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ão a s n a s F o rça s A rm a d a s a s ta m b é m e m to d o s o s t ip o s de e m p re e n d im e n to s . n o r m a lm e n t e . o s de c a r r e ir a e o r a n g iz a ç ã o O u fa r ia d o ex é r c ito q e Scanned by CamScanner . c io n is t a s e s c o lh ia m s o b a fo r m a d e s o c ie d a d e s p o r a ç õ e s A s a s s e m b le ia s d e a c o n s e lh o a m d in is t r a tiv o H a v ia o s u m p r e s id e n t e q u e e r a a s s e s s o r a d o p o r u m l i v tid o r e s d ir e it o s d o q u e o s s im p e s n e s . lo g fs t ic a e M e r a r q u ia q u e s ã o u s a d o s h o je . e n to . B u r o c r a tiz a ç ã o p la n . m a s t a m b é m a lin g u a g e m q u e d r e s lo c a is p a r a d e s ig n a r o s a d m in s t r a o o s r o m a n o s ll s a v a m i 1 3 0 rg a n issa ç ĉ ie s m ilit a res H á m a is d e 3 0 0 0 a n o s . c u id a r d e s s e im p é r io . n a pen . c a v a lo s e p r o v is õ e s p a ra fa h er e v ir ia a s z e r cam so . ca pa z d e fa ze r ca m p a n h a s d is ta n t e s a té 5 0 0 q u ilô m e t r o s d e s u a s bases E x é r c it o ro m an o N o séc u lo III a C o ex é r c it o u ito . c ô n s u le s . c o m m a is d e fo r m a p r e a t d r ia p o r e s s e s d A s p r o v in c ia s . c o m o a u s t a m e n to d e r o f s se p is s io n a is . regulaïïı e ta çäo . r im e ir o c a s o r e s e n ta o p C ç ã o e a d n 山五s tr a ç â o o n s tr u d o Im p é r io R o m a a p no i é r io m u ltin a c io n a l p a ão d e u m m p ra m u n d o d e o r g a n iz a ç ã o e a d m in is tr a ç t ip o s d e e x e c u t iv o s r e i ń a r a m d ife r e t n e s s. p r o v n c a s n ã o a p e n a s o t ip o d e o r g a n iz a ç ã o g e o g r á fic a . s u a h is t ó r ia A Ig r e ja C a t ó lic a h e r d o u ç ã o d e g r a n d e p o r te c o m e ç a v a a e s c r e v e r m a n o s . s ó c io s p o r t a d o r e s d e a ç õ e s . a Ig r e ja c o p io u t r a ç ã o d o t e r r it ó r io C o m s u a s d io c e s e s . o s r o m a n o s c e o tl tr o s im p e r a d o r e s . o im p é r io a s s fr io c o n tr o lo u a M e p o t â m ia C o m e ç o u e n t ã o u m p e r ĺ o d o d e im p o r t a n t e s a v da so a n ço s n o c a m p o o r g a n iz a ç ã o m ilit a c P o r v o lt a d o s é c u lo V III a C . co m pa n h ia s p a ra a c o n s tr u ç ã o d e p o n t e s N o in íc io d o s é c u lo V II a C . o s e x é r c it o s v êm c ń a n do lu ç õ e s p a r a a a d m in is tr a ç ão so d e gra n d e s c o n t ing e n te s d e p e s s o a s e n v o lv id a s e m o p e r a ç õ e s c o m p le x a s e a r r is c a d a s C o n c e it o s s o b r e e s tr a t é g ia p la n e ja m . c é s a r e s . p a n a s n a re g iã o q u l d o Ir ã O s a i s s r io s t iv e r a m p r im e ir o e x é r c it o d e lo o su o n go a lc a n ce . m a g is t r a d o s e r a u m a d a s p r in ・ G r a n d e s e m p r e s a s A tr ib u t a ç ã o d a s c id a e d s c o n q u is t a d a s im p o s t o s (P u b lic a n o s ) c ip a is fo n t e s d a r e c e it a d o E s t a d o o s c o le t o r e s d e m ia m a o b r ig a ç ã o d e r e i o s to s e a s s u a rre n d a v a m 0 d ir e it o d e r e c o lh e r o s m p d o c r ia r a m s e g r a n d e s e m p r e s a s m u n e r a r o E s ta d o p a r a e x p lo r a r e s s e m e r c a . a c o m e ç a r p e la a d m in is m u it a s d a s t r a d iç õ e s a d m in is tr a t iv a s d o s r o i i e v ig á r io s . e r a m e x p lo r a d a s empresirios de sa p a r e c ia o u t r a o r g a n iz a Ig r e ja C a tó lic a Àm e d id a q u e o Im p é r io R o m a n o . c o n s t r u ía m se n a v io s q u e d e s c ia m p e lo R io T ig r e e d e p o is e r a m c a r r e g a d o s p a r a o E u fr a te s . c hegan do em se g u id a a o G o lfo P é r s ic o E r a m e n t ã o a b a s t e c id o s c o m ld a d o s . o e x é r c it o a s s ir io d e s e n v o lv e u a s c a r a c t e r ís t ic a s qu e v ie r a m a s e rv ir d e m o r le ln p a ra ex é r c it o s p o s t e r io r e s . ro m a n o h a v ia av a n ça d o m e m te r m o s de o rg a n iz a ç ã o e já a p r e s e n t a v a c a r a c te r is d ca s co se m o di qu e pou fic a r ia m n o s s éc u lo gu in te s . d e s ta ca n do se a lo g is t ic a d e p ó s it o s de su p r im e n to s co lu n a s d e tr a n s p o r te . . n a sc e ra m co m o s m ilit a re s do pa ssa d o d is t a n te E x é r c it o a s s fr io A p a r t ir do séc u lo X IV a C .

