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BRAND IDENTITY MANUAL

CONTENTS
1. THE LOGO
2. STATIONERY
3. MARKETING AND COMMUNICATIONS
4. DEALER IDENTITY
1 THE LOGO
1.1 3D LOGO

1.2 VECTORIAL LOGO

1.3 PAY-OFF/tagline

1.4 CLEAR SPACE REQUIREMENT

1.5 CORPORATE FONT

1.6 COLOR VERSION OF 3D LOGO ON COLOR


BACKGROUNDS

1.7 BLACK & WHITE VERSION OF 3D LOGO ON


BLACK & WHITE BACKGROUNDS

1.8 VERSION A COLOR VECTORIAL LOGO ON


COLOR BACKGROUNDS

1.9 VERSION B BLACK & WHITE VECTORIAL


LOGO ON BLACK & WHITE BACKGROUNDS

1.10 VERSION C - LINE ART LOGO

1.11 LOGO COLOR CODES

1.12 INCORRECT USES OF LOGO


and OF PAY-OFF/tagline

1.13 FIAT Industrial LOGO

Note: in case of specific adaptations where the application of the guidelines is not possible, it is recommended that the proportional dimension always be maintained.
1.1 3D LOGO
The logo is the primary element of recognition for a company, and
represents its unique attributes and values. The three-dimensional
version was chosen for this reason, as it is a better representation of
New Hollands solidity and substance than the flat version.
The logo exists in two versions - color and black & white.The choice
of version depends on printing technical specifications.

The maximum size of the 3D logo is 1500 mm/59 inches. The


smallest size at which it may be reproduced is 25mm/ 0.98 inches.
Should it be necessary to reproduce the logo in a size outside the
range indicated, the 2D version must be used.

BUILT AROUND YOU is the pay-off (see chapter 1.3).

Maximum size of logo

Color version Black & white version

B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U
1500 / 60 1500 / 60

Minimum size of logo

B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U

25 / 1 25 / 1

All measurements are expressed in mm/inches


1.2 VECTORIAL LOGO
The logo must always be used in 3D.
In exceptional cases, where technical print specifications do
not allow four-color printing, the 2D version shown here may
be used.

The minimum size of the logo is 25 mm/ 0.98 inches. There is


no maximum limit to the size of vectorial logos.

A - Color version B - Black & white version C - Line art version

B U I LT A R O U N D Y O U B U I L T A R O U N D YBOUUI L T A R O B
UUN IDL TY O
AUROUND YB
OUU I LT A

Minimum size of logo

B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U

25 / 1 25 / 1 25 / 1

All measurements are expressed in mm/inches


1.3 PAY-OFF/tagline
The sentence signifying the companys mission (pay-off/tagline) is
positioned below the logo.
The use of the logo together with the pay-off/tagline is mandatory
on the following communication material:
Corporate advertising campaign
Dealer advertising campaign
Brochure
Flyer
Promotional printed materials
3D logo version Point of sale materials
Merchandising
Web
The pay-off is not used on stationery: for details please refer to
chapter 2.
The pay-off/tagline must never be altered in any way and must
always be reproduced with the logo respecting the size and
X proportions shown here.
The font used for the payoff is Din black.

1/2 X
B U I LT A R O U N D Y O U 1/2 X

Vectorial logo version

1/2 X
B U I LT A R O U N D Y O U 1/2 X B U I LT A R O

X = unit of measurement, which equals the height of the H letter of the logo
1.4 CLEAR SPACE REQUIREMENT
The logo must always appear clearly and in isolation. For
this reason there is a clear space requirement where no
text or images can appear in order not to drive attention
away from the logo.
The propor tion between the logo and the clear space area
required is set as shown here and may not be modified.

1/4 Y

1/4 Y 1/4 Y

B U I LT A R O U N D Y O U

1/4 Y

Y = unit of measurement, which equals the width of the logo


1.5 CORPORATE FONT
The font is part of the corporate identity, and is an important
element of communication.
The font associated with the logo is a vital element of the
corporate identity in all types of communication.
New Holland Constructions typeface is Gill Sans, in the versions
shown here.

GILL SANS Light GILL SANS Light ITALIC

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
A B C D E F G H I J K L M N O P Q R ST A B C D E F G H I J K L M N O P Q R ST U
UVW XY Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ ) VW XY Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ )

GILL SANS GILL SANS ITALIC

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
A B C D E F G H I J K L M N O P Q R ST U A B C D E F G H I J K L M N O P Q R ST U
VW XY Z 0 1 2 3 4 5 6 7 8 9 ( :;! ? & $ ) VW XY Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ )

GILL SANS BOLD GILL SANS BOLD ITALIC

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
A B C D E F G H I J K L M N O P Q R ST A B C D E F G H I J K L M N O P Q R ST
UV W XY Z 0 1 2 3 4 5 6 7 8 9 ( : ; ! ? & $ ) UVW XY Z 0 1 2 3 4 5 6 7 8 9 ( :;! ? & $ )
1.6 COLOR VERSION OF 3D LOGO ON COLOR BACKGROUNDS
Because of its characteristics, the logo can be used on all colored
backgrounds, be they light-colored, dark-colored or photographic.
On the other hand, the pay-off/tagline can only be reproduced in
either white or black to ensure the best possible visibility.
In all cases, it is essential to maximize the logos visibility.
In case of color backgrounds different from the ones indicated below,
please refer to your local Communication Manager.

