed
weekIv or bIweekIv. MuguzInes wILI u Iocus on specIIIc InLeresLs, sucI us Li[e
Positite und Cct Icncu, muv be pubIIsIed Iess IrequenLIv, sucI us monLIIv,
bImonLIIv or quurLerIv. A muguzIne wIII usuuIIv Iuve u duLe on LIe cover wIIcI
oILen Is IuLer LIun LIe duLe IL Is ucLuuIIv pubIIsIed. CurrenL muguzInes ure
generuIIv uvuIIubIe uL booksLores und newssLunds, wIIIe subscrIbers cun receIve
LIem In LIe muII. Munv muguzInes uIso oIIer u 'buck Issue' servIce Ior prevIousIv
pubIIsIed edILIons.
MosL muguzInes produced on u commercIuI scuIe ure prInLed usIng u web oIIseL
process. TIe muguzIne Is prInLed In secLIons, LvpIcuIIv oI 16 puges, wIIcI muv be
bIuck-und-wIILe, be In IuII coIor, or use spoL coIor. TIese secLIons ure LIen
bound, eILIer bv sLupIIng LIem wILIIn u soIL cover In u process someLImes
reIerred Lo us 'suddIe-sLILcIIng', or bv gIuIng LIem LogeLIer Lo Iorm u spIne, u
process oILen cuIIed 'perIecL-bIndIng.
MuguzInes ure uIso pubIIsIed on LIe InLerneL. Munv muguzInes ure uvuIIubIe boLI
on LIe InLerneL und In Iurd copv, usuuIIv In dIIIerenL versIons, LIougI some ure
onIv uvuIIubIe In Iurd copv or onIv vIu LIe InLerneL: LIe IuLLer ure known us onIIne
muguzInes.
MosL muguzInes ure uvuIIubIe In LIe wIoIe oI LIe counLrv In wIIcI LIev ure
pubIIsIed, uILIougI some ure dIsLrIbuLed onIv In specIIIc regIons or cILIes. OLIers
ure uvuIIubIe InLernuLIonuIIv, oILen In dIIIerenL edILIons Ior eucI counLrv or ureu oI
LIe worId, vurvIng Lo some degree In edILorIuI und udverLIsIng conLenL buL noL
enLIreIv dIssImIIur.
Cuteuories
MuguzInes IuII InLo Lwo broud cuLegorIes: consumer muguzInes und busIness
muguzInes. ¡n prucLIce, muguzInes ure u subseL oI perIodIcuIs, dIsLIncL Irom LIose
perIodIcuIs produced bv scIenLIIIc, urLIsLIc, ucudemIc or specIuI InLeresL pubIIsIers
wIIcI ure subscrIpLIon-onIv, more expensIve, nurrowIv IImILed In cIrcuIuLIon, und
oILen Iuve IILLIe or no udverLIsIng. Munv busIness muguzInes ure uvuIIubIe onIv, or
predomInunLIv, on subscrIpLIon. ¡n some cuses LIese subscrIpLIons ure uvuIIubIe
Lo unv person prepured Lo puv; In oLIers, Iree subscrIpLIons ure uvuIIubIe Lo

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reuders wIo meeL u seL oI crILerIu esLubIIsIed bv LIe pubIIsIer. TIIs prucLIce,
known us controlled circulction, Is InLended Lo guurunLee Lo udverLIsers LIuL LIe
reudersIIp Is reIevunL Lo LIeIr needs: LIev cun ussure LIeIr udverLIsers LIuL mosL
or uII oI LIeIr subscrIbers ure In u posILIon Lo buv LIe goods or servIces udverLIsed.
Verv oILen LIe Lwo modeIs, oI puId-Ior subscrIpLIons und conLroIIed cIrcuIuLIon,
ure mIxed. AdverLIsIng Is uIso un ImporLunL source oI revenue Ior busIness
muguzInes
MuguzInes, perIodIcuIs or serIuIs ure pubIIcuLIons, generuIIv pubIIsIed on u
reguIur scIeduIe, conLuInIng u vurIeLv oI urLIcIes, generuIIv IInunced bv
udverLIsIng, bv u purcIuse prIce, or boLI
TIe kev Is Lo go bevond LIe busIcs oI seIIIng und deveIop u dIuIog wILI vour cIIenL
LIuL InspIres commILmenL.
¡I vou Iuven'L noLIced IL veL, seIIIng ud spuce Is IundumenLuIIv dIIIerenL Irom
seIIIng sLereo equIpmenL. MosL cusLomers wIo wuIk ouL oI un uudIo equIpmenL
sIowroom wIII never reLurn. A sLereo Is u one-sIoL suIe, und vou Iuve Lo cIose LIe
prospecL beIore Ie Ieuves. SeIIIng ud spuce Is dIIIerenL becuuse LIere Is uIwuvs
someLIIng eIse Lo seII: LIe nexL Issue, nexL veur, nexL conLrucL.

A muguzIne Is u perIodIcuI pubIIcuLIon conLuInIng u vurIeLv oI urLIcIes, generuIIv
IInunced bv udverLIsIng undJor purcIuse bv reuders. MuguzInes ure LvpIcuIIv
pubIIsIed weekIv, bIweekIv, monLIIv, bImonLIIv or quurLerIv, wILI u duLe on LIe
cover LIuL Is In udvunce oI LIe duLe IL Is ucLuuIIv pubIIsIed. TIev ure oILen prInLed
In coIor on couLed puper, und ure bound wILI u soIL cover.

MuguzInes IuII InLo Lwo broud cuLegorIes: consumer muguzInes und busIness
muguzInes. ¡n prucLIce, muguzInes ure u subseL oI perIodIcuIs, dIsLIncL Irom LIose
perIodIcuIs produced bv scIenLIIIc, urLIsLIc, ucudemIc or specIuI InLeresL pubIIsIers
wIIcI ure subscrIpLIon-onIv, more expensIve, nurrowIv IImILed In cIrcuIuLIon, und
oILen Iuve IILLIe or no udverLIsIng
MuguzInes cun be cIussIIIed us


GeneruI InLeresL muguzInes (e.g. Sunduv ¡ndIun)
SpecIuI InLeresL muguzInes (e.g. BusIness & Economv, qP`s, TIe ¡ndIun PC
muguzIne)


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Spuce Sellinu oI Plunmun Mediu
A spuce suIes rep, wIo Is more LruIned In LIe LecInIques oI cIosIng und
overcomIng objecLIons, und Iess LruIned In LIe urL oI undersLundIng cIIenLs und
LIeIr busInesses, Is Iess IIkeIv Lo muke u conLInuIng serIes oI suIes. TIrougI Iuck
und persIsLence, Iowever, sucI u spuce rep wIII muke cuIIs, gIve presenLuLIons und
guLIer orders. BuL LIe quesLIon Is Iow munv oI LIose orders wouId Iuve come In
evenLuuIIv unvwuv? TIe unLoId LruLI oI spuce seIIIng Is LIuL mosL udverLIsIng
spuce Is noL soId--IL Is bougIL.
MoLIvuLIng u cIIenL Lo buv--us opposed Lo pressurIng IIm InLo u suIe--meuns
persuudIng IIm LIuL IL Is Lo IIs udvunLuge Lo buv Irom vou. MoLIvuLIng u cIIenL Lo
buv sLurLs wILI knowIng u cIIenL und IIs needs. ¡L begIns wILI undersLundIng LIe
unswers Lo LIree busIc quesLIons:
How does mv cIIenL wunL Lo be posILIoned? TIere Is no "rIgIL" wuv Lo seII
uII cIIenLs. EucI cIIenL Is unIque. BuL II vou usk LIe rIgIL quesLIons und
LIen keep vour mouLI sIuL, one LIIng everv cIIenL Is dvIng Lo LeII vou Is
jusL Iow Ie or sIe wunLs Lo be soId. Some cIIenLs muke un emoLIonuI buv;
oLIers wunL Lo be soId on LIe busIs oI pure IogIc. As suIespeopIe, our job Is
noL Lo puss judgmenL, buL ruLIer Lo be IIexIbIe enougI Lo udupL.
WIuL does mv cIIenL wunL Lo buv? ¡I vou suv "mv muguzIne," vou ure onIv
purLIv rIgIL. Bevond LIe pIvsIcuI uLLrIbuLes oI LIe pubIIcuLIon vou seII Is
LIe "LoLuI producL"--u concepL LIuL IncIudes un InLungIbIe, emoLIonuI sIde.
TIIs meuns LIuL cIIenLs muv uIso be buvIng suIeLv, IrIendsIIp, job securILv,
LIe opporLunILv Lo demonsLruLe LIeIr negoLIuLIng ubIIILv Lo u superIor, LIe
opporLunILv Lo muke u cIunge, uIIIIIuLIon wILI LIe "IoL new LIIng," beLLer
IInuncIuI urrungemenLs or perIups sImpIv exLru personuI uLLenLIon. TIe
cIoser In prIce und IeuLures vour muguzIne Is Lo vour compeLILor`s; LIe
more ImporLunL LIese emoLIonuI IeuLures wIII be In mukIng or breukIng LIe
suIe.
Bevond LIe obvIous, does mv cIIenL Iuve u probIem LIuL cun be soIved bv
doIng busIness wILI mv muguzIne? "Bevond LIe obvIous" meuns
undersLundIng vour cIIenL's busIness Lo LIe poInL wIere vou cun uncover
opporLunILIes Lo work LogeLIer LIuL oLIer suppIIers Iuve noL seen. ¡I vou
seII buLLons und vour cIIenL mukes sIIrLs, moLIvuLIng IIm Lo buv more
buLLons Irom vou Is noL ubouL Iurd cIosIng IIm on nexL monLI's order.
MoLIvuLIng IIm Lo buv meuns undersLundIng IIs busIness Lo LIe poInL LIuL
vou cun sIow IIm Iow Lo cIunge LIe wuv Ie buvs or uses buLLons LIuL wIII
muke IIs busIness more proIILubIe or eIIIcIenL.

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You need Lo IIsLen Ior deLuIIs oI vour cIIenL's busIness und consLrucLIveIv IIL vour
muguzIne InLo IIs worId. TIIs Is Iurder LIun IL sounds--und vou reuIIv won'L be
ubIe Lo do IL wILIouL vour cIIenL's IeIp. ¡I vour reIuLIonsIIp Is onIv ubouL pILcIIng
und cIosIng, vou won'L Iuve LIe kInd oI reIuLIonsIIp LIuL enubIes u cIIenL Lo sIure
LIIs kInd oI InIormuLIon wILI vou. A cIIenL Isn'L goIng Lo sIure mucI InIormuLIon
II Ie LIInks LIuL vou ure jusL goIng Lo Lurn uround und use IL Lo Iummer IIm Ior u
quIck suIe.
UnIorLunuLeIv, mosL suIes LruInIng does noL empIusIze cIIenL undersLundIng, buL
InsLeud concenLruLes on LIe busIcs oI cIosIng, unswerIng objecLIons,
presenLuLIons, und so on. ¡L Look me veurs oI seIIIng Lo reuIIze LIuL seIIIng Is eusv--
IL's undersLundIng LIuL Is Iurd--undersLundIng vour cIIenLs und LIeIr needs. BuL
once vou do, Iow Lo seII LIem becomes obvIous. Here ure wuvs Lo deprogrum
vourseII Irom u LecInIque-orIenLed seIIIng upproucI Lo cIIenL-Iocused seIIIng.
¯ SLop LIInkIng ubouL vour busIness und sLurL LIInkIng ubouL vour cIIenLs. ¡L's
Iurd Lo puv uLLenLIon Lo wIuL vour cIIenL Is LeIIIng vou II vou ure sILLIng LIere
wuILIng Ior LIe proper momenL Lo "LIme LIe cIose." ¡I vou cun LeII vour cIIenL Iow
Lo muke IIs busIness more proIILubIe bv usIng vour muguzIne or InLerIucIng wILI
vou, Ie wIII be moLIvuLed Lo buv Irom vou.
¯ SLop pILcIIng und sLurL IIsLenIng. ¡L's Iurd Lo IIsLen Ior cIIenL needs und seIIIng
opporLunILIes Lo meeL LIem II vou ure LIe one wIo Is doIng uII LIe LuIkIng. WIuL
cIIenL needs do vou IIsLen Ior? TIe besL ure LIose LIuL no oLIer vendor Ius veL
responded Lo. TIIs meuns more LIun sILLIng wILI vour mouLI sIuL; IL meuns
probIng und IIsLenIng Ior undIscovered wuvs LIuL vour muguzIne cun muke u
cIIenL's compunv more proIILubIe.
¯ SLop uvoIdIng objecLIons und sLurL encourugIng LIem. ¡I vour Iocus Is on
uvoIdIng or overcomIng objecLIons, vou Iuve LIe wrong uLLILude. ObjecLIons ure u
suIesperson's bIessIng. ¡L sIows LIuL someone ouL LIere Is moLIvuLed enougI Lo
uppIv wIuL vou ure suvIng Lo LIe specIIIcs oI IIs needs. Remember, LIere Is never
u perIecL IIL. UnLII u cIIenL ruIses un objecLIon, vou ure IIvIng bIInd. An objecLIon Is
un InvILuLIon LIuL quIeLIv suvs, "Here's un opporLunILv Lo seII me, und Iere Is Iow
¡ wunL vou Lo do IL."
¡n munv cuses, udverLIsIng Is LIe prImurv source oI u muguzIne's revenue. ¡I vou
ure Lo be successIuI In seIIIng udverLIsIng spuce In vour muguzIne Lo prospecLIve
cIIenLs, vou musL undersLund LIeIr overuII murkeLIng objecLIves.

