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B A JOURNALISM
SELF FINANCED STREAM MADRAS CHRISTIAN COLLEGE
TAMBARAM CHENNAI - 600059
MADRAS CHRISTIAN COLLEGE (AUTONOMOUS) EVENING COLLEGE PROGRAMME THE DEPARTMENT OF JOURNALISM B A JOURNALISM
Although Journalism education made its beginning in the undivided India, around early 1940s, the subject has traveled its long journey facing innumerable trials and tribulations. Though partition was a setback to its progress, but it soon commenced its onward march along with the rapid expansion of the industry in India. Several newspapers and magazines have come into being. Also, electronic media – Television and radio have surged forward.
The Department of Journalism was established in 2005. The course emphasizes on the fundamental principles of journalism like print and electronic media. The students are provided theoretical and practical inputs in print and visual medium in order to meet the industrial requirements.
The course provides specialization in field of printing technology, photography, print and electronic (Television and Radio) media, web designing and digital software designing (QuarkXPress, Photoshop, page maker), web journalism and film journalism. The course contains a combination of theory and practical papers.
Qualified staffs, consistent interaction with professionals from the industry, a fully equipped library are highlights of this course
B A JOURNALISM
Semester I Major - News writing and reporting (Written) Major – History of Press and Broadcasting in India (Written) Allied – Computer Training (word processing and page design) (Practical) General Course – Basic Journalism and Writing for Media (Written) Semester II Major - Printing and Publication (Written) Major – Editing and News presentation (Written) Allied – Current Affairs in the context of History (Written) General Course – Basic Journalism and Writing for media (Written) Semester III Major – Newspaper production (Practical) Major – Photography (Practical) Allied – Social and Economic Issues in India (Written) Inter-Disciplinary Course – Public Relations (Written) Semester IV Major - Theories of Communication (Written) Major– Political System and Constitution of India (Written) Allied – Photo journalism (Practical) Or Allied – Radio Journalism (Practical) Inter-Disciplinary Course – Public Relations (Written) Semester V Major – Development Journalism (Written) Major – Press Laws, Media Ethics and Human Rights (Written) Major – Visual Journalism (Practical) Major – Public Relations and Advertising (Written) General Elective – Cultural Heritage of India and Travel Journalism (Written) Semester VI Major – Internship (Practical) Major – Media Management (Written) Major – Documentary Film making (Practical) Major – Globalization, media and Culture (Written) Major - Magazine Production (Practical)
SEMESTER I CREDITS HOURS CA English Language Value Education Major: News writing and reporting Major: History of Press and Broadcasting in India 3 3 1 5 5 4 4 2 5 5 50 50 SE TYPE Written Written Written 50 Written 50 Written Practical and Viva 50 Voce
Allied: Computer training General Course: Basic Journalism and writing skills for media
SEMESTER II English Language Value Education Major: Printing and Publication 3 3 1 5 4 4 2 5 50 Written Written Written 50 Written
Major: Editing and News presentation Allied: Current Affairs in the context of History General Course: Basic Journalism and writing skills for media
SEMESTER III CREDITS HOURS CA English Language Personality Development 3 3 4 4 2 SE TYPE Written Written Written Practical and Viva50 voce Practical and Viva50 voce 50 Written 50 Written Major: Newspaper Production 5 5 50 Major: Photography Allied: Social and Economic Issues in India 5 5 5 6 4 50 50 50 Inter-Disciplinary: Public Relations* 3 *This course will be offered in the IVth semester as well. SEMESTER IV English Language Personality Development Environmental Studies Major: Theories of Communication Major: Political System and Constitution of India 3 3 2 3 5 5 4 4 2 4 5 5 50 50 Written Written Written Written 50 Written 50 Written Practical and Viva 50 Voce Written Allied: Photo Journalism OR Allied: Radio Journalism 5 6 50 5 .
A student should acquire a minimum of 140 credits in order to obtain the degree.SEMESTER V CREDITS HOURS Major: Development Journalism Major: Press laws. media ethics and Human Rights 5 5 6 6 CA 50 50 SE TYPE 50 Written 50 Written Practical and Viva50 voce Practical and Viva50 voce Major: Visual Journalism 5 6 50 Major: Public Relations and Advertising 5 6 50 Computer Training: Web Journalism General Elective: Cultural Heritage of India and Travel Journalism 3 3 2 4 50 50 50 Practical 50 Written SEMESTER VI Major: Internship Major: Media Management Major: Documentary Film Making Major: Globalisation. Media and Culture Major: Magazine Production Service Learning Programmes PART V : Department Activities KEY: CA – Continuous Assessment SE – Semester Examination 5 5 5 5 5 6 6 6 6 6 50 50 50 50 100 Viva-voce 50 Written Practical and 50 Viva-voce 50 Written Practical and 50 Viva-voce 1 Major – 17 papers Allied – 5 paper The total number of credits is 150 credits. 6 .