B u i lt around you B u i lt around you B u i lt around you

B u i lt around you B u i lt around you B u i lt around you


1.7 BLACK & WHITE VERSION OF 3D LOGO ON BLACK & WHITE BACKGROUNDS
The black and white version of the 3D logo may be used
on grayscale backgrounds. The pay-off may be used in either
white or black to ensure the best possible visibility.
In all cases it is essential to maximize the logos visibility.

Black background 30% grayscale background

B u i lt around you B u i lt around you


1.8 VERSION A COLOR VECTORIAL LOGO ON COLOR BACKGROUNDS
The logo must always be used in 3D.
In exceptional cases, where technical print specifications do
not allow four-color printing, the 2D version shown here may
be used.
For two-color printing, pantone 109 C (yellow) and
pantone Process Black must be used.
When the logo is reproduced on full color yellow or
black background, an outline should be used as shown in
order to ensure the logo is clearly visible.
The outline may be used only in the cases shown here,
when printing on colour.

White background Yellow background Black background

B UBI U
LTI LA
T RAORUONUDN D
Y OYUO U L ITLBT
B UBIU AURIAO
LRT A
UON
UDR
NOYU
D OYN
UODU Y O U B U I LBTU IALRTO A
URNO
D UYNODU Y O U

Minimum size of logo

B U I LT A R O U N D Y O U BB U
U II L
LTT A
ARRO
O UUNNDD YYOOUU BBUUI ILL
TTA A
RROO
UNUD
N DY OYUO U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U

25 / 1 25 / 1 25 / 1

All measurements are expressed in mm/inches


1.9 VERSION B BLACK & WHITE VECTORIAL LOGO ON WHITE, GRAY & BLACK BACKGROUNDS
The logo must always be used in 3D.
In exceptional cases, where technical print specifications do
not allow four-color printing, the 2D version shown here may
be used.
In this version of the logo, the yellow background is replaced
by a 30% grayscale. When reproduced on grayscale or black
background, an outline should be used as shown in order to
ensure the logo is clearly visible.
The outline may be used only in the cases shown here,
when printing in black & white.

White background 30% grayscale background Black background

B U I LT A
BRUO
I LUTN A
D RYOOUUN D Y O U B U I L TB A
URI LOTU N
ARDBOU
YUION
LUT
D A
YROO
UU N D Y O U B U I LT A R O U N
BUDIY
LTO UA R O U N D Y O U

Minimum size of logo

B U I LT A R O U N D Y O U B U IBLU
TI L
ATR OAURNODU Y
NODU Y O U B U I LBTU A
I LRTO U
ANRDO U
YN D YOU
OU B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U

25 / 1 25 / 1 25 / 1

All measurements are expressed in mm/inches


1.10 VERSION C - LINE ART LOGO
The logo must always be used in 3D.
In exceptional cases, where technical print specifications do
not allow four-color printing, the 2D version shown here may
be used.
The vectorial black & white line art version may be used
on white or black background.
The minimum size of the logo is 25 mm/0.98 inches.

White background Black background

B U I L T AB
RUO IULNT D A YROOUU N D Y O U B U I L T AB
RUO IULNT D A YROOUU N D Y O U

B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U
B U I LT A R O U N D Y O U B U I LT A R O U N D Y O U

25 / 1 25 / 1

All measurements are expressed in mm/inches


1.11 LOGO COLOR CODES
New Hollands corporate colors are yellow and black, as shown.
The use of grayscale is allowed as shown to achieve special
graphic effects. Paper quality and printing methods can alter
the appearance of the colors, therefore the use of the relevant
Pantone is recommended in order to achieve the best result
in all cases.

B U I LT A R O U N D Y O U B U I L T BAURI L
O TU N
ADR OYUON
UD Y O U B U I LT AB
RUO IULNTD AYROO

Pantone colors:

RGB: R 254 - G 203 - B 0 RGB: R0-G0-B0

HTML: F7D417 HTML: 000000

RAL: 1021 RAL: 9017

Pantone 109 C Process Black C Process Black 30%

Four-color printing:

c 0; m 10; y 100; k 0 c 0; m 0; y 0; k 100 K 30%


1.12 INCORRECT USES OF LOGO and OF PAY-OFF/tagline
The proportions of the logo must always be respected. No
variation in dimensions or prospective is permitted.
The pay-off must always be used as shown in chapter 1.9 Pay-
off/tagline. Therefore, no alterations are permitted to the font,
dimensions or alignment. No color other than black or white
may be used. Bear in mind the objective is always to maximize the
visibility of the logo.
Please avoid using the logo and the payoff on backgrounds that could
compromise the logos visibility.

B u i lt a r o u n d y o u

Built around you B u i lt a r o u n d y o u


B u i lt a r o u n d y o u

Built around you B u i lt Built around you


around
you
1.13 FIAT Industrial LOGO
The Fiat Industrial logo is included in New Hollands brand
identity to highlight the strength conveyed to the brand by
belonging to a powerful Industrial.

PANTONE COLORS

BACKGROUND line and logotype


Pantone 294 C Pantone 123 C

FOUR-COLOR PRINTING

BACKGROUND line and logotype


Cyan 100% Cyan 0%
Magenta 70% Magenta 20%
Yellow 0% Yellow 90%
Black 30% Black 0%

BLACK & WHITE

BACKGROUND outline line and logotype


Cyan 0% Cyan 0% Cyan 0%
Magenta 0% Magenta 0% Magenta 0%
Yellow 0% Yellow 0% Yellow 0%
Black 15% Black 60% Black 100%

BLACK & WHITE

BACKGROUND outline line and logotype


Cyan 0% Cyan 0% Cyan 0%
Magenta 0% Magenta 0% Magenta 0%
Yellow 0% Yellow 0% Yellow 0%
Black 0% Black 100% Black 100%