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Introduction

:
Real estate refers to land, as well as any physical property or improvements affixed to
the land, including houses, buildings, landscaping, fencing, wells, etc.

Vacant land and residential lots, plus the houses, outbuildings, decks, trees sewers and
fixtures within the boundaries of the property are examples of real estate. Furniture, cars,
paintings, jewellery and boats are examples of personal property rather than real estate.

What is Real Estate Agent?

A person with a state/provincial license to represent a buyer or a seller in a real estate
transaction in exchange for commission. Most agents work for a real estate broker or
realtor. Real estate agents are the people you deal with face to face when buying or selling
property. These are the people on the front lines of the real estate market and perform such
tasks (amongst others) as showing homes to perspective buyers and negotiating transactions
on behalf of their client. Real estate agents often work on a 100% commission basis, their
income dependent upon their ability to find property suitable for their clients and closing
transactions.

Here, Paradise Real Estate Agency is an agency which is formed mainly just for
providing quality and maximum services to clients as our tag line is “Feel the heaven on
Earth”, which means our clients will enjoy the feeling of heaven like they don’t have to be
worried about the transactions carried on with the other party and various documentations all
benefits are provided to them by the agency itself.

Even though these commercial activities use only a small amount of land. Industrial parks are usually located on the edges of. which forms the most important part between the consumer and the seller. A commercial area is real estate intended for use by for-profit businesses. It may be purchased outright by a developer for future projects or leased through a real estate broker. fitness centres. Products are as follows: 1. 3. restaurants. these areas are away from Residential areas. Land and Plots 1. This type of property falls somewhere between residential and industrial property. Commercial Areas 3. Agricultural Areas 5. In Industrial areas. especially where more than one transport modes coincide. Commercial activities include buying and selling of goods and services. Residential Areas: Residential areas are the areas. service stations and restaurants. they are extremely important to a community’s economy. and ports. railroads. and normally provided with good transportation access. including road and rail. . The consumer expects his/her product to give him the value that he/she deserves. and convert raw materials into finished products. due to the pollution hazards of the industries. like nearby grocery stores. Various amenities are provided by real estate companies in and around residential areas. These areas are occupied by people. entertainment zones like malls. hospitals. airports. or outside the main residential area of a city. a real estate property should consist of all the necessary elements. movie theatres. Residential Areas 2. Commercial Areas: They are specifically reserved only for business purposes. either on lease basis or self- owned properties. Industries carry out their production and manufacturing. Industrial Areas: Industrial areas are the areas reserved only for Industries and Factories. Industrial parks are usually located close to transport facilities. including highways. Industrial Areas 4. schools. which satisfy a potential buyer. 7P’s Of Paradise Real Estate Agency  Product: As a product. general stores as well as medical stores. shopping malls. which are specifically reserved for residing purposes. Generally. A product is a tangible entity. etc. It should have all the features required by the buyer. They provide jobs and bring money into the community. In Paradise real estate. such as office complexes. 2.

Transport and communication facilities are available near real estate project. It is thus generally synonymous with farmland or cropland. . The real estate services provided for flats. godowns. the systematic and controlled use of other forms of life. Real estate agent: . as well as governmental controls or regulations and environmental conditions that may influence the value. So place and location is a main aspect in real estate sector to start up business. Plots can be acquired for building bungalows.e. Also. shops. Agricultural Areas: Agricultural land is typically land devoted to agriculture.  Price: “You make money when you buy real estate.  People: People are very much essential for conducting any kind of business and for the satisfaction of consumers. The Paradise Real-estate Agency covers Ulhasnagar nearby projects in kalyan and ambernath. Lands and Plots: Lands and plots can be basically acquired for all of the above purposes.” Unlike many consumer goods that are quickly used. Paradise Real Estate Agency charges mainly 1% commission from both the parties i. as they are the ones who are usually associated with agricultural activities.The agent will help you to navigate of finding the right home and help you understand nuances of your local real estate market. It is generally owned by farmers or villagers. The site of real estste should have improved amenities. as per square feet’s. 4. the benefits of real property are generally realized over a long period of time. Typically.to produce food for humans. plots. India is an agricultural nation. residential apartments. so these areas possess great value. an estimate of a property's value must take into consideration economic and social trends. not when you sell.particularly the rearing of livestock and production of crops. buyer and seller and further commission is decided accordance to the area of real estate  Place: The selection of place is very important to avoid the inconveniences. a plot is purchased to convert it from just from raw form to a structured form. These areas hold a great value due to the fertility of soil. galas. 5. Real estate also covers projects in construction area and under construction area. Following are the people involved in Paradise real estate agency: 1. Therefore.