Part I – 12 credits Part II – 12 credits Part III – 85 credits (majors) and 20 credits (allied) Part IV – 4 credits – General Course 3 credits – Personality Development 3 credits – General Elective 3 credits – Computer Training 2 credits – Environmental Studies 3 credits – Inter Disciplinary 2 credits – Value Education Part V – 1 credits 7 .
purpose and technique. profiles. News peg. Quotations and Attributions Unit III Gathering information for news stories.rallies. non-governmental organization. source. quotes. direct address. accidents. types of news. Interpretative reporting purpose and technique. riots. disaster. readers or target audience. speeches. newspaper organization structure and their roles and functions. descriptive. reviews. feature writing. checking the speed and accuracy. environment. weather. culture. health. conflicts. style. features and special interest stories. court. economics. commerce. staccato. tensions. Unit II Role. Unit IV Interviewing – kinds. techniques and Columns – development. news room structure. Unit I News definition. Question and quotation). Structure of news. 8 . Developmental Journalism (villages and reporting development process in the nearby areas). organizing/developing a news story.News writing and Reporting Written Credits 5 Hours 5 Major The paper tries to provide an insight into the basis of journalism – news and news writing and reporting. covering local news . narrative. politics. legislation and municipal corporation Practical exercises: Hints for developing stories. war. Thus enabling to the students to understand the fundamental of journalism and also enhance the command over the English language. city life. news sources and agencies. news evaluation. news releases. school or college functions. reading out passages for training in notes taking. Investigative reporting – purpose. lead writing. It provides a broad scope for learning the basics of journalism – professional reporting. proceeding of a court. election. writing news stories. one news story should be written using different leads. sports. press conferences. types of leads (Summary. protest. Reporting for crime. news analysis Unit V Specialized reporting – science. contrast. determinants of news. speeches. qualities and responsibilities of a reporter. education.
M V. 9 . Norman B and White. H. Kamath. Editing and Reporting. 1994. M. Richard. Professional Journalism. Srivastava. Mencher. The Newspaper Handbook. Journalism in Mass Media. M. Second edition. K M. 1974. 1998. David Manning.Deciding what’s news. News Reporting and Writing Moyes. Journalism. Vintage. Gans.Reference: Breen. Theory and Practice. Kebble. 1980. MacLearcy Press. 1991.
Unit IV Broadcast Journalism –an introduction. popular radio programmes. types of print media – newspaper( The Hindu. are also discussed here. Television broadcasting in India. Aarvind and Roger. Mumbai: Jaico Publication. development of vernacular press and English language press. History of news agencies and press organization in India. New Delhi Kumar. SITE. Keval J. India’s Communication and Revolution –from bullock carts to cyber marks. Unit I Advent of printing press in India. broadcasting policy. CAS and DTH. different genres of radio programming. educational radio and Television.Mass Communication in India. press before independence –pioneers of Indian journalism. Everett. The history of various newspapers and the magazines. a short history of Indian Journalism Unit II Freedom Movement and the Indian Press. Parthasarathy Rangaswami. Times of India). Broadcasting in India. Indian Television serials and types of programmes. 2003. Growth of press after independence Unit III Origin and Growth of print media. New Delhi: Sterling Publication Singha. Privatization of Satellite Television. FM Booming. journals and their history. 1987. magazine. History of Indian Journalism. Video boom and Cable TV. Reference: P C Chatterjee. 10 . struggle against repressive measure. development of broadcasting in India.History of Press and Broadcasting in India Written Credits 5 Hours 5 Major This paper gives an insight into the history of Indian press and broadcasting. This paper will give the student an awareness of the past to know the present. different genres of TV programmes. language press and national development. Origin and growth of radio. The Hindustan Times. women in media and audience studies Unit V Origin and growth of Television. Sage Publications. It also gives an idea of evolution of Indian press in the context of Indian freedom struggle. The Indian Express. role of press in reform movement and social awakening.
using images and sounds. Computer Application for Journalism Mehta. drop shadow.Computer Training Practical Credits 5 Hours 6 Allied This paper aims at equipping students to become familiar with digital software to be able to design newspapers and magazines. custom animation Unit III Basics of MS Excel – making charts. books and advertising print materials Unit I Basics of MS Word Unit II MS power point – making presentations. stationery. outline. Computer and Communication Wilson. Barbara. special effects Unit V Corel draw. print materials. magic tool. tools. vector and bitmap images. tables and using formulas Unit IV Adobe Photoshop – layers. Information technology: The Basics 11 . feature effect. wand. Subhas. and special effects. tools. Reference Singhai. transparency. designing brochures. Rahul.
phrasal verbs. New Delhi Srivastava. clichés. M. Unit II Role. news room structure. organizing and developing a news story. lead. style sheet. reviews. 1991. feature writing. T J S. placement of photos. types of news. Dodds. Editorial room structure. 1989. idioms. Jack. qualities and responsibilities of a reporter. Indian Institute of Mass Communication Mencher. technique of re-writing reporters and agency copy. Headlines and Photographs: types of headlines. Structure of news. Theory and Practice. Unit V Grammar – sentence construction. Revising. news evaluation. news sources and agencies. 1991. Journalism. Reference: Breen. techniques and Columns – development. web writing. George. Editing and Reporting 12 . Quotations and Attributions Unit III Interviewing – kinds. proof reading. spelling errors.Basic Journalism and Writing Skills for Media (GC) Written Credits 2 Hours 4 General Course The paper offers basic understanding of the profession – Journalism – and tries to enhance the journalistic writing skill. Info graphics. MacLearcy Press. Unit IV Editing – meaning. figurative language (metaphors. Editing. Unit I News definition.Journalism in India. lead writing. types of leads. caption writing. target audience. style. layout. sub-editor. Writing. 1998. News Reporting and Writing Rangaswamy and Parthasarathy. travelogues. determinants of news. London: Allyn and Bacon. Interpretative reporting purpose and technique. qualities and functions of the editor. News peg. K M. purpose. news analysis. body and paragraphing. errors and how to avoid them. Investigative reporting – purpose. similes). Role. purpose and technique. source. newspaper organization structure. Editing. M. Photo cropping.
