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CONFIDENTIAL*

QUESTION 1
You are advised to spend about 40 minutes on this task.

You are a junior writer for a local magazine. You have been asked to write ashort article on
advertising spending by media. Your article should integrate all the information given
below. You should write 150 to 200 words.
(40 marks)
Ad spending by Media (RM Million)

Media 2009 2010 Change (%)


Newspapers 3,407.8 3,890.8 14.2
Free-to-air TV 2,446.5 2892.5 18.2
Radio 361.8 408.9 13.0
Outdoor* 112.2 119.7 6.7
In-store media** 86.3 123.6 43.2
Internet*** 40.4 52.1 28.9
Cinema 22.5 23.8 5.8
Total 6,617.2 7,663.2 15.8
*Outdoor spend is based on actual spending provided by six operators
**Previously PosAd, it now includes Magiqads effective July 1, 2010
***Measurement based on website spending from Yahoo, MSN, Forbes, Utusan sites,
Sin Chew sites and The Star sites.

QUESTION 2
You are advised to spend about 50 minutes on this question.

Write an essay on ways teenagers can protect themselves in view of the increase in sexual
crimes against them. You should write at least 350 words.
(60 marks)

800/4
*This question paper is CONFIDENTIAL until the test is over. CONFIDENTIAL*