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d e a c o r d o c o m P a y o l. p r o d u ç ã o e d is u ib u iç ã o n A a d m in is tr a ç ã o é u m p ro ce sso d e p la n e ja m e n to . u m a id e ia q u e se d iv id ia em tr ê s p a r te s p r in c ip a is c o n tr o la i 1 A a d m in is tr a ç ã o é u m a fu n ç ã o d is t in t a d a s d e m a is fu n ç «ie s . q u e ju s tific a s u a e x is t ê n c ia à m e d id a q u e a t e n d e a o o b je d v o p r imá r io d e fornecer va lo n a fo r m a d e b e n s e s e r v i o s a s e u s c o n s u m id o r e ç . y co m o p o n t o d e p a r tid a u m a e m p r e s a in d u s t r ia l O tr a b a lh o d o d ir i e n te c o s is te g n em to m a r d e c is õ e s . c o m a n d o . e r a s ó lid a E sse r e s u lt a d o e le a tr ib u iu a s e u s is te m a d e a d m i d ir ig ir e n is tr a çã o . m a s d e p la n e ja r . h á o u ta ç õ e s d e ssa id e ila c o m a n d o e c o o r d e n a ç ã o fo r a m s u b s t it u id o s p o r lid e r a n ç a e u t r a s fu n ç õ e s dĮa g e s tã o d e o p e s s o a s . s e u s c o a o r a o r e s n e c e s s ta m d e o r d e n s p a r a s a b e r o i q u e faze e s u a s a ç õ e s p r e c is a m d e c o o r d e n a ç ã o e c o n t r o le g e r e n d a l C o m b a t e r o e x c e s s o d e r e g u la m e n t«»s e a b u r o c r a c ia e a p a p e la d a ta m b é m . de m o do qu e a s a tiv id a d e s d e planeja o r g a n iz a Ę c o m a n dđ l c o o r d e n a r e c o n tr o la r e s te a m j ê n c ia ló g in u m c a U m a v e z o rg a n iz a d a u m a a se qu l b d e m p r e s a . T e o r ia s d a a d m ln ls tr a ç ä o Id e ia s fu n dam e n ta is 35 F ig u ra 2 6 . P a ra re sp o n de r a e s s a n e c e s s id a d e . co m o fin a n ça s . e s ta b e le c e r m e ta s . d e fin ir d ir e tr iz e s e a t r ib u ir re sp o n sa b ilid a d e s ao s in te g r a n te s d a o rga n iz a ç ã o . em 19 18 . s ã o r e s p o n s a b ilid a d e s d o g e r e n t e 2 3 2 P r in c fp io s de a d m in is t ra ç ã o Fa yo l co m p le t a s u a t e o r ia c o m ap r o p o s iç ã o d e c a to r z e p r in c ip io s q u e dev em se r se g u id o s p a r a q u e a administraçio s e ja e fic a z Scanned by CamScanner . P a y o l a ju d o u a to m a r m a is n it id o o p a p e ıd o s e x e c u t iv o s o s a dm in is t r a d o r e s d e n ív e l m a is a lt o n a h ie ra rq u ia d a o rga n iz a ç ã o 2 3 1 0 p a p e l d o d ir ig e n te Pa y o l c o n s id e r a v a a e m p re sa u m a e n t id a de a b s tr a t a . qu an d o Fa y o l s e a p o s e n to u . o rg a n i za ç ã o . d u z id a p o r u m s is t e m a co n r a c io n a ld e gr a s e d e a u re to r id a d e . a funçio d e e x e c u ç ã o fo i a c r e s c e n ta d a ) III O s is te m a de d ïministraçio a r po de s e r e n s in a do e a p r e n d id o P a y o l fo i o p io n e ir o n o re c o n h e c im e n to d e qu e a a d m in is tr a ç ã o d e v e r ia s e r v is t a co m o u m a fu n ç ã o da das de m fu pse a ra a is n çô e s d a em p re sa O m a io r im p a c t o d e s s a id e ia e s tá n a id e n t ific a ç ã o d o t r a b a lh o d o d o d is t in das s g e r e n te s c o m o se n to p e r a çõ e s o té c n ic a s da O s g e r e n te s q u e n i o c o em p re sa n se gu e m p e rc e b e r e ssa d is t in ç ã o e n v o l v em se co m o s d e ta lh e s t é c n ic o s d a p r o d u ç ã o e p r e s ta ç o d e s e r v iç o s . ã n e g lig e n c ia n d o a s ń 1n çõ e s d e a d m in is tr a r to da a em p re sa A o a p o n ta r e s s a d is tin ç ã o . c o o r d e n a ç ã o e c o n tr o le (N a a t u tr a s in t e r p r e a lid a d e . F a y o l c r io u e d iv u lg o u H e n r i Pa y o l. s U m a id e ia q u e s e a p lic a a q u a lq u e r t ip o d e o r g a n iz a ç ä o e m b o r a F a o l t iv e s s e u s a d o . s u a s it u a ç ã o fin a n c e ir a o rg a n iz đ . co m em a p io n e ir o n a bem d id o n is tr a do r su ce d e fin iç ã o d a a d m in is tr a çã o Fa y o l c h e g o u a d ir e to r g e r a l d e u m a em p r e s a d e m in e co m o p ro ce sso ra çä o em 18 8 8 A em p re s a e s ta v a à b e ir a d a fa lê n c ia . ba se s u a e x p e r iê n c ia de dm i su a p r ó p r ia te o ū a .

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é p r e c is o r e s a p e r g u n ta s c o m o a s s e g u in t e s Q u em s ã o n o s s o s c lie n t e s? E m qu e n e g ó c io e s ta m o s ? Q u e ne c e s s i da d es es t am o s at en d e n d o ? ou te s ? q ua l no s sa ut i lida d e pa r a ı Scanned by CamScanner . e m pa ra çã o co m o s o b je tiv o s ) 3 1 N e g ó c io e m is s ĉ io 0 n e g ó c io d e fin e a ár e a d e a tu a ç ã o o u o r a m o d e a t iv id a d e s a u e a e m r e s ą d e d ic a o s p r o d u to iç o s q u e forneces e se rv q p 1 a o s m e rc a d o s e c lie n t e s d e s u a e s c o m is s ã o e s t a b e le c e a u t ilid a d e d a o rg a n iz a ç ã o p a r a s e u s m e r d ca o s e c lie n te s e p a d s o c ie d a d e Id e n t ific a r a m is s ã o é e n te n d e r q u a l p r o b le m a a e m r e s a e s t á r e s o lv n o a m b ie n t e P U a a n a lis a r a p missio d a o r g a n iz a ã ç o n o p r e s e n te . ļş e stn t é g ic a ) pode o n to d e p a r tid a p a r a a e la b o r a ç ã o d o p la n o e s t r a té ic g o de p se r o uū o r g a n iz a ã o O s p r in c ip a is c o n e n te s a se re m c o n s id e r a d o s n a an á lis e d a s it ç m po ua e s t r a té g ic a s ã o (F i u r a 7 5 ) g F ig u r a 7 5 C o m p {»n e n t e s in ic ia is d a a n á lis e d a s it u a ção E S T R A T ÉG IC A e s t r a t é g ic a = M is s ã o o u n e g ó c io d a o rga n iz a ç ã o a té o p re s e n te D e s em p e n h o da or g a n i za ç ã o o pr e s e n at é t e ( es ulr ta d o s al ca n ç a d o s . q u e H . ° o p la i ıe ja r n e n to e s tr a té g b u r o c r á t ic o p e r ió d ic o ic o é u m p ro c e sso co n dn u o e n ão u m p ro c e q lis a d a e m u m a d a s p a r te s se g u in te s d e s te C a da u m d e ssa s e ta pas s e rá a n a ca a pi i 3 A n H is e d a s it u U łĤ a ç ã o E s t r a t é g ic a A a n á lis e d ia g n ó s t ic o a av a lia ç ã o d a situaçio e s t r a té g ic a (o u p o s içā o o o u . 13 4 In tr o d u ç ıo à A d m in is u a ça o ・ A m aru M a x im ia n o de do to das r e s c r ia m a s v a r iá v e is n o v a s s it u a qu e a k ta m çõ e s .