Printing process in Design Decisions Unit – II Principles of printing (Relief. Printing Press organization and Structure. Typography (Typeface design. Unit – V New Technological development In Printing process. Reference: Amdams J. Current trends and Future developments in printing process (Laser Printer. Ink. Colour printing process – Colour Separation . Recent Trends Printing Processes. Printing Paper and inks. Technological development of Printing Processes. Offset. 4th Edition. Unit –III Elements of publication design. Digital Pre-Press. Printing technology. Flexography and Silk Screen . Planography etc). Lithographic technology In Transition. Thomson Learning 13 . Brochures. An Over View of Electronic Publishing. Miscellaneous. Types of layout (Books. Finley.F (1997). Magazines. Thomson Learning Cost.E (1997). and Direct to Plate Printing etc). copy Fitting.Printing and Publication Written Credit 5 Hours 5 Major This paper tries to provide an insight into the printing technology in the past and present. special Designs (Information graphics. Ink – Jet Printers. Unit – I History of Printing. Thomson Learning Dennis. Unit – IV Printing Management. Communication through Typography.Type – Setting Methods ( Letter Press . Catalogues etc). Scanner.c (1998). Pocket Guide Digital Printing. and Managing Wastage.M (1996). Image Setters. Direct to Plate Technologies.r (1998). Charts. Colour correction and Colour Reproduction . An over View of Printing & Publishing Industry in India. Economics of Printing. Printing Order Estimation. Page – makeup & Layout. plates. Different Types of paper. pathways to Print: Color. Gravure . Thomson Learning McAllister. Tables Boxes etc).
following style sheet. figurative language (metaphors.Journalism in India. Editing. facts consistency. George. spellings. proof reading. types of headlines. idioms. news flow. errors and how to avoid them. writing news stories for TV and Radio. grammar. and harmony. SR. Unit IV Broadcast Writing – Guidelines for writing for television and Radio. lay-out – one page of a newspaper with their own content. Unit V Layout – balance. caption writing and Info graphics.Elements of Modern Journalism.Editing and News Presentation Written Credits 5 Hours 5 Major The paper imparts the nuance of the journalistic writing especially editing. B V. Role. body and paragraphing. punctuation. T J S. sub-editor. Techniques. Photo cropping. Editing. spelling errors. Revising. 14 . It enables the students to improve their journalistic writing skills and also to bring out their journal. styles. production of a newspaper and writing for broadcast media. Indian Institute of Mass Communication Rangaswamy and Parthasarathy. editorials – writing and cartoons Unit III Headlines and Photographs: purpose. S S. technique of re-writing reporters and agency copy. Unit I Grammar – sentence construction. clichés. London: Allyn and Bacon. Chhabra. story-flow). New Delhi Sharma. Basic principles of translation. accuracy. phrasal verbs. Surjeet Publication Dodds. similes) Unit II Meaning. Editorial room structure. writing an editorial and drawing cartoons for any current issues. 1991. lead. 2000. 1989. Editing. placement of photos. purpose. Writing. editing exercise – copies with errors (punctuation. colour. qualities and functions of the editor. Reference Ahuja. In-design and Corel draw Practical exercise: Reading books related to journalism. Jack.
United Nations Organization. Unit IV & V Current affairs – Issues covered in newspapers. US and Iraq. Reference: The students are should to read India Today. The Week. Unity in diversity. Seminar. Social Change in India by V Kuppuswamy A History of South-East Asia by D G E Hall An Introduction to International Relations by T A Raynolds Mastering Modern World History by Norman Lowe India’s Struggle for Independence by Bipan Chandra A survey of China in Modern Science by A K Singh Frontline – May 23. Historical overview of India’s involvement in international issues. 15 . India’s foreign policy. Religious and philosophical ideas of India. Socio cultural awakening in Indian society. Unit – III Gandhian movement. 2008 Issue Vol number 25. Tibet and China. Times of India. Unit – II Indian society in the context of religion and culture. Economic and Political Weekly and Newsweek magazines regularly apart from reading newspapers such as The Hindu. Issues related to US and Vietnam. Outlook. Biblio. The New Indian Express. American imperialism. Non Alignment Movement. Israel and Palestine. The Indian Express and The Deccan Chronicle. magazines and television during November to April of the current academic year will be included for the examination.Current Affairs in the context of History Written Credits 5 Hours 6 Allied To sensitize the students to the importance of the context of History in the affairs of today Unit – I Cold war and the post-colonial world.
sub-editor. idioms. target audience. New Delhi Srivastava. news evaluation. Dodds. 1989. similes) Reference: Breen. spelling errors. Writing. 1991. Journalism. errors and how to avoid them. proof reading. London: Allyn and Bacon. lead writing. K M. Structure of news. news analysis.Basic Journalism and Writing Skills for Media (GC) Written Credits 2 Hours 4 General Course The paper offers basic understanding of the profession – Journalism – and tries to enhance the journalistic writing skill. types of news. 1991. George. determinants of news. News peg. newspaper organization structure. Revising. 1998. Photo cropping. style. Theory and Practice. phrasal verbs. body and paragraphing. Headlines and Photographs: types of headlines. travelogues. purpose. web writing. news sources and agencies. Unit I News definition. Editing and Reporting 16 . placement of photos. purpose and technique. types of leads. clichés. Editing. Interpretative reporting purpose and technique. organizing and developing a news story. style sheet. reviews. News Reporting and Writing Rangaswamy and Parthasarathy. Role. M. Unit IV Editing – meaning.Journalism in India. feature writing. layout. MacLearcy Press. source. figurative language (metaphors. technique of re-writing reporters and agency copy. qualities and functions of the editor. T J S. qualities and responsibilities of a reporter. Quotations and Attributions Unit III Interviewing – kinds. Info graphics. Unit V Grammar – sentence construction. caption writing. Jack. M. Editorial room structure. Editing. Unit II Role. Indian Institute of Mass Communication Mencher. lead. Investigative reporting – purpose. techniques and Columns – development. news room structure.
