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Oracle Eloqua Marketing Cloud Service 2017

Implementation Essentials Exam Study Guide


Getting Started
The Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials Study Guide is designed to help
you prepare for the Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials Exam (1Z0-
349).

Earning this certification helps OPN members differentiate in the marketplace through proven in-depth
expertise, and helps their partner company qualify for the Oracle Eloqua Marketing Cloud Service
Specialization.

Target Audience
Job Role:

Technical Consultant

Level of Competency:

Candidates should have 3 or more Eloqua implementations and CRM integrations (in primary
technical role) or at least 6 months hands on experience with the platform.
Participants should possess intermediate customer experience
Advanced entry-level to medium-level intermediate (Functional/Technical Balance)
The candidates must have participated in requirements gathering discussions to determine customer's
business, sales and marketing requirements
Participants should prove a clear understanding of how to create client-facing documentation to
support complex product solutions

Exam Topics
The Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials Exam covers 10 topics:

Initial Configuration
CRM Integration
Automation: Lead Scoring and Data Tools
Integrating with Third Party Systems
Eloqua Product Enhancements
System Administration
Advanced Editing and Form Management
Custom Objects
Web Profiling
Subscription Management

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Exam Details per Topic | Exam Registration Details | Additional Resources
Levels of Knowledge
Each exam topic contains objectives and each objective is categorized as either a learner or practitioner level
of knowledge.

Learner items test foundational grasp and Example:


require product comprehension (not
_____ is a keyword which can be used in a BMQL statement
recognition or memorization).
to return only the unique values.

a. UNIQUE

b. DISTINCT

c. DEDUP

d. GROUP BY

Practitioner items present on-the-job Example:


scenarios and require the ability to:
The pricing function invokes a Util library function
integrate and apply knowledge in new
applyDiscounts() which applies discounts on the distributor
contexts, analyze and troubleshoot
price, reseller price and the end-customer price and returns
complex issues, and solve problems.
the discounted values back to the pricing function. Which
three of the below approaches can be used to pass these
values back to the pricing function?
a. Add all values to an array and return the array.
b. Construct return result string in the below
format and return this string:
documentNumber~variableName~value [
|documentNumber~variableName~value ]*
c. Add these values to a dictionary along with
appropriate keys and return this dictionary.
d. Return the values using multiple "return"
statements.

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Exam Details per Topic | Exam Registration Details | Additional Resources
Training Options
Throughout the study guide each exam topic recommends one or several training/documentation titles.
PLEASE NOTE: The recommended training modules are introductions to the covered topics,
however, the exam is based on real world experience, not memorization from these courses. There
will be questions that cover material not specifically mentioned in the below courses, but should be
familiar to you with hands-on practice.

Recommended Training (fee-based)


OPN Boot Camps - a combination of classroom lectures, hands-on lab exercises, and case studies
Oracle Marketing Cloud Academy Training - instructor-led online training, live virtual class, on-
demand webcasts
Please contact your Oracle Marketing Cloud Alliance Director to learn more about training options.

Recommended Documentation
Oracle Marketing Cloud Documentation product manual in on-line format
Datasheets and white papers - documents that summarize the performance and other technical
characteristics of a product, machine, component. Visit the Oracle Marketing Clouds Topliners
Community to find additional documentation. You will need to create a free profile.

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Exam Details per Topic | Exam Registration Details | Additional Resources
Exam Details per Topic
This section covers details associated to all exam topics such as: exam topics overview, objectives, levels of
knowledge, recommended trainings and sample questions. Specialization exams include all application
functionalities not only the most frequently used ones.

Topic 1: Initial Configuration

Objective Level
Implement and configure a Branding and Deliverability package Practitioner
Configure default email settings, the master exclude list, microsite, Practitioner
company default settings, and default confirmation pages Practitioner
Configure an IP Warming campaign

Recommended Training
Online Training (All links will take you to the course overview page on our Topliners Community.) To access
the course, you will need an Oracle Marketing Cloud Academy (OMCA) Eloqua Education Pass. Please
contact your Alliance Director for information on pricing for OMCA passes.

Eloqua 10: User Management (WBT)


Best Practices: IP Warming Basics (QuickCast)
Best Practices: Email Authentication Basics (QuickCast)

Sample Questions

Which three criteria should you use in a Segment for an IP warming campaign?
a) Exclusion filter: Globally Unsubscribed as of now
b) Filter: Not Marked as Hard Bounceback as of now
c) Filter: Clicked Any Email within the last 3 months
d) Not Submitted Any Form within the last 3 months
e) Not Visited Any Landing Pages within the last 3 months
f) Compare Contact Fields: Lead Source Original field is not empty

Why must the first campaign launched be an IP warming campaign when a


client has a dedicated IP?
a) It is a crucial step in building your online reputation and iproving search
engine optimization (SEO).
b) It is a crucial step to ensure that emails can be sent from Eloqua, as the
customer.
c) It is a crucial step to ensure that responsive HTML emails can be sent
from Eloqua.
d) It is a crucial step in building your email-sending reputation and
improving delivery performance.

