Opening:

Good Morning, Ladies and Gentlemen. I would like to say thank you for coming in my
presentation. Its great to see you all. My name is Octaviani Wulandari. Im going to talk about
APPLE INCS COMPANY PROFILE.

First, I will explain to you about a brief history of apples company. Then, I will explain you about
the products, target market, location of factory, size such as number of employee, revenues, etc,
and the last I will explain you about the swot analysis of this company.

Slide 1 :

Do you ever heard about Apple?

Im sure that all of you have already know about this one. You all must know tha Apple is an
American multinational technology company headquartered in Cupertino, California, that designs,
develops, and sells consumer electronics, computer software, and online services. Apple was
founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell
personal computers.

Theres a brief history about Apple. As you can see, in.

And the innovation continue from 1996 until now, 2016 with the varios of products.

Apple is the world's largest information technology company by revenue, the world's
largest technology company by total assets, and the world's second-largest mobile phone
manufacturer.

So let me explain you about the vision and mission of Apples Company that makes this
company can be the worlds largest information technology company bt revenue, total assets, and
phone manufacturer.

The vision statement of Apple is.

And the missions is

Thats all the vision and mission statement of Apple, and next I will explain you about the products
was produced by Apple.
Next, I will told you about Apples Target Market

Target market of apple are

Teenagers :

Teenagers are considered one of Apple Inc.'s target markets. Teenagers use iPods for many
reasons. Some of these reasons are to socialize with friends, listen to music and go on Facebook,
MSN, twitter etc. There are also many gaming apps that appeal to them. IPods have become quite
a trend with teenagers.

College and university students :

College and university students are also targeted by Apple Inc. These students use Apple Inc.
products such as iPad's, MacBook's, iPhone's etc to quickly record notes. These notes are kept
organized in their devices. Also these products are light which makes carrying devices to and from
school much easier.

Business people :

Business people are very interest by Apple products. All Apple devices (iPhone's, iPad's,
MacBook's etc.) have a business quality that is very useful. These devices are used to finish work
efficiently and to communicate with clients easily. In addition, sending documents is easy and
organized.

Adults :

Adults are also one of Apple Inc.'s target markets. iPhone's are useful to adults for their
everyday needs such as phone calls, map directions, internet connection, documents and cameras.
Carrying these small devices makes adults lives much easier for communicating daily.

Location: (factories and branches)

Apple Inc.'s world corporate headquarters are located in the middle of Silicon
Valley, Cupertino, California. This Apple campus has six buildings that total 850,000 (eighty
hundred and fifty thousand square feet and was built in 1993 by Sobrato Development Cos. Apple
has 478 retail stores (as of March 2016) in seventeen countries and an online store available in 39
countries. Each store is designed to suit the needs of the location and regulatory authorities. Apple
has received numerous architectural awards for its store designs, particularly its midtown
Manhattan location on Fifth Avenue.

There is some of an Apples big stores. There in Fifth Avenue, New York City, London, Paris,
Sydney, Hong Kong, Barcelona

Size

Apple is the world's largest information technology company by revenue and the world's second-
largest mobile phone manufacturer.It is also the largest publicly traded corporation in the world
by market capitalization, with an estimated market capitalization of $446 billion by January 2014.
On February 17, 2015, Apple became the first US corporation to be valued at over $750B. As of
March 2016, Apple maintains 475 retail stores in seventeen countries, of which 207 are outside
the U.S., as well as the online Apple Store and iTunes Store, the latter of which is the world's
largest music retailer. It employs 115,000 permanent full-time employees as of July 2015 and
3,300 temporary full-time employees as of September 2012 worldwide.

Corporate identity

Logo
"Apple logo" redirects here. For the programming language, see Apple Logo.
First Apple logo (April 1, 1976, Prototype)

First official Apple logo used from April 1977[247] to 1998.

Current Apple logo since 1998.

According to Steve Jobs, the company's name was inspired by his visit to an apple farm
while on a fruitarian diet. Jobs thought the name "Apple" was "fun, spirited and not intimidating".