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TIME UNIVERSAL

The Company
FOUNDED

2004
as

DIGITAL AGENCY

DIGITAL MAKETING & PR DESIGN & CREATIVE WEBSITE & SOFTWARE

Time Universal Communications is a Digital Strategy Agency founded in


December 2004 focusing on digital strategy, creative and interactive services,
social media marketing, and digital PR.

INTRODUCTION
DIGITAL AGENCY
FULL SERVICE
Strategic Planning &
Interactive App
Pricing
Animation
Social Media
Game
Distribution
Production
Monitoring & Report
Photography
Community
and Video
Strategy & Planning Development
Production
Media Planning & Content
Buying Strategy &
Viral Marketing Audit
Planning & Production
Search Marketing
Programs
Mobile Marketing
DIGITAL PR Web & Mobile
Development
Content Creation & Content Management
Management Blogging System
Measurement & Brand Recognition WEBSITE
Analytics SEO-PR & SOFTWARE
Optimized Media Placement
Event Marketing
Product or Business Launches

OUR SERVICES
Pham Minh Toan
Mr. Toan has 12 years experience working on digital solutions. He started
his career at Fujitsu Vietnam. His entrepreneur mind led him to the
second position as Sales Manager of Vietnam Communications
Corporation. He founded Time Universal Communications in 2004 with an
ambition in mind of making the company the best digital agency in
CEO & Founder Vietnam.

His has excellent skills of working with international brands such as


Microsoft, Honda, British Council, Piaggio, Yamaha

Read more about him at www.toanpham.info

Our People
Do Hoa
Ms. Hoa was an writer and journalist for more than 6 years before
changing her career to be a businesswoman. Hoa has experience in
various aspects of communications and marketing through different
angles due to her different job positions over last the 10 years at World
Bank's Higher Education Project, T&A, Vietnam Communications
Corporation She is co-founder of Time Universal Communications.
Vice Director
Hoas specialties: Communications Strategic Planning, Strategic PR
planning, Branding, Media Relations, Article Writing, Marketing
Management, Social Media Marketing, Website Content Consulting, Online
Community Building.

She is also a hot blogger on Digital Marketing and PR at www.hoado.info.

Our People
Nguyen Truong Duy

Mr.Duy was an experienced project manager at Gameloft Studio. He was


also known as a media communication assistant for many projects at FPT
Da Nang before joining Time Universal in 2012.

Mr. Duy takes the role of CEO Assistant and also participate in Time
Account Manager Universals project management.

He is also content contributor for Time Universals blog at


http://blog.timeuniversal.vn and his own blog at www.duynt.com

Our People
OUR CLIENTS
All websites
WEB AGENCY
2014
PROJECTS
Brand Website
2010
Corporate Website
Campaign Microsites
2009
Corporate Website
2006 - 2008

BRANDS STORIES
CAMPAIGNS
Workshop of Passion
2012 DIGITAL
Art of The Motorbike
Liberty by You
STRATEGiC
PARTNER
2011

PROJECTS
Corporate Website
Brand Site
2011

BRANDS STORIES
Xa lo chien thang V2

2014
CAMPAIGNS DIGITAL AGENCY
STRATEGY PLANNING

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Vui Tet Techcombank
Duong Dua Ruc Lua INTERNAL PR
Xa lo chien thang CAMPAIGNS MANAGEMENT
Vuon toi dinh cao
Quet the giang sinh
2012
Giu Tron Niem Tin
Ket Noi Moi Khoang Cach
2011

BRANDS STORIES
CAMPAIGNS DIGITAL

6
Anh Tai Hoi Tu STRATEGIC
Miss Sacombank
Chinh Phuc Nui Bang
PARTNER
S-One
Tiet Kiem Phu Dong

2012
Hao Khi Sacombank

2013 - 2014

BRANDS STORIES
CAMPAIGNS
Trai Nghiem iPay WEB AGENCY
Personal E-Banking

2013
Coporate E-Banking
Trade Portal

2013 - 2014

BRANDS STORIES
WEB AGENCY

PROJECTS
Blackberry Website
2011
iPhone Website
2010
3G Launching Website
2009

BRANDS STORIES
PROJECTSWindows 7 Launching
WEB AGENCY
2010
MSN Vietnamese Version
2009
Corporate Website
2008
SERVICES Web Maintainance
Interactive Game Development
2008 - 2010

BRANDS STORIES
PROJECTS
Corporate Website
2010
Corporate Website WEB AGENCY
2009
SERVICES
Web Maintainance
Software Development
2009 - 2010