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Topic 2: CRM Integration

Objective Level
Describe the relationship between internal events, external calls, and auto Learner
synchs
Configure a bi-synchronous integration with CRM, including web links Practitioner
Integrate CRM custom objects with Eloqua and leverage the data for Practitioner
segmentation, personalization, and scoring Practitioner
Define methods of integrating multiple CRMs Learner

Recommended Training
Online Training (Link will take you to the course overview page on our Topliners Community.) To access the
course, you will need an OMC Academy Eloqua Education Pass.

Eloqua 10: System Integration

Sample Questions

You have to run the initial CRM integration and you need to know which
custom entities are available to sync to Eloqua. Where can you find this
out?
a) Navigate to CRM System User Settings. Select the CRM System
that is integrated and List Fields.
b) Under Integration, navigate to the inbound tab. If the external event is
configured correctly, you will see which custom objects are available.
c) Navigate to CRM System User Settings. Double-click the CRM system
listed to view which custom objects are available.
d) Navigate to CRM Settings. The custom objects are listed under the
integration details.

During the integration wizard setup, you receive the following error at the
point indicated by the red dot:

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What action should you take?
a) The error is caused by a required field that is inaccessible. After
the wizard setup is complete, examine the integration external call
configuration and make the necessary changes.
b) The error is caused by a required field that is inaccessible. Ensure that
the required CRM fields are not read-only and rerun the integration
wizard.
c) The error is caused by bad login credentials. Ensure the CRM system
user is configured correctly and rerun the integration wizard.
d) The error occurs when the evaluation process times out. The
integration is likely to be successful but the integration external calls
should be checked.

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Topic 3: Automation: Lead Scoring and Data Tools

Objective Level
Configure a Lead Scoring model Practitioner
Update CRM with Lead Scores Practitioner
Troubleshoot a Lead Scoring model Practitioner

Recommended Training
Online Training (Link will take you to the course overview page on our Topliners Community.) To access the
course, you will need an OMC Academy Eloqua Education Pass. Please contact your Alliance Director for
information on pricing for OMCA passes.

Eloqua 10: Lead Scoring

Sample Questions

Your clients CRM admin is adding several new Lead Score fields in their CRM
to accommodate the new lead scoring models that you are building. You are
not yet able to see the fields via the Eloqua integration.

Which method is NOT a way to refresh the available fields for mapping lead
scores into the CRM?
a) Under CRM System Users, click the CRM platform drop-down menu to
view and refresh fields.
b) Under Manage Integration Rules, click a rule to view and refresh
fields.
c) Navigate to the External Call menu and under Options, select View Field
Mapping.
d) In the Integration Program, select Create Lead or Update Lead step.
Click Edit the Event and under Options, view filed mapping.

Your clients notice that scores from one of their five Lead Scoring Models are
not showing in the CRM after the field has been mapped. How should you fix
this?
a) Create a separate external call for each Lead Scoring Model.
b) Refresh the list of Eloqua fields that are available to map.
c) Activate the remaining Lead Scoring Models.
d) Update permissions on the Lead Scoring Models.

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Topic 4: Integrating with Third Party Systems

Objective Level
Configure Data Imports and Data Exports to meet customer requirements Practitioner
Configure AppCloud Applications in Eloqua Practitioner

Recommended Training
Online Training (Link will take you to the course overview page on our Topliners Community. To access the
course, you will need an OMC Academy Eloqua Education Pass. Please contact your Alliance Director for
information on pricing for OMCA passes.
B2B: App Cloud
Eloqua 10: Social Suite Applications

Sample Questions

Your client has reported that their Contact Data Exports from Eloqua have
stopped working. Upon investigation, you notice the following error in the Data
Export History tab:

How should you resolve this?


a) Check the SFTP server details in Eloqua for errors and fix them if
found.
b) Change the export schedule.
c) Change the export name.
d) Change the file extension.
e) Check that the correct Contact set has been selected.

