Special Studies in Marketing Q Bank

Posted on04 August 2010.

The following is the list of questions appeared in the past University Papers. They are not topic-wise
but year-wise (01 to 09)

Concepts:-

1) Great idea with example

2) Rational and moral appeals with example
3) Consumer products
4) Dist b/w communication and marketing objective with example
5) Full service agency
6) Dist b/w brand image and USP
7) USP – guidelines with example
Brand positioning strategies
9) Dist b/w image and positioning
10) Copy platform
11) Steps for developing an advertising programme
12) GRP, TRP
13) Promotion mix
14) Media vehicle with example of OOH media
15) Advantages and disadvantages of continuity, flighting and pulsing
16) CPM
17) “if you are lucky enough to write a good advertisement, repeat it until it stops pulling”. (Oglivy)
18) “if awareness does not affect sales, why bother to measure it? If it does not have a close relationship
to the sales, why not measure sales directly?” Comment
19) “Promotion and sales promotion are 2 terms that often create confusion in the advertising and
marketing fields.” Clarify the distinction b/w these 2 terms.

Short notes:-

1) Message structure
2) Rural communication approach of advertising
3) Client servicing
4) Types of ad agencies
5) AIDA
6) Persuasion matrix
7) Strategic role of PR
Outdoor advertising
9) Radio as media
10) Role and scope of media research
10 marks-
1) 5 Ms of advertising
2) IMC
3) Advertising communication process
4) Organization structure and functions of ad agency
5) Selection and evaluation of ad agency
6) Account for ad agency
7) DAGMAR
Attitude in advertising
9) Brand image
10) Brand essence, identity, fatigue, personality, equity
11) Qualities and criteria for effective copy
12) Creation and production of a copy
13) Principles of copy – print, TV, radio, outdoor, retail and B2b
14) Advertising budget – advantages, disadvantages and methods
15) Corporate advertising
16) Media planning and selection – factors and strategies
17) Media types –advantages and disadvantages
18) Reach, frequency and impact
19) Testing advertisement effectiveness
20) Sales promotion tools
21) Illustration and layout
Special Studies in Marketing Q Bank

Posted on04 August 2010.

The following is the list of questions appeared in the past University Papers. They are not topic-wise
but year-wise (01 to 09)

Concepts:-

1) Great idea with example

2) Rational and moral appeals with example
3) Consumer products
4) Dist b/w communication and marketing objective with example
5) Full service agency
6) Dist b/w brand image and USP
7) USP – guidelines with example
Brand positioning strategies
9) Dist b/w image and positioning
10) Copy platform
11) Steps for developing an advertising programme
12) GRP, TRP
13) Promotion mix
14) Media vehicle with example of OOH media
15) Advantages and disadvantages of continuity, flighting and pulsing
16) CPM
17) “if you are lucky enough to write a good advertisement, repeat it until it stops pulling”. (Oglivy)
18) “if awareness does not affect sales, why bother to measure it? If it does not have a close relationship
to the sales, why not measure sales directly?” Comment
19) “Promotion and sales promotion are 2 terms that often create confusion in the advertising and
marketing fields.” Clarify the distinction b/w these 2 terms.

Short notes:-

1) Message structure
2) Rural communication approach of advertising
3) Client servicing
4) Types of ad agencies
5) AIDA
6) Persuasion matrix
7) Strategic role of PR
Outdoor advertising
9) Radio as media
10) Role and scope of media research
10 marks-
1) 5 Ms of advertising
2) IMC
3) Advertising communication process
4) Organization structure and functions of ad agency
5) Selection and evaluation of ad agency
6) Account for ad agency
7) DAGMAR
Attitude in advertising
9) Brand image
10) Brand essence, identity, fatigue, personality, equity
11) Qualities and criteria for effective copy
12) Creation and production of a copy
13) Principles of copy – print, TV, radio, outdoor, retail and B2b
14) Advertising budget – advantages, disadvantages and methods
15) Corporate advertising
16) Media planning and selection – factors and strategies
17) Media types –advantages and disadvantages
18) Reach, frequency and impact
19) Testing advertisement effectiveness
20) Sales promotion tools
21) Illustration and layout
Financial Management Q Bank

Posted on04 August 2010.

Chapter 1- Introduction to Financial Management

1) What is the scope of financial Management?
2) Explain the goal of financial management?
3) What are the financial management objectives?
4) What are the financial management objectives with reference to Hierarchical Arrangement?
5) Explain the role of Finance Manager?
6) Explain types of risks?

Chapter 2 – Working Capital Management

1) Explain types of working capital?
2) State factors determining working capital requirements?
3) State complete working capital cycle?

