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NEUROMARKETING EN ACCIN (SPANISH EDITION) BY
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Se puede leer la mente del consumidor conocer sus motivaciones sus deseos y su proceso de toma de
decisiones para disenar programas de marketing mas eficaces? De la convergencia entre las neurociencias y
el marketing surge el neuromarketing disciplina cuya finalidad es incorporar los conocimientos en los
procesos cerebrales para aplicarlos a la relacion entre la empresa y sus clientes en campos tales como la
comunicacion el posicionamiento el producto el precio el branding y todos aquellos de los que se sirve una
organizacion para lograr satisfacer las necesidades de sus clientes. En este libro Nestor Braidot le explica
como aprovechar el neuromarketing independientemente del tamano de la empresa en la que pertenezca del
producto que venda y del tipo de consumidores a los que se dirija. Un libro en definitiva que pone a su
alcance tecnicas y conocimientos a las que hasta ahora solo accedian las multinacionales. Ponte al dia con la
disciplina que esta revolucionando el mundo del marketing Por que elegimos Coca-Cola por encima de
Pepsi? Por que tomamos la decision de colocar un producto y no otro de forma instintiva en el carro de
compra? Nestor Braidot te lo cuenta en Neuromarketing una guia imprescindible para navegar y seducir a los
consumidores Marc Cortes socio-director de RocaSalvatella y profesor de Marketing de ESADE. Por fin
llega de la mano de alguien tan renombrado en la materia como lo es Nestor Braidot un libro en castellano
sobre el neuromarketing Javier Piedrahita director del portal www.marketingdirecto.com

Sales Rank: #2073038 in Books


Published on: 2011-07-01
Original language: Spanish
Number of items: 1
Dimensions: 9.02" h x .49" w x 5.98" l, .70 pounds
Binding: Paperback
234 pages

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NEUROMARKETING EN ACCIN (SPANISH EDITION) BY
NESTOR BRAIDOT PDF

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download and install and delighted in reading. You might not dismiss that seeing this collection is an
objective and even by unintended.