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Art of E-business Course by Metabizverse

The Art of E-Business


Course Outline:

This Certificate in Art of E-Business is designed to equip participants with a wide range of knowledge and
skills in Online Business and digital marketing. Upon completion of this program, participants will be
equipped with a broad understanding of the theoretical and practical (skills) of operating a successful
Online Business. Students are required to bring their laptops for the workshops. Wi-Fi and charging
points will be provided.

Learning Outcome:

Know the latest digital marketing methods and strategies such as Content Marketing, SEO Optimized
articles, email EDM blasting, Facebook, LinkedIn and Instagram PPCs Ads Campaigns, AdWords
Campaigns & Landing Page Creations

Learn many past case studies of Metabizverse on how they scale their businesses.

Learn the various E-Commerce Concepts that is crucial for anyone to improvise or kick-start their
businesses

Hands-on experiences on how to make e-commerce website, payment carts, product sourcing hand-on
(where to get products), setting e-shops on various online stores sites. No coding knowledge required!

Cost:

S$500 (SkillsFuture credits fully claimable)

September Intake:
Date: 23rd and 24th September 2017
Time: 9am to 5pm
Venue: Waterloo Centre

261 Waterloo Street #04-17, S180261


Art of E-business Course by Metabizverse

Overall Timeline

Lesson Modules Covered Instructor Date & Time Venue


No.
1 MODULE 1- Fundamentals of E-business Alford 23th September
MODULE 2- Digital Marketing in the 21st 2017 (Saturday)
Century Basics
MODULE 3- Introduction to Cloud 9am 1pm
Computing Concepts Clarence
MODULE 4- Setting up eShop with
WooCommerce, Ecommerce Store Structure
and Setting up

MODULE 5- Understanding Website


Development, E-Commerce and Law

2 MODULE 6- Understanding Email Referral Alford 23th September


Marketing, EDM Blasting to your clients 2017 (Saturday)
MODULE 7- Landing Page Creation & Clarence
Adwords Campaign 1pm-5pm
MODULE 8- Search Engine Optimization,
Waterloo
Content Marketing & Social Media Marketing
Centre
MODULE 9- Managing Customer, Sales and
Promotions (Sales Management)
MODULE 10- Understanding Facebook,
Instagram and LinkedIn Ads Campaigns

3 MODULE 11- Managing Inventory, Setting Alford 24th September


up Payment and Shipping 2017 (Sunday)
MODULE 12- Online Marketing, Analytics
and Product Sourcing Strategy 9am-1pm

4 MODULE 13- Registering a Company, Alford 24th September


Statutory Obligations, Setting Up Domain 2017 (Sunday)
Name and Hosting Clarence
1pm-5pm
MODULE 14- Final Project
MODULE 15- Presentation & Consultation
Art of E-business Course by Metabizverse

Lesson 1 & 2

23rd September 2017 (Saturday) 9am 5pm

Time Module Instructor


0900 - 1030 MODULE 1- Fundamentals of Clarence
E-business
MODULE 2- Digital Marketing Alford
in the 21st Century Basics
MODULE 3- Introduction to Clarence
Cloud Computing Concepts

1030 - 1100 Break -


1100 -1200 MODULE 4- Setting up eShop Clarence
with WooCommerce,
Ecommerce Store Structure and
Setting up
1200-1300 Break -
1300 - 1500 MODULE 5- Understanding Alford
Website Development, E-
Commerce and Law

MODULE 6- Understanding Clarence


Email Referral Marketing, EDM
Blasting to your clients
MODULE 7- Landing Page Alford
Creation & AdWords Campaign

1500-1530 Break -
1530-1700 MODULE 8- Search Engine Alford
Optimization, Content Marketing
& Social Media Marketing
MODULE 9- Understanding Alford
Facebook, Instagram and
LinkedIn Ads Campaigns
MODULE 10- Managing Alford
Customer, Sales and Promotions
(Sales Management)
Art of E-business Course by Metabizverse

Lesson 3 & 4

24th September 2017 (Sunday) 9am 5pm

Time Module Instructor


0900 - 1030 MODULE 11- Managing Alford
Inventory, Setting up Payment
and Shipping
1030 - 1100 Break -
1100 -1200 MODULE 12- Online Alford
Marketing, Analytics and Product
Sourcing Strategy
1200-1300 Break -
1300 - 1500 MODULE 13- Registering a Alford
Company, Statutory Obligations,
Setting Up Domain Name and
Hosting

MODULE 14- Final Project Clarence

1500-1530 Break -
1530-1700 MODULE 15- Presentation & Alford & Clarence
Consultation