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Ben Chadwick

HTA Design

Working within a team of graphic designers, illustrators and 3d artists creating

branding and visual identities within the built environment. Typical work covers
both print and digital, with deliverables including logos, marketing collateral,
brochures wayfinding and websites.
Webbs Works
Branding - Print
Webbs works is a new mixed use development along Blackhorse Lane, London.
A visual identity for the site was developed through extensive research of the
areas industrial heritage and craft roots. With the area becoming a hot spot
independent makers and creatives, the identity had to have its own distinctive
visual pallette while still integrating into the wider community of businesses
surrounding the site.

Above Left Mockup coffee shop in Camden, London
Above Top Printed letterhead

Above Left Printed flyer
Right Promotional poster

Above Printed bid document, craft paper dust jacket
with printed sticker label on cover
Joyce & Snells
Branding - Print - Digital

The Joyce and Snells regeneration is part of the councils attempt to rejuvenate
the problematic council estates of the North London. To bring life into an
unloved area of London the visual identity had to be bold, colourful and playful
to help encourage the community to engage with the regeneration plans.
The monogram is the essence of the identity, able to be de-constructed and
used across all applications of the brand.

Above Left Printed A6 sorry we missed you cards
Above Right Newsletter design

Above Left Tote Bag design
Above Right Pin badges for engagement events

Above Website design
Arthur Street
Branding - Print

Working with a renowned architectural practice we created a competition

bid document for Arthur Street estate. Bringing together the unique
industrial heritage of the site and the practices approach, we created a
document with tactile qualities that compliments the refined work of the

The logomarks typography is influenced by the old tram carts that use to
line the streets of Erith, while the debossed cover echoes the industrial
qualities of the area.

Above Bid Document, perfect bound with greyboard
cover, desbossed and folied logomark

Above Page spreads

Above Printed A3 pull out spread

Above Printed spread

Below Printed document

Chelsea Creek
Branding - Print

Chelsea Creek is a luxurious residential development

in the heart of Chelsea, London. With a clear target
market of the most affluent people in the capital, the
identity is crafted around a custom serif logotype with
high quality finishes to all printed materials.

Below Printed document,
textured stock with fluro foiling

Blackhorse Road
Branding - Print

We developed the visual identity for a new residential

scheme neighbouring historic rail lines in London. The
tracks provided a relevant link to the site as well as an
interesting visual expression which is used across the
logo and various parts of the document.
Formant Studio

Over the years I have worked on a variety of different projects under my studio
name Formant. The following selection of works are a showcase of select
projects as well as a reflection of the work I would like to produce in the future.

Below A3 event poster

Proctor & Matthews

Print - Exhibition

During my time at Proctor and Matthews Architects

I took time in my evenings and weekends to design
a variety of material for events and exhibitions. The
following pages are a collection of images from the
London Festival of Architecture exhibition for which I
created posters, flyers and signage.

Above Left Signage on wooden stand
Above Right Z-fold flyer

Below Large format wayfinding print
Spartan Race
Branding - Print - Digital

The design and development of a bespoke logotype

for a design competition hosted by Thefutur. As part of
the competition participants were asked to document
the process from start to finish. Inspired by the stone
carvings of ancient Greece the logo represents the
grit and determination required to complete the race,
while echoing the historic links to Sparta. Above Final logotype

On page Full process breakdown

Below Louis Kahn A1 monoline poster


A collection of posters and prints created for

various clients.

Left Conor Mcgregor typographic poster

Left Andrew Bayer swiss style poster

Instant Geometry

Instant geometry is a constant exploration of shape,

line and form.

Polaroids are snapshots in time, often taken

quickly searching for that special composition.
They represent the analogue process and the
imperfections of the everyday. The combination
of these characteristics create a perfect lens for
exploring the interaction of forms freely without a
predetermined output.

In a society where we are constantly bombarded

visually, its important to remember that design
doesnt have to shout to be heard. Each Polaroid is
intentionally black and white, focusing the eye to the
simplicity of the forms and there interactions within
the simple square frame of a Polaroid.
Ben Chadwick