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pa r a e s tu dar a d is tr ib u içåo d im lde iç o s o u n o t o ta Į đ de ca da t ip o de se rv iç o o u a te n e n ro n o to t a s e rv s p r e s ta d o h 1 ı a te n d im e n to s A a n á lis e d e v e id e n tific a r o v o lu m e de n e g ó c io s de ca d a p ro d u to o u s e r v iço . a a d e fin iç ã o d e o b je t iv os (F ig u ra 7 6) F ig u r a 7 6 A p a r t ic ip a ç ā o C U EN TES do s d ie n te s n o D E O UTRO S fa t ıđ a n ıe n to pA Is E S C U EN TES é u m a da s 4% D A ıN G LA T E R R A ba do 7% se s p la n j e am e n to C Lı EN TES 27% e s tr a t é g ic o D O B R A S IL / 10% r C L IE N T E S 13 % D O S E ST A D O S U N ID O S C L IE N T E S 2 D O JA P Ã O 18 % EN TES C Lı D O CA N A D Á A s o rga n iz a ç õ e s n â o Iu c r a t iv a s e d e p r e s ta ç ã o d e se rv iç o s dev em a d a p ta r e s se c o n c e it o a n a lis a n d o a p a r tic ip a ç ã o d o s d ife r e n t e s t ip o s de c lie n te s n o to ta lde a te n di . ta m id a d e d ê n c ia s e a n e c e s s id a d e d e d e c is õ e s p e r m it e id e n tific a r p o r tu a m e a ça s . lo b ém m o s tr a n do a s flu tu a çõ e s e te n an ao n go de u m p e r io d o . o n s . te n (F ig u r a 7 7 ) Scanned by CamScanner . d ê n c ia s E s s a á lis e . bem co m o a p a r tic ip a ç ã o d o s d ife r e n t e s t ip o s d e p a tr o c in a d o r e s n o to ta lde r e c e it a s o b t id a s 3 2 2 P ar t ic ip a ç ã o d o s p r o d u t o s e s e r v iç o s n o fa t u ra m e n to A an á lis e h is tó r ic a d a p a r tic ip a ç ã o d o s p r o d u t o s e s e r v iç o s n o fa t u r a m e n to m o s m s u a c o n tr ib u iç ã o p a r a o desem pen ho da o rga n iz a çã o o rga n iz a ç õ e s d e se rv iço s e as o rga n iz a ç õ e s n ã o lu r r a t iv a s dev em fa z e r u m a a d a p ta ç ã o . ıı= tJ 13 6 n īr o d n ç ä o à A 山川 ıı 】 is tr a ç ä o A m a ru M a x im la n o fornecendo a s s im u m a b a se p ar m it e id e n tific a r p r o ble m a s e s it u a çõ e s j v a n ta o s a s . m e n to s o u de se rv iç o s.

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a H á d iv e r s a s m a n e ir a s d e d iv id ir o am b ie n te em co m po n e n te s p a ra fa c ilita r a an á u in te s lis e O s co m p o n e n te s q u e d e v e m se m p r e s e r c o n s id e r a d o s são o s se g ram o de lo g ia . i st ri bu i çã o ge o g r á f ica . n e ça á fi d g i a ã o D e s d e a r u a o n d e s e lo c a li co m o e s t u d o d a lo c a liz a ç o g ã e o g r c a a o r a n z ç za a t é o s p a is e s o n d e a t u a a e m p r e s a o a m b ie n t e f s c o n f i i flu e n c ia a s c o n d iç õ e s q u e a fe ta m . s e g u n . e ro d e fu n c io n á r io s e tc ) m a s de pr o d ut os fornecidos pe l as em p r es as qu e at u a m no me r ca d o e vo l um e de v en da s de ca da u m a C o m p r ad o r e s e se u co m p o r t am e nt o ( qu a n t i da d e . p o d e a se a n a lis a r o co m p o r ta m e n to d a s fo r ç a s c o m p e tit iv a s d o r a m o d e n e g ó c io s A fe r r a m e n ta c o n s a gra d a p a ra e ssa a n á lis e é o m o d e lo d e P b r te r (F ig u r a 7 1 0 ) N d e lo a s c in c o fo rç a s q u om e sse m o . s a zo n a lid a d e e tc ) C r e s c i me n t o d a s em p r es a s e do me r ca d o. m im . fa tu r a m e n to . C o m b a se n e ssa s in fo rm çõe s . A ç õ e s d e g o v e r n o . e n tr e o s n e g ó c io s . 13 8 D ıu o d u ç ıo à A d m in ls m ç&o ・ A m a ru M u d m ia n o 4 A n á lis e d o A m b ie n te d b ie n t e é u m d o s p ila r e s d o p la n e A a n á lis e d a s p o r tu n id a d e s o a m am ea ça s e o ja i i i t á l e c o m p le x o fo r o a m b ie n te m e n to e s tr a té g ic o Q u a n to m a is c o m p e t t v o . m d b i d o M a r tin h o A lm e id a c o i a n e c e s s id a d e d e s s a a n ális e A a n á li s e o a m e n t e . c o n ju n t u r a e c o n ô m ic a e s o c ie da de. a s m u lt in a c io n a is a p r o v s d o s p a fs e s . n s v e . o d e r d p a q u is it iv o . c r ia n d o p r o d u t o s d e a lta te c n o g lo i a n o s p a ĺ s e s d e s e n v o lv i d o s e e n v i a n do f d T e r c e ir o M u n d o o n d e a m ã o d e o b r a é m a is b a r a t o s p a ra m o n ta ge m n o s pa se s o . e ita m a s v a n t a g e n s c o m p e t id v a o d e s e m p e n h o p o r e x e m p lo . e a tu a m n u m a s it u a ç ã o c p e tit iv a s ã o Scanned by CamScanner . te c n o m a is im p o r ta n t e s (F ig u ra 7 9) F ig u ra 7 9 c o m p o n e n te s da an á lis e EN TE A M Bı am b ie n t a l A ÇÂ O E rw m u u c ïv ıu W u n n ı ) C O N T R O LE N O L u ı ųJ u ı ų ıu n n ıc ı rıu c ı rıL ı pu N FG ÓC IO S T E C N O L ÓG IC A S EC O N ÔM CA ı SO C ı A IS G O V ER N O 4 1 R a m o de n e g ó c io s O e s tu do do ra m o de n e g ó c io s ba s e ia se e m in fo rm a çõ e s so b re o s se g u in te s ite n s E s m ı tu r a ( em p r e s a s qu e co m p õ e m o ra m o de ne g ó c i os e su a pa r t ici pa ç ão na s v en d a s p r o d u ç ã o .