9 | P a g e
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WIeLIer vour cIIenL Is munuIucLurIng u producL or provIdIng u servIce, Ie or sIe
musL gIve cureIuI consIderuLIon Lo producL poIIcv, prIcIng, puckugIng, producLIon
und LIe meLIod oI suIes und dIsLrIbuLIon beIore decIdIng on LIe Iorm LIuL LIe
udverLIsIng cumpuIgn wIII Luke.
AILIougI vou ure concerned wILI seIIIng spuce In vour muguzIne, remember LIuL
LIere ure usuuIIv severuI medIu opLIons open Lo LIe udverLIser. ConsIder LIe
wIoIe runge cureIuIIv, IncIudIng und mosL ImporLunLIv, compeLILIve LILIes, und
Ieurn LIe sLrengLIs und weuknesses oI eucI one. Your prospecL muv Iuve more
LIun one reuson Ior udverLIsIng, so IInd ouL LIe purpose oI IIs cumpuIgn. WIo Is
Ie LrvIng Lo reucI und wIuL does Ie Iope Lo ucIIeve?
BeIore LIe udverLIser or IIs ugencv cun begIn Lo pIun u cumpuIgn or beIore vou
cun Lrv Lo seII vour muguzIne us purL oI IL, IL Is essenLIuI Lo Iuve us mucI
buckground knowIedge us possIbIe on LIe IoIIowIng poInLs:
• The compuny und its prodocts
some producLs wIII be more suILubIe LIun oLIers Lo be udverLIsed In vour
muguzIne. A compunv wIII oILen LurgeL dIIIerenL uudIence secLors und bv
knowIng wIo LIev ure LrvIng Lo promoLe LIeIr producLs Lo, vou wIII be
beLLer ubIe Lo muLcI IeuLures und beneIILs Lo LIeIr requIremenLs.
• The murket
LIose concerned wILI udverLIsIng pIunnIng Iuve Iong been used Lo IookIng
uL murkeL segmenLuLIon. Some Iook uL demogrupIIc dIIIerences (uge, sex,
Income, socIo-economIc grudes) beLween buvers und non-buvers. OLIers
segmenL LIeIr murkeLs In dIIIerenL wuvs, sucI us IndusLrIuI or occupuLIonuI
cIussIIIcuLIons.
• Previoos udvertisinu
CIeck cureIuIIv LIe udverLIsIng wIIcI Ius uppeured In LIe pusL und, II
possIbIe, wIuL resuILs IL ucIIeved. TIe udverLIser und IIs ugencv wIII
cerLuInIv be LrvIng Lo see wIuL Iessons cun be Ieurned Lo Increuse LIe
eIIecLIveness oI IuLure cumpuIgns.
• Competition
wIo ure LIe udverLIser's compeLILors? You sIouId IumIIIurIze vourseII wILI
us mucI InIormuLIon us possIbIe.






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PIunmun Ius busIness InLeresLs In ..













































11 | P a g e
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THc SuNoAY lNoiAN THc SuNoAY lNoiAN THc SuNoAY lNoiAN THc SuNoAY lNoiAN
The Nation's Greatest News Magazine
APs ÐusiNcss & MAnKcTiNc
Mainstream business & marketing magazine


ÐusiNcss & EcoNomY
Mainstream business & policy magazine
THc lNoiAN PC MAcAziNc
Tomorrow’s Technology Today

12 | P a g e
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Bosiness & Iconomy - ¡ndIu MosL ¡nIIuenLIuI BusIness
MuguzIne

TIe busIness Ieuders` bIbIe.
¡ncIsIve unuIvsIs bv InLeIIecLuuIs uround LIe worId.
¡ndIu cenLrIc wIIIe gIobuIIv reIevunL.

BusIness muguzIne - All Indiu - Iortniuhtly

BusIness und Economv cuLers Lo LIe Lop und senIor IeveI munugemenLs und Is un
unuIvLIcuI resource Ior u munuger In unv IIeId.
We noL onIv gIve busIness news buL we Luke IL u sLep IurLIer und reseurcI IL,
unuIvze IL und presenL LIe vurIous vIews Lo our reuders.
TIe muguzIne Ius un InLernuLIonuI IuvouL und vurIous gIobuI IumInurIes IIke Juck
WeIcI, Murc ¡uber, und Noum CIomskv Lo nume u Iew ure u purL oI our
consLeIIuLIon oI wrILers.
Hus u Iuge LurgeL uudIence wIIcI runges Irom LIe mosL InIIuenLIuI peopIe Lo
CEO's, Lop, mIddIe und junIor munugemenL peopIe oI mosL compunIes,
poIILIcIuns, bureuucruLs, ucudemIcIuns, economIsLs, busIness uspIrunLs,
enLrepreneurs, IocuI busInessmen, ¡AS und B ScIooI SLudenLs.
¡L Is LIe onIv busIness pubIIcuLIon In ¡ndIu wILI conLrIbuLIons on dIverse Issues
ucross LIe worId.
TIe muguzIne presenLs IncIsIve busIness cuses oI success & IuIIure LIrougI un
unuIvLIcuI Iens, uIso presenLIng LIe nuLIonuI und InLernuLIonuI poIILIcuIJ poIIcv
Issues ImpucLIng busIness, upduLIng LIe reuder on gIobuI und IocuI economIcs und
uddIng punucIe Lo LIe execuLIve IIIesLvIe Is LIe LruveI und IeIsure secLIon.
AII LIIs udds Lo muke IL u IorLnIgILIv bosiness bible Ior the top execotives.
B&E wus IuuncIed on 18LI June zoo=
ReudersIIp: ¿1¬,ooo (IRS, R± - ±oo¬)
PrInL run oI 16o,ooo - SubscrIpLIon copIes =o,ooo; NewssLunds copIes 1oo,ooo;
ConLroIIed und promoLIon copIes 1o,ooo
B&E Is u cIose second Lo BT J BW In vurIous LIer 1 cILIes In reudersIIp
RuLIo oI uIIIuenL reuders Lo overuII reudersIIp: ToLuI oI Sec A+, A1, A± reuders
¬¿%
UnIque reuders: q=% oI reuders reud B&E Ior dIIIerenL conLenL LIun oLIer
busIness muguzInes und IncIsIve economIc unuIvsIs. (TNS reuders survev)
Averuge Age: ¤=; runge 18 - ==
Top und SenIor MunugemenL (CIO, VP, GM) reudership ¿¿%; MIddIe
MunugemenL ¤1%
B&E Is promoted to the Top und Senior munuuement In LIe corporuLe
LIrougI semInurs, concIuves und CIIeI ExecuLIve SummILs presenLed bv
'IndIuLImes`. ¡nvILIng LIe IIkes oI Dr. SLepIen Covev, PIIIIp KoLIer, Gurv HumeI,
Ken BIuncIurd, und AI RIes Lo u pIuLIorm desIgned Lo brIng LogeLIer Ieuders Irom
ucross IndusLrIes.
ApurL Irom OrucIe, HSBC, Hp und oLIers udverLIsIng we Iuve munv InLernuLIonuI
purLners (IIke M¡T`s TecInoIogv RevIew und PubIIcIse) wIo recommend B&E Lo
LIeIr InLernuLIonuI cIIenLs (IIke SpuIn GovernmenL) Lo reucI busIness Ieuders In
¡ndIu.
EdILorIuI: TIe muguzIne Ius conLrIbuLIon Irom coIumnIsLs sucI us Juck WeIcI,
JosepI SLIegIILz, Noum CIomskv, TIomus ¡rIedmun und munv uIIke, Ior wIIcI
we Iuve eurned LIe respecL oI our reuders.

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B&E uIso presenLs un excIusIve urLIcIe Irom ¡oreIgn PoIIcv In everv Issue. ¡oreIgn
PoIIcv muguzIne Is worId`s mosL InIIuenLIuI poIILIcuI und economv muguzIne
pubIIsIed bv CurnegIe EndowmenL Ior ¡nLernuLIonuI Peuce In LIe US.
¡L exumInes economIc, socIuI und poIILIcuI Lrends LIuL uIIecL LIe busIness
envIronmenL LIrougI u muILIIuceLed Iens. ¡L uIso InLegruLes reporLs oI LucLIcs Irom
LIe busIness buLLIeIIeId und InsIgILIuI perspecLIves Irom u gIobuI neLwork oI
coIumnIsLs. B&E Ius uIwuvs remuIned commILLed Lo creuLIng worId-cIuss conLenL,
wILI unuIvLIcuI reporLIng und In-depLI IeuLures.

BusIness & Economv Ius grown Lo sLrengLI und oIIers u perIecL pIuLIorm Lo reucI Lo LIe
Lop und senIor munugemenL oI compunIes und InIIuenLIuI`s ucross LIe socIeLv.


www.bosinessundeconomy.oru




































14 | P a g e
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AP's Bosiness & Murketinu - ¡ndIu's ¡IrsL TruIv GIobuI
BusIness & MurkeLIng MuguzIne
¡ndIu's No.1 AdverLIsIng & MurkeLIng MuguzIne
EngugIng MurkeLers wILI InsIgILIuI sLorIes
ConsIsLenLIv WorId CIuss edILorIuI envIronmenL
¡nLrIguIng cover sLorIes wILI uLLrucLIve desIgn
AdverLIsIng & MurkeLIng muguzIne - All Indiu - Iortniuhtly
BusIness und MurkeLIng cuLers Lo LIe mIddIe IeveI munugemenL und reud bv Sec
A1, A, B1, B, LIuL IncIudes LIe enLIre udverLIsIng, medIu und murkeLIng IruLernILv
ucross LIe nuLIon und mosL oI LIe reuders menLIoned ubove.
EmpowerIng murkeLers wILI InIormuLIon und LooIs LIev need Lo muke crILIcuI
decIsIons, qPs Ius become u LrusLed source oI InIormuLIon In u sIorL spun oI LIme.
¡Ls IeudersIIp posILIon In LIe segmenL Is u resoundIng sIgnuI oI LIe connecLIon IL
Ius buIIL wILI reuders, und LIe cIord IL sLrIkes wILI everv Issue.
qPs exumInes gIobuI Issues wILI un ¡ndIun Iens, rungIng Iorm un unuIvsIs oI
udverLIsIng cumpuIgns Lo emergIng Lrends und prucLIces In murkeLIng und
udverLIsIng.

