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A short note on Lay out

1.1.4 Importance of a Store Layout

A store’s layout is one of the key strategies in its success. Therefore, time, effort and manpower
goes into its proper design of the layout. Retailers use layout to influence customer’s behavior by
designing the store’s flow, merchandise placement and ambiance. Layouts helps retailers in
understanding how much revenue per square foot they are making; using this information, they
can properly assess the strengths and weaknesses in their merchandising mix.

1.1.5 Types of Layout

1.1.5.1 Grid Layout:

Grid Layout is a type of store layout in which counters and fixtures are placed in long rows or
“runs,” usually at right angles, throughout the store. It offers following advantages such as
merchandise exposure, low cost, customer familiarity, possibility of self-service etc. The aisles
of the store are arranged parallel to one another and lead to the checkout lanes located at the front
of the store where customers enter and exit. Most people have seen this type of layout used in
grocery or drug stores. Eg.DMart.

Fig 1.1 Grid Layout
Source: Retail store & layout design, Student Workbook

2 Mouse Trap Layout Source: Retail store & layout design. jewelry stores. increased impulse purchases. Student Workbook 1. It offers following advantages such as allowance for browsing and wandering freely. visual appeal flexibility etc.1.Flow Layout is a type of store layout in which fixtures and merchandise are grouped into free-flowing patterns on the sales floor. . Customers walk around the perimeter of the store. stopping to pick up items they need until they reach the checkout aisles located where they originally entered.3 Free Flow Layout: Free. boutiques and small specialty shops.1.5.1. when customers enter the store there is only one direction to go. A free flow store layout is ideal for clothing stores. Fig 1. Mouse trap layouts are often used in furniture stores and are considered a more traditional style store layout.5.2 Mouse Trap Layout: In a mouse trap layout.

Fig 1.1.3 Free Flow Layout Source: Retail store & layout design.4 Spine Layout . but it also causes them to purchase goods while shopping there. Student Workbook 1. The image of the store not only attracts customers. Fig 1. A store's layout displays the overall image of the store and creates the perception that customers have about the store's environment.5.4 Spine Layout: Spine Layout is a type of store layout in which a single main aisle runs from the front to the back of the store. transporting customers in both directions.

5 Race Track Layout Source: Retail store & layout design.5 Race Track Layout: Provides a major aisle that loops around the store to guide customer traffic around various departments. This is often seen in a department store setting where different floor plans work better depending on the type of merchandise on display in that particular area. Customers also forced to take different viewing angles. Fig 1. Having the flexibility to use different layouts for each type of merchandise ensures that customers find what they are looking for quickly and easily in every department. Source: Retail store & layout design. Student Workbook 1.1.1.5. Th race track layout facilitates the goal of getting customers to see the merchandise available in different departments and facilitate impulse purchase. .5.6 Mixed Floor Plan: A mixed floor plan layout incorporates different types of layouts throughout the store. Student Workbook 1.

6 Mixed Floor Layout Source: Retail store & layout design. Fig 1. Students Workbook .