Chapter 3 – Receivable Management

1) State the types of costs associated with Receivable Management?
2) State the steps in Credit Analysis?
3) Explain 5 Cs of credit in receivable management?
4) State the following notes-
i) Credit rating
ii)Del Credre Agent and Del Credre Commission
iii) Opportunity cost
iv) US Sub-Prime Crisis
v) Credit Granting Decision
vi) Credit Reports

Remaining questions of the remaining chapters will be put up shortly.

Human Resource Management Q bank

Posted on03 August 2010.

The following are the questions which have appeared in the past University question papers (Nov 01-
09). I have picked up the main topics and listed the questions which have occurred many times in
different ways.

Concepts-
1) HRM
2) Job Analysis
3) 360 degree appraisal
4) Profit sharing
5) Job design
6) Job rotation
7) HRIS
Fair wages
9) Quality Circles
10) VRS
11) Induction
12) Wages and salaries
13) Personnel manual / personnel policies
14) Application Blank
15) Incentives
16) ESOPs
17) Placement
18) Assessment centres
19) Downsizing
20) Commission
21) Selection
22) Transfer
23) Career planning
24) Industrial Relations
25) External forces influencing HRM
26) Fringe benefits
27) Personnel planning
28) Employee empowerment
29) Difference b/w HRM and PM
30) Moonlighting
31) Coaching
32) Balance Score Card and HRM
33) BARS
34) Maintenance Stage

Characteristics of workforce-
1) Explain the characteristics of today’s workforce (Nov 08) [10mks]
2) SN on Characteristics of today’s workforce(5 mks) [Nov 07]

Personnel Function-
1) Describe the nature and scope of Personnel function in an organization.What are the indicators of its
working in an organization? (10 mks) [Nov 06]
2) “Human resource management is an advancement over traditional personnel management” – If so,
explain its significance in the organizational set-up. (10mks) [Nov 03]

Induction-
1) You have recruited few marketing executives recently, describe the induction procedure and methods
for the same. (10mks) [ Nov 08, 02]
2) SN on Induction (5mks) [Nov 07]
3) What is the meaning of Induction? What are the objectives of Induction? What are the steps in
Induction programme? (10mks) [Nov06]
4) How do organisations conduct orientation programmes for newly selected employees? (5mks) [Nov
01]

HR Planning-
1) ‘Failure in planning and developing HR could be a limiting factor in attaining organizational goal’ –
Explain the statement in reference to the objectives and importance of HR planning. (10mks) [Nov 08]
2) Objectives of HR Planning. (5mks) [Nov 05]
3) Define HRP. Explain the process of HRP with the help of a diagram. (10mks) [ Nov 04]
4) What are the major sources of manpower supply? Highlight any six techniques used to tap the
manpower resources (10mks) [Nov 03]
5) How can organizations plan for human resources in an effective manner? (10mks) [Nov 01]
6) SN on HRP (5 mks) [Nov01]
7) As a head of the HR Department in a large organization, what HRD strategies would you suggest for
long term planning and growth? (10mks)

Performance Appraisal-
1) ‘Regular feedback improves the performance of employees’. Explain the importance and latest
techniques of performance appraisal in brief. (10 mks)[Nov 08]
2) Describe in detail performance appraisal (10 mks)[Nov 06]
3) Discuss any one -performance appraisal technique used at the managerial level. (5 mks) [Nov 05]
4) What are some of the commonly used techniques of performance appraisal system? Write about
their merits and demerits. (5 mks) [Nov 03]
5) ‘Tell me what you expect from me,
Give me an opportunity to perform,
Let me know how well I am getting on,
Give me guidance when I need and
Reward me accordingly to my contribution.’ – John Humble
Critically examine the above statement as to what extent and how modern methods of performance
appraisal meet these expectations of the employees. (10 mks) [Nov 02]

SN on Organisation downsizing (5mks) [Nov 08]

Participative Management-
1) SN on Participative Management (5mks) [Nov 01, 04, 06, 08]
2) Participative Management results in improved performance.-Explain (10mks) [Nov07]
3) SN on Latest trends in employee participative management. (5mks) [Nov 03]

Job Evaluation-
1) SN on Job evaluation (5mks) [Nov 02,04,08]
2) Define the term “Job evaluation”. Explain the process of Job evaluation (10mks)[Nov 07]
3) SN on Job description (Nov 06)(5mks)
4) SN on Objectives of Job evaluation (5mks) [Nov 03]
5) State Bank of India has lost a lot of customers in the last few years to multinational banks that adopt a
modern operational style preferred by customers. As part of an organizational revamp, State Bank of
India authorities have decided to study all existing jobs and redesign the work content, if necessary.
Describe any three techniques that State Bank of India can use to collect information for analyzing jobs.
(10 mks) [Nov 05]