Tools. Cyber Media Journalism 17 . Unit III Features of a newspaper.Newspaper Production Practical Credits 5 Hours 5 Major This paper gives an insight into the how bring out a journal with the help of latest page design software. exporting to PDF. Students will be divided into small groups. Interactive Animation.tools. to bring out a journal of their own every month Unit I Typography. Jagadish. Unit IV Flash. color and illustrations Unit II QuarkXPress. wrap around et al. A lab journal is a practical application of what the student learns in Reporting and editing. writing and editing articles for the newspaper. fonts. sourcing photographs and editing photographs. formatting. Creating web site using flash Reference Chakravathy.
Basics of Camera (aperture. Unit . shutter speed.) Camera operations. identifying faults). Control Factors. Exposure Meters. Photo-features.. Flashes. Natural and Artificial Lights.Photography Practical Credits 5 Hours 5 Major To help the students understand the basic principles of photography and the process of capturing images and producing an image in the darkroom Unit . Set props and Casting.Different types of cameras.II Understanding lighting-indoor and outdoor. Drying.I Human Eye and Camera.IV Basic Requirements. Developing Process. filters. Temperature.. Negative (ideal. Unit . Manipulation of Colour and Light. Basics of photo-journalism. Framing & trimming. focal length. Visual story telling. Converters etc. Visual Perception.Fixing. f-stop. Speed etc. Reversal Films. Washing. Bellows.V Some basic Principles. processing and printing. Filters. Printing (paper. Aesthetics. Unit . Writing captions. Unit . Types of lighting. 18 . depth of field etc. Manipulation of image. Experiencing equipment . Special effects techniques-motion pictures etc. Differential focus. lenses. Location.. Photo essays. Photography for advertising-Consumer and industrial. chemicals. Designing with light. Planning a shoot-studio. Controlling lights. Enlarger) etc. Types of Camera. colour materials. Exposing and Focusing. Equipments.III Types of Film-Sensitivity. Black and white and Colour photography-negatives. Types of Lenses.
lens type etc. Delmar Archana Nair (2004). Freezing movement 7. Goodwill 19 . 5th Edition. birds/animals. Panorama 8. Industrial photography Reference: Bruce Warrant (2002) – 2nd Edition.All About Photograhy.Zwahlen. Silhouette 6. Landscape (scenic. Special effects 4. exposure time. Hand Book of Photography. monuments) 2. Fred C. Lovell. Environmental exposure 5. Final practical examination will test student’s knowledge on photography (either as a viva or practical work on fundamentals of photography). Jr (2002). Delmar James A. Portraits 3. Montage 9. people. Ronald P. Indoor photography 10. Flots. Photography. Each exercise should include all the necessary details (colour.Practical – Basic Photography Photography record should contain at least 10 black and white. Following themes should be covered (minimum) Exercises 1.).
secularism. reasons for under development in India. MP. approaches to study a society. liberalization and economic reforms. M L. education. Polity Press. production of goods and consumer rights Unit V Agriculture and Growth. Cambridge Jain. communalism. Indian Economy Kuncik. casteism and its characteristics. uniform civil code.Social and Economic Issues in India Written Credits 5 Hours 6 Allied This paper tries to impart the knowledge on the social and economic issues in India. M. 20 . impact of industrialization and organization of casteism. environment in India. public sector enterprise. characteristics of Modern family in India. poverty. child labour. human resources development in India. social process and socialization. issues of unemployment. Michael – Communication and Social Change. role of media in social issues. impact of globalization on Indian Economy. role of media in social and Economic issues Reference Seth. Unit IV Indian economy. relationship between customs. health. reservation issues and language based regionalism. Albrow. modernization – industrial policies. inequality. Political Theory. Unit I Society and social system in India. folkways and mores Unit II Social transformation – Tradition and modernity. issues on women. The Global Age. the Family system in India. community development programmes. which will enable the students to understand the present situation of the country. population and human development Unit III Social relation of individual with society.
PR in central and state government and functioning of various media units of the state and central government. PR in industry – public sector and Multinational sector Unit IV Public in PR. Unit V Writing for PR – Press releases. and Marketing. PR and allied disciplines (publicity.Public Relations Written Credits 3 Hours 4 This paper tries to impart basic principles of public relations. laws and ethics of PR (defamations and copyright invasion of privacy) Unit III Interface of PR with Human Resource. Finance. in-house journals and brochures Reference: Inter-Disciplinary 21 . PR Tools (Interpersonal. public affairs and lobbying) Unit II Symmetrical and Asymmetrical theories of PR. mass media and selective media. Unit I Evolution and history of Public Relations. propaganda. definition of PR.
priming. Osgood. Stanley and Davis K Dennis. Social Cognition.Mass Communication Theory Foundation. Development Communication and Democratization Theory. characteristics and psychology of audiences. Unit V Information society and revolution Reference McQuail.Essentials of Mass Communication. Lasswell. Catharsis.Theories of Communication Written Credits 5 Hours 5 Major This paper tries to impart the basic understanding on communication and its theories as a process. inter-personal.Mass Communication in India. Social-responsibility. McLuhan – Medium is the Message and Massage. Mass Communication Theory. Agenda Setting Theory) Unit II Nature and process of mass communication. Fourth edition. Baran J. Knowledge Gap Hypothesis. 2002. (News flow/diffusion and news values . Thomson and Wadworth. Aggressive Cues) Unit IV Mass Media and Culture – Marxist Theory. public and mass communication (Models SMCR. Mass Communication by Narendra Tripati 22 . 2000. Press Theories Authoritarian. Soviet Media Theory. Mumbai: Jaico Publication. Beger. libertarian. 2003. Effects of Media. Ferment and Future. Dennis. Kumar. Public opinion. Social Learning.Gate-keeping. The paper also indicates how media affects individuals and society and viceversa. Shanon-Weaver. verbal and non-verbal communication. Sage Publication. Keval J. Uses and gratification. Theories of media effects (Cultivation Theory. group. functions and Barriers of communication. Schramm. Unit III Media Audience. Unit I Nature and process of communication. Gebener. inter-personal. Functions of Mass Media. Artthur. 2000. Sage Publication.