BRANDS STORIES
COMMUNITY CAMPAIGNS
BRANDS AGENCY COMMUNITY KPIs
Challenge:
Techcombank was awarded The Best Commercial Bank of the Year on 2010. TECHCOMBANK
The Bank wanted to express its gratitude to customers as a celebrating action Campaign: GIU TRON NIEM TIN
on its 18th Birthday occasion. Its the first time Techcombank thought of going Microsite: www.giutronniemtin.vn
digital and social. Year: 2011
Big Idea:
Under the concept of Your trust in our services is more valuable than any

8 WEEKS 24-49
prizes as the theme for all IMC campaigns of the year, Techcobank wanted to
build up a digital campaign named Giu tron niem tin (Keeping the trust) with AGE
the reflection of the trust on the awarding cup. An Interactive Contest to build
a trust circle to deliver the brand image, massage and build loyalty among the
community. SNS SEEDING
DISPLAY ADS Impressions: 19,263,796
Banner CPD Ads Clicks: 35,169
Impressions: 19,263,796 MICROSITE CTR: 0,18%
Clicks: 35,169
Registered Users: 12,780
CTR: 0,18% Interactions 1,000%
(like, comment, share):
KPI
120,000 221% KPI
FACEBOOK PAGE
Fans: 39,850
Magic Popup
Summited Artworks: 1,046 Comments: 13,000
Impressions: 1,968,717
Clicks:
CTR
16,489
0,86%
Unique Visitors: 1,038% KPI Post views/week 422,789

659,960 Feedback/week:
FORUM SEEDING Page views: 1,183,000 4,225
Topics/week: 12
Topic views: 3,800 190% KPI Time on site: 00:01:05 300% KPI Impression/post:15,000
Topic feedbacks: 43 Conversion Rate: 4.4%
Feedback/post:2.5%

CASE STUDIES
TECHCOMBANK Challenge:
In Sep, 2012 Techcombank took over one of the Vincom Twin Towers
Campaign: CHINH PHUC DINH CAO
Microsite: www.techcombanktower.com which was considered as the most luxury business center in Hanoi. This
Year: 2012 was an important milestone to prove that Techcombank kept moving
toward successfully and trustworthily. Agency had to propose Digital

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campaign concept to change audiences awareness about new name of
AGE the Tower from Vincom Tower B to Techcombank Tower.
Big Idea:
Visualizing the Tower by 3D painting art right in front of the building and use
social media to push up a microsite based campaign with a contest in which
audience interacted with this 3D picture.
DISPLAY ADS AMBIENT
Impression: 58,546,325
Clicks: 9,770
MICROSITE 186% KPI
Photos taken:
Registered Users: 9,300
133% KPI 3,200
Unique Visitors: 431,335
Page views: 775,910

FORUM SEEDING
Time on site: 0:00:38 FACEBOOK SEEDING
313% KPI Seeded Posts:
Posts: 14 Onsite interactions: 17
Views: 55,306 801% KPI
Comments: 537 16,439 Ppl saw this:
1,479,145
Interactions: 9,968
117% KPI

CASE STUDIES
SACOMBANK Challenge:
Tiet kiem Phu Dong was the primary Money saving (for kids from 1 15 yo)
Campaign: TIET KIEM PHU DONG
service Sacombank launched in 2010 and soon took over a large market share
Microsite: www.tietkiemphudong.com
Year: 2012 among similar services of Vietnam Banking industry. By the end of 2012, client
wanted to create Digital footprint of the product to reach targeted customers

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and win not only their awareness but also their engagement with service.
AGE Big Idea:
We proposed an Inbound Marketing campaign with a highlighted gamification
microsite. While parents could share their angels stories by a comic creator
tool, kids could enjoy a playful and educational game from which they could
learn saving habit and managing their little money lively.

MICROSITE GOOGLE ADs FACEBOOK PAGE


Impressions: 433,620 Fans: 15,007
Registered Users: Clicks: 21,533 Talking about this (avg): 6,800
131% KPI 25,308 CTR: 4.97% FORUM SPONSOR DISPLAY ADs
Unique Visitors: 389,286 (industry rate: 3%) (webtretho) Impression:
Page views: 832,315 Posts: 158 44,,969,405
Time on site:
Onsite interactions:
0:01:01
142,469
FACEBOOK SEEDING Views: 29,343
Clicks:
Seeded Posts: 18 Comments: 1,551
Ppl saw post: 1,209,145
Interactions: 8,680 13,070
ONLINE PR CTR: 0,3%
375% KPI Articles: 08
289% KPI Highest voted article: 10,856
votes (9/10 rating)

CASE STUDIES
MANULIFE Challenge:
Manulife Vietnams Myfamily insurance was a leading product in the
Campaign: DIEM TUA TINH THAN industry (among the same products from other competitors). But it
Microsite: www.diemtuatinhthan.com was also a new product in the market so our client wanted to improve
Year: 2012 the products awareness specifically on targeted audience. Budget and
timeline were very tigh in comparison to Manulifes expected result.

