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The Term Project consists of Industry and firm specific monitoring of the environment and preparation of a written analysis. Major goals of this exercise are to help you feel comfortable understanding of business strategies and to help you integrate the course concepts into a coherent framework. Accomplishing this educational goal is important to any career path that requires higher-level managerial decision-making under conditions of uncertainty. Based on the data collected by you, a comprehensive analysis of the strategies adopted by the company can be made and which can also be critically examined. Consistent with the objectives of your EPGDIB Programme, we will focus on companies facing intense competition especially due to WTO, liberalized environment and the current global economic meltdown. A well-prepared report will include a discussion of any relevant ethical and global issues facing the firm.
I envision a comprehensive Report that contains about ten to fifteen pages of text, but it may be considerably longer when supporting exhibits (tables and figures) are included. As the report is relatively short, a table of contents is not essential, however sub-headings should be used. A suggested outline is provided below. Title Page Executive Summary Introduction/Industry External Environment Industry Dynamics Internal capabilities & resources Additional Issues Assessment of overall Direction Conclusions Exhibits (should include the relevant information from the news papers, articles from business magazines, journals etc.) References.
Also. these include India Trades. the forces shaping the industry. (for) Course Coordinator. Course. be context specific as possible: What life-cycle stage is the industry in?. identify the stage of the industry. critical success factors for the firms in the industry. EIS-CMIE. Section Guidelines: Title page: Should include Title (eg. India Stat. Prowess. Trimester. 52). EPGDIB (VSat) 2003-05. Company X: Strategy Analysis). Industry Dynamics: Based on the data collected. (Ambarish Singh. Roll No. Moreover you also have numerous industry specific sites and firm specific sites. Executive summary: One paragraph synopsis of the topic and conclusions. the company in? What are the environment factors? What is the generic strategic option pursued? How well the resources of the firm supports the strategy adopted? You can also use the functional management tools studied elsewhere in the Programme. External Environment: Introduction: Introduce the reader to the company and industry. the business landscape etc. Competitive Advantage: . Specific Guidelines: Be sure to discuss strategies relative to. Among others.Student Resources: As a student of IIFT you have access to several excellent business research sources through the library. (by) author name. etc.a) Company¶s history and b) industry trends. Use them to supplement the data you have collected through the print media.
Also how the firm is tackling such reactions though internal and external factors and strategic tools should be discussed. Assessment of overall direction: In this section you can put together your assessment on the overall direction taken by the firm in the given competitive situation. especially of the close competitors and the support/threats of competitive forces should be identified. Competitive Reactions: The Competitive Reactions. Conclusions: Recommendations for management (supported by analysis in the paper).The sources of Competitive Advantage for the firm can be identified through the primary data you collect about the firm. Try to see how well the firm utilizes the Competitive Advantage and how far it is sustainable. Also you can integrate the course concepts and your practical learning in this section. Additional Issues: There may be certain major issues specific to the industry/firm which may influence the competitive strategy of the firm which is not covered by you in the above. One way to approach this section is to tie-in the conclusions made in each sub-section . Also you may be interested to lay stress on some of the issues which are covered in the earlier sections. Such issues in a different perspective may also be included in this section.
what are the circumstances which led to such changes? THE EXTERNAL ENVIRONMENT UPDATE: 1. Which are the top performers in your industry? 2. What are the most important political factors likely to affect the organization? 4. What core competencies need to be obtained? 3. Regard this as a simple measure of your knowledge of the industry. Are there any other important national competitors? 3. Who are the strategically most dangerous people in competing organizations? . put in the names of companies or people where appropriate. What are the most important economic factors in the organization¶s domestic market? 2. What are the trends in demand for the organization¶s main services or products? 7.Format for Strategy Action Update Name of the Company : Industry : Market Share (Latest) : Turn Over : THE MISSION UPDATE: 1. What are the most important economic factors in markets abroad? 3. 1. Is there any change in the Mission Statement of the organization in the recent past? 5. What is the vision of the leader of the organization? (Where is he taking organization in the long run?) 2. Is there any key political legislation which could affect your industry(ies)? THE COMPETITION UPDATE: Current Industry competitors Under each category below. If yes. What will the organization look like in five year¶s time? 4. Which legal factors affect or could affect the organization? 5. Which current demographic trends may affect the organization¶s workforce? 6.
neutral. Which are the current suppliers most likely to integrate forward? 7. Sometimes it helps to allocate a number from 1 to 5 indicating high (5). NEUTRALS. Any organizations which might enter the industry? STRENGTHS. Thus a Neutral with a 5 on it would be very close to Strength with a 1 on the same category. medium (3). or a weakness. Which are the important regional or local competitors? 5. or low (1). Which are the current customers most likely to integrate backward? 6. AND WEAKNESSES OF THE FIRM: Check each of the following categories in terms of it being strength. Strength Neutral Weakness Organization function Accounting skills (financial) Accounting skills (management) Access to finance Business strategy Corporate strategy Cost structure of business Distribution network Divisional strategy Entry barriers Exit barriers Information technology Innovation Lateral communication Leader¶s ability Leadership in general Loyalty of workforce Management ability .4.
34 Manufacturing skills Marketing skills Organization structure Products Quality of brands Quality of staff Reputation in market Reputation as employer Relationship with government Relationship regulator Relationship with trade union Relationships with suppliers Research and development Services Selling skills Technical engineering skills Personnel administration Vertical communication Additional categories (Relevant to your particular business) .
___________________________________________________________ The neutrals 1.35 SUMMARY OF SNW UPDATE Select the top four strengths. ___________________________________________________________ 3.____________________________________________________________ The weaknesses 1. The strengths 1.____________________________________________________________ 3. neutrals. or improve the effects of each on the success of your firm is vis-à-vis competition.____________________________________________________________ 4.____________________________________________________________ 5. ___________________________________________________________ 4. and weaknesses from your analysis on the previous pages and set them out below with a brief note on how you might use. ___________________________________________________________ . ___________________________________________________________ 2.____________________________________________________________ 3.____________________________________________________________ 2. neutralize.____________________________________________________________ 2.
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