Nature of party system in Indian. Preamble. Stephen. Divine. panchayati Raj. New Delhi: Vikas Publishers. Durga Das. Unit IV Indian Constitution – Salient features. Unit V Election process at the Centre and State. 23 . Tansey D. Saxena. Communism. Ambrish. Functions of the executive. Socialism. Social Contract. Indian Politics since Independence. Unit III Constitution .Political System and Constitution of India Written Credits 5 Hours 5 Major This paper addresses the structure and working of the Indian Government and. Emergency provisions and its effects on media. Fundamental rights. municipalities. Pylee. Politics – The Basics Bagchi C P. parliamentary and presidential form of government. legislative at the Centre and State. Prentice-Hall India. study of major national parties and regional parties. Directive principles. Citizenship. governance at the Centre and State which will enable the students to understand the nature and working of the present government. Federation (USA and India).Aristole’s and Modern Classification. Shorter Constitution of India. State and Nation and Elements of the State Unit II Liberalism. Administrative relation of the Centre and State. Dictatorship and Welfare State. judiciary. paternal and maternal. M V. Right to Information and Freedom of Press. Freedom of Press and Freedom of speech and expression Reference: Basu. Force. Constitution of India. Unit I Origin of the State. Constitutional amendments.
Computer. Balance . Pure picture story . Combining Images. Output device. Emotion . Progress) . Qualities needed by a Photojournalist . Photo – text combination . Proximity . Saving the file. PICT. GIF. Unit – IV Introduction to Digital Photography. Conflict . Over all color & tone correction. Unit – III Principles of Photographic Composition (Simplicity . Creating a good news Photograph. Unit – II Essential Elements of News ( Immediacy . Narrative) . Types of News Photographs(Spot news & Feature news) . Memory cards) . History of Photojournalism. Compositional Lines . File Format(JPEG. Creating Digital Images. Sex . Consequence . Input device. Responsibilities of Photojournalism. Informal portrait) . Special effect.Ethics of Photo Journalism . Overview of Digital Imaging. Point of Interest .Photographers Right over their pictures. TIFF. Single picture story . Photo Essay. Overall Sharpness correction). Picture Stories(Illustrated text . Image editing software. Picture story with in text . 35mm – based digital camera. Objectivity . Role of war in the history of Photojournalism. Depth Perception . Removable media . Storage device). Oddity .Photo Journalism Practical Credits 5 Hours 6 Allied To impart the skills necessary for a photojournalist in covering any news story. 24 . Opening the image. Digital camera backs) Unit – V File size. PDF). EPS. Computers & Computer Terminology (Hard ware. Importance of News Photographs . Prominence . Rhythm or Pattern . PSD.Image editing possibilities. Forms . Suspense . Digital Image Structure (Low resolution camera. Action). Abstract picture . Tone . Storage methods (Hard disk. Image editing tutorial(Acquiring the image. Straighting & Cropping the image . Unit – I Introduction to Photojournalism (Timeliness .
Following themes should be covered (minimum) Exercises 1. Fred C. Peace 5. 5th Edition. Each exercise should include all the necessary details (colour. Final practical examination will test student’s knowledge on Photojournalism (either as a viva or practical work on fundamentals of photography). Jr (2002). Delmar Horton Brain. Delmar James A. exposure time. News Photo Violence Against Animal 4. Flots. Photography. Happiness Politics 7. 6. Ronald P. lens type etc. 3. Lovell. Awareness for people Reference: Bruce Warrant (2002) – 2nd Edition.).Practical –Photojournalism Photography record should contain at least 7 Topic. Photo essay ( Minimum of 8 Photo ) 2.Zwahlen. Associated Press Guide to Photojournalism Lebeck Robert Kiosk: a history of photojournalism 25 . Hand Book of Photography.
quadraphonic mic and wireless mic. ribbon mic. 26 . Casting. Semi –Scripted . lapel etc. Selection & Critical analysis of musical Themes. Post Production. AdLib). Usage of various kinds of mics (Dynamic mic. Board Operator . creating Audio special effects.II: Radio Jingles (Pre-Production. People involved in Producing Radio News( Executive Producer . The Closing). eco etc. Bi-directional. Radio Format & Genres. omnidirectional mics. Live & Taped Interviews. Writing for Radio News.Interview Format(Opening. Final Master) Unit – III Radio Drama (Writing. The Recording session.) Knowledge about audio recording (mono. Multi -Tracking Production..Up Producer). Final Editing). Editor . Uni-directional. Direction & Recording. The body. Unit – IV Preparation for Radio Interview. Basics of Radio Programming. Line.from conception to execution of ideas. The Mixdown. News Reader .). Head set mic. condenser mic. Choosing a Musical Logo. Unit – I Radio Station Organization and Management. Writing Lyrics. surround sound. Unit . Hand mic. Unit – V Production Process in Radio Stations.Radio Journalism Practical Credits 5 Hours 6 Major To help the students to understand the functioning of Radio communication and to help them to produce software for radio. stereo. Advanced Radio Production Techniques-using digital technologies. Interview Methods (Scripted .