¡ndIu`s IeudIng AdverLIsIng und MurkeLIng muguzIne, LrusLed bv LIe Ieuders.
TIe MuguzIne provIdes IncIsIve unuIvsIs oI sLruLegIes In LIe brundIng und LIe
murkeLIng worId und Ius been upprecIuLed bv reuders Ior LIe InLrIguIng cover
sLorIes und uLLrucLIve desIgns.
qPs wus IuuncIed us u monLIIv muguzIne on SepLember zoo= wIIcI wus IuLer re-
IuuncIed us u IorLnIgILIv muguzIne In ¡ebruurv zoo6; owIng Lo our reuders`
Ieedbuck Lo brIng LIe muguzIne more IrequenLIv.
TIe muguzIne sInce LIen Ius been engugIng murkeLers und brund enLIusIusLs
wILI InsIgILIuI sLorIes everv IorLnIgIL.
PrInL run oI 1,zo,ooo - SubscrIpLIon copIes ¤o,ooo; NewssLunds copIes 8=,ooo;
ConLroIIed und promoLIon copIes =,ooo
PopuIurIv reud bv mIddIe, junIor munugemenL und bv sLudenLs pursuIng
commerce J munugemenL sLudIes
UnIque reuders: ;=% oI reuders reud qPs becuuse oI LIe InLrIguIng murkeLIng und
brundIng sLorIes wILI reguIur survev. (TNS reuders survev)
qPs presenLs reguIur survevs, IIke: Top 1o ¡T CompunIes, Top 1o AuLomobIIe
Brunds, z= BesL SLurL-up CompunIes, ¡ndIu`s =o SIzzIIng GudgeLs, ¡ndIu`s =o MosL
AdmIred PeopIe, BesL MurkeLed SLuLes und munv more InnovuLIve edILorIuIs,
wIIcI ure upprecIuLed bv our reuders.
'¡ndIu`s 1oo MosL VuIuubIe Brunds` Is LIe reseurcI pubIIsIed once u veur, LIIs
Issue Is vuIued bv LIe IndusLrv und LIe 'qPs Power Brund` uwurd brIngs LogeLIer
LIe WIo`s WIo oI LIe IndusLrv und LIe uwurd`s nIgIL Is u ceIebruLIon oI LIe
brundIng worId. ApprecIuLed bv LIe IndusLrv: Lo quoLe Mr. VIjuv MuIIvu Irom IIs
edILorIuI In 'HI! BIILz` ¨¡ personuIIv LIunk PIunmun MedIu Ior presenLIng
KIngIIsIer AIrIInes LIe qPs Brund uwurd Ior LIe BesL AIrIIne¨
www.Apsbosinessundmurketinu.com

15 | P a g e
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The Sonduy Indiun - TIe NuLIon's GreuLesL News WeekIv

RespecLs LIe InLeIIIgenL ¡ndIun reuder
Cover News Irom everv und vurIed perspecLIves
WILI un evoIved IeuLures secLIon

News MuguzIne - AII ¡ndIu - 1q Iunguuges (EngIIsI, HIndI, BenguII, GujuruLI, TumII,
PunjubI, MuIuvuIum, Kunnudu, TeIegu, Assumese, Urdu, BIojpurI, MuruLII & OrIvu) -
WeekIv

A weekIv News muguzIne Ius u segmenLed edILorIuI envIronmenL wIere vou cun reucI
vour specIIIc LurgeL umong our evoIved, InLeIIecLuuI und dIsLIncLIv weII oII reuders.
.
¡uuncIed In SepLember zoo6 Is pubIIsIed In 1q Iunguuges: EngIIsI, HIndI,
GujuruLI, TumII, BenguII, MuIuvuIum, TeIugu, MuruLII, OrIvu, Assumese,
BIojpurI, Urdu, PunjubI und Kunnudu, wILI cIrcuIuLIon ucross ¡ndIu.
TIe IurgesL Iunguuge edILIon muguzIne In ¡ndIu. ToLuI prInL run : ¤,8;,ooo
TIe muguzIne Is posILIoned Lo LIe Urbun ¡ndIun und reucIes munv IouseIoIds In
Urbun ¡ndIu. An IdeuI perIodIcuI, reud over u coIIee or Leu. ReucIes LIe murkeL
everv SuLurduv LIus InvoIvIng wILI LIe Urbun ¡ndIun on IIsJ Ier Iree weekend.
BrIngIng u LIougILIuI InsIgIL on vurIous Issues over LIe week, Issues wIIcI wouId
sLImuIuLe u conversuLIon over LIe LubIe und oLIer IuII IocusIng on u beLLer
IIIesLvIe Ior LIe Urbun ¡ndIun.
TS¡ Is u news weekIv (u Iu TIme, Newsweek), LIe muguzIne oIIers reuders; LIe
LIougILIuI Undercover secLIon wIIcI reveuIs Iow LIe svsLem does noL uIwuvs
work LIe besL. ¡nsIgILIuI Iook beIInd LIe IeudIInes oI LIe week, coIIuLed In ¡ur
PuvIIIons und ¡ndIun EcIoes.
A reporLer`s dIurv Irom u IIv-on-LIe-wuII perspecLIve, SpecIuI ReporL Is u journev
InLo LIe reuI ¡ndIu. Grub LIe spoLIIgIL wILI LIe Cover SLorv, uIwuvs reIevunL und
creuLIng buzz. A puLI breukIng IeuLures secLIon, YIn oI Yung LeIIs u sLorv Irom un
unLI-esLubIIsImenL perspecLIve Ior evoIved reuders. Drop AncIor Is un InLeIIecLuuI
journev InLo IIsLorv und urL, und buck oI LIe book Is Ior enLerLuInmenL. ¡uxurv
und TruveI - Ior reuders wIo wunL Lo enjov LIe journev! Reuders opInIon ure
Iormed bv reudIng TIomus ¡rIedmun und u buck puge bv renowned journuIIsLs
(newsmukers) und poIILIcuI Ieuders commenLIng on LIe news oI LIe week In LIe
Reur WIndow.
Age group: 18 onwurds
TIe Sunduv ¡ndIun deuIs wILI sLorIes on Iow LIe svsLem does noL uIwuvs work, u
Iook beIInd LIe IeudIInes, dIssecLed und unuIvzed currenL evenLs, excIusIve
InLervIews wILI poIILIcIuns, und oLIer sLorIes on LruveI, Iuxurv, enLerLuInmenL und
urL. ¡L gIves vou LIe muxImum regIonuI reucI due Lo ILs presence In 1q Iunguuges



www.thesonduyindiun.com



16 | P a g e
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The Indiun PC Muuuzine - TIe premIum uuLIorILv Ior LIe
new LecI worId
TecInoIogv & CompuLIng muguzIne - AII ¡ndIu - MonLIIv
PubIIsIed In ¡ndIu bv PIunmun MedIu under un excIusIve IIcensIng ugreemenL
wILI ZIII DuvIs MedIu oI USA.
¡ounded z= veurs ugo Lo usIer In compuLer LecInoIogv`s redeIInIng ImpucL on
Iow our reuders work und IIve.
Around LIe WorId: Ior more LIun zo veurs, PC MuguzIne Ius empowered 6.6
mIIIIon LecInoIogv InIIuencers.
TIe muguzIne Is pubIIsIed monLIIv und Ius ILs presence ucross ¡ndIu, LIe conLenL
Is LuIIored Lo LIe preIerence oI ¡ndIun LecInoIogv users und cover IuLesL
deveIopmenLs oI LecInoIogv.
TIe IIrsL PC MuguzIne Issue wus u guIde Lo ¡BM`s beIge box In 1¤8zsInce LIen
LecInoIogv Ius cIunged drusLIcuIIv und so Ius LIe coveruge oI PC MuguzIne Lo
mIrror LIe LecInoIogv udvuncemenL und expunsIons.

PC MuguzIne Ior more LIun z= veurs remuIns LIe mosL LrusLed, compreIensIve
source Ior experLIse on compuLers und dIgILuI LecInoIogv, wILI un unwuverIng
mIssIon Lo IdenLIIv LIe mosL vuIuubIe producLs, soIuLIons und InsIgIL Ior peopIe
wIo buv und use LecInoIogv, reucIIng more LIun 6.6 mIIIIon ucross LIe worId.

¡uuncIed In June zoo; bv PIunmun MedIu under un excIusIve IIcensIng
ugreemenL wILI ZIII DuvIs MedIu oI LIe US.

PC MuguzIne oIIers u reIIubIe source oI revIews und InsIgILs; our Lrudemurk
revIews ure upgruded Lo be even more useIuI,

TIe coveruge expunded Lo IncIude everv ungIe oI LecInoIogv, wIere IL`s Ieuded
und Iow IL empowers Loduv`s LecI suvvv decIsIon mukers.

OpInIonJ CommenLurv Irom renowned experLs MIcIueI MIIIer, BIII MucIrone und
JoIn Dvoruk (LIe commenLuLors und reguIur guesL on NBC, CNN und BBC), JIm
¡ouderbuck und ¡unce UIunoII ure IoIIowed bv LIe IndusLrv InLernuLIonuIIv. TIe
IIrsL revIew oI IPIone bv ¡unce UIunoII Is noL onIv oI InLeresL Lo LIe consumers
buL uIso LIe Ieuders In LIe IndusLrv Lo unLIcIpuLe LIe murkeL reucLIons Lo LIe new
LecInoIogv udvuncemenLs. WIen JoIn Dvoruk suvs 'Don'L LrusL LIe servers' LIe
IndusLrv wouId IIsLen Lo IIm becuuse Ie wIII be speukIng oI LIe IuLesL
deveIopmenLs und LIe ImpucL on vour busIness.


Reuders` proIIIe: TIese ure HIgI-voIume spenders on LecInoIogv wIo ure
prImurv buvers oI LecInoIogv und Iook Ior LecInoIogv soIuLIons Lo muke LIeIr
personuI und proIessIonuI IIves eIIIcIenL. PC MuguzIne reucIes LIe mosL
InIIuenLIuI LecI users, consumers und decIsIon-mukers oI LIe new LecI worId,

17 | P a g e
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drIvIng uwureness, consIderuLIon und purcIuse oI new LecInoIogIes und LecI
producLs.
TIe PC MuguzIne Is LIe mosL ImporLunL LecInoIogv pubIIcuLIon In LIe worId,
deIIvers uuLIorILuLIve, Iubs-bused compuruLIve revIews oI compuLIng und ¡nLerneL
producLs Lo more LIun 6.6 mIIIIon IIgIIv enguged LecInoIogv buvers worIdwIde.
¡or more LIun zo veurs, PC MuguzIne Ius empowered LecInoIogv InIIuencers Lo
muke quuIIIIed und educuLed purcIusIng decIsIons wILI LIe mosL LrusLed und
compreIensIve Iubs-bused edILorIuI coveruge In LIe IndusLrv.
TIe ¡ndIun PC MuguzIne Ieuds LIe power LecI user Lo Luke InLeIIIgenL decIsIons
und IL Ius u Lremendous mInd sIure wILI LIe wIoIe communILv oI IndIvIduuI &
corporuLe buvers oI ecInoIogvJgudgeLs und LoLuI soIuLIon buvers.
TIe muguzIne dIscovers wIuL's new, wIuL's nexL, wIuL's besL In LIe LecI worId.









































18 | P a g e
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Print & Reodership








Print - Ron: 1,6o,ooo
Reudership: ¿, 1¬,ooo (NRS ±oo¬)









Print - Ron: 1, ±o,ooo
Reudership: ±, ¬o,ooo






Print - Ron: n, S¬,ooo
Reudership: ±=, oo,ooo








Print - Ron: 1, oo,ooo
Reudership: ¿, 1=,ooo
ÐusiNcss & EcoNomY
A Ps ÐusiNcss & MAnKcTiNc
THc lNoiAN PC MAcAziNc
THc SuNoAY lNoiAN

19 | P a g e
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Turuet Iormolutions



Bosiness&Iconomy

Top und SenIor MunugemenL (CEO, VP, GM) reudersIIp ¤¤%;
MIddIe MunugemenL ¤1%.