Career Stages-
1) SN on Career Stages (5mks) [Nov 05, 08]
2) Explain how organizations can help an individual employee manage his/her career (10mks) [Nov 01]
3) What are the life and career stages? How do the organizations plan for the career of employees based
on the career stages? (10mks) [Nov 02]

HRM-
1) What is HRM? What are its objectives? (10mks) [Nov 07]
2) Define HRM. Explain its functions and objectives. (10mks) [Nov 02]

Training -
1) As an HR Manager of Hinduja Hospital, design a training programme for hospital staff. (10mks) [ Nov
07]
2) SN on Employee training (5mks) [Nov 06]
3) SN on Principles of Training [Nov 05] (5mks)
4) How does one evaluate a training programme? (5mks) [Nov 04]
5) What is training? How would you conduct a training programme? (5mks) [Nov 03]
6) Suggest some of the on-the-job training and off-the-job training methods of training and their
features. (5mks) [Nov 03]
7) What is training? What are its importance? Explain the training process in brief (10mks) [Nov 01]
Promotion-
1) SN on promotion objectives (10mks) [2007]
2) SN on promotions (5mks)[Nov 01]
3) SN on Labour turnover (5mks) [Nov 07]
4) Labour turnover of XYZ Ltd Co has increased by 10% this year. As an HR Manager, what steps will you
take to reduce labour turnover? (10mks) [Nov 06]
5) SN on Application Blank (Nov07) (5mks)

Career planning -
1) SN on Career planning (5mks) [Nov06]
2) Explain the various stages in career planning and growth (5mks) [Nov 03, 05]

SN on fringe benefits (Nov01, 06)

Challenges of HRM-
1) What is the current status of HRM in India? What factors have contributed to a change in HRM?
(10mks) [Nov05, 04]

Recruitment-
1) A leading sales agency for Airtel has been experiencing a problem of high employee turnover. An
immediate concern for them is the appointment of a team leader for one of their teams in Mumbai.
They have failed to find an existing employee of the company who can take up this post. Suggest any
five external recruitment sources with their merits and demerits (10mks) [Nov 05, 01, 04]

Assessment centres are more accurate than supervisionary judgement in predicting the potentiality.
Explain the statement with emphasis on the aims and process of assessment centres. (10mks) [Nov04]

Explain with examples any 2 tests which are usually employed for screening prospective candidates.
(5mks) [Nov 04]

Define management development. Explain any 5 methods of Management Development Programmes.

(5mks) [Nov 04]

SN on personnel officer v/s personnel manager. (5mks) [Nov 04]

SN on Job rotation and transfer (5mks) [Nov03]

SN on role of personnel manager as a specialist (5mks) [Nov 02]

SN on Seniority v/s Merit (5mks) [Nov 02]

Selection-
1) A highly successful manufacturer of confectionary needs to select a team of sales executives for their
new brand of chocolates. The Human Resource Manager and the Sales Manager are working together to
select a team of 5 sales executives from amongst the 65 BMS graduates who have applied. Explain the
selection procedure which they are required to follow. (10mks) [Nov 01]
Service Sector in Management Q Bank

Posted on04 August 2010.

The following are the questions which have appeared in the past University question papers (Nov 01-
09).

Concepts-
1) Distinguish b/w Goods and Services
2) Give one example of innovation in railways, hospitals, IT and air travel
3) What are the technical and functional skills of people?
4) Services constitute about 54% of GDP. List four areas/trends which have led to this phenomenal
growth.
5) What are the benefits of mutual funds?
6) Explain briefly “Moment of Truth”
7) What are the dimensions/determinants of quality?
What are the financial services available to the corporate sector?
9) Explain “Service v/s Customer Service”.
10) Distinguish b/w Service marketing and service management
11) Service Mapping
12) Levels of customer participation
13) Services v/s Goods
14) Identify any 5 service gaps
15) What is service recovery?
16) What are the ‘Extended P’s of services’?
17) What do you mean by inseparability in services?
18) CIT
19) Service culture in a nationalised bank
20) Intangibility aspect of a service
21) Physical evidence of a service
22) Perceived quality
23) Perishability
24) Service Marketing Triangle
25)Good service continuum
26) Role of IT in railways
27) Franchising and services
28) What is ‘saturation pricing’?
29) Relevance of quality in services
30) Service culture in hotels
31) Service process

5 marks and 10 marks questions will be put up shortly.