I t is my pleasure to welcome you to

Year 5 of Chicagoans In The Desert.
We’re in the planning stages of plenty
of new and exciting sales, discounts
and events for our social members, begin-
ning with our new 20 page Newsletter.
Look for our upcoming announcement
of our “Neighbor” business program.
There’s nothing like a great neighbor,
especially when they offer us discounts!
You must be an Official Social Member to
participate.
Mary Romano, Founder
Visit chicagoansinthedesert.com
Business Member Renewals
Celebrity PhotoBooth • Too Wise R We, LLC
Thank you for your Social Member Renewal
Janet DiViscour • Nancy Marshall • Dave & Tiffany O’Connell •
Denise Polifka • Dr. Larry Rubin • Madeline & Larry Siers •
Lori Sabella • Dana Starzinsky • Becky Tackitt • Deby Yurnich

Welcome NEW Social Members
Barbara Bafia • Dottie Culkin • John Dyslin • Bridget Edwards •
Jeanine Gibson • Peggy Jursic • Chris Kelly • Michael LaCoy •
Michele Loeffler • Richard Krawczyk • Jim Prato • Bill Sanford •
Ann Spilatro • Jan Wilkenson

Chicagoans In The Desert, LLC (Las Vegas)

CITD @chicagoanmary

chicagoansinthedesert
#former #chicagoans #inthedesert #onecommunity
IT’S 16 INCH BABY!
CITD is proud to be a Sponsor of the 2017
3rd Annual SSA Las Vegas Big Ball Tournament
being held on
Saturday October 7th, 2017
at Warm Springs Park located at
7265 S. Eastern Ave. 11am - 8pm
Join us as we cheer on our Chicago Teams

YOU R BRING THE KIDS ENJOY
BR ING AI RS THE
CH WEATH
LAWN ER
WINDY CITY BEEFS N PIZZA
GRILLING VIENNA JUMBO
DOGS, ITALIAN SAUSAGE
(with pepper & onions)
AND HAMBURGERS
COLD DRINKS
CHIPS & CANDY
no
y Roma
by Mar

“Anyone that knows Chris, knows that he as a knack
and passion for SALES.” Tim Korney, Windy City Beefs n Pizza

C hris was raised in Evanston, and worked at Marshall Fields
in High School and during college breaks from Northern Illinois
University. His first job out of college was teaching High School
business classes in sales, retailing, and marketing. He also at
that time, coordinated a Distributive Education cooperative work
program for HS seniors whereby his students worked in the
community, primarily in retail jobs. That 4-year stint found him
being recruited by McGraw-Hill Book Company as a Regional
Sales Manager. “I would call on most schools and training
institutions in Illinois selling educational materials.” Chris said.
“Over the years, I developed a deep background in selling bun-
dled computer software and hardware solutions reaching back
in time to mid-size and mini-computer hardware including the
initial IBM Personal Computer! It was a great time to be
in Sales. Chris went on to become a National Sales Manager for
several companies and then a Regional Sales Manager with large
Japanese companies such as NEC and SANYO with respon-
sibilities in numerous states representing small & large screen
projection systems and commercial plasma & LCD display
systems. After traveling for all of those previous years and
fighting the cold & snow of the Midwest, he moved to Las Vegas
at the beginning of 2005 and he started his current business
PROforma Impact Branding six years ago. The company focuses
on providing sources for Brand Marketing endeavors including
I

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O
C
P

A
S

A
H
O
H

Kathy Spicuzza
Mortgage Originator
NMLS-865895

®

Robert W. Hernquist
Attorney

direct 702.667.4834 Wells Fargo Tower
main 702.257.1483 3800 Howard Hughes Parkway 8363 W. Sunset Road, Suite #350 ǀ Las Vegas, NV 89113
(702) 808-7493
fax 702.567.1568 Suite 1000
RWH@h2law.com Las Vegas, NV 89169
www.howardandhoward.com FinanceofAmerica.com/kspicuzza
Julie Spiegel
Spiegel Burn Foundation
702-491-3988
Julie@SpiegelBurnFoundation.com
SpiegelBurnFoundation.com
Order Online! NoMoreFires.Scentsy.us
promotional products and corporate logo apparel. Chris
states that the beauty of his company is that he has the plea-
sure of again serving many clients and friends from previ-
ous relationships, and who are now located in over 30 States!