AP'S

PopuIurIv reud bv mIddIe, junIor munugemenL und bv
SLudenLs pursuIng commerce J
MunugemenL sLudIes.
The Sonduy Indiun Age group: 18 onwurds und uIso In regIonuI vIse.
The Indiun PC Muuuzines ¡TS SecLor.























20 | P a g e
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Process oI ucqoirinu the client's to
Plunmun mediu


Planman Media






Business Development




Corporate Media Agencies







Marketing manager, CEO,MD Clients
















21 | P a g e
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Methodolouy process oI spuce sellinu



SuIes Ieud



CuIIs



QuuIIIIed prospecL



Need IdenLIIIcuLIon



ProposuI



CIosIng



DeuI LrunsucLIon








22 | P a g e
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Sules leud: SuIes Ieud In Lerms oI prInL medIu mereIv
meuns LIuL gIven Lusk oI nexL oI spuce Lo be soId In LIe
Issue. TIe Lusk Is Lo geL LIe cIIenL`s bourd on Lo PIunmun
medIu Ior LIe nexL Issue oI muguzInes were LIe cIIenLs us
be soId (PosILIoned).

Culls: TIe cuII wIII be mude bv suIes rep oI PIunmun
medIu Lo LIe respecLIve compunIes, Lo geL un uppoInLmenL
wILI concern person (MIddIe ¡eveI Munger).suIes rep wIII
be IormuIIv LruIned Lo InLerucL wILI peopIe. SuIes rep wIII
gIve u sIorL brIeI ubouL PIunmun medIu und IIx up
uppoInLmenL wILI LIe concern person uccordIngIv.

QouliIied Prospect: Concern person meuns mIddIe
IeveI munugers, were In uILer cuIIs mude und uppoInLmenL
IIxed, LIe suIes rep us provIde u compIeLe InIormuLIon
ubouL LIe PIunmun medIu, ubouL LIe exIsLIng cIIenLs,
reucI oI LIe muguzInes Lo peopIe eLc. provIde Iow
InIormuLIon ubouL Iow LIev wIII be soId (posILIoned).
AILer LIIs meeLIng wILI MIddIe IeveI munger, wIen LIev
Iuve requIremenL oI prInL medIu supporL, LIe meeLIng wIII
be wILI Lop IeveI munger wIo wIII be LIe decIsIon mukers.
TIe meeLIng wILI Lop IeveI munugemenL probubIv
Iuppens second LIme or LIe oLIer nexL.

Need IdentiIicution: wIen LIe compunIes Iuve u
posILIve uspecLs Lowurds LIe comIng on bourd wILI medIu
muguzInes, LIev wIII specIIv requIremenL In wIIcI IL mIgIL
be Ior one LIme uspecLs or reLuIner busIs uccordIngIv, suIes
rep us coIIecL LIe InIo ubouL LIe compunv Iow LIev cun
IeIp LIe compunv Lo be soId (posILIoned) uccordIngIv Lo
LIeIr requIremenL.


23 | P a g e
IIPM
Proposul: SuIes rep us Lo provIde u cusLomIzed proposuI
uccordIngIv Lo LIeIr requIremenL oI LIe compunv. ¡n
wIIcI, IL sLuLes LIuL
• How Iong LIev wunL Lo be on bourd,
• RuLes wIIcI Is uIso provIded uccordIngIv, und uIso
• TIe beneIIL wIIcI LIe cIIenL wIII ucquIre.

Closinu: TIIs gruduuIIv Iuppens wIen LIe cIIenL Is
suLIsIIed wILI LIe proposuI, und LIev wIII cerLuInIv cIose
LIe deuI, wIIcI ucLuuIIv goes Lo u process oI ugreemenL
wIereIn LIe duruLIon oI LIe cIIenLs on bourd wIII be
specIIIed.

Ðeul Trunsuction: wIIcI meuns LIere sIouId be
medIum LIuL wIII muke cIIenLs Lo be on bourd Ior un
ongoIng reIuLIon.



















24 | P a g e
IIPM
List oI Clients
Bosiness & Iconomy,
APs Bosiness & Murketinu und
The Sonduy Indiun:
Bunkinu, Iinunce & Insorunce: Punjub NuLIonuI Bunk, ¡ord KrIsInu Bunk,
OrIenLuI ¡nsurunce, Bujuj CupILuI, ¡IIco-TokIo, ¡C¡C¡. ¡NG Vvsvu, HSBC, ¡C¡C¡.
Reul Istute: SIourvu Towers, PursvnuLI, VuLIku Group, BenguI SIrucII
HousIng DeveIopmenL, GTM DeveIopers, BeIunI HousIng, ACME Group, RudIev
BuIIdweII, AggurwuI AssocIuLes, ; Ieuven, AIIIunce NIrmun, SuIuju ConsLrucLIons,
M-TecI DeveIopers, VIpuI ¡nIrusLrucLure, TuLu HousIng, DS Mux, GopuIun
EnLerprIses,DS Mux,JuIn HeIgILs.
Truvel & Toorism: ELIIud AIrIInes, AIr MuurILIus, AIr ¡ndIu, KIngIIsIer,
SIngupore TourIsm, MuurILIus TourIsm, ¡TC, CounLrv ResorLs, TruveI Tours,
TumII Nudu TourIsm, J&K TourIsm.
Bosiness J Technolouy: HP, Xerox, RIcoI, Cunon, Koduk, HC¡ (KonIku
MInoILu), OrucIe, TuLu SLeeI, ¡G eIecLronIcs, NEC, AIrLeI BIuckberrv, HILucII, ¤M
PosL ¡T, WesLern DIgILuI, TosIIbu, HPC¡, Xone.
Aotomobile: Mercedes-Benz, MuruLI.
LiIe Style: ¡uxor-Purker Pens, CudInI, RossInI, JeuIous, GIorduno, Curbon.
Miscelluneoos: JK Tvres, DurIun ¡urnILure, ¡ume AdIubs, Murc SunILuLIon,
SLeum & Suunu, WeIIness spu, SLeeI RX, ¡ILness SLuLIon, JCB, VVN ¡nsLILuLe,
MusLerv ¡nLernuLIonuI, NokIu, ¡ujILso, RedIngLon, Eureku ¡obes, ¡e MerIdIun,
VoIcco,Buse TermInuI, ¡ndus ¡nLernuLIonuI ScIooI.








25 | P a g e
IIPM
S.W.O.T

STRINGHTS

PIunmun MedIu Is u dIvIsIon oI ¡ndIu`s IurgesL muILI InLeresL consuILIng
IIrm PIunmun ConsuILIng.
PIunmun medIu muguzInes us been ruLed us Lop IIve nuLIonuI muguzInes.
TIe core compeLencv In PIunmun MedIu remuIns LIe peopIe. TIe LuIenL
pooI consIsLs oI voung, dvnumIc, MBA gruduuLes sLrIvIng Lo brIng success
Lo LIe compunv. TIe Leums LIuL muke up PIunmun's projecL work Iorces
worIdwIde comprIse oI IndIvIduuIs wIo Iuve deveIoped compeLencIes In
specIIIc IndusLrIes.
PIunmun ConsuILIng Is ¡ndIu's busIness servIces corporuLIon engugIng u
vurIeLv oI orgunIzuLIons, InsLILuLIons und enLerprIses In dIverse IndusLrv
und governmenL verLIcuIs. TIev Iuve 1= dIvIsIons In LIe compunv wIIcI
provIde u kInd oI svnergv Lo deIIver sIgnIIIcunL udvunLuges und vuIue Lo
cIIenLs und purLners LIrougI InnovuLIve servIces und IIexIbIe soIuLIons.
Sunduv ¡ndIun us 1q dIIIerenL Iunguuges, wIIcI Is LurgeLed In uII regIonuI
uspecLs.
TIese muguzInes ure compeLIng wILI LIe Lop busIness muguzInes In ¡ndIu.
TIe producLIon quuIILv oI LIe muguzInes exucLs worId cIuss sLundurds
provIdIng exquIsILe und eIegunL end producLs.

WIIKNISIS

PIunmun medIu Is u purenL compunv oI ¡¡PM, so PIunmun medIu quILe
Iooks us exLensIons oI LIe purenL compunv.
CIuLLer In LIe murkeL.
Young pIuver IIke PIunmun wIII Luke LIme Lo geL u IoId und esLubIIsI In LIe
murkeL.



26 | P a g e
IIPM
THRIATS
ConsLunL cIunges In LIe murkeL
EsLubIIsIed compeLILor ure InLroducIng IncreusIng servIces jusL IIke
PIunmun`s gIvIng Iesser opporLunILIes und IosIng ouL on prospecLIve
cIIenLs.
BrIberIes oI LIe compeLILors In LIe murkeLs.
¡ncreusIng InIIuLIon IorcIng compunIes Lo cuL down on LIeIr udverLIsIng
budgeLs
Even dIsLrIbuLIon oI udverLIsIng budgeLs bv compunIes Lo ucLIvILIes LIuL
PIunmun does noL conducL
EsLubIIsIed ussocIuLIon oI ugencIes wILI bIg ud spenders IImILs PIunmun
opporLunILIes

OPPORTLNITIIS

TIe medIu IndusLrv Is boomIng In ¡ndIu.
PIunmun medIu u greuL cIunce oI geLLIng InLo dIIIerenL medIu segmenLs
IIke TV cIunneIs, newspupers, rudIo eLc, und LIe reucI oI LIeIr muguzInes
us been InLo u mussIve LurgeL.
PIunmun medIu Is been InLo u posILIve Lruck were LIev Iuve u greuL
opporLunILv geLLIng LIeIr exIsLIng muguzInes InLo u power brund, becuuse
LIe muguzInes Iuve reucIed LurgeL peopIe In un suLIsIucLorv IeveI, und LIe
brund Ius been recognIzed bv uII regIonuI peopIe becuuse Sunduv ¡ndIun
us 1q dIIIerenL Iunguuge wIIcI us u greuL deuI Lowurd LIe LurgeLed
peopIe(regIonuI).





27 | P a g e
IIPM
TNS stody
TNS Is one oI LIe worId's IeudIng murkeL reseurcI groups. We provIde ¡ndusLrv
SecLor ¡nsIgIL, und ¡nnovuLIve ReseurcI SoIuLIons Lo munv oI LIe worId`s IeudIng
compunIes.
TIev deIIver InnovuLIve murkeL reseurcI LIInkIng und exceIIenL servIce ucross u
neLwork oI 8o counLrIes. WorkIng In purLnersIIp wILI cIIenLs, LIev provIde IIgI-
quuIILv InIormuLIon, unuIvsIs und InsIgIL LIuL Improve undersLundIng oI
consumer beIuvIor.
TNS (TuvIor NeIson SoIres) us conducLed sLudv on PIunmun medIu muguzInes
LIuL Is BusIness & Economv, qP`s on LIeIr reudersIIp proIIIe und LIe brund
weuILI

Reseurch Objectives oI Bosiness & Iconomy

A compIeLe und compreIensIve undersLundIng oI LIe reuder proIIIe.

DeLuIIed unuIvsIs oI Brund IeuILI und suIIence oI LIe muguzIne In
compurIson Lo compeLILors In LIe respecLIve IIeIds.


Research Objectives of 4P's:
To cIeck LIe Brund HeuILI oI qPs umongsL ILs reuders In LIe = muIn
meLros und undersLund Iow ILs reuders perceIve LIe brund.
CompreIensIveIv proIIIIng LIe reuders oI LIe muguzIne w.r.L LIeIr
demogrupIIcs, IIIesLvIe, uIIIuence und medIu consumpLIon beIuvIor und
meusure LIe percepLIon oI LIe muguzIne on vurIous crILIcuI purumeLers vs.
ILs conLenders.
To meusurIng suLIsIucLIon & success IucLors oI qPs wIIIe uIso IdenLIIvIng
ureu oI dIssonunce & Iucunue.
To meusure LIe vIsIbIIILv oI LIe muguzIne uL muguzIne sLunds In
compurIson wILI oLIer conLenders.