Giving special treatment to the customers. office buildings. Process involves: Suggesting the client about the appropriate property. guiding and solving queries of people. Accountant: . 3. check daily cash accounts.:. Mortgage banker: .Cashier helps in handling all the cash transaction of an organization. Paradise real estate agency has following promotional strategies: Advertisement. retail stores] 4.They provide financial strategies and prepare reports on behalf of property owners and real estate developers. And ads on social networking site such as Facebook. Cashier: .The mortgage helps you to secure the right mortgage. documentation work carries on. Public relation. if both the parties are satisfied with the deal.g. Online ads such as display ad which targets the demography on the basis of interests. Clerk: . Sponsor various . After the deal between both the parties company finally charges commission and hereby consumer wants are satisfied.[ E. Keeping a calm and peaceful and polite environment in front of clients.The role of clerk commonly includes the record keeping. 6. filing.  Promotion: Promotion is a technique adopted by various agencies to attract more and more clients. Process which is adopted by Paradise Real estate agency is very simple and convenient to clients. Agency take care to avoid any of the obstacles arises between the documentation. Manager:.Real estate managers overseas the daily activities and financial aspects of residential properties. 5. Offering them welcome drinks. they participate in planning.  Process: Process refers to various steps which are to be followed by a specific firm with the objective of providing services to consumer as per their need.Ads on newspapers and hoardings. browser history. 2. staffing service counters and other administrative tasks. budget and tax reporting activities.Apartments.

events on social issues such as “green environment. physical facilities. Both tangible goods that help to communicate and perform the service and to satisfaction the consumer. Akshaya Tritiya. Discounts-Attractive Discount rates on various auspicious occasions such as Diwali. The customer must be given more importance irrespective of everything. physical evidence is outer appearance of an organisation that plays a critical initial role for setting up consumer’s expectations by way of ambience . the way of talk. the personal services provided to customers all these plays an vital role in potrating the image of an organisation in the minds of customers. The environment we provide in such a manner so that the customer should feel like a home. décor and artifacts.space.Giving rides to the clients to the property by the agents and showing them the advantages of it. clean environment” and “women and child rights”.  Physical Evidence: Physical evidence is the ability and environment in which the service is delivered. Gudi Padwa on which purchase of property is considered as good omen. Personal selling. etc. The greetings. . physical environment. social settings etc. Physical evidences includes all the efforts taken by service provide to tangibles their services they provide like. This will attract more customers.

. and THANE. DOMBIVALI. Our agencies target customers will be:  Couples: Couples will be on targeted as today’s generation wants a nuclear family and they seek for separate residence so we will provide them best residence as per their requirement.  Senior citizens : senior citizens are on target because it is often seen that children of old age people wants their parents to live separate so we provide god residential area to them which will be center of the town and make them convenience  Investors: Investors will be on hit list as many upper class people and business man seeks for the investment to earn more profit so our agency will provide them best property to them from which they can get higher rate of return. by fulfilling the contract on time by being honest. STP  Segmentation Segmentation is targeting different consumers at different places. we have taught to do segmentation at Residential area such as ULHASNAGAR. Basically.  Positioning Positioning is to set a position of Agency in the mind of customers.  Target customers Every business man set targeted customers to achieve profit and to increase their sale turns over. Our agency will have different segmentation as per the convenience of customers so that they should easily approach us. and humble towards customers. KALYAN. We will set positive position of our agency in mind of customers in such a way that before buying a property or doing any investment in property their mind will hit only one name “Paradise Real Estate Agency” this is possible by setting various strategy such a charging reasonable commission by either party.

e. With our real estate branding services your business will stand out from the competition. a sense of involvement and identification with a product. Power Marketing believes that successful branding strategy is more than customers recognizing your logo. Power Marketing provides effective real estate branding strategy that generates a strong response from customers. They don’t have to worry about various documentation work agency will solve those obstacles that arises in between. We create and develop our real estate website with the following services:  Real estate SEO(Search Engine Optimization) services  Quality real estate branding  Real estate advertising ideas  Real estate marketing ideas and strategies  Real estate website design  New brand strategies Our brand “Paradise” defines heaven i. Real estate branding is not only about making a sale but about leaving consumers with a clear and lasting impression of your business. . Branding Branding strategy can create a relationship between business and your targeted customers: If people can distinguish your business. we offer feeling of heaven on earth in terms of satisfaction of consumer wants. then they are more likely to take advantage of your real estate services.

.Segmentation. As suggested by our Tag line Paradise Real Estate agency.Targeting. positioning and Branding Strategies in a proper and honest way we will surely acquire our goal of providing heavenly services to our clients.“Feel of Heaven on Earth”. Conclusion: Here we reach to the final conclusion that if we follow the above specified 7p’s.