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BANKSIA PARK INTERNATIONAL HIGH SCHOOL

Student Assessment Task

Year Level and Year 10 Design Due Date 26/05/2017
Subject
Subject Teacher Mr Demasi Due Week/Term Week 4 Term 2
Task Name / Type Year 10 Design Visual Study 400-500 words. (Typography Focus) Graphic
Design
Research Task: This task involves you looking into modern designers, looking into the graphic design
process. What makes effective design, what keys do designers use to convey their message. Looking
at how the C.R.A.P. process works with design. Looking at making and breaking the grid, working with
typography and image
combined.

Choose from the Designers
below or pick a graphic
designer of your own choice.
David Carson, Saul Bass, Milton Glaser, Ijo Choose two actual designs to analyse and evaluate.

1) ANALYSE their artwork to find connections between the different artists’ work, the visual
conventions used and the viewpoints expressed. You should be able to discuss where the
Artists or Designer influences have been developed from. E.g. Artist was influenced from
these particular styles from. Students should be able to provide the example picture of the
artwork they are analysing. (Reference all Artwork used in the Visual Study)

2) EVALUATE the chosen artworks. Now that you have analysed the artworks you can use the
information discovered to form an opinion about the artwork. Do you like or dislike it, and
WHY? Please give a detailed explanation.

Please refer to the Steps of Analysis hand out attached below and use the steps of analysis
in the visual study, make sure you refer particularly to the art elements and principles, as
they will be the starting point for the folio.

Critical and Personal and Intercultural
General Literacy Numeracy ICT capability Ethical behaviour
Creative Thinking social capability understanding
Capabilities ☒ ☒ ☒ ☒ ☐ ☐ ☒
Cross Aboriginal and Torres Strait Islander Asia and Australia’s engagement with Sustainability
histories and cultures Asia
Curriculum ☐
Priorities ☐ ☐

10.2 Students evaluate artworks and displays from different cultures, times and places.
10.3: Students analyse connections between visual conventions practices and viewpoints that represent their own and
others’ ideas.

g. Another feature which is shown in the Neville’s piece is the way its collaged with its images together with the text across the page to make the poster work. Artist was influenced from these particular styles from. Another feature with the Bauhause poster is when rotated in photoshop the diagonal tilt shows emphasis from different angles compared the the vertical version above. these contrasts create a new texture to the poster which makes that draw your attention towards it. Like the Just bounce it as we read the word bounce and you follow that word to find the other vertical words. the visual conventions used and the viewpoints expressed. Then we are immediately able to read the word. Bauhaus. (Reference all Artwork used in the Visual Study) Neville Brody ( just bounce it ) Joose Schmidt ( Bauhaus ) The Bauhaus poster is very simple. and circular shapes are very well used in this piece. Various parts on the poster almost seem like puzzle pieces forced to fit together. E. Rather than just using images to support the text the image is supported by the text and mixed together. The diagonal tilt on the Bauhaus poster shows us to follow the rectangular shaped to see the Bauhaus logo shown inside the circular shape. Students should be able to provide the example picture of the artwork they are analysing. The uneven alignment with the Just bounce it lettering makes the text seem active and playful as the letters are bouncing of the page compared to the Bauhaus which is very much similar. diagonal bars or words. yet the sharp angles and various geometric forms are very striking. An abstract placement of rectangular shapes. . 1) ANALYSE their artwork to find connections between the different artists’ work. The Bauhaus poster emphasizes contrasts with the greens and oranges but at the same time. The poster really works well leaving the rest of the page black and white as the contrast enhances the effect of the different colour red. Which shows us the grid system on the image. I also like the use of colour in the Neville Brody poster advert as the hint of red colour in the (Just Bouce it) poster makes the poster really pop from the page and would definitely get noticed. You should be able to discuss where the Artists or Designer influences have been developed from. Like the Neville Brodie’s poster Just bounce it where the different arrangement of fonts and lettering is used.

Inkbot Design. I really like the way he experimented with the type and the way he uses and combines typography with images to show a creaive design. [ONLINE] Available at: -schmidt/. I also really like the way he used the black and white combined with one bright feature colour the red. [Accessed 25 May 2017]. Neville 2017. Joost Schmidt : Brody | Famous Graphic Designer Bauhaus100. 2017. 2017.bauhaus100. [ONLINE] Work & Quotes. Neville Brody | https://www. Joost Schmidt : Bauhaus100. I like the way he brings the font to life and creates the poster to be engaging. brody/.com/neville- 2017]. .de/ Famous Graphic Designer Work & en/past/people/masters/joost Quotes.Available at: reference http://inkbotdesign. [Accessed 25 May http://inkbotdesign.com/neville- brody/. [ONLINE] Inkbot Available at: Design.Neville brody’s work could inspire my future work pieces. [Accessed 25 May Report 2017].