28 | P a g e
IIPM
Comprehensive onderstundinu oI the
Reuder proIile Ior
Bosiness & Iconomy
SUBSCRIBLRS:
Source of Awareness:
S.no Source B&L Biz 1oday Biz World Biz India
J. Saw displav in a shop 3J 28 24 25
2. Ad. in newspaper´general
magazine
40 34 32 33
3. Newspaper bov told me about it J6 6 5 9
4. Article in newspaper´magazines 22 J3 20 J8
5. loardings 20 J4 JJ J2
.tt tigvre. are iv percevtage.




Reasons for Reading:

S.no Reasons B&L Biz 1oday Biz World Biz India
J. 1o increase his ´ her business
knowledge
62 50 63 58
2. 1o know more about global
business acti·ities
55 55 32 33
3. 1o appear knowledgeable
about business
54 48 6J 42
4. 1o be the íirst to know about
business aííairs
50 39 6J 50
5. 1o íeel more coníident 33 J8 2J 25
.tt tigvre. are iv percevtage.





INIORMA1ION SOUGH1:

S.no INIORMA1ION ARLAS B&L Biz 1oday Biz World Biz India
J. Global economic performance 60 50 37 56
2. Lconomic performance of the
country
55 50 45 42
3. Industry-specific information 47 36 37 56
4. Interviews with big corporate
leaders
4J 55 50 36
Shop displavs. newspaper ads ´articles and \OM are the main sources oí
awareness íor B&L.
Acquiring expertise and knowledge about business is the prime driver-some
Bandwagon effects also visible ÷ confidence/competitiveness also motivators


29 | P a g e
IIPM
5. Columns written by of big
corporate leaders
40 36 45 47
6. Detailed budgetary analysis 37 48 42 42
7. Stock market analysis and
predictions
36 34 34 42
.tt tigvre. are iv percevtage.






BLNLII1S DLRIVLD:

S.no BLNLII1S RLCLIVLD B&L Biz 1oday Biz World Biz India
J. I am more aware of latest
developments in business
67 59 53 64
2. Global economic analysis has
broadened my outlook
55 43 29 3J
3. My business knowledge base
increases
54 50 66 58
4. I can judge happenings in
financial markets
46 48 45 50
.tt tigvre. are iv percevtage.


Reasons for reading B&L:
10
23
29 29
32
34
35
37 37
47 45 45
42
39
0
5
10
15
20
25
30
35
40
45
50
G
o
o
d

L
d
i
t
o
r
i
a
l

D
i
í
í
e
r
e
n
t

(
o
n
t
e
n
t
L
c
o
n
o
m
i
c

A
n
a
l
v
s
i
s
I
n
t
e
r
e
s
t
i
n
g

(
o
l
u
m
n
s
G
o
o
d

L
a
v
o
u
t
B
e
t
t
e
r

G
r
a
p
h
i
c
s

&

p
i
c
s
(
o
·
e
r

s
t
o
r
i
e
s
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n
t
e
r
e
s
t
i
n
g

w
r
i
t
i
n
g

s
t
v
l
e
i
n
t
e
r
·
i
e
w
s

w
i
t
h

r
e
n
o
w
n
e
d
b
u
s
i
n
e
s
s

p
e
r
s
o
n
a
l
i
t
i
e
s
D
i
í
í
e
r
e
n
t

b
i
z

m
a
g
a
z
i
n
e
A
n
a
l
v
t
i
c
a
l

a
p
p
r
o
a
c
h
R
e
a
d
e
r

í
r
i
e
n
d
l
v
V
a
r
i
e
d

t
o
p
i
c
s
l
e
e
d
b
a
c
k

i
n
c
o
r
p
o
r
a
t
e
d



.tt tigvre. are iv percevtage.


Information sought from B&L hinges around the global and Indian
economy performance- all across, interviews and columns written by
corporate bigwigs is a major draw.


30 | P a g e
IIPM
Level of Satisfaction:


















.tt tigvre. are iv percevtage.





Reasons for Satisfaction:





















.tt tigvre. are iv percevtage.
39
37
46
32
49
49
42
57
9 J2
6
9
4 2
0
20
40
60
80
100
All 1op Management Middle
Management
PG
Student´Junior
Management
Verv dissatisíied
Unsatisíactorv períormance
Neither satisíied nor dissatisíied
Moderatelv satisíied
Verv satisíied
Strong
performance of
B&L on
satisfaction ÷
high top box
scores with
very limited
dissonance

49
44
35
34
33
23
22
22
J4
6J
J4
(ontent is diííerent
Good ·alue addition
Analvsis is rele·ant
Magazine is pictorial
Good writing
Lasv to read
Good inío.on stock market acti·ities
No tvpographical error
Lasv to turn o·er ´ handle
Rele·ant ad·ertisements
\ell-placed ads

31 | P a g e
IIPM

OII-S1AND RLADLRS

Awareness: Overall based on spontaneity of the respondents:



















Awareness: Segments

1OP MANAGLMLN1
1. B & L 8J
2. Biz 1oday 7J
3. Biz World 47
4. Biz India 77

MIDDLL MANAGLMLN1
1. B & L 68
2. Biz 1oday 73
3. Biz World 53
4. Biz India 63

JUNIOR MANAGLMLN1
1. B & L 7J
2. Biz 1oday 82
3. Biz World 44
4. Biz India 85

All íigures are in percentages. 1he awareness íactor here reíers to spontaneitv



Biz Barons
J5°
Biz World
48°
Biz 1oday
75°
Biz India
70°
B&L
77°
B&L has a slight lead on the salience measures ÷ however, Business India
and Business today are very close competitors.


32 | P a g e
IIPM
SOURCL OI AWARLNLSS:

SOURCL B&L Biz
1oday
Biz
World
Biz India
Saw displav in a shop 30 22 J9 J9
loardings 24 J6 J6 J6
Article in newspaper´general magazines 23 J5 J6 J7
Add in newspaper´ general magazines 29 25 20 26
Newspaper deli·erv bov told me about
it
J3 6 7 5
lriend´íamilv member´relati·e told me 24 22 J6 J8
Ad·ertisement on 1V J5 JJ J JJ
Knew about it since a long time - no
particular source
J4 29 34 30
Add in biz magazine´journals´
newspapers
J9 J3 J4 J5
Article in biz magazines´journals´
newspapers
J0 8 7 5
All íigures are in percentages





PLACL OI PURCHASL:

Place B&L Biz 1oday Biz World Biz India
News-stands /
news-stalls
53 47 43 48
Book / magazine
store
44 38 34 30
Convenience store 33 23 28 2J
Newspaper
vendor
28 3J 24 J9
Roadside /
footpath vendor
7 4 8 4
I get it at home, I
am a subscriber
3 J2 27 J5
All íigures are in percentages









33 | P a g e
IIPM
RLASONS IOR CHOOSING B&L:


39
34 34
22
J7
60
50
47
44
4J 4J 4J
40
0
10
20
30
40
50
60
70

All íigures are in percentages








LLVLL OI SA1ISIAC1ION:

















Both content which is perceived to be off the beaten track/editorials
and the writing style are prime drivers for choosing B&L

`
39
45
33
39
48
43
47
53
J3 J2
J8
9
0
10
20
30
40
50
60
70
80
90
100
All 1op Management Middle Management PG Student´Junior
Management
Verv dissatisíied
Unsatisíactorv períormance
Neither satisíied nor dissatisíied
Moderatelv satisíied
Verv satisíied

34 | P a g e
IIPM
.tt tigvre. are iv percevtage.

Reasons for satisfaction:

Reasons All 1op Mgmt Middle
Mgmt
PG Stud/Jr.
Mgmt
1he content is different &
interesting
60 58 6J 6J
1he writing style is very good 50 55 46 49
Lasy to read 47 49 32 62
1he kind of analysis is relevant &
in detail
46 50 44 45
Good value addition 44 47 38 48
Good information & tips on
stock market activities
39 4J 37 39
1here are relevant
advertisements
37 40 32 4J
1here are no typographical errors
at all
37 38 32 4J
Lasy to turn over / handle 35 42 27 38
Advertisements are well-placed 3J 34 27 33
1he magazine is pictorial 30 34 24 33
.tt tigvre. are iv percevtage.
Satisfaction is being driven by the content among majority- ease of reading and
writing style are also important reasons for a large section.



AWARL NON-RLADLRS

Awareness: Overall

S.no Magazine Spont.
1. Business & Lconomy 7J
2. Business 1oday 79
3. Business World 65
4. Business India 6J
.tt tigvre. are iv percevtage.




Awareness: Segments:
B&L has done very strongly in the very first year of its operation (best in the
industry) but still lags behind Business 1oday.

35 | P a g e
IIPM

1OP MANAGLMLN1
5. B & L 70
6. Biz 1oday 86
¯. Biz World 70
8. Biz India 7J

MIDDLL MANAGLMLN1
5. B & L 69
6. Biz 1oday 78
¯. Biz World 69
8. Biz India 6J

JUNIOR MANAGLMLN1
5. B & L 74
6. Biz 1oday 73
¯. Biz World 56
8. Biz India 50

.tt tigvre. are iv percevtage.




Reasons for NO1 reading B&L:

S.no Reasons All 1op Mgmt Middle
Mgmt
PG Student/Jr.
Mgmt
1. I only buy Business World,
Business 1oday
32 36 29 29
2. Do not know much about it J5 J2 J5 J8
3. Satisfied with other
magazines
6 6 5 7
4. 1ime constrains 4 4 7 3
5. Do not read magazines 4 2 4 6
6. Don't get enough news 3 2 J 6
¯. Not much published 3 J 8 J
8. I heard about this
newspaper
3 3 3 4
9. Looking good deal 2 J J 3
10. Its costly 2 2 2 J
.tt tigvre. are iv percevtage.





About one-third respondents are anchored in BW and B1
÷ knowledge levels of the magazine also low.


36 | P a g e
IIPM
Level of satisfaction:

















.tt tigvre. are iv percevtage.


Reasons for satisfaction:

S.no Reasons All 1op Mgmt Middle
Mgmt
PG
Student/Jr.
Mgmt
1. 1he content is different and
interesting
55 43 52 66
2. 1he writing style is very good 44 52 38 44
3. Good value addition 43 35 46 46
4. 1he kind of analysis is relevant
and in detail
42 45 40 43
5. Lasy to read 37 44 34 35
6. 1he magazine is pictorial 33 35 34 32
¯. 1here are no typographical
errors at all
27 2J 3J 27
8. Advertisements are well-placed 26 22 28 26
9. Lasy to turn over / handle 25 23 24 27
10. 1here are relevant
advertisements
23 23 24 23
11. Good information and tips on
stock market activities
J9 20 J9 J9
.tt tigvre. are iv percevtage.



38
26
38
47
45
4J
5J
42
J6
29
JJ J0
0
10
20
30
40
50
60
70
80
90
100
Very dissat isfied
Unsat isfact ory performance
Neit her sat isfied nor dissat isfied
Moderat ely sat isfied
Very sat isfied
All
1op
mgmt
Middle
mgmt
Junior
mgmt
High degrees of
satisfaction with
B&L magazine.

Satisfaction is being driven by the
content among majority ÷ the writing
style as well as the relevant and
detailed analysis are also important
drivers.