27 . Wadsworth. Radio Jingles( 30 sec) Radio Drama ( 5 Min) Radio Interview( 5 Min) Radio News( 3 Min) Each student should do individual projects containing the record and the program. 1. Philip and O' Donnell. 2. Mcleish. 1994. Benoit. Lewis: Announcing: Broadcast communication Today. Lewis: Modern Radio ProductionProduction. Carl. Thompson earning. Reference: Hausman. 2000. Philip and O' Donnell. Robert. Wadsworth. 4. Radio Production-A Manual for Broadcasters. Carl. Thompson earning. Final practical examination will test students on their ability to prepare a complete Script and way they produce their program on the above-mentioned format. Programming and Performance. 2001. Benoit. Thompson Learning. Hausman.Practical – Radio Production Exercises Students should write original scripts for different program and should be submitted as separate Record. Wadsworth. 3.
in-house journals and brochures Reference: Inter-Disciplinary 28 . mass media and selective media. Unit V Writing for PR – Press releases. and Marketing. Finance. definition of PR. PR Tools ( Interpersonal. propaganda.Public Relations Written Credits 3 Hours 4 This paper tries to impart basic principles of public relations. Unit I Evolution and history of Public Relations. PR in industry – public sector and Multinational sector Unit IV Public in PR. laws and ethics of PR (defamations and copyright invasion of privacy) Unit III Interface of PR with Human Resource. public affairs and lobbying) Unit II Symmetrical and Asymmetrical theories of PR. PR in central and state government and functioning of various media units of the state and central government. PR and allied disciplines (publicity.
communication campaign for development. communication perspectives on development Unit II Theories and models of development. Unit I Role of communication in development.Gandhian Model and Mehta Model Unit IV Rural Television. Indian experience in Communication and Development. Designing for Development Communication Sainath. evolutionary model. P. Penguin Books 29 . Everybody loves a good drought.Development Journalism Written Credits 5 Hours 6 Major This paper gives an insight into the how important is developmental journalism and how it has become a major genre in today’s journalism. application of information technology for rural development Reference Narula. psychological variable model. development indicators. New Delhi: Sage Publication Mody. models of experimental projects Unit V Information and Communication Technology in Development. Development Communication: Theory and Practice Melkote. role of mass media in modernism Unit III Dominant paradigm and alternative paradigm on development. economic growth model. Communication for Development in the Third World. diffusion of innovation.
justice and fairness. Human Rights and Constitutional Provisions. privacy. which enables the students to enhance understanding of the decrees provided by the constitution and its utilization and violation. United Nations Declaration for Human Rights Reference: Gillmor. bias. Press council Regulation 1979. bias. human rights organization and their roles and functions. Amnesty International. Human Rights in India. 1998. credibility. Trade Marks. plagiarism.Press Laws. Indian penal Code. Press and registration of books Act. objectivity. Contempt of Court/House. Cinematograph Act – certification and rules. public relations and radio. Defamation. obscenity. E. Copyright Act. Working Journalists and Other Newspaper Employees Act 1955. Patents Act. Ethics in Journalism in transition.) . right to reply. Information Bill 1998. ethics and human rights. digital signature. 30 . National Commission for Human Rights. Unit I Press laws: History of Press Laws. yellow journalism. Ethics of video and photo journalism. Public Interest Litigation and Intellectual property litigation. Cyber Laws ( cyber crimes. accountability Unit IV Press Council of India – guidelines. Cable Television Act. Mass Communication Ethics. Mass Media Laws and Regulations in India. Privacy. Venkat. piracy. accountability. television. M P. sensational writing. Code of Ethics – newspaper. Prasar Bharati Act. Thomson Learning. Right to Information. Hakemulder. Unit II Official Secrets Act. New Delhi: AMIC Jain. Press commission. 2000. Media representation of Human rights. Thomson Learning Iyer. Mass Communication Laws: Cases and Comments. Political Theory Leslie. TRAI Unit III Ethics: Basic components of Ethics – truth. advertising. b Kumar. Censorship. Broadcasting Bill 1997. Unit IV Human Rights: Origin and history of Human Rights. Jitendra. Media Ethics and Human Rights Written Credits 5 Hours 6 Major This paper deals with the press laws. Jan.
surround sound. Art direction..) Production standards NTSC. BETA. Budget Preparation. indoor. plot and narratives.voice-over or narration. etc. Dialogue writing. Secam etc. on-sights sets. Floor Management. Selection of Cast.IV Video recording format . full.linear.. semi. Usage of various types of Camera Lenses (Normal. Assembling shots.) Knowledge about Audio recording (mono. out-door).).V Editing procedure. Uni-directional. types of editing modes. (assemble mode. Hand mic. Shots & Movements (wide. . eco etc. SVHS. Locations. Etc. Front. Set & Design. Back ground Music.I Reading the visuals. Production Management. Tele. lapel etc. context and narratives. Presentation skills.). Video formats (VHS. Costumes. Video Editing . zoom. insert mode. colour correcting filter. DIGITAL). Research. Locations: In-door. 31 . Usages of Various Filters (day . an overview of Direction. PAL. Framing. Zoom etc.II Principles of script writing. on line mode). Types of lighting( Back. aerial etc. Television Crew. Head set mic. tilt. set. Unit . non-linear. communication and the visual images as signs. Creative writing. Blue matte.. condenser mic. UMATIC. Unit . medium. Lighting for different situations (interviews. visual narratives. night. Unit .. Unit. ribbon mic. diffusion filter). Script formats. Bi-directional.Audio on line or off line. Symbolic editing and editing errors. voice. Discussions. omnidirectional mics. pan .Outdoor on-sight sets. Recording live programmes.). Usage of various kinds of mics (Dynamic mic.Visual Journalism Practical Credits 5 Hours 6 Major To provide the students overall creative and technical skills for producing a television production. shadow. music and dubbing.Indoor & Outdoor.Dubbing. Synchronizing of video and audio. Audio .. Planning of Story. Unit . The language of editing . Types of camera.. stereo. quadraphonic mic and wireless mic. Story Board. time and narratives. close ups.III Camera techniques & operation.