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" O s r is c o s . p r e te n d e lid a r co m o s r is c o s id e n t ific o qu e u 2 D e ix a r de re c e be r 25 D ific u ld a d e s 25 Fa ze r lis t a A u s ê n c ia de Verifica d u ra n te c o rr e s p o n d én c ia s e m se r co m pı e ta c o r re s p o n d ê n c ia s q u a tro m e s e s se e e n tre lo ca liz a d o de co n ta t o s o u e n t re g a s d e h á e n tr e g a s n o gas c o s tu m e ir a s p e lo s du ra n te o s p e r ió d ic o s p o r e n d e r e ço a n t ig o co n ta to s n o ve m ese s qu e u m m ês a p ó s a a n te c e de m a m u d a n ça m u d a n ça de d a rıç a r e s id e n c ia ıF E A U S Ę C u de Pós G du A d m in is tr a Fo n te M O Nm R o .し 一 ー ー " 17 3 Ħ. d e m a n e ir a a r e d u z ir s u a o c o r r o u m in im iz a r s u a s c o n s e q u ê n c ia s A F ig u 8 15 ra p r e s e n ta u m p la n o d e id e n tiĥ c a ç ã o e r e s p o s t a a o s r is c o s p a r a u m a . fin a lm e n t e . o im p a c t o s e r á d e 1 o o % c o m p r o m e te n d o to ta lm e n t e a m u d a n ç a V j a c o m o a fa m ilia . d e p o is d e id e n if to à t ic a d o s s ã o a n a lis a d o s p a r a s e r e m classificados q u a n . . . o im p a c t o s o b r e a m u d a n ç a A s s im h á u m r is c o d e 2 5 % d e o im ó v e l d e o r ig e m n ã o s e r v e n d id o S e . e s s e r is c o o c o r r e in d ic a d o é d a t a in d ic a d a p e lo fa to d e n e n h u m a o fe r t a s e r fe ita a t a . °d " " . D an ie ıB em lĴ r d in o p j r o e to m u rso ra a ção em ç â o S ã o P a u lo Scanned by CamScanner . p r o b a b ilid a d e d e o c o r r ê n c ia e r a v id a d e d o s im a c t o s A a n á lis e p o s s ib ilita . p r o je t o d e m u d a n ç a d e r e s id ê n c ia U m a fa m ília e s tá v e n d e n d o a r e s id ê n c ia e m q u e m o r a (c h a m a d a im ó v e ıd e o ń g e m ) e m u d a n d o s e p a r a o u tr a A p r im e ir a c o lu n a d e p o r c e n t a g e n s in d ic a a p r o b a b ilid a d e d e o r is c o o c o r r e r A s e g u n d a . g p 0 p la n e ja m e n t o d e a õ e s ê n c ia ç p a r a r e s p o n d e r a o s r is c o s .

M r ia A p a r e c id a s e n t o te . a a u t o r id a e o a co m ç e x c lu s iv a m e n te de s s e a s s u n to O s c a p ím lo s da p a r te s e g u in t e d e s t e liv T o t r a ta m 5 P re v is ä o d o s M e io s d e C o n tr o le O p r o c e s s o d e p la n e ja m e n to o pe r a c io n a lé c o n c lu fd o co m a previsto d o s m e io s de c o n tr o le d a s a t iv id a d e s . p o rq u d e r ia u it o m a is a s s im a p re n m a do g ê n c ia n om e E 1a fo i e n v ia d a p a ra u m a a n a q u a l o g e r e n te e r a se u c o le g a A u g u s to . a s it u a ê ç ã o d e le e d a a g n c ia qu a le ra is r n ma si tua ç ão de u i lfbr i o. P a r d o is m e s e s a n te s N o p r im e a u se a o la d o d o ge re n a re c ida á Io a ç ã o A n t e s d o in ĺ c io d o ex p e d ie n te A u g u s to m o s t m u a M a r ia A p o bse rv e m . e le d e v ga r o a g ên c ia pa fa o Scanned by CamScanner . 174 In t r o d u ça o à A d m ı n is t r a a o ç A m a ru M a x im ia n o 3 P o lft ic P a s e ro c e d im e n to s de p ro du to s s o b en co m e n da 4 E s tr u t u r a O r g a n iz a c io n a l A e s tr u tu r a o rg a n iz a c io n a l fu n c io n a co m o u m p la n o p e r m a n e n te qu e deĥ n e as de s is t e m de u n ic a ç õ e s d e n tr o da o r g a n iz a ā o re s p o n sa b ilid a d e s. d o c o n su m o de re c u rso s. d o s o b je t iv o s e de ou đ đ ha s id o in c lu id a p la E s te a s s u n to s e n i d is c u t id o n o C a p itu lo v a r iá v e is q u e te n m s n o s n o s 16 d e s te liv r o E d d C a so 0 E s tá g io d e M a r ia A p a re c id a s tu o e e id a é fu n c io n á r ia d e ir a d o B E s ta ta l h á lg u n s an os M a r ia A p a re c c a rre a n c o a or r e te n de se r ge r e n te de u m a a g ên c ia O s n o v o s ge r e n te s do B a n co dev e m p a ssa r p p r a fa z e f t e s te s e fa z e r e s t á g io s e m ca m po . A ag ê n c i a es t a v a em eq r o. e m luc pr e j í zo u . a ir o d ia . n e m e r ia e n t r e P la n o d e M e t a s d a D ir e to r 3 0 d ia s . co m o s v e te r a n o s M a r ia A pa re c id a p e d iu p a e v a qu g ên c ia n a lp u d e sse fr e d e s a fio e a c r e d it a s e u e s t á g io e m u m a a qu a e n n ta r s. do s r is c o s .

