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PART A PLEASE, DEVELOP THE BUSINESS MODEL CANVAS FOR PART A AND B

KEY ACTIVITIES: CUSTOMER RELATIONSHIP:


VISUALIZATION OF THE GIVE YOU WHAT THE
KEY PARTNERS: CUSTOMERS VALUE PROPOSITION: CUSTOMER NEEDS IN TERMS
CUSTOMER ARE THOSE PREFER TO USE TECHNOLOGY TO READ, LISTEN y watch
OF UPDATES AND NEW
PROPOSAL FOR MUSIC AND VIDEOS ONLINE
VERSIONS CUSTOMER SEGMENTS:
IMPROVEMENT OF FOR A BETTER COMFORT
ALLIANCE WITHM K2
REPRODUCTOR CUSTOMER ARE THOSE
PRIVATE INVESTORS AUDIOTEKA ES A MIX OF
INTERNATIONAL PREFER TO USE
THOSE TWO THINGS:
BLAZEJ ENTREPRENEUR EXPANTION TECHNOLOGY TO READ,
GOOD CONTENT, EFFICIENT LISTEN Y WATCH
PLATFORM

CHANNELS:
KEY RESOUREES: AGREEMENTS WITH NOKIA,
MARCIANS BOOKS HTC, SAMSUNG, APPLE T-
MOBILE

REVENUE STREAMS:
COST STRUCTURE:
SELL THE ACQUISITIONS OF 120 TITLES TO AUDIOTEKAS
FINANCIAL RESOURCES TO BUILD THE PLATFORM ONLINE
PART B
KEY ACTIVITIES:
KEY PARTNERS: CUSTOMER RELATIONSHIP:
JOINT VENTURE
AUDIBLE INDIRECT RELATIONSHIP
FOREIGN INVESTMENT
GIZA POLISH VENTURE
NEW MARKETS VALUE PROPOSITION:
ORANGE BUSINESS MEETING AUDIO CAR CUSTOMER SEGMENTS:
HTC
CZECH REPUBLIC
NOKIA
FRENCH AUTOMOBILE
COMPANY
CHANNELS:
KEY RESOUREES:
AUDIO CAR
DEVELOPMENT
TECHNOLOGY APP

COST STRUCTURE: REVENUE STREAMS:


INVESTED $ 440,00 FOR 20 PER CENT STAKE IN AUDIOTEKA IN FRANCE, IT IS 5 PER CENT, WHILE IN POLAND IT AMOUNTS FOR 23 PER
AUDIOTEKA IS USING A BLUE OR RED OCEAN STRATEGY?
AUDIOTEKA USES THE RED OCEAN STRATEGY

RED OCEAN STRATEGY

Compete with existing markets

Beat the competition without any problem

Analyzes and explores existing demand

Balance between value and cost to have losses

Maintains and aligns the whole system of activities of the company with its strategic
preference of differentiation or low cost adding a value adds to its products
IDENTIFY THE YELLOW TALE GOALS IN ORDER TO IMPROVE REVENUES OF
AUDIOTEKA. WHAT TOPICS WOULD YOU RAISE, REDUCE, ELIMINATE OR CREATE IN
ORDER TO APPLY THIS STRATEGY?

ELIMINATE REDUCE RAISE CREATE GRID


(YELLOW TAIL)

RAISE:
ELIMINATE:
Increase their responsibility of
Eliminate the "closed mind"
origin, more levels of
to the new business proposals
innovation to be able to
in the international market, in
overcome the difficulties that
order to open up new
will no longer be in the near
possibilities with caution.
future.

REDUCE: CREATE:
Reducing unnecessary Create a system that adapts
expenses on future to the internationalization
investments with the ones that began to be created in its
you want at first cost, but in environment so as not to be
the long run you save a lot of displaced by another
money that you spend competing international
unnecessarily. company.
FACULTAD DE NEGOCIOS
CARRERA DE ADMINISTRACIN Y NEGOCIOS
INTERNACIONALES

GLOBAL MARKET PERSPECTIVES


22267155

EMERALD EMERGING MARKETS CASE STUDIES


WITH YOUR HEADPHONES ON

Autores:
Miguel Jos Yupanqui Godoy
Marcos Ibrahim Gonzales Pacherres

Profesor:
Marcelo Alonso Valverde

Lima Per
2017