Your customer has reported that their Contact Data Exports from Eloqua have
stopped working. Upon investigation, you notice the following error in the Data
Export History tab: "The requested name is valid, but no data of the requested
type was found". How would you resolve this?
a) Change the export schedule
b) Change the export name
c) Check the SFTP server details in Eloqua for errors
d) Change the file extension
e) Check that the correct Contact set has been selected

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Topic 5: Eloqua Product Enhancements

Objective Level
Configure the campaign and opportunity settings and the bi-synchronous Practitioner
CRM integration for Closed-Loop Reporting
Learner
Describe the features and functions of Eloqua Profiler and Eloqua Engage
Provision Eloqua Profiler and Eloqua Engage users and configure these Practitioner
sales tools in an integrated CRM system
Configure Identity Provider Authentication for Single Sign On
Configure a Campaign Approval workflow Practitioner

Recommended Training
Online Training (Link will take you to the course overview page on our Topliners Community.) To access the
course, you will need an OMC Academy Eloqua Education Pass. Please contact your Alliance Director for
information on pricing for OMCA passes.
Oracle Eloqua: Sales Tools (WBT)
Eloqua 10: Closed-Loop Reporting Overview (WBT)
Eloqua 10: Closed-Loop Reporting
Eloqua 10: Social Suite Applications

Sample Questions

When testing your clients Single Sign-On configuration, you notice that users are being
prevented from signing into Eloqua. What is the reason for this?
a) The Service Provider Certificate was not uploaded into the SSO vendor platform.
b) The name of the Identity Provider Entity does not match the Service Provider Certificate.
c) User Identity Location was not selected during configuration.
d) User Identity Mapping was not selected during configuration.

The following workflow is enabled for Campaign Approvals, where Christopher is a reviewer for
all campaigns. Based on the permissions for the campaign below, which set of users can
activate the campaign?

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a) Christopher Campbell, Customer Administrators, Advanced Users Marketing,
and Steve Woods
b) Only Christopher Campbell
c) The user who created the campaign canvas
d) Advanced Users Marketing, Customer Administrators, and Steve Woods

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Topic 6: System Administration

Objective Level
Configure contact-level security by creating and assigning labels in a Practitioner
custom program
Customize asset permissions to control visibility and access Practitioner
Create custom security groups Practitioner

Recommended Training
Online Training (Link will take you to the course overview page on our Topliners Community.) To access the
course, you will need an OMC Academy Eloqua Education Pass. Please contact your Alliance Director for
information on pricing for OMCA passes.
B2B: Database Configuration
Eloqua 10: Database Security (WBT)

Sample Questions

1) You need a BigMachines quote to integrate with a CRM using Custom Web
Services and not the integration XSLs. Which two requirements are valid?
a) You need to import key CRM Opportunity information into the quote.
b) Clone an existing quote present on a CRM opportunity
c) Submit a quote for approval in BigMachines through a button click
from the CRM Opportunity
d) Fetch data from multiple CRM objects into the BigMachines quote
without writing complex and nested queries
e) Delete CRM Opportunity products on a button click from within a quote

2) Which two statements are true regarding SFTP?


a) SFTP encrypts data
b) SFTP does not encrypt data
c) Any client that works with FTP will work with SFTP
d) A client specifically supporting SFTP like PuTTY FTP is needed.

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Topic 7: Advanced Editing and Form Management

Objective Level
Build dynamic processing workflows to create a targeted experience for Practitioner
the end user
Trigger form notifications based on defined criteria Practitioner
Use JavaScript to capture and track a lead source Practitioner

Recommended Training
Online Training (Link will take you to the course overview page on our Topliners Community.) To access the
course, you will need an OMC Academy Eloqua Education Pass. Please contact your Alliance Director for
information on pricing for OMCA passes.
B2B: Advanced Editing and Form Processing
Eloqua 10: Blind Form Submits
QuickCast: Oracle Eloqua: Preventing Form Bot Submissions
QuickCast: Oracle Eloqua: Building Blind Form Submit Links

Sample Question

Your customer requires that a form submission notification email be sent to


specific users that enables them to view the recent engagement of the form
submitter.

How can this be accomplished?

a) Create a form notification configuration; a link to the visitor activity report


will be automatically included in the notification email.
b) Create a form notification configuration to include a link to the visitor
activity report and manually add this link to the notification email
template.
c) Create a form notification configuration to include a link to the visitor
activity report and configure this for use in the form settings.
d) Create a form notification configuration to include a link to the
visitor activity report and use that configuration in the appropriate
form processing step.