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AGE
Big Idea:
Because the product itself contained good content to built a (product)
brand story, we developed a social media marketing campaign. Our
campaign created social media conversation and visits to microsite
where potential customers enjoy a minigame named 1 click 2
tickets to win real-time gifts and leave comments about the product.
FB SEEDING FB ADs
174% KPI
MICROSITE Seeded Posts: 30 Impresions:

Registered Users: 5,226


Interactions: 17,428
19,918,000
581% KPI Click: 5,885
Unique Visitors: 389,286
124% KPI
Page views: 832,315
Time on site: 0:01:01 GOOGLE ADWORDs FORUM SPONSOR AD NETWORK
Onsite interactions: 142,469
Impressions: 433,620 (Webtretho)
Game Actions: Clicks: 21,533 Topic: 01
Duration: 03 weeks
Impression: 2,379,695
Clicks: 2,254
4,514,703 CTR: 4.97% Views: 10,253
(industry rate: 3%) Comments: 87
1,726% KPI

CASE STUDIES
Challenge:
PIAGGIO In 2011, Piaggio Vietnam [Head of Piaggio Pacific Asia] launched the best seller
Campaign: ART OF THE MOTORBIKE scooter - Liberty MIV (made in VN). Under concept Art of the Motorbike which
Microsite: www.artofthemotorbike.com.vn expressed the art inspiration of Liberty., Piaggio therefore invited 4 international street
Year: 2011 art artists to draw on the scooters. Teaser phrases challenge was to create first
online impressions of the concept among targeted audience with very tight budget.

4 WEEKS 18-24 AGE We presented a 3 months campaign. On teaser stage, we developed a product
Big Idea:

oriented flash game that registered users could create their own artworks by selecting
given art elements: background, people, graffiti artworks and, of course, Liberty as an
a compulsory element.

FACEBOOK PAGE
Fans: 5,620

MICROSITE Talking about this: 4,007


Registered Users: 2,861 134% KPI
Unique Visitors: 107,664
Page views: 366,690
Time on site: 0:01:47
183% KPI FORUM SEEDING
Artworks: Seeded Topics: 8
Clicks: 3,364
421

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E-Commerce Site
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SOCIAL MEDIA
Social networks seeding Facebook App Development Forums seeding Facebook Page Development
Visual Content Seeding
Facebook Contest

Viral Video

CASE STUDIES
Social Seeding

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Facebook Page
Development

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Facebook App
Development

125,000 users played the app


1,000,000 users were tagged
35% Vietnam FB User were touched

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Social Networks
Seeding

7701 clicks

1,325 likes
37 shares
60 comments
per
post

CASE STUDIES
Facebook App
Development

44,083 fans
1243 players
648 art works
15 days

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Visual Content
Seeding

1,727 likes
93 shares
60 comments
per
post

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Visual Content
Seeding

CASE STUDIES
INTERNAL CAMPAIGNS
BRANDS AGENCY EMPLOYERS KPIs
SACOMBANK Challenge:
Sacombank wanted to increase sale volume of all their financial
Campaign: HAO KHI SACOMBANK
products and services among more than 10,000 staffs of 400+ branches
Intranet Site
Year: 2012
around Indochina area. They found Digital is the most suitable landscape
to create conversations and a sale-race between branches and

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individuals. Due to that goal, we were briefed to propose an internal
AGE (sale support) Digital campaign on the last quarter of 2012.
Big Idea:
Its obvious that most of Sacombanks staffs has never met yet while
SACOMBANKS EMPLOYEE showing off seems to be the easiest way to create fun competition
among them. We developed 2 contests, one was for Branches and
groups of sale and the other was for the online and offline integrated
contest called Miss Sacombank. After (almost) everyone had fun with
these contests, a sale force campaign released.
MICROSITE
Campaign 1 Campaign 2
Registered Users: [unpublished]

Visits: 1.254.689
Page views: [unpublished] ANH TAI HOI TU MISS SACOMBANK
Time on site: [unpublished] Attended branches: 289 Attendants: 9,411
Total Branches: 400+
Sacombanks staff: 10,000+

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PHAM MINH TOAN WEBSITE: WWW.TIMEUNIVERSAL.VN
Director BLOG: BLOG.TIMEUNIVERSAL.VN
Cellphone: +84-977-011-116 FACEBOOK: FB/TIMEUNIVERSAL
Email: toanpm@timevn.com

HOCHIMINH CITY: HANOI:


A: R.303, Thien Son Plaza, 800 Nguyen Van A: R.1903, Thanh Cong Tower, 57 Lang
Linh, District 7 Ha, Ba Dinh
T: +84-8-2220-2257 T: +84-4-3513-2783
F: +84-8-2220-2256 T: +84-4-3513-2784

CONTACT