Sports Event etc) (5Min) Each student should do individual projects containing the record and the program. Sage Publication. Focal Press Holland. Reference Millerson. Robert B. Writing for TV & Radio. Example AIDS. Production. Final practical examination will test students on their ability to prepare a complete Script and way they produce their program on the above-mentioned format. Social Function. P (1998). Introduction to Media Production.A guide to commercial Radio Journalism. Musburger. 8th edition. The Television Handbook. News Capsule (3 Min) 3. Covering any Function (Political. L.Practical – Television Production Exercises Students should write original scripts for different program and should be submitted as separate Record. Television Production handbook. H (1993) Effective W. News Story (Complete detail reporting on any event. 32 . Understanding the visual. Female Infanticide etc) (5 Min) 4. Routledge Zettl. G.Wadsworth Tony Schrirator and Jenivebb.S (1996). Interviews (On Social Issue) (5 Min) 2. Gorham Kindem. 1.2004. Focal Press Hillard. 3rd Edition Gross. P (1991).
2000. Vintage Books Jethwaney N. PR in the emerging converging technologies – internet as a tool and video conferencing. Unit IV Nature of advertising. difference between Advertising and PR. Ogilvy on Advertising. preparing documents. Revised by Daniel YAdin. Unit III Organizing press conferences. Jaishri.Advertising. consumer research. David. June. advertising on Internet. Frank. The students will acquire a working knowledge of a wide range of tools and techniques. Prentice Hall Pvt Ltd. visualization. advertising and marketing. writing skills and press release. media skit and in house journals. Valldares. ad film making. structure and functions of an ad agency. copy writing.Public Relations and Advertising Written Credits 5 Hours 6 Allied This paper offers in depth understanding of the Public relations and advertising in different environments. and different kinds of appeals. Reference Batra. brand management. preparing PR material presentation skills. corporate communication. Apart from classroom seminars and discussions. Public Relations. impact of advertising.1985. ethical and regulatory issues in advertising. Unit V Creative strategy lay out. PR planning and management. John G Myres and David A Aaker. types of advertising. different models of PR campaigns and frame work for evaluation of PR campaigns. there will a campaign. Unit I Nature and scope of Public relations. Jefkins. effectiveness of advertising. Craft of copy writing 33 . public relations. marketing communication Unit II Public sector and private sector Public relations. press visit skills. Pearson Education Ltd Ogilvy.Advertising Management. nature and scope. audience (Internal and external) public opinion. rajiv.1999. definition.
working with audio and video files Unit III Shovelware – Characteristics of the web – immediacy. Information society.Web site structure – Uniform Resource Locator – url – Basic elements of web sites: text files. Learning HTML tags – FTP – index – web editor – navigation establishing links – adding headings and paragraphs – adding interest to pages with images – Preparing images for a web site using Photoshop . Rediff. The Hindu.linear versus non-linear chunks of content – absence of agenda setting in online journalism . image files and audio.Editing news content for the web – Syndicating news stories from other sites – providing links from other sources – online news agencies – ethical principles – copyright Unit V Sample news web sites – Washington Post. typography. tele access. information communication technology. flexibility. interactivity – Colour. Hindustan Times.Web Journalism Written Credits 3 Hours 2 Computer Training This course provides insight into the nuances of web as a medium of communication and enables students to get a firm grasp of how to create online news sites and write for the online medium. Sify. Times of India. video. user interface. information architecture Unit IV Reporting and writing for the web – News as product to news as conversation – Online story telling forms . Foust Flash Journalism: How to Create Multimedia News Packages (Paperback) by Mindy McAdams 34 . Yahoo India etc. – Analyse web sites – Create web pages. Los Angeles Times. mobile and internet Reference: Digitizing the News: Innovation in Online Newspapers (Inside Technology) (Paperback) by Pablo Boczkowski Online Journalism: Principles and Practices of News for the Web (Paperback) by James C.adding links to other pages The art of linking . pdf and other file types – Location of websites on a server – home page and individual pages Unit II Basics of HTML. permanence. Unit I History of the Internet .
Collecting information. Philip – The Art of Travel: Essays on Travel Writing (Ed) London: Fran Cars 1984 Basha.S. Types of travel writing – Travelogues (Travel Guides) Unit-IV Creative travel writing – Techniques to travel writing. Naipaul. Folk and Dance forms of India.P. Photography for travel magazines. Jain and Hindu art forms and sculptures. Unit-IV Articles on specialized topics. Air Magazines (jet Airways. Unit-I Cultural heritage of India. References: Outlook Traveller. Classic literary works of India. India Today Plus.L. Mogul Art forms. Al-Beruni. Writing for travel magazines. Art forms of India. The Wonder that was India Gupta. S.OUP -1997 Cason. Travel and Trade. Religious and cultural centres of India. Lionel. Various types of travel writing. William Darlymple. Writing informative articles. Travelers India . Aryan and Dravidian Culture. Unit II Rock art in India. Elements of Indian Art 35 . George Allen Travel in the Ancient World Dodel. Unit-III Travel narratives of Marcopolo. Peter Holme – The Cambridge Companion to Travel Writing Kaul H. Style of factual and creative writing.Cultural Heritage of India and Travel Journalism Written Credits 3 Hours 4 General Elective To help the students to understand the nuances of the cultural heritage of India and also of techniques of Travel Journalism. Swagat) Travels of Marcopolo: Works of V.H. A. Iconography – Buddhist. Huientsang. Naipaul: William Darlymple. V. Tourism and globalization. Ibn-Battuta.S.