37 | P a g e
IIPM
Age ProfIIe
Under 25
28º
J5·44
20º
45·54
15º
55+

25·J4
JJº
EducatIon ProfIIe
19º
J2º
49º
Undergraduates
Craduates
PostCraduates

TNS HcscAncH oN ÐHAND HEALTH
FOH
APs ÐusiNcss & MAnKcTiNc

Research Objectives:
1o check the Brand lealth oí 4Ps amongst its readers in the 5 main metros and
understand how its readers percei·e the brand.
(omprehensi·elv proíiling the readers oí the magazine w.r.t their demographics.
liíestvle. aííluence and media consumption beha·ior and measure the perception oí
the magazine on ·arious critical parameters ·s. its contenders.
1o measuring satisíaction & success íactors oí 4Ps while also identiíving area oí
dissonance & lacunae.
1o measure the ·isibilitv oí the magazine at magazine stands in comparison with
other contenders.
HEADEH PHOFlLE:























4Ps B&M has the highest readership in the
age group oí 25-34 vears oí age.
APs B&M Ius IIgI reudersIIp
umongsL posL-gruduuLes und
gruduuLes wILI q¤% und ¤z%
respondenLs IormIng u purL oI LIe
LurgeL uudIence. TIe InLeresL In
busIness und murkeLIng muguzIne
wus uIso seen Lo be IIgI umongsL
undergruduuLes wILI 1¤% oI LIe
respondenLs IormIng u purL oI LIe

38 | P a g e
IIPM
0IstrIbutIon
North, 42250
South, 16550
East, 18400
West, 22800


























ÐHAND HEALTH:

1op of the Mind (1OM Recall) (figures in °)

hagazIne

AII Centres SubscrIbers Dffstand readers
ßusIness Today 28 28 27
4Ps ßûh 24 J0 19
ßusIness WorId 19 16 21
ßusIness IndIa 15 11 18
DutIook ßusIness 8 6 9


hagazIne
Student JunIor IeveI
executIve
hIddIelSenIor
IeveI executIve
ßusIness Today 29 25 28
4Ps ßûh 26 22 24
ßusIness WorId 20 18 17
ßusIness IndIa 11 19 16
DutIook ßusIness 10 7 4

Income profIIe

J1º
52º
11º
Less than Fs. 2 Lakhs
2 · J.5 Lakhs
J.5 · 5 Lakhs
5 Lakh +
TIe respondenLs Income proIIIe Ior LIe
muguzIne qPs BusIness & MurkeLIng Is
LIe IIgIesL; ¤.=- = ¡ukIs p.u sIub.
qPs B&M Ius LIe
muxImum dIsLrIbuLIon
In NorLI ¡ndIu IoIIowed
bv WesL ¡ndIu. qPs
B&M uIso Ius u good
dIsLrIbuLIon In EusL und
SouLI ¡ndIa.

39 | P a g e
IIPM
26º
2ºX
27X
22º
20º
18º
1Jº
16º


Business
Today
4Ps B&M Business
World
Business
India
Outlook
Business
SEC A1
SEC A2/81
Spontaneous PecaII
ßusIness
IndIa 51X
DutIook
ßusIness 30X
ßusIness
Today 71X
ßusIness
WorId 63X
4Ps ßûh
84X


1op of the Mind (1OM Recall by demographic) (figures in °)

hagazIne
haIe FemaIe
ßusIness Today 29 24
4Ps ßûh 2J 28
ßusIness WorId 20 1J
ßusIness IndIa 14 18
DutIook ßusIness 7 12


hagazIne (Age) 18 - 23 24 - 34 35 - 45
ßusIness Today J0 28 24
4Ps ßûh 26 21 J2
ßusIness WorId 22 18 16
ßusIness IndIa 10 16 17
DutIook ßusIness 6 10 1





























qPs B&M wus
Iound Lo Iuve LIe
IIgIesL recuII In
LIe SECA1
segmenL
compured Lo
oLIer muguzInes.
BT Ius u IIgI
recuII In LIe
qPs B&M wus Iound Lo Iuve
LIe IIgIesL sponLuneous
recuII wILI 8q% respondenLs
IoIIowed bv BT wILI ;1%
respondenLs

40 | P a g e
IIPM
28X
31X
50X
52X
65X
62X
6ºX
74X
86X
82X
4Ps 8E|
8usIness Today
8usIness World
8usIness ÌndIa
Dutlook 8usIness
SubscrIber
Dffstand
88X
66X
81X
75X
SEC A1 SEC A2lß1
4Ps 8E|
8usIness Today


























haIe

FemaIe
4Ps ßûh 8J 89
ßusIness Today 72 68
ßusIness WorId 65 57
ßusIness IndIa 49 57
DutIook ßusIness J0 J1
















qPs B&M Iud LIe IIgIesL sponLuneous recuII wILIIn subscrIbers wILI
86% respondenLs; BT wus Iur beIInd wILI 6¤% respondenLs.
¡nLeresLIngIv LIe sume puLLern wus observed In LIe oII sLund reuders.
4Ps B&M had the highest
spontaneous recall amongst
males and females when
compared against other
magazines (B1,BI,BW &OB)
4Ps B&M had the
highest spontaneous
recall in both SL(A1
and SL(A2´B1

41 | P a g e
IIPM

Magazines source of awareness (figures in °)

Peason 4Ps ßT ßW ßI Dß
AdvertIsement on TV 2 8 6 7 4
AdvertIsement In generaI newspaperl magazInes 2J J7 26 J0 25
ArtIcIe In newspaper l generaI magazInes 20 20 2J 20 19
HoardIngs

21 18 26 26 22
Saw dIspIay In a shop 28 28 J0 J0 26
Newspaper deIIvery boy 1J 7 12 9 9
FrIend l famIIy member l reIatIve 46 J0 J4 J4 J4
Knew about It from a Iong tIme - no partIcuIar source 14 1J 19 17 12
AdvertIsement In busIness magazInes l newspapers 1J 12 9 12 10
ArtIcIe In busIness magazInes lnewspapers 1J 7 1J 18 12























hagazIne 0eIhI

humbaI ChennaI

ßangaIore KoIkata
4Ps 21 68 2 50 11
ßusIness Today 36 3 40 12 40
ßusIness WorId 12 14 26 14 22
ßusIness IndIa 1º 7 23 13 8
DutIook ßusIness 7 7 6 4 16
6 6 5 6 8
4 3
8
9
6 6 7
3 3
7 9
6 6
63
71
54
84
50
53
65
64 58
63 64 63
65 65
66
53 60
66
30
22
39
8
42 42
31
28
31 31 29 29
32 31
27
38
34
27
1 1 2 1 0 1 1 1 1 1 1 1 1 1 1 1 1 1
4.2
4.3
4.3
4.2
4.3 4.3
4.2 4.2
4.3
4.2 4.2
4.3
4.4
4.4
4
4.4
4.2 4.2
0X
20X
40X
60X
80X
100X
A
I
I
h
u
m
b
a
I
ß
a
n
g
a
I
o
r
e
S
t
u
d
e
n
t
h
I
d
d
I
e
l
s
e
n
I
o
r
D
f
f
s
t
a
n
d
F
e
m
a
I
e
2
4

-

3
4

Y
r
s
S
E
C

A
1
1
2
3
4
5
Very ßad ßad NeIther Cood norßad Cood Very Cood
4Ps B&M
Overall
Performance
Good
V.Good
Neither Good nor
Bad
Not stated
1he chart above shows the magazine preference of 4Ps B&M against other
business magazines. 1he 4Ps B&M preference was found to be the highest
in Mumbai followed by Bangalore.
Magazine Preference by city (figures in °)


42 | P a g e
IIPM
8
26
17
15
8 1J
18
26
J1
J1
4Ps 8usIness
Today
8usIness
World
8usIness
Ì ndIa
Dutlook
8usIness
SEC A2/ B1
SEC A1


Magazine Preference (By demography- figures in °)














Magazine Preference (By demography- figures in °)













Magazine Preference (By demography- figures in °)










hagazIne preference
30
34
27
24

11
13
17
7 12
haIe FemaIe
4Ps Business Today Business World Business India Out look Business
4Ps B&M was íound to be popular
amongst the age group 18-25 and thus
the highest preíerence íollowed bv 35-
45 and 25-35 vears respecti·elv
J4 29 19 10 8
29 26 17 15
9
J2 2J 16 19 J
18·25
25·J5
J5 · 45
Y
e
a
r
s
4Ps
Business Today
Business World
Business India
Outlook Business
4Ps 88M wcs foµnd to
hcve the hì¤hest
preference compcred to
other bµsìness 8
mcrketìn¤ mc¤czìnes wìth
J1° respondents ìn both
the SECA1 cnd SECA2/81
se¤ments.

43 | P a g e
IIPM








Sommury

As this stody stutes thut Plunmun mediu muuuzine huve u mussive
strenuth, they huve competinu with biu contenders who huve been
into print mediu in muny decudes, Plunmun mediu huve been into ull
positive uspects . The muuuzines like B&I und AP's huve ureut chunce
oI becominu brund uspects soon.

Plunmun mediu muuuzine huve ull its huve to leud the ruce in terms oI
sobscribers, reuderships, sutisIuction levels, soorces oI uwureness.















44 | P a g e
IIPM
Rate cards of Planman Media

Rate Card 2007 - 200S
The rate card is effective from April 1, 2007 for the financial year of 2007-0S.
BUSINESS & ECONOMY
Bookings are for a minimum of 3 insertions. Single insertion booking has a 20% premium on the 3 issue rates.
Rates are mentioned in INR and also in USD for international advertising rates.
Kindly note for international advertisers, rates can be taken as quoted here or on the conversion rate
for the day on which the Release Order is given.
Rates mentioned are for per issue rates based on the amount of booking made.
Type of Advertising 3 issues upto 6 issues upto 12 issues Annual Deal (1S-26}
INR]USD INR]USD INR]USD INR]USD
Regulars
Full Page Colour 3,00,000/6/00 2,/5,000/6100 2,25,000/5000 1,/5,000/3900
Full Page Colour 3,25,000//300 2,90,000/6500 2,+0,000/5+00 2,00,000/+500
(Premium Position - First 30 Pages}
Platinum Full Page Colour 3,/5,000/8+00 3,50,000//800 3,25,000//300 2,50,000/5600
(Page 3}
Golden Full Page Colour 3,50,000//800 3,25,000//300 3,00,000/6/00 2,30,000/5200
(Page 4 - Next to editorial Page}
Front Inside Cover +,50,000/10000 +,25,000/9500 +,00,000/9000 3,50,000//800
Back Inside Cover +,50,000/10000 +,25,000/9500 +,00,000/9000 3,50,000//800
Outer Back Cover 9,00,000/20000 8,/5,000/19500 8,00,000/1/800 /,00,000/15600
Front Inside Cover + Page 3 5,50,000/12200 5,00,000/11200 +,/5,000/10600 +,00,000/9000
Double Spread 5,00,000/11200 +,/5,000/10600 +,65,000/10+00 +,50,000/10000
Premium Double Spread 6,00,000/13+00 5,50,000/12200 5,25,000/11/00 +,/5,000/10600
Half Page 2,00,000/+500 1,/5,000/3900 1,50,000/3+00 1,30,000/2900
Horizontal]Vertical Strip 1,25,000/2800 1,10,000/2500 1,00,000/2200 50000/1100
Continued to the next page.
Recruitment, Social, Classifieds and IPO's
Recruitment]Classified]Social Full Page 1,/5,000/3900 1,50,000/3+00 1,20,000/2/00 1,00,000/2200
Recruitment]Classified]Social Half Page 1,50,000/3+00 1,+0,000/3100 1,10,000/2500 /5000/1/00
Recruitment]Classified]Social Ouarter Page 1,25,000/2800 1,10,000/2500 1,00,000/2200 65000/1500
IPO Full Page Colour]BW 2,00,000/+500 2,00,000/+500 2,00,000/+500 2,00,000/+500
Innovations
Front Reverse Gatefold 10,00,000/22200 9,00,000/20000 8,00,000/1/800 /,50,000/16/00
Front]Back Inside Pages Gatefold 11,00,000/2+500 10,00,000/22200 9,00,000/20000 8,00,000/1/800
(3 Pages}
Back Reverse Gatefold + Backcover 12,50,000/2/800 11,50,000/25500 10,50,000/23+00 9,00,000/20000
Thicker GSM (100} Paper 6,00,000/13+00 5,50,000/12200 5,00,000/11200 +,00,000/9000
(Single Side}
Thicker GSM (100} Paper /,00,000/15600 6,50,000/1+500 6,25,000/13900 6,00,000/13+00
(Both Sides}
Thicker GSM (100} Paper with Dogmark /,00,000/15600 6,50,000/1+500 6,25,000/13900 6,00,000/13+00
(Single Side}
Thicker GSM (100} Paper with Dogmark 10,00,000/22200 9,50,000/21100 /,25,000/16100 6,/5,000/15000
(Both Sides}
Cover on Cover 12,00,000/26/00 12,00,000/26/00 12,00,000/26/00 12,00,000/26/00
(Single Side}
Cover on Cover 15,00,000/33+00 15,00,000/33+00 15,00,000/33+00 15,00,000/33+00
(Both Sides}
Various other innovations are possible with Business & Economy. Rates and the innovations with the description can be
discussed further with our representatives.


