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in the world. We Indians really know how to do business. Apart from that, it also helps discover young talent and give them a chance on the national stage to let them become good players later on in life since it's really very difficult to get into the Top 11 players who represent India and many talented individuals don't get a chance due to extreme competition, inside politics of the BCCI and lobbying. The IPL helps these guys from Small Towns with Big Dreams to establish themselves before a billion strong audience.
WILL IPL CONCEPT IMPROVE CRICKET AT GRASSROOTS LEVEL----³The concept of IPL is well-thought-out and there are many ways in which we can help the domestic cricket structure. For instance, we have the territorial rights for a distance of 80 km in and around Delhi within which we can conduct tournaments at various levels. We can conduct school level leagues, coaching camps etc,´ Vanchi told IANS. ³There can be several promotional events that can be thought of. We can take local stars like Virender Sehwag and Gautam Gambhir to meet and motivate the children in the coaching camps. Imagine how enthusiastic the kids would be to interact with them. So there are many ways by which the IPL and we as franchisees can promote the game. We can also have cricket clinics etc,´ he said. Vanchi feels that the money flowing into cricket is so huge that parents can think of cricket as a genuine career option for their children. ³The youngsters can dream of becoming cricketers and securing their future financially as well. It is going to bring in a sea change in the people¶s outlook towards the game,´ he said. However, former Indian cricketer Madan Lal believes that all the talk about reaching the lower strata in the game through IPL is rubbish. ³Nobody would have ever thought that the Twenty20 would have such an impact on India till India won the inaugural World Championship. The franchisees will make huge money« how many of them will be interested in investing at the grassroots level. ³Instead of concentrating on the IPL, the Indian board should have used the opportunity to improve the structure of domestic cricket,´ Madan Lal told IANS.
Opportunities y Since it has a large potential mass audience. just like American Football. with seemingly endless marketing opportunities (and strengths. It is appealing as a spectator sport. the Deccan Chargers. the Delhi Daredevils. y Some teams have overpriced their advertising/sponsorship in order to gain some short-term returns (e. Royal Challengers Bangalore (RCB) sacked their CEO Charu Sharma for watching his team lose 6 from their first 8 games. especially for advertisers and sponsors. damage the game that generated it. y . Basketball and Soccer. as well to TV audiences. There may be large queues for the most popular games.e. Royal Challengers).g. the Channai Super Kings. and moreover it can be played on a weekday evening or weekend afternoon. IPL is very attractive as a marketing communications opportunity. y The IPL has employed economists to structure its lead so that revenue is maximized. The more unified the sport. and some sponsors and are moving their investment the more reasonably priced teams. the more successful it is. The league functions under a number of franchises. Each franchisee is responsible for marketing its team to gain as large a fan-base as possible. Weaknesses y Twenty20 has been so popular that it could replace other forms of cricket i. That makes it very appealing as a mass sport. the Royal Challengers. y y Stakes are very high! Some teams may not weather short-term failures and may be too quick to get rid of key managers and players if things don't go well quickly. There may be some distance between where the fan lives and the cricket ground. the Kolkata Knight Riders and the Rajesthan Royals? In the Indian Premier League (IPL) .the most exciting sports franchise that the World has seen in recent years. Famously. the Kings XI Punjab. weaknesses and threats of course!).SWOT Analysis Indian Premier League (IPL) Where will you find the Mumbai Indians. Strengths y The Indian Premier League (IPL) is based upon the Twenty20 cricket game which should be completed in 2 ½ hours. That means that is fast-paced and exciting. Some fans will also have to pay for travel to the ground.
y There is a huge opportunity for merchandising e. then you may not see a return on your investment. The fan-base will generate large TV revenues.9 million. Their parents and older cricket fans may prefer the longer. y Franchise fees will remain fixed for the up until 2017-18. Different fans will pay different amounts to watch their sport.The long-term success of all of the franchises lies in the generation of a y solid fan-base. if the top names in cricket cannot be attracted to India.g. away tickets. sales of shirts.Australian domestic cricket runs concurrent with the IPL and if players move form Australia to India to follow the money then their domestic game will be hit. .as a differentiator or status symbol. which means that the investment is safe against inflation which is traditionally relatively high in India. However.was bought by Mukesh Ambani for $111. Revenues will come from the most highly supported teams. The youth market may also impress on their parents that they want them to buy their club's merchandise on their behalf . whereas the lowest priced franchise . more traditional game. y The most highly priced teams may not be those that have the early success. Often getting hold of the big names is a problem . credit cards and other fan memorabilia.Mumbai Indians . This is known as 'Free Agency. The most expensive franchise . then revenue will fall. the appeal of the game will fall.Rajasthan Royals was picked up by Manoj Badale for a mere $67 million. y Marketers believe that the teenage segments need to be targeted so that they become the long-term fan-base. TV pay-per-view and other ways to segment the market for the IPL. Grounds can also sell refreshments and other services during the games. For example. season tickets. if you invest in the best players and they do not win the trophies. It won't be a quick return on investment .' y If the franchisee's fan-base does not generate income then they may not have the cash to pay the salaries of the best players.so owners need to be in it for the long-term. y Franchises are very expensive. If the level of competition drops. There will be corporate hospitality. Threats y The level of competition that the Board of Control for Cricket in India (BCCI) can generate determines long-term viability of the league.
More . often abbreviated as IPL). is a Twenty20 cricket competition created by the Board of Control for Cricket in India (BCCI).. ..The Indian Premier League (also known as the "DLF Indian Premier League" for sponsorship reasons.