c a d a u m a a tu a n d o e m u m se e n to da de c a r tō e s de c r é d it o e de se gu ro s gm v e n . . a qu e se ñ a m e lh o r fa ze r o p la n e a m j e n to n to co m o s fu n c io n s E le já h a v á r io ia d a d o u m l a p a le s t r a s o b r e a im p o r t â n c ia d o p a n e ja m e n t o p a r a s e u s fu n c io n á r io s e e s p e r a v a q u e to d o s a ju d a s s e m a d e fin ir o s m e io s p a r a r e a liz a r o s o b e tiv o s d e fin id o s n o T a m b ém j p r o g r a m a d e t r a b a lh o ĥ c o u c la r o p a r a t o d o s u e a s m e t a s s e r ia m u s a d a s n a s a v a lia ç õ e s p a r a a u m e n q t o s s a la r ia is e p r o m o ō e s ç N a s re u n iō e s co m o s fu n c io n á r io s. p o r q u e t in h a in t e r e s s e n a p r e s e n ç a d o B a n c o n a c id a d e Ta m b ém n ã o h a v ia u m p la n o de se gu ra n ça M a r ia A pa id a q u g ên c ia t in ha c a s o s a n t ig o s de g u s t o ta m b é m c o n to u a re c e a a A u in h a m s e a r r a s ta n do de u m g e r e n te p a ra o u tr o se m se gr a n d e s d ĺ v id a s E s s e s c a s o s v . o s s e g u in te s p r o b le m a s e s it u a ç ō e s in d e se já v e is h a v ia m s id o le v a n ta do s C o n c e n tr a çā o d a s fo n te s de re su lt a d o s da a g ê n c ia e m po u co s c lie n te s E le v a d a in s a t is fa çã o d o s c lie n te s P r e c á r ia s co n d iç õ e s d e tr a b a lh o e de se gu ra n ça B a ix o v o lu m e de e m p r é s tim o s Im a ge m n e u tr a do B a n co n a p r a ça o s c lie n t e s n ã o p e r c e b ia m n en hu m a v a n ta ge m e m r e la çã o a o s c o n c o r r e n te s O s fu n c io n á r io s t in ham d ú v id a s so bre a lig a ç ã o e n tr e o p la n o de m e ta s e a a v a lia ç ã o d e d e s e m pen ho d ê n c ia s a d m in is t r a tiv a s A a g ê n c ia n ã o t i A g ê n c ia e n fr e n t a v a a lg u m a s p e n a n h a a lv a r á d e fu n c io T l a m e n to m a s o s fu nc in nr in s a n t ig o s a s s e g u r a v a m q u e a . r a a s s in a r o s d o c u m e n t o s O c h e q u e fo i p a g o N o c a m in h o e n tr e s u a r ia n a a g ê n c ia p a li te s o fr e u u m a c id e n t e e fa le c e u fa z e n d a e a a g ê n c ia o c e n . m u m a o p e r a çã o d e c r éd it o d iT p n d n q u e lo g o e m s e g u id a p a s s a o c h e q u e e p re p a r a re . ıo te d e g a d o S e m d in h e ir o n a c o n t a t e le fo n o u e p e d iu p a r a p a g a r e m pa ra c o m pra r u m . ito c u r io s o Em u m a o p e ra çã o u m c lie n t e d e ra u m ch e q u e re so lv e r U m do s c a so s e ra m u . re c u p e r a ç ā o d e c r é d it o e a s s im po r d ia n te Thdo co m v a lo re s m ĺ n im o s e re n t a b ilid a d e p r e v is t a c a ]n lĦd a ı N o e n t a n to e le a c r e d it a v ju . u q u e a v id a p e s s o a l d e A u g u s to e s t á c o m p lic a d a E le v e m M a r ia A p a r e c id a n o t o a r a c o n s e r ta r a s it u a ç ã o d a a g ê n c ia A lé m d e t u d o à n o it e e ı e e s tá tr a b a lh a n d o m u ito p . s u a e s r u g t tu ra e se u s p r o b le m a s N e s s e p e r ĺ o d o n ã o fo r a m fe ita s o e r a ç ô e s d e c r é d it o . p . l 175 蜀 p la j r a c io n a n e a m e n to o pe 颈 O s p r im e ir o s 4 5 d ia s A u iıs t o h a v ia p a s s a d o c o n h e c e n d o a a g ê n c ia . co m a a po se n t a d o r ia d e fį ın c io á r io n s a n t ig o s A u g u s to p e n s o u in ic ia lm e n te e m d iv id ir o s fu n c io n á r io s e m e q u ip e s . d i 1h e d is s e q u e p r e c is a c u id a r d o c o r p o e d e n ā o e s tá b o a U m m é c o A lé m d is s o . s r u d o s s u a fa m ília t e m r e c la m a d o q u e e le n u n c a e s t á e m c a s a b r e c a r g a d e tr a b a lh o e e . p r e fe it u r a n ã o c ū a ū a p r o b le m a s . d it o r ia p o is já p e n s o u e m m u d a r d e á r e a n o B a n c o C o m a s o fa z e n d o u m c u r s o d e a u . e m s u a m a i or i a j v e n so co m po u c o te m po d e ca sa 0 q u a d r o h a v ia s id o r e n o v a d o r e c e n t e m e n te . a lé m d a d is c u s s ão da s m e ta s . s u a s a li Scanned by CamScanner . a pe n a s re n o v a çõ e s d e o p e r a ç õ e s e c a d a s tr o s A u g us to c o n t av a co m a mo t i va ç ã o d o s f un c i on á ń o s .

co le g a . v o c ê qu e r ia d e s a fıo s. co nd içõ ffs ic a s o f d A g t o s e a lim e n t a m u it es q u a d r o ė a 8 r a v a d o p e lo a o t e q u e u u s o m al à . d iz e n d o q u a is s ã o a s p r io r id a d e s q u e d e v o a ta c a r ? Q u e s tõ e s 1 Se v o c ê fo sse A u g u s to q u a l s e r ia su a e x p e c t a t iv a e m r e la ç ā o a o p la n o d e t ra b a lh o so lic it a d o a M a r ia A pa r e c id a ? O u j se a . p s su as r e la q õe s co m o s fu n c io n áń o s s ã o p o s it iv a s F in a lir a n do . q o de fic it á r ia d a a ê n c ia u m a d a s r o v id ê n c ia s é a r e d u ç ã o d o q u a d r o d a a g ê n c ia g p d e 32 . q u a is s ã o a s p r io r id a d e s p r o f is s io n a is d e A u g u s to ? 2 C o m o M a r ia A p a re c id a d e v e fa z e r o p la n o d e A u g u s t o ? C o m o e la po de e m se u pı ano co n c ilia r re c o m e n d a çõ e s p a ra a v id a p e s s o a l e a v id a p r o f is s io n a ld e A u g u s to ? 3 C o m o d iz e r is s o a e ı e? Scanned by CamScanner . A u g u s t o d is s e a M a r ia A pa re c id a É is s o a f. . da r a t e m p r e ju d ic a d o s u a s p o is o e s ta d o d e t e n s s o e m q u e s e e n c o n t m e n t re . . e s tu do A u g u s t o h a v ia s id o c h a m a d o à D ir e t o r ia a lg u n s d ia s a n t e s d a c h e g a d a d e M a rja A p a r e c id a i t m a r p a r a r e v e r t e r a s itu a ã p a r a c o n h e c e r a s m e d id a s q u e d e v e r a o . ba s d e s a n d u fc h e s e r e fe i õ s á id a s o r q u e p r e c is a d e te m p o p a r a o t r a b a lh o e o e q e r p p . e u v o u a rr a n ja r u m pa ra ê E u e st v o c o t】 m e io a tr a p a lh a d o c o rre n do a tr á s d o d ia a d ia e a o m e sm o te m po te n do de en . p s ar e m p la n e ja m e n t o e c o n t r o le s e rá q u e v o c ê p o d e m e ajuda p re p a ra n do u m p la n o d e tr a b a lh o . p a r a 2 5 fu n c io n á r io s A u u s to a c h a e s s a p r o v id ê n c ia m u ito d iffc il d e to m a r o i g .