45 | P a g e
IIPM
Rate Card 200/ - 2008
The rate card is effective from April 1, 2007 for the financial year of 2007-0S.
4PS BUSINESS & MARKETING
Bookings are for a minimum of 3 insertions. Single insertion booking has a 20% premium on the 3 issue rates.
Rates are mentioned in INR and also in USD for international advertising rates.
Kindly note for international advertisers, rates can be taken as quoted here or on the conversion rate
for the day on which the Release Order is given.
Kindly note for international advertisers, rates can be taken as quoted here or on the conversion rate for the day on which Release Order is given.
Rates mentioned are for per issue rates based on the amount of booking made.
Type of Advertising 3 issues upto 6 issues upto 12 issues Annual Deal (1S-26}
INR]USD INR]USD INR]USD INR]USD
Regulars
Full Page Colour 2,50,000/5600 2,25,000/5000 2,00,000/+500 1,50,000/3+00
Full Page Colour 2,65,000/5900 2,+5,000/5+00 2,25,000/5000 1,/5,000/3900
(Premium Position - First 30 Pages}
Platinum Full Page Colour 3,00,000/6/00 2,/5,000/6100 2,50,000/5600 2,00,000/+500
(Page 3}
Golden Full Page Colour 2,/5,000/6100 260,000/5800 235,000/5200 1,90,000/+200
(Page 4 - Next to editorial Page}
Front Inside Cover +,00,000/9000 3,/5,000/8+00 3,50,000//800 3,00,000/6/00
Back Inside Cover +,00,000/9000 3,/5,000/8+00 3,50,000//800 3,00,000/6/00
Outer Back Cover 8,00,000/1/800 /,/5,000/1/200 /,50,000/16/00 /,00,000/15600
Front Inside Cover + Page 3 5,00,000/11200 +,/5,000/10600 +,50,000/10000 3,80,000/8+00
Double Spread +,35,000/9/00 +,00,000/9000 3,/5,000/8+00 3,50,000//800
Premium Double Spread +,/5,000/10600 +,50,000/10000 +,25,000/9500 +,00,000/9000
Half Page 1,/5,000/3900 1,50,000/3+00 1,30,000/2900 1,10,000/2500
Horizontal]Vertical Strip 1,35,000/3000 1,10,000/2500 1,00,000/2200 /5000/1/00
continued on the next page.
Recruitment, Social, Classifieds and IPO's
Recruitment]Classified]Social Full Page 1,/5,000/3900 1,50,000/3+00 1,20,000/2/00 1,00,000/2200
Recruitment]Classified]Social Half Page 1,50,000/3+00 1,+0,000/3100 1,10,000/2500 /5000/1/00
Recruitment]Classified]Social Ouarter Page 1,25,000/2800 1,10,000/2500 1,00,000/2200 65000/1500
IPO Full Page Colour]BW 2,00,000/+500 2,00,000/+500 2,00,000/+500 2,00,000/+500
Innovations
Front Reverse Gatefold 9,00,000/20000 8,/5,000/19500 8,00,000/1/800 /,00,000/15600
Front]Back Inside Pages Gatefold 10,00,000/22200 9,00,000/20000 850000/18900 /,/5,000/1/200
(3 Pages}
Back Reverse Gatefold + Backcover 11,00,000/2+500 10,00,000/22200 9,00,000/20000 8,00,000/1/800
Thicker GSM (100} Paper 5,50,000/12200 5,00,000/11200 +,50,000/10000 +,00,000/9000
(Single Side}
Thicker GSM (100} Paper 6,50,000/1+500 6,00,000/13+00 5,50,000/12200 5,00,000/11200
(Both Sides}
Thicker GSM (100} Paper with Dogmark 6,50,000/1+500 6,00,000/13+00 5,50,000/12200 5,00,000/11200
(Single Side}
Thicker GSM (100} Paper with Dogmark 8,00,000/1/800 /,50,000/16/00 /,00,000/15600 6,50,000/1+500
(Both Sides}
Cover on Cover 10,50,000/23+00 10,50,000/23+00 10,50,000/23+00 10,50,000/23+00
(Single Side}
Cover on Cover 1250000/2/800 1250000/2/800 1250000/2/800 1250000/2/800
(Both Sides}
Various other innovations are possible with Business & Economy. Rates and the innovations with the description can be
discussed further with our representatives.


46 | P a g e
IIPM
Rate Card 2007 - 200S
The rate card is effective from April 1, 2007 for the financial year of 2007-0S.
THE SUNDAY INDIAN - ENGLISH
Bookings are for a minimum of 3 insertions. Single insertion booking has a 20% premium on the 3 issue rates.
Rates are mentioned in INR and also in USD for international advertising rates.
Kindly note for international advertisers, rates can be taken as quoted here or on the conversion rate
for the day on which the Release Order is given.
Rates mentioned are for per issue rates based on the amount of booking made.
Type of Advertising 3 issues upto 12 issues upto 26 issues Annual Deal (27-52}
INR]USD INR]USD INR]USD INR]USD
Regulars
Full Page Colour 1,/5,000/3900 160000/3600 1+5000/3200 1,30,000/2900
Full Page Colour 2,00,000/+500 185,000/+100 1/0,000/3800 1,50,000/3+00
(Premium Position - First 30 Pages}
Platinum Full Page Colour 2,50,000/5600 2,25,000/5000 200000/+500 1,/5,000/3900
(Page 3}
Golden Full Page Colour 225000/5000 2,00,000/+500 1,/5,000/3900 160000/3600
(Page 4 - Next to editorial Page}
Front Inside Cover 3,50,000//800 3,25,000//300 3,00,000/6/00 2,/5,000/6100
Back Inside Cover 3,50,000//800 3,25,000//300 3,00,000/6/00 2,/5,000/6100
Outer Back Cover /,00,000/15600 6,/5,000/15000 6,50,000/1+500 6,25,000/13900
Front Inside Cover + Page 3 +,/5,000/10600 +,50,000/10000 +,25,000/9500 +,00,000/9000
Double Spread 3,25,000//300 2,90,000/6+00 2,+0,000/5300 2,00,000/+500
Premium Double Spread 3,50,000//800 3,25,000//300 3,00,000/6/00 2,30,000/5100
Half Page 1,25,000/2800 1,10,000/2500 1,00,000/2200 /5000/1/00
Horizontal]Vertical Strip /5000/1/00 /0000/1600 65000/1500 50000/1100
Continued to the next page.
Recruitment, Social, Classifieds and IPO's
Recruitment]Classified]Social Full Page 1,50,000/3+00 1,+0,000/3100 1,10,000/2500 /5000/1/00
Recruitment]Classified]Social Half Page 1,25,000/2800 1,10,000/2500 1,00,000/2200 65000/1500
Recruitment]Classified]Social Ouarter Page 65000/1500 60000/1300 52500/1200 +0000/900
IPO Full Page Colour]BW 160000/3600 1+5000/3200 1,30,000/2900 1,00,000/2200
Innovations
Front Reverse Gatefold /,50,000/16/00 /,00,000/15600 6,/5,000/15000 6,50,000/1+500
Front]Back Inside Pages Gatefold 850000/18900 8,00,000/1/800 /,50,000/16/00 /,00,000/15600
(3 Pages}
Back Reverse Gatefold + Backcover 10,00,000/22200 9,50,000/21100 9,00,000/20000 8,00,000/1/800
Thicker GSM (100} Paper 5,00,000/11200 +,/5,000/10600 +,50,000/10000 +,00,000/9000
(Single Side}
Thicker GSM (100} Paper 6,00,000/13+00 5,50,000/12200 5,00,000/11200 +,50,000/10000
(Both Sides}
Thicker GSM (100} Paper with Dogmark 6,50,000/1+500 6,25,000/13900 6,00,000/13+00 5,50,000/12200
(Single Side}
Thicker GSM (100} Paper with Dogmark /,00,000/15600 6,/5,000/15000 6,50,000/1+500 6,00,000/13+00
(Both Sides}
Cover on Cover 850000/18900 8,00,000/1/800 /,50,000/16/00 /,00,000/15600
(Single Side}
Cover on Cover 9,50,000/21100 9,00,000/20000 850000/18900 8,00,000/1/800
(Both Sides}
Various other innovations are possible with The SUNDAY INDIAN. Rates and the innovations with the description can be
discussed further with our representatives.


47 | P a g e
IIPM
Rate Card 2007 - 200S
The rate card is effective from April 1, 2007 for the financial year of 2007-0S.
THE SUNDAY INDIAN - REGIONALS
13 languages - English , Hindi ,Tamil ,Malyallum ,Telegu , Kannada , Urdu , Asamesse , Oriya , Marathi , Bangali , punjabi , gujrati
Bookings are for a minimum of 3 insertions. Single insertion booking has a 20% premium on the 3 issue rates.
Rates are mentioned in INR and also in USD for international advertising rates.
Kindly note for international advertisers, rates can be taken as quoted here or on the conversion rate
for the day on which the Release Order is given.
Rates mentioned are for per issue rates based on the amount of booking made.
Type of Advertising 3 issues upto 12 issues upto 26 issues Annual Deal (27-52}
INR]USD INR]USD INR]USD INR]USD
Regulars
Full Page Colour 50000/1100 +5,000/1000 +0,000/900 30,000//00
Full Page Colour 55,000/1200 50000/1100 +5,000/1000 +0,000/900
(Premium Position - First 30 Pages}
Platinum Full Page Colour /5,000/1/00 /0000/1600 65,000/1500 60,000/1300
(Page 3}
Golden Full Page Colour /0000/1600 65,000/1500 60,000/1300 55,000/1200
(Page 4 - Next to editorial Page}
Front Inside Cover 1,50,000/3+00 1,25,000/2800 1,20,000/2/00 1,00,000/2200
Back Inside Cover 1,50,000/3+00 1,25,000/2800 1,20,000/2/00 1,00,000/2200
Outer Back Cover 2,50,000/5600 2,25,000/5000 2,00,000/+500 1,85,000/+100
Front Inside Cover + Page 3 2,25,000/5000 2,20,000/+900 2,00,000/+500 1,/0,000/3800
Double Spread 1,00,000/2200 90,000/2000 80,000/1800 60,000/1300
Premium Double Spread 1,25,000/2800 1,20,000/2/00 1,00,000/2200 80,000/1800
Half Page +0,000/900 3/,500/800 35,000/800 25,000/600
Horizontal]Vertical Strip 35,000/800 32,500//50 30,000//00 20,000/+50
Continued to the next page.
Recruitment, Social, Classifieds and IPO's
Recruitment]Classified]Social Full Page +5,000/1000 +0,000/900 35,000/800 25,000/600
Recruitment]Classified]Social Half Page +0,000/900 3/,500/800 32,500//50 22,500/500
Recruitment]Classified]Social Ouarter Page 30,000//00 28,000/600 25,000/600 20,000/+50
IPO Full Page Colour]BW 50000/1100 +5,000/1000 +0,000/900 35,000/800
Innovations
Front Reverse Gatefold +,00,000/9000 3,70,000/8200 3,50,000//800 3,25,000//300
Front]Back Inside Pages Gatefold +,50,000/10000 +,25,000/9500 +,15,000/9000 +,00,000/9000
(3 Pages}
Back Reverse Gatefold + Backcover 5,00,000/11200 +,50,000/10000 +,25,000/9500 +,20,000/9300
Thicker GSM (100} Paper 2,00,000/+500 1,/5,000/3900 1,50,000/3+00 1,+0,000/3100
(Single Side}
Thicker GSM (100} Paper 2,20,000/+900 2,10,000/+/00 2,00,000/+500 1,/5,000/3900
(Both Sides}
Thicker GSM (100} Paper with Dogmark 2,50,000/5600 2,25,000/5000 2,20,000/+900 2,00,000/+500
(Single Side}
Thicker GSM (100} Paper with Dogmark 2,75,000/6100 2,65,000/5900 2,50,000/5600 2,25,000/5000
(Both Sides}
Cover on Cover +,50,000/10000 +,25,000/9500 +,00,000/9000 3,50,000//800
(Single Side}
Cover on Cover 5,00,000/11200 +,50,000/10000 +,25,000/9500 +,00,000/9000
(Both Sides}
Various other innovations are possible with The SUNDAY INDIAN. Rates and the innovations with the description can be
discussed further with our representatives.