CHRIS’ KEYS TO SUCCEED IN SALES
A salesperson must actually “like” to engage with people and enjoy
this interaction with others. Next, one must overcome any initial
failures or difficulties experienced in attempting to close sales. It
is imperative that one has the desire to “get back in the game” and
overcome any reservations in re-engaging. Persistence and mak-
ing the necessary # of calls (it’s a numbers game) after hearing
“NO” is imperative to practice to achieve in a sales environment.
That said…here are some key traits possessed by successful sales
professionals:
PREPARE:
know your customer and what you want to achieve on the call
LISTEN:
really pay attention and let the customer do the talking to express
their need
BE SINCERE:
formulate a solution based on the customer’s need with empathy
and accuracy
CLOSE:
know when the customer is ready to move forward and wrap it up!
FOLLOW-UP:
execute what is promised and insure customer satisfaction

PROforma Impact Branding
702-737-7979 | Fax 877-300-4881
chris.ferro@proforma.com
F or more than 25 years the land that was once a part of US Steel’s
South Works massive 430-acre vacant property on Chicago’s far south
side has sat idle. Chicago Mayor Rahm Emanuel announced recently
that a Purchase and Sale Agreement (PSA) had been reached between
US Steel and new owners Emerald Living—part of the WElink Group
of Hong Kong—and Spanish-based partner Barcelona Housing Sys-
tems (BHS). The joint venture (or partnership made in heaven yet to be
seen) between Barcelona Housing Systems and WELink will buy the site
and build as many as 12,000 homes on the lakefront. In true Chicago
style the agreed sale price was not disclosed!
It’s being called the Chicago 8080 Lakeshore Masterplan. The plan
from Barcelona Housing Systems and WELink will develope into 30
urban blocks inspired by Barcelona’s so-called mega-block approach
to pedestrian friendly city planning. According to the developers’ web-
site, the project will be implemented in four phases consisting of 3,000
homes each.
“The hard working men and women who were once employed on this
property helped produce the steel you see everyday in the City of Chi-
cago,” said 10th Ward Alderman Susan Sadlowski Garza. “This is an
opportunity to restore that sense of pride and show off the beautiful
lakefront on the southeast side to the rest of the city and the world.”

At its peak, the steel mill employed some 20,000 people, which spurred the
development of a new community centered on the mill. The mill complex
covered a total of 600 acres, part of which had been reclaimed from Lake
Michigan with molten slag. Slag is the glass-like by-product left over after a
desired metal has been separated.
Photo from 1920. South Works closed in 1992.

Our #former #chicagoans love our Magnetic Necklaces.
Purchase using Venmo prior to December 1st, 2017
and we’ll add in a surprise 6th magnet!
CITD PRIDE $17.35 (includes tax) SPORTS PRIDE $19.52
New to Vegas? Here’s a tip...
Our real estate agents are here to assist you. After all,
they once moved cross country too! To choose one of our
CITD agents, visit our website at chicagoansinthedesert.com
agents. Tip: According to the Nevada Department of Busi-
ness & Industry, Nevada is home to nearly 3,000 homeowners
associations. If you’re buying a home, chances are you’ll have
to deal with a homeowners association. This can be tricky, as
many associations have been the subject of complaints. These
complaints run the gamut from poor management to out
-and-out fraud. If possible, read online reviews before you
buy into a development.

According to Zippia, The Career Expert these are the top
10 fastest growing employment areas in Nevada for 2017

Electrical and Electronic Equipment Assemblers
Industrial Engineers
Telecommunications Line Installers and Repairers
Machinists
Inspectors, Testers, Sorters, Samplers, and Weighers
Cement Masons and Concrete Finishers
Production Workers, All Other
Taxi Drivers and Chauffeurs
Electricians
Physician Assistants

Especially for the Ladies!
Six times a year CITD holds our
“Chicks With Attitude” Luncheon.
The luncheon is designed for for-
mer Midwestern ladies to unite,
network, make new friends & meet
some of our Business Members.
Call our office at 702-525-4499 or
visit chicagoansinthedesert.com
for more information.
by Bra
dley K
enny, E
SQ