' t G li P i P= ' T V 醒醒國躅刪琳舗 P a r t e lu o rga n iz a ç ã o Scanned by CamScanner .

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v o c ê d e v e rá e s ta r d o p a ra ex p lic a r e e x e r c it a r p re p a ra a s se g u in t e s id e ia s p r i nc f pi os e a s e t ap as d o p r oc es so d e o rga n iz a r R e spo n sa b ilid a d e e a u t o r id a de e su a s im p lic a ç õ e s e s p e c ia liz a ç ã o M e r a r q u ia . a m p lit u d e d e c o n tr o le e c e n tr a ı iz a ç å o e d e sc e n tr a liz a ç ã o * O rga n o gr a m a e se u s co m po n e n te s J r çł V \ ļ £( Inđoduçã U m a o rg a n iz a ç ã o é u m s is t e m a d e p e sso a s re c u rs o s q u e p r o c u ra a lc a n ça r o b je t iv o s O e ce sso de d e fin ir q u a is o b je tiv o s a o rga n iz a ç ã o p ro l a n ç a * c o m q u a is r e c u r s o s . p cu d e o r g a n i2x ıç ă o Scanned by CamScanner . c h a m a s e p r e te n d e a c t O p r o c e s s o d e d iv id ir o tr a b a lh o e n t r e p la n e ja m e n o a r e a liz a r o b je tiv o s . C h a m a s e p r o c e s s o p e s s o a s .P ro c e sso de o rga n iz a ç ã o O b je t iv o s T erm in a s do a le it u ra de s te c a p ft u lo . .

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e m d ife r e n te s lo ca lid a d e s A b a s e p a r a a d iv is â o d o tr a b a lh o ê d d im e n s io n a r s ão o s o b je tiv o s Sa be n do qu a l o b je tiv o p r e c is a s e r r e a liz a d o v o c p o e . c u id a r d o su p r im e n to de d o r ia s p r e s t a r o s e r v iç o a te n a o s c m e rc a . d e r o p r i ad o s p a r a a re a l D ac o r d o co m os cr i tér i os m a i s ap za çã o d o s o b je tiv os ı D e fin ir a s r e s p o n s a b iı id a d e s p e la liz a ç ão d o tr a b a lh o re a ı D e fin ir o s n iv e is de a u to r id a de D e se n har a e s tr u tu r a o r a n iz a c io n a g l A e s tr u t u r a o r a n iz a c io de o r g a n iz a r N o e s tu do da e s tr u g n a l é a s ín te s e d o p ro c e sso t u r a o r g a n iz a c io n a l e n o s t ó ic o s se rão e x a m in a das . p e r m ite o e o s m em de r lie n te s n a s m e s a s . p qu e se se gu em . d iv id e b a lh o e le p r ó p r io j da n te s A go ra o r ie n t a o p e d r e ir o . o tr a b a lh o a s e r r e a liz a d o é d iv id id o em u n id a d e s B lo D e fin id o s o s o . n o rm e n te e m p re ga se u m . c o s. a s c a d e ia s d e p iz z a r ia s . c o m o p iz z a r ia . fa b r ic a r p r o d u t o s e m d ife re n te s t ip o s de c lie n te s . o m o n ta r der g r a n d e q u a n t id a d e e a te n a e q u ip a m e n to s d e g r a n d e p o r te . j d a n te s C b a se p la n ta it e to p e d r e ir o o m n a o a rq u qu e e m p re ga u m . o tr a b a lh o é m a io r e é p r e c is o em p re g a r m a is p e sso a s Em to da s đ o r g a n iz a çõ e s e x is te d iv is ä o d o tr a b a lh o U m a ba rra c a n a fe ir a . em se e s s e tr a p e sso r a c o n s tr u ir o u r e fo r m a r u m a lm a rq u it e to ex em p lo p a . qu e em p re ga a u . qu e o tr a e n tr e e se u s a u im b a lh o p a r a c o n s t m n ir u m n a v io p e t r o le ir o d o v ia O p r in c ip io é g in a e o tr a o u u m a ro o m e sm o C o m o o s o b je tiv o s s ã o m a is a m b ic io s o s . a c a sa . d iv id ir gru p o e n tr e a s o u s o tr a . b a n c o s o u e cu id a r do c a ix a N as g r a n d e s o rg a n co m o ére a s . : V o r g a n iz a çã o 18 1 p ro c e s s o d e i vi di r o tTa b a l i・ ho . b a lh o n e c e s s á r io e b a lh o Por g u id a . de a c o rd o co m o s c r it é r in s qu e se a mj m a is a p r ia do t a r e fa s . o u u m a bse rv a r q u fu n c io n á r io s s e e s p e c ia liz a t a r e fa s d is tin ta s . iz a ç õ e s . p ro s p a ra a o p e r a çō e s ou b je t iv o s (F ig u ra 9 2) re a liz a ç ã o d e s s e s o Scanned by CamScanner . to da s e s s a s e ta pa s 2 D iv is ã o d o T V a b a lh o D iv is ã o d o t r a b a lh o é r m e io do qu a l u m a ta r e fa é d iv id id a em par o pro c e sso po A te s Em se g u id a . id h á gra n d e q u a n t a e d d e p e sso a s e s p e c ia liz a d a s e m r e a liz a r e s s a s com p a n h ia s a e m u it a s o u tr a s t a r e fa s ê e s tu do u n o ca p ft u lo anterio o o b je tiv o e o te m po s ã o a s v a r iá v e is qu e C o m o v o c đe te r m in a m e n tr e qu a n ta s p e s s o a s o t r a b a lh o se rá d iv id id o 2 1 Į d e n t į fic a ç ĉ io d a s u n id a d e s d e tr a b a lh o b je tiv o s . ca d a d e s s a s p a r te s é a t r ib u fd a a u m a p e s so a o u gr u p o d e p e sso a s d iv is ã o d o tr a b a lh o p e r m it e à s o r g a n iz a ç õ e s r e a liz a r o b je t iv o s c o m p le x o s c o m .