48 | P a g e
IIPM

Rate Card 2007 - 200S
The rate card is effective from April 1, 2007 for the financial year of 2007-0S.
THE SUNDAY INDIAN - ALL EDITIONS
Bookings are for a minimum of 3 insertions. Single insertion booking has a 20% premium on the 3 issue rates.
Rates are mentioned in INR and also in USD for international advertising rates.
Kindly note for international advertisers, rates can be taken as quoted here or on the conversion rate
for the day on which the Release Order is given.
Rates mentioned are for per issue rates based on the amount of booking made.
Type of Advertising 3 issues upto 12 issues upto 26 issues Annual Deal (27-52}
INR]USD INR]USD INR]USD INR]USD
Regulars
Full Page Colour +,50,000/10000 +,00,000/9000 3,/5,000/8+00 3,50,000//800
Full Page Colour +,/5,000/10600 +,50,000/10000 +,00,000/9000 3,/5,000/8+00
(Premium Position - First 30 Pages}
Platinum Full Page Colour 5,00,000/11200 +,/5,000/10600 +,50,000/10000 +,00,000/9000
(Page 3}
Golden Full Page Colour +,85,000/10/800 +,65,000/10+00 +,25,000/9500 3,85,000/8600
(Page 4 - Next to editorial Page}
Front Inside Cover /,50,000/16/00 /,25,000/16100 /,00,000/15600 6,50,000/1+500
Back Inside Cover /,50,000/16/00 /,25,000/16100 /,00,000/15600 6,50,000/1+500
Outer Back Cover 10,00,000/22200 9,00,000/20000 8,00,000/1/800 /,00,000/15600
Front Inside Cover + Page 3 10,50,000/23+00 9,50,000/21100 8,/5,000/19500 /,50,000/16/00
Double Spread 6,/0,000/1+900 6,00,000/13+00 5,/5,000/12800 5,00,000/11200
Premium Double Spread /,00,000/15600 6,50,000/1+500 6,00,000/13+00 5,25,000/11/00
Half Page 3,00,000/6/00 2,/5,000/6100 2,50,000/5600 1,80,000/+000
Horizontal]Vertical Strip 2,25,000/5000 2,10,000/+/00 2,00,000+500 1,50,000/3+00
Continued to the next page.
Recruitment, Social, Classifieds and IPO's
Recruitment]Classified]Social Full Page 1,/5,000/3900 1,50,000/3+00 1,20,000/2/00 1,00,000/2200
Recruitment]Classified]Social Half Page 1,50,000/3+00 1,+0,000/3200 1,10,000/2500 /5000/1/00
Recruitment]Classified]Social Ouarter Page 1,25,000/2800 1,10,000/2500 1,00,000/2200 65000/1500
IPO Full Page Colour]BW 2,00,000/+500 2,00,000/+500 2,00,000+500 2,00,000/+500
Innovations
Front Reverse Gatefold
Front]Back Inside Pages Gatefold
(3 Pages}
Back Reverse Gatefold + Backcover

Thicker GSM (100} Paper
(Single Side}
Please note that All India innovations rate will be taken as rates for
Thicker GSM (100} Paper individual innovations taken in respective innovation
(Both Sides} Example: If a client want to take Reverse Gatefold in all editions for
12 insertions, then the client has to taken individual cost of every edition
Thicker GSM (100} Paper with Dogmark
(Single Side}
Thicker GSM (100} Paper with Dogmark
(Both Sides}
Cover on Cover
(Single Side}
Cover on Cover
(Both Sides}
Various other innovations are possible with The Sunday Indian. Rates and the innovations with the description can be
discussed further with our representatives.


49 | P a g e
IIPM




Conclusion

TIe Lerm 'seIIIng spuce` descrIbes un ureu LIuL Is beIng used Lo dIspIuv
mercIundIse In u muguzIne. TIe ureu uIso IncIudes LIe spuce In wIIcI LIere
Iuppens LIe InLerucLIon beLween LIe medIu und LIe cIIenLs.

Brund percepLIon Is evervLIIng. ¡I PIunmun medIu reuIIv wunLs Lo muke u
concerLed eIIorL In expundIng IL udverLIsIng eIIorLs, IL needs Lo do so under u
dIIIerenL brund nume, wILI u dIIIerenL brund Imuge, nIcIe, und LurgeL uudIence.
CIungIng cIIenL`s percepLIon on vour brund Imuge Is verv dIIIIcuIL, und II noL done
properIv, vour cIIenL wIII become conIused und Ieuve.

Even so, IL's sLIII u greuL wuv Ior smuIIer pubIIsIers Lo joIn LogeLIer Lo creuLe u
more powerIuI ud InvenLorv Ior udverLIsers. JusL IIke unv oLIer socIuI neLwork ouL
LIere, LIougI, onIv LIe popuIur pubIIsIers wIII geL unv uLLenLIon.

TIe ImporLunce oI LIIs kInd oI spuce cunnoL be Ignored und purLIcuIurIv In LIe
worId LIuL Is IuII oI sImIIur kInd oI producLs und onIv u IILLIe dIIIerenLIuLIon Is
LIere beLween Lwo producLs. UnIess peopIe Iuve u Iook uL LIe producLs, LIev
cunnoL decIde on wIuL Lo buv und uIso LIev wIII noL come Lo know ubouL LIe
subLIe dIIIerences beLween Lwo producLs.

We cun druw u concIusIon LIuL Lo seII vour producL, vou musL dIspIuv IL und Ior
LIe purpose, seIIIng spuce Is oI prIme ImporLunce.




















50 | P a g e
IIPM





















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& $ • / • . • 0 8 " 7 $ $ 7 80 $ $ # ! # 8 * IIPM 23 | P a g e .

$0 $ / =U $ 9A # $ * $ $. $D $ $ O * / = 3O * $ A * $/ $< $ $ $ $ # ! ! " 1" H $A ?D 0 $ 2 O ' $ ' ! $ " $ % $ " .* $ 'B $ .$! . $ O $ 0 0 $ $ ! G !$ # 4: $ $0 0% $ 2 /! ? ! !=& 9 ? ?/ $ U & . $" B $ 2 " A * $ ! + ! " ? 0 $ / 2 $ 0 2 A $! ! $. * ' $ = 0 $ " IIPM 24 | P a g e .! ) ! *+ # = ) ! * $ ! ' ' ) : ( 4 .H $ /" $ A $ A $! . # * ! $ AB B 4 ( ! ? #? ! $ ' B 90 * $ A *= O $ . $ $ " $= $.U ' $ " $ DA H $ H $ . $ & $ $ ! $ 0$ $ ! . ! 0 $ H * $A / $! $ 0 / " $. 90 2 $ H . $2 " & $D / ! * " 0 ) 0 0 $ $ D O0 1 ?. $ .

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8 5 9 7 8* + 4 * : #. + " 6! # / + + " 6! # / + 3 + " 6! # / + / 4 E5 " 6! # / * + 7 8* + + 7 8* + + 4 8 + 8 8 + 7 8* + 4 * . ) 9 5 8 9 8* 9 < ) ) 9 '4 ! 4 * ! 5 ! ) 9 '4 ! ! 5 5 8 4 ) 9 '4 ! 4 * ! 5 ! ) 9 '4 ! ! 5 5 8 2 /* ) 5 8 2 /* ) 4 4 * ! ! 5 4 ? ! + + 5 . + . 8* 5 + 8*5 <8 * .2 + 2 + ! # (" / # / # " 2 IIPM 46 | P a. ! * ! / . *@ + + + + 6 6 6 ! 6 ! 6 ! 6 ! +6 C 7 8* + = B + 8* "& 8 A 8* " &7 8 * 8 + " 7 7 6 )" 4 8* 5 . 8 7 " )" & + 7 " ) 7 + . + 0 2 & * - ) 1 + * .! 8* > + 6 ? ! . /+ .) * * .! 8 = = + /+ .= ! # (" / # $ 9 " = $ / # " # D! ) * + " # .e g .

+ * + F.70.! 8 = = + / + . 8 7 " )" & + 7 " ) <8 * . * * + ) * $* = + " # .* F + 0 2 & * - ) 1 + * . *@ + + + + 6 6 6 ! 6 ! 6 ! 6 ! +6 C 7 8* + = B + 8* "& 8 A 8* " &7 8 * 8 + " 7 7 6 )" 4 8* 5 . 8* 5 + + 8*5 7 8* + + 4 8 + 8 8 + 7 8* + 4 * . $ "# D 9& ! ' + ! * ! / * 0 + + ) * * .000/6100 9 8* < 9 ) 3.2 + 2 + ! # (" / # / # " 2 - IIPM 47 | P a g e . 8 5 9 7 8* + 4 * : #. & + ' . ) 9 5 8 5 8 5 8 5 8 2 2 / * / * ) ) 2.! 8* > + 6 ? ! .75. + " 6! # / + + " 6! # / + 3 + " 6! # / + / 4 E5 " 6! # / * + 7 8* + + 7 . / + .= ! # (" / # $ / # " .000/8200 ) 9 '4 ! 4 * ! 5 ! ) 4 9 '4 ! ! 5 ) 9 '4 ! 4 * ! 5 ! ) 4 9 '4 ! ! 5 5 5 4 * ! ! 4 ? ! + + .

+ 0 2 * & * ) 1 + .= ! # (" / # $ / # " ) * + " # .! + + + + 6 6 6 ! 6 ! 6 ! 6 ! +6 C 7 8* + = B + 8* "& 8 A 8* " &7 8 * 8 + " 7 7 6 )" 4 8* 5 . 8 7 " )" & + 7 " ) <8 * . 8* 5 + + 8*5 8 + 7 8* + 4 * . then the client has to taken individual cost of every edition 9 8* < 9 ) ) 9 '4 ! 4 * ! 5 ! ) 9 '4 ! ! 5 5 8 4 ) 9 '4 ! 4 * ! 5 ! ) 9 '4 ! ! 5 5 5 5 8 2 / * ) 5 8 2 / * ) 4 4 * ! ! 4 ? ! + + .! 8 = = + 8* > + 6 ? ! . 8 5 9 7 8* + 4 * : # .2 + 2 + ! + " 2 - IIPM 48 | P a g e . ) 9 5 8 Please note that All India innovations rate will be taken as rates for individual innovations taken in respective innovation Example: If a client want to take Reverse Gatefold in all editions for 12 insertions. D $ "" # D / & ! ! * ! / ) * * . + . / + . *@ / + . + " 6! # / + + " 6! # / + 3 + " 6! # / + / 4 " 6! # / E5 * + 7 8* + 7 8* + 4 8 + 8 + + 7 .

Conclusion 0 N 6 # 0 * & $ 6 $ . $ 0 $ D $ * * 5 * * % $ $ $ * B * $ $ $ $ A IIPM 49 | P a g e .

! "" "" " IIPM 50 | P a g e .

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