O ften people are too immersed in
their daily lives to take a look at their
situation and ask the obvious-how did
I get here? As a practicing attorney, it is more important to begin a rela-
tionship with a client than to end one. In other words, how does one ef-
fectively screen clients without turning away good business? “Joe” came
into my office to inquire about an accident that he just had. He was in-
jured and felt that he needed an attorney to make sure that the “damned
insurance company pays a lot of money.” Of course, this conversation
should have set up warning signs that the potential client is more inter-
ested in money than in recovering from his injuries. But, in my defense,
I try and help everyone who needs assistance. We do not advertise on
televison, radio or billboards. Someone had to have sent Joe to our of-
fice following his accident as we receive most of our referrals from for-
mer clients. There is an old adage that you serve others by saying no.
If one were to take the saying to the next logical level, it would be that
you serve yourself and others by saying no. Anyway, as Joe continued
to talk about his injuries and accident, it became abundantly clear that
our firm would not be able to satisfy him because no amount of money
would be enough to compensate him for his injuries. Money will not
bring back your limb or restore your lost vision or a host of other
problems that you may encounter, I told him, but the more that I tried to
get him to see another attorney, the more Joe was chomping at the bit to
sign up with our firm.
One week before I was to begin my first year in law school, I was in
St. Germain, which is located near Lake Superior in upper Wisconsin.
While diving in the water, I struck a rock and broke my neck. I was
airlifted by helicopter on a flight-for-life to Milwaukee where I
underwent spinal fusion surgery. The surgeon removed part of my
hip and fused it with the bones in my neck. I was in a body cast for
a few months following this ordeal. The law school deferred enroll-
ment for one year. From personal experience, I know about devastating
injuries. Thankfully, Joe did not have a serious injury. In any event,
I reluctantly agreed to help Joe with his accident claim. As I look
back now, I knew that it was trouble from the inception. Joe started
calling my office daily for status updates. He kept asking how much
money he was going receive. A few weeks into his claim, Joe’s doctor
called my office to tell me that Joe had been missing his appointments,
but Joe would call the doctor and tell him to make it look as if Joe had
been there. At this point, I called Joe to verify the information. He
stated unabashedly that absolutely he told the doctor to put him
down for a few more visits–“counselor, the more money for you is
the more money for me.” I told him that I do not conduct business in
this fashion and that I would be resigning from his case. Joe was
absolutely flabbergasted. How could I withdraw from such a great
case, wherein I knew that I would be making money? Of course my
firm resigned from representing Joe, but I am still amazed at the lengths
to which people will avoid being honest. I knew in my heart of hearts
that I should have stuck with my initial belief that our firm was not
the right one for Joe. The lesson, of course, is to avoid the mountain.
It’s much easier to avoid the mountain before you start climbing it.
Once the climb begins, it’s much harder to get back down. In Joe’s
case, I had to notify the appropriate insurance companies that I no
longer represented his interests. I had to notify the medical providers,
and I had to notify Joe that I was indeed resigning. I had to mail out
registered letters and so forth. A lot of money and time were wasted
because I thought that I was bigger than the mountain.
When you leave our firm, the last thing you will read on our sign
in our lobby is “thank you for allowing us the opportunity to serve
you.” We work for you and always will, but we will not be in-
volved in any fraudulent activity. We are extremely proud of our
history of helping people and proud to call Las Vegas home.
501 S. 8th St. • (702) 380-2800 • cpklaw.com
S
H
O
P
Patti Reuther
Elite Founder
Winepreneur
702.483.9804
C
Winesbypatti.info • Winesbypatti.info@gmail.com
H
I
Matthew Baker p: 702.902.2551
C
A
Senior Associate e: matthew.baker@ccfinvestments.com
c: 702.767.9891 www.capitalchoice.com

Capital Choice Financial Services, Inc. is a network of independent business men and women, representing various life and health companies.

G
O
NICK BRANDONISIO
A
3725 Blue Diamond Road
Owner
Phone: 702-896-6018
N
Las Vegas, NV 89139 Fax: 702-896-4588
ATU LAT IONS ONES P P E N ED
CONG R M I LEST TH IS H
A
Our Amore! Taste of Chicago Girl
Natalie has graduated with a Bache-
lors of Arts in Journalism and Media
Studies with concentration in Integrat-
ed Marketing and Communications.
Natalie is currently taking time off to
travel with plans to go to Iceland and
Austin, TX in October. “I have an
array of paths I’d like to take
from social media, brand market-
ing including promotions and ad-
vertisement and event planning.”
Busiess Members Bob & Darcy of
SHIRTZ, LOGOZ & PROMOZ
are celebrating their 10th year in
business in Nevada. They contrib-
ute their success to product knowl-
edge, keeping current on all the
upcoming and new products along
with networking. “Being out in the
Las Vegas business community
building relationships and attending
events is a great way to grow your
business.” said Darcy.
When you fly home to go to a CUBS
game with your friends and you run
into CUBS owner Tom Ricketts!
That’s exactly what happenned to Rick
Papa in July. Congratulations on the
“selfie” Rick!

GO CUBS GO
FLY THE W
REPEAT

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