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M o t iv a çä o 24 1

A g res são. ag r e s s ã o re p
r e s e n t a um a for m a de at a q u e fisi co ou v e r b a ı, a s s o -
c ia do a u m s e n tim
d e ir a e h o s t ilid a d
e n to
n a p a re d e o u
e po de se r u m p a la v r ã o u m c h u t e
, u m m a r te lo
q u e o o p e r á r io d e ix a c a ir d o edificio e m c o n s tn ı
"

Çã o , n a c a b e qa d o e n e n h i
g r o o u d o m e s tr e d e o b r a s
d e se a r e ga r a a
e
Q u a n d o n ā o é p o s s fv e l
g r e s s ã o c o n t r a o o b je t o o u e s s o a u e a
fr u s tr a d a p o d e a d o p q p ro v o c o u a p e s s o a ,

ta r u m c o m
p o r t a m e n t o d e s u b s t ir u iç â o o u d e s lo c a m e n t o
o g e n e r a l r e re
p e n d e o c o ro n e l q u e re re e n d
p , e o m a jo r e a s s im p o r d ia n t e a t é , ,

q u e o s o ld a d o c h u ta o c a c h o rT d
o o q u a r t e l o s u p e r v is o r m a lt r a t a u m o perá
r io q u e jo a u m a f
, g e rr a m e n ta d e n tr o d
e u m a e n g re n a ge m d e lic a d a

5 C a r a c t e r ĺ s t ic a s In d iv id u a is

A s c a r a c te r fs t ic a s in d iv id u a is r e p re s e n ta m o u tr o m o t iv o in te r n o A s c a r a c t e r is t ic a s
in d iv id u a is d e fin e m as d ife r e n ç a s e n tr e a s pe sso as

0 co n h e c im e n to d a s d ife r e n ça s e n tr e a s é fe ıT e n ta b á s ic a p a ra
p esso a s u m a a m
e n te n de r o s p ro c e s s o s m o t iv a c io n a is

A s pe s s o a s s ã o s in g u la r e s e , a o m e s m o te m po ,
co m pa r t ilh a m c a r a c t e r ís t ic a s S o m o s

to do s sem e lh a n te s e d ife r e n te s u n s do s o u tr o s a o m esm o te m p o A s n e c e s s id a d e s s ão
co m u n s a to das as p e sso a s , m a s c a da pesso a te m u m a s it u a ção e sp e c ific a e m te r m o s de
n e cess id a d e s O m e s m o a c o n te c e c o m to d a s a s o u đ a s c a r a c t e r ís t ic a s qu e s in g u la r iz a m

a s p e ss o as e qu e a fe t a m a m o tiv a çã o co m p e t ê n c ia s ,
a t it u des ,
e m o çõ e s e pe rso n a lid a d e
To da s e s s a s c a r a c t e r is t ic a s in te r a ge m co m a s n e c e s s id a des e e n tr e s i, fa z e n do de ca da

pe ss o a u m c a so rin ic o d e m o t iv a ç å o E m s e g u id a ,
e s te ca p ft u lo a p re s e n ta u m a v is ã o

pa n o râm ic a d a s c a r a c t e r is t ic a s in d iv id u a is

C o m p e tê n c ia s A s p e tê n c ia s in flu e n c ia m o s in t e r e s s e s , a s e s c o lh a s d e c a r
co m

r e ir a s e , c o n s e q u e n te m e n te o d e s e m p e n h o S e v o c
,
ê t e m a p t id ã o n u m é r ic a e

ló g ic a , h á g r a n d e p r o b a b ilid a d e d e q u e te n h a m a is in t e r e s s e e e n t u s ia s m o p a r a
t ê n c ia S e t iv e r a o p o r t u n id a d e v o c ê
r e a liz a r a t iv id a d e s q u e e x ig e m e s s a c o m p e ,

v o lv e r e s s a s a p t id õ e s e t r a n s fo r m á la s e m h a b ilid a d e s S u as
p ro c u ra r á d e se n
d e c is ō e s a r e s p e it o de tr a b a lh o , e s t u d o e c a r r e ir a s ā o in fı
u e n c ia d a s p o r e ssa s
m o , a d ir e q ã o a in t e n s id a d e e a p e r m a n ê n c ia d a m o
co m p e tê n c ia s E m r e s u ,

tiv a ç ã o s ã o d e t e r m in a d a s p e
la s c o m p e tê n c ia s A s c o m p e t ê n c ia s s e m o d ifıc a m
e r iê n c ia , m o d ific a n d o t a m
b é m o s p a d r ō e s d e m o tiv a ç ã o
c o m a e d u c a çã o e a e x p

i d s e in te r e s s e s r e p r e s e n t a m o u t r a e x p lic a ç ã o
A t it u d e s e in te r e s s e s A t tu e
m o o d e s e m p e n h o é m o t iv a d o P o r e x e m p lo , h á
im p o r ta n te s o b r e a fo r m a c o
l ó i d
la ç ã o e n tr e a titu d e fa v o r á v e a o p r p r o c a r g o e e s e m p e n o
h
u m a fo r t e c o rT e
n t e m a t r a íd a s p e la c a 】 r e ir a g e r e n c ia l t ê m g r a n d e
e sso a s qu e se se
p o s itiv o A s p
e r e n t e s A s a t it u e s t a m b é m e x p lic a m p o r q u e
d
p r o b a b iıid a d e d e s u c e s s o c o m o g
a tic a m e n t e , d e s e m p e n h o U m a p e s s o a p o d e
a c o m p e tê n c a
i n ã o s ig n ific a , a u t o m
e n te e m u m c a m p o , m a s s e th e fa lt a r o in t e r e s s e
e n te c o m p e t
,

s e r e x tr e m a m
u desem pe n
h o fic a r á p r e ju d ic a d o
(o u m o tiv a çã o ), s e