This experience will enable the students to sharpen their reporting. which will outline the students’ activities at the organization.Internship Practical Credits 5 Hours 6 Major Students are required to undergo four weeks of training in any mrdia organization of their choice either print or electronic media or online or PR or advertising agency during the month of December (in Semester VI). The students will be assessed by the supervisor of the organization. 36 . editing. communication and photography skills. Internal evaluation will be based on the internship report submitted and a viva voc. An internship report is to be submitted at the end of the four weeks of training. at the end of the semester. writing.
Ownership patterns of mass media in India Unit IV Electronic media management: Organizational Structure. Robert Trager. Unit I Principles of media management.Media Management Written Credits 5 Hours 6 Major This course provides insight into the nuances of media management and enables students to understand the structure and working environment of a media organization.Media Organisation Management. 1998. Structure. Unit III Print Media: News Management. Theory X and Y. Media industry – Their rise and management environment. Pashupati Printer Kohli. skills (Leadership. Marketing. James and Trager. Alan B. Avinash. Financial Management. Total Quality Management). Management theories – Classical School(Henry Fayols’ theory). Role of public relations in Electronic Media management. motivation). Redmond. team work. Thomson and Wadworth. Ardyth Broadrick Sohn. Vanitha. 2007. responsibilities. Editorial Management. Foreign Equity in Indian Media. Press commission on Indian newspaper management structure Unit V New Media: Information management. Herzberg’s’ Hygiene and Motivation theory. Maslow’s Hierarchy of needs. Management of Electronic Media. 2004. media management – roles. function of various departments of the newspaper organization. media entrepreneurship Unit II Media as an industry and profession. Human Relations School ( Hawthrone Studies. Programming Strategy. Audience Research. News management. e-publishing management Reference: Albarran. The Indian media business. Theory Z) and Modern School of Management (Management effectiveness. Technology and Electronic media management.Electronic Media Management 37 . Media Management. Chirayeer.
print & Internet Research).Documentary Film Making Practical Credits 5 Hours 6 Major This paper provides the nuances of documentary film making. The Television Researchers Guide.Different type of interview . Focal Press. Audience . Back story) . Production Management for film & Video. shooting with the editing in mind . Narration point of view. Shooting Techniques for Interviews . Interview . Evaluating Story Ideas (Access & Feasibility . Treatments & Scripts. Fact checking. Act 3) . thus enabling the students to bring out their own documentary film. Different Type of mic’s . General guidelines for Narration Unit – IV Shooting with the Story in Mind . Documentary Today . London 1992 Sheila Curran Bernand. Visualization . Inciting . Unit – II Research (Professional Conferences. Audio Recording System for Interview . creating Visuals . BBC Television Training. William Charles. Passion & Curiosity . Documentary Story Telling for film and video makers. Telephone Research. Focal Press. Unit – III Importance of Narration. timeliness . Unit – I Define Documentary . London 1992 Richard Gates. Hastings House. Statistics and Other Forms of Data. 1980 38 . Reference: Kathy Chaters. Developing the Story . Affordability . Outlines . Different genres of Documentary. Scene . Existing Projects). Subjectivity . Writing to Picture. Screen Writing in Narrative Film & Television. Hook . Unit – V Element of structure(Shot . Three Act Structure ( Act 1 . Sequence . outcome of Research. who writes the narration. Tone & Style . Act . Act 2 . When is Narration written. Point of Attack . Relevance .
Popular culture. culture and hegemony. Albrow. Daniel. Cambridge: Polity press Boorstin. The Global Age. Orientalism. Edward. media and political power. Unit I Global culture and consumerism. orientalism and the western world. global culture and post modernism Unit II Global brands and branding. media and image-making Unit III Culture and Communication. London: Penguin Books Dissanayake. tourism. New York: Vintage Books.New Delhi: Viva Books. global fundamentalism. international powers and national cultures. Wimal. politics and pseudo-events Unit V Cultural imperialism and cultural identity. Television and Entertainment culture. Hidden History.Globalization. advertising and consumer culture. Orientalism. M. historical perspectives on globalization. propaganda campaigns and mass media Unit IV Cinema and Culture. culture as an interactive changing process.AMIC Ziauddin. Media and Culture Written Credits 5 Hours 6 Major This paper tries to deal with the globalization’s effect on media and culture. populism and media. Sardar. Multiple identification of the middle east and Ethnocentrism Reference Said.Communication Theory: The Asian Perspective. 39 . perspectives of media. culture and sociological analysis.
The students will be divided into groups to bring out a magazine. types of articles in magazine Unit II Writing for magazine. growth of the magazine. steps in writing for the magazine. design and lay out the future of magazine At the end of the semester the students are required to bring out a magazine of 30 pages. the role of the editor in magazine. Unit I Magazine journalism. The study illustrates the potential of specialized periodicals.Magazine Production Practical Credits 4 Hours 6 Major This paper gives an insight into the how bring out a magazine. types of magazine. freelance writer. trends towards specialization. 40 . journalistic potentials of magazines.
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