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Topic 8: Custom Objects

Objective Level
Create and manage Custom Objects Practitioner
Reference Custom Object data for personalization Practitioner
Push data to CRM using Custom Object Record Services, External Call, Practitioner
and Program Builder

Recommended Training
Online Training (Link will take you to the course overview page on our Topliners Community.) To access the
course, you will need an OMC Academy Eloqua Education Pass. Please contact your Alliance Director for
information on pricing for OMCA passes.
B2B: Effective Marketing with Custom Objects
B2B: Integrating Custom Objects with the Campaign Canvas

Sample Questions

How can you customize email content using a Custom Data Object?
a) Set Dynamic Content Rules based on a Linked Contact's Custom
Object Field value
b) Set Dynamic Content Rules based on a Contact's Account Field value
c) Edit the HTML to allow customization based on contact field values
d) Insert Contact field Field Merge into Email
e) Link the Email to the Segment you wish to target in your Campaign.
Providing it references a CDO, the email will be personalized.

Your Client wants to use Custom Object Records to pass data from Eloqua into
their CRM system. Which of the following methods should you use to pass the
lead score?
a) You have to setup SFTP export to transfer Contact's score from Eloqua
to CRM.
b) When mapping records from a Custom Object to an object to the
CRM fields you need to map the lead score from Eloqua Lead
Scoring models object
c) The lead scoring model is not directly accessible so needs to be
mapped to a custom field
d) Map the lead scoring model value to a field on the Contact record

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Topic 9: Web Profiling

Objective Level
Set up tracking of query-string based websites Practitioner
Describe Eloqua tracking mechanisms Learner
Configure page tagging Practitioner
Configure query strings and query string sets Practitioner
Configure the population form component to track referring source Practitioner

Recommended Training
Online Training (Link will take you to the course overview page on our Topliners Community.) To access the
course, you will need an OMC Academy Eloqua Education Pass. Please contact your Alliance Director for
information on pricing for OMCA passes.
Eloqua 10: Web Profiling

Sample Questions

Your client applied an auto page tagging rule to its website that tags every
page, but now they need to remove some of those tags.

How can this be accomplished?

a) You can set the specific pages that the page tagging rule applies to
by configuring the advanced setting in the manage auto page
tagging dialog box.
b) You can set the specific pages that the page tagging rule applies to by
configuring the filter setting in the manage auto page tagging dialog box.
c) You can set specific pages to exclude from tagging in the manage auto
page tagging dialog box.
d) A new auto page tagging rule must be created.

You are configuring the high value web content page tag and do not see a .pdf
URL on the site map. You verify that the link to the pdf on the website has the
correct Eloqua tracking.

In which two ways should you correct this?

a) Create a subsite to track the pdf.


b) Visit the URL and update the Eloqua Site Map.
c) Upload the .pdf to Eloqua Content Assets.
d) Ask the client to add Eloqua tracking scripts to the pdf.

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Topic 10: Subscription Management

Objective Level
Identify when a custom subscription option is needed Learner
Configure subscription management using one of Eloqua's three standard Practitioner
options
Configure a standard Subscription Management form and landing page Practitioner

Recommended Training
Online Training (Link will take you to the course overview page on our Topliners Community.) To access the
course, you will need an OMC Academy Eloqua Education Pass. Please contact your Alliance Director for
information on pricing for OMCA passes.
Eloqua 10: Custom Subscription Management

Sample Questions

Your client wants to change the font of the out-of-the-box subscription


management page to match the companys branding guidelines.

How should you configure this?

a) Create a custom object to house the font styles and then point the
subscription page to the object.
b) Navigate to Setup > Company Defaults and select the desired font from
the drop-down list.
c) Navigate to Setup > Display Formats and select the desired font from
the drop-down list.
d) Navigate to Email Groups > Global Subscription Management >
Edit & Preview Page.

Your client wants to delete an Email Group but notices that the delete icon is
grayed out.

What is causing this?

a) There are emails associated with the email group, so it cannot be


deleted.
b) The email group is currently being edited by another user.
c) The group is on the subscription management page, so it cannot be
deleted.
d) The client does not have permission to delete email groups.

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Exam Registration Details
Full exam preparation details are available on the exam page Oracle Eloqua Marketing Cloud Service 2017
Implementation Essentials (1Z0 349), including learning objectives, number of questions, time allowance,
pricing and languages available.

The OPN Certified Specialist Exams appointments are available worldwide at Pearson VUE Testing Centers.
Reservations can be made via phone or online.

Candidates must have an Oracle Web Account to access CertView and check their exam results. In order to
have their certifications reflected on OPN Competency Center, both CertView and Pearson Vue accounts
must be updated with the current OPN Company ID. Your Company ID can be obtained by contacting your
local Oracle Partner Business Center or by signing in to your OPN account.

Additional Resources
Oracle Eloqua Marketing Cloud Service Knowledge Zone
OPN Guided Learning Paths & Assessments
OPN Certified Specialist Exam Study Guides

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