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e tr o c a O Ifd e r e s ta b e le c e m e ta s e o fe r e c e in c e n tiv o s p a r a s u a r e a liz a q ä o N e ss t ip o d e r e la ã o há ç . n ã o h á a e lo s e m o c io n a is m a s r e la ç õ e s p . d e p a r te d o s lid e ra d o s . A m a ru M a x lm la n o 2 58 M rod u qıo \ A d ın ln ls u a qıo FĶ u ra 13 2 OS L'" " ◆ Þ N E s lid e ra d o s c la s s ific a m se e m du a s SEG U EM O SEG U EM 0 c a te go r ia s . i da d e e c ou na ç āo ) ? C o m o r e a liz o m eu p la n o de s a ir d o a qu ie a g o ra p a r a o a té 16 e d e p o is ? A pe n a s co m u m a m is s ã o b je tiv o o lfd e r p o te n c ia l to m a s e u m lid e r d e . g o v e m a d a p o r tr o c a s e n tr e c o n tr ib u i õ e s e r e c o m p e n s a s . U D ER PO R L ID E R P O R de a co rdo D E O LO G ı ı A IN T E R E S S E co m su as O U FË o n ı d v a çö e s 1 2 ıa f re a o u m is s ã o O q u e lig a o lfd e r a o s s e g u id o r e s é u m a t a r e fa o u m is s ã o S e n i e s s e c o m o n e p n te n å o h á lid e r a n q a a p e n a s in flu ê n c ia o u p o p u la r id a d e S e g u n d o W illia m S a fir e a s . . t a r e fa o u o v ìerd a d e A p r im e ir a r e g r a n o p ro c e s s o d e to m a r s e u m lfde s e g u n d o S a ĥ r e é fo c a liz a r . xé r c i to. s e ita s e p e s s o a s u e s e d e d ic a m a s q a tiv id a d e s e m q u e e n c o n t r a m r e c o m p e n sa p s ic o ló g ic a s in tr fn s e c a s A o b e d iê n c ia d o s s e g u id o r e s é fm t o d a c r e n ça o u fé n a p e s s o a d o lfd e r o u n o q u e e le r e p r e s e n ta N ä o h á . ç Scanned by CamScanner . p r o m iss o e c o m p r o m e tim e n to A r e c o m p e n s a q u e o lid e r a d o r e c e b e n ã o é n a d a m a is d o q u e a r e a liz a ã o d a m is s ā o ç (o u a te n ta tiv a d e r e a liz á la ) S e g u id o re s lific a m e s s e t ip o d e c o m de q p o r ta m e n to s ã o : m is s io n á r io s a d e p to s u e e x em p . . e x p e c t a t iv a d e a l u m a r e c o m p e n s a o u r e c e io d e a lg u m a p u n iç ã o O lfd e r q tie g u s a o d e s a fio c o m o b a s e d e s u a r e la ç ã o c o m n s fo F o s s e g u id o r e s c h a m a s e tr a d m a o r o u c a r is m á tic o 0 lid e r q u e p r o m e te u m a r e c o m e r ia l) p e n s a (q u e p o d e s e r p s ic o ló g ic a o u m a t e m tr o c a d a o b e d iê n c ia d ro o s s e g u id o r e s c h a m a s e líd e r t r a n s a c io n a l N o p c e s s o d a lid e r a n a tr a n s a i de q c o n a l. . . a m is s ã o A m is s ão d e v e e s ta r s in to n iz a d a c o m a s m o t iv a ç ō e s d o s lid e r a d o s H á d o is t p o s d e m is s ã o q u e c o m s p o n d e m a o s d o is ti o s d e s e u id o r e s : m o r a l s e u id o r fie ı i . p g ( ) g e caı cu lis ta (s e g u id o r m e rc e n á r io ) A m is s â o q u e a p r e s e n ta u m d e s a fio te m c o n te ťid o m l O lfd e r q u e la n ça o ra u m d e s a fio a p e la a o s e n so de re sp o n sa b ilid a d e v a lor e s d e s e jo s a p tid õ e s e . p la v T a s c o m o : m is s ã o v is â o c o m a . . h a b ilid a d e s d o s lid e r a d o s L fd e r e s u e d e s e a m e n fa tiz a r o c o n t e ú d o m o ra ı q j d e s u a ta r e fa e m q u a lq u e r c o n te x to u s a m . pes s o a s q u e p r e te n d e m s e r IM e r e s s e p e r g u n ta m P a r a o n d e qu e ro l ev a r es t a e m p r es a ( u o gr u p o.

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c o m p le x o d e e n x e r g a a lid e r a n ç a n ã o c o m o h a b ilid a d e singula m a s c o m o h a b ilid a d e s A h a b ilid a d e d e c o m u n ic a ç ä o o fe r e c e u m d o s m e lh o r e s a r g u m e n to s p a r a d e m o n s tr a r q u e c e r t a s c a r a c t e r is t ic a s do s ı ĺd e re s p o de m s e r e s ão . u m a v ez qu e o re q u is ito b á s ic o p a ra u m IM er é a ca p a c id a d e d e tr a n s m it ir su a m e n sa ge m de m o do a persuadi in s p ir a r o u m o t iv a r s e u s s e g u id o re s p a r t id o s p o lfd c o s . é m u ito d ife r e n te d e s e r líd e r d e u m g r u p te d o p a p e l d o s lĺ d e r e s n o lim ia r d o T e r c e ir o M ilê n io é m u ito d ife r e e s tu d o s n a e s c o la o ïı u rī1a p a p e ld o s U d e r e s in fc io d a R e v o lu ç ā o In d u s tr ia l D e u m a e m r e s a ja p o n e s a p a ra n o p r c a rıte s e m p r e s a a le m â e d e la s . c e n tr o s a c a d ê m ic o s e to do s o s t ip o s de a g re . s in d ic a to s m o v im e n t o s s o c ia is . p a r a u m a e m p r e s a b r a s ile ir a h á d ife r e n ç a s c u ltu r a is m a a do s q u e d e fin e m q u a l é o c o m p o r ta m e n to a p r o r ia d o n a s r e la õ e s e n t r e IM e r e s e h d e r p ç Scanned by CamScanner .孙 女 ) lį d i l i N a se gu n da m a n ife s ta ç â o . de fa to . p o r q u e e s sa c o m p e tê n c ia em qu em te m a m o tiv a çã o a p r o p r ia d a 1 4 Co j n u n tw a o rr e O A COiunnı ra é re p r e s e n ta d a p e lo m e io o r g a n iz a c io n a le s o c ia lem qu e o c d o s lid e r a d o s e p r o c e s s o d a lid e r a n ça o m e io in flu e n c ia o c o m p o r ta m e n t o d o 1M e r e n) d e fin e o m o d e lo d e lid e r a n ça a s e r s e u id o s e r lid e r e m u m a o r a n iz a ç ã o milita e g g o de q u e a h ie ra f q u ia é e s tr ita m e n te s e g u id a . ap e s s o a d á ê n fa s e a o p o e r s o c a o u n s t itu c io n a l e bu s c a a s a t is fa ç ão d e m e ta s c o le t iv a s O s lfd e r e s d e s t e tip o n ā o p r o c u r a m a su b m is s ã o a lh e ia m a s a n te s a m o b iliz a ç ã o d e e s fo r q o s a lh e io s n o s e n tid o de . d e s e n v o lv id a s A co m u n ic a ção é o a lic e r c e d a lid e ra n ça . de se n v o lv e m m ia ç õ e s p o d e m s e r c o n s id e r a da s e s c o la s d e lid e r a n ça . re a liz a r a m is s ã o d o g r u p o O u tr alin h a d e p e s q u is a fo c a liz a a lid e r a n ç a c o m o h a b ilid a d e q u e p o d e s e r d e s e n v o lv id a U m d o s a u to r e s m a is c o n h e c id o s d e s s a lin h a é M in t z b e r g q u e .

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