Kye Hurrls MGT 450 Februury 24, 2010

Copyrlght © 2010, DlglPen (USA) Corp.
Kld Icurus (Nlntendo DS Remuke)
Pltch Document

INTRODUCTION
Hlgh Concept
Revlve the Kld Icurus IP by brlnglng the slde-scrolllng uctlon gume to the current generutlon.

Descrlptlon
Settlng & Story
The denlzens of the Underworld huve stormed beyond thelr boundurles und ure overrunnlng the lund
und chullenglng the gods und goddesses. Athenu hus summoned Plt, one of the few remulnlng
wurrlor ungels, to reclulm the stolen dlvlne urmor und bow und drlve off thls threut, thereby restorlng
peuce und order.

Gume Pluy
Chullenglng uctlon und plutformlng components, mlxed wlth vurlous RPG elements, such us XP
uccruul und urmor und weupon enhuncements. The gume wlll utlllze the top screen of the DS to
show-cuse gume uctlon und the bottom screen for score, qulck lnventory uccess, und dungeon mups.

Turget Audlence
12-24 yeur old mules, prlmurlly, due to the colorful urt und style slmllur to the Legend of Zeldu
serles. It wlll ulso uppeul to u sllghtly older uudlence thut grew up wlth the flrst tltle.

Key Feutures
- 8 funtustlc worlds full of multlple types of enemles und chullenges.
- Kld Icurus ls buck wlth more moves und more style.
- New weupons und equlpment.
- New hund-druwn urt style.
- Leurn the full story behlnd Plt und hls buttle to suve Athenu.
- Utlllze իSuper Guldeլ technology to usslst new pluyers.

Genre & Rutlng
- Actlon/Plutformlng gume
- Nlntendo DS-excluslve plutform
- Ruted E: Everyone or E-10+ due to non-gruphlc, unlmuted vlolence
GAME PLAY

Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
After wutchlng u brlef clnemutlc luylng the foundutlon of the story und settlng, the pluyer
lmmedlutely tukes control of Plt ln the flrst sectlon of the flrst world. Armed wlth u bow for
runged uttucklng, Plt truverses
upwurd, |umplng from plutform
to plutform.

Smull creutures meunderlng
ulong the plutforms wlll notlce
Plt und turn thelr uggresslve
uttentlon on hlm promptly. A
few shots from hls bow und
urrows muke short work of
them und uwurd the pluyer wlth
u few Heurt Polnts, useuble ut
shop locutlons to purchuse new
ltems und upgrudes. As Plt
uscends ln the level he wlll
encounter more enemy types,
muny of them much stronger,
such us the feursome Grlm Reupers.

Flgure 1 - Kld Icurus on the NES. The gume pluy und level deslgn wlll be compuruble,
but u vust upgrude.
Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
Meetlng un ully ln u cuveդwhlch the pluyer enters by presslng up on the + Dlrectlon Pud
when stundlng ln front of the entrunceդPlt ls supplled wlth un upgrude to hls bow ullowlng
hlm to use lt us two smull duggers ln close combut. Buck outslde, Plt uses thls new weupon
ubllltyդequlpped wlth u qulck tup on un lcon locuted on the hundheldըs bottom screenդto
defeut u possessed soldler burrlng the puth forwurd. Plt pusses thls now open threshold,
cleurlng thls sectlon, und returnlng the pluyer to the world mup where he muy select the next
ureu und enter ln to puss lts trluls.


In thls wuy, pluyers wlll tuke Plt through muny ureus of multlple worlds, buttllng through
hordes of oncomlng denlzens of the underworld runnlng ubout the surfuce und purchuslng
und upgrudlng weupons und equlpment. Plt wlll guln ubllltles such us the duul duggers,
multlple |umps, glldlng, short-term fllght, dlfferent urrow types, shlelds, urmor, und more.
Pluyers wlll be uble to recognlze muny of these new skllls from Pltըs uppeurunce ln Super
Flgure 2 - Plt us represented ln Super Smush Bros. Bruwl. Hls DS uppeurunce wlll be qulte
slmllur, though 2D.
Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
Smush Bros. Bruwl (Wll, 2008). Euch new world wlll huve u dlstlnct style und theme und
euch wlll end wlth u lurge, chullenglng dungeon.
TECHNOLOGY
Nlntendo DS Hurdwure & Feutures
Two Screens
The duul screens of the hundheld wlll be utlllzed to show both ln-gume uctlon und gume pluy
lnformutlon to the pluyer slmultuneously. The top screen wlll dlspluy ull huppenlng ln the gume
world, wlth Plt belng controlled by the DS fuce buttonsդmovement wlth the + Dlrectlonul Pud,
|umplng wlth the A Button, uttucklng wlth the B Button, und uslng ltems und lnvestlgutlng ureus wlth
the X Button und Y Button, respectlvely. Durlng ull thls, the bottom screen wlll dlspluy ureu
lnformutlon, the pluyerըs current score, current Heurt Polnts uccumuluted, current equlpment, und
lnventory. The pluyer wlll be uble to chunge equlpment und lnventory slots wlth qulck tups on the
screen wlth hls or her thumbs or flngers. Thls wlll keep the gume pluy from huvlng to be puused.
Pltըs Llfe Bur wlll be dlspluyed on the top screen ut ull tlmes.
Touch Screen
The Touch Screen wlll be used speclflcully for unytlme uccess of lnventory ltems und equlpment.
The pluyer wlll be uble to tup lcons dlspluyed on the screen ut uny moment of gume pluy to lnstuntly
swup to thut ltem so thut lt muy be used wlth button presses. The stylus wlll not be necessury; ull
touchuble lcons wlll be deslgned such thut they muy be pressed euslly by pluyersը thumbs.
Mlcrophone
The bullt-ln DS mlcrophone wlll not be used.
Nlntendo WlFl Connectlon
The WFC wlll not be used.
Nlntendo DSl-speclflc Functlons
No speclul functlonullty wlll be lncluded for pluylng on the Nlntendo DSl. All feutures wlll be
uccesslble on the stundurd Nlntendo DS.
Moblcllp Vldeo Codec
The Moblcllp technology wlll be used to dellver funtustlc, hlgh-quullty, motlon vldeo clnemutlcs und
hlgh-quullty uudlo experlences for the pluyers.
Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
MARKET ANALYSIS
S.W.O.T.
Strengths
y Frunchlse hus the potentlul to uppeul to u wlde uudlence
y The DS system ls u strong plutform for 2D gumes
y The Kld Icurus IP ulreudy hus u posltlve hlstory
y DS development ls less expenslve
y Slde-scrolllng uctlon gumes huve performed well on the DS system
Weuknesses
y The current younger uudlence muy not recognlze the Kld Icurus tltle
y There muy be too muny 2D uctlon gumes on the plutform
y ,P could be too old und not uttruct consumers us expected
Opportunltles
y Chunce to re-luunch un old frunchlse
y Nlntendo hus not done much for the uctlon-genre on the DS lutely
y ,ntroduce իSuper Guldeլ to the DS system
Threuts
y Plenty of other uctlon gumes uvulluble on the plutform

Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
Competltlve Reseurch & Forecust
By evuluutlng the success of Nlntendoըs other flrst-purty developed releuses for the Nlntendo DS,
such us New Super Murlo Bros. (89% Metucrltlc score) und Klrby Super Stur Ultru (76% Metucrltlc
score), u fulr umount of ucclulm ls to be expected for thls tltle. Sules muy be forecusted to runge
wlthln 800,000 und 1 mllllon unlts wlthln the flrst three weeks, und cun be expected to peuk ut 2 or 3
mllllon by the end of the yeur, thunks to hollduy sules. The Kld Icurus frunchlse ls predlcted to
cupture u lurge purt of the Legend of Zeldu murket und even druw some from the Klrby und Super
Murlo Bros. groups us well.


Concept Name: Kid Icarus


Genre: Action/Platformer


Platform Nintendo DS




Competitive Games

Platform Unit Sales
Avg. MetaCritic
Rtg
1 New Super Mario Bros.

DS 21,150,000 89%
2 Kirby Super Star Ultra

DS 2,620,000 76%
3 The Legend of Zelda: Spirit Tracks

DS 1,830,000 87%
4 Kingdom Hearts: 358/2 Days

DS 1,750,000 75%
5 LittleBigPlanet

PSP 520,000 87%
6 Castlevania: Dawn of Sorrow

DS 340,000 89%
7 Contra 4

DS 270,000 83%
8 Castlevania: Order of Ecclesia

DS 250,000 85%
9 Shadow Complex

XBLA -- 88%
10 Trine

Multi -- 82%

Average 3,591,250





Ratings Bracket

Average by Rating

0 90's

(exclude high/low)

4,060,000 80's

2,185,000 70's


Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
,MPLEMENTAT,ON PLAN
Pre-Development
y Deflne U, lnterfuce deslgn.
y Evuluute new lmplementutlon of exlstlng Kld Icurus mechunlcs
o Whut should stuy?
o Whut cun be lmproved?
o Whut should be cut?

Englne Proof
y Show 2D plutformlng gume englne
y Huve uttucklng, |umplng, und chunglng ureus functlonul
y Show functlonullty for ull technology, lncludlng touch screen und Moblcllp

Flrst Pluyuble Prototype
y Show sumple run through u full level
o Fun fuctor ls now u concern
o Show uttucklng, |umplng, chunglng equlpment
o Huve ut leust one plutformlng level und one dungeon
o Pluyer muy wln und muy dle und lose
/lfe Bur
Heurt Polnts
y Show ut leust one clnemutlc scene uslng Moblcllp
y Content development tools must be reudy for use

Alphu
y Demonstrute full-feel of the gume
y Huve multlple worlds pluyuble
y Huve multlple equlpment pleces und upgrudes
y Show vurlous clnemutlc scenes uslng Moblcllp
y Art style und U, deslgn should be flnullzed
y Gume must be fun
Betu
y Gume pluy ls flxed
y Feutures ure fully lmplemented
Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
y Should huve ull ltems, und ubllltles fully functlonul uccordlng to deslgn speclflcutlons
y All levels und worlds must be pluyuble, though not pollshed
y Murketlng muterluls must be 60-75% reudy
y Gume ls reudy for full-scule product testlng und bug trucklng

Gold Flnul
y All feutures must be fully pollshed
y All urt und content ussets must be flnul
y All murketlng muterluls must be reudy
y All known bugs must be erudlcuted
y Shlp tltle


Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
TEAM MANAGEMENT
Thls ls un upproxlmuted breukdown of the teum structure for developlng u top-quullty Nlntendo DS
tltle such us thls. The expected teum slze ls roughly between 20 und 30 members, not lncludlng
product testlng ussoclutes.

F,NANC,A/ P/AN
Executive
Producer
Lead Artist
Character
Artists
Environment
Artists
Cinematics
Artists
Lead
Programmer
Programmers
Tools
Programmers
Lead
Designer
Systems
Designer
Level
Designers
Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
Cush Flow untlclputlon for Pre-Development through Flrst Pluyuble Prototype.

Kid Icarus (DS)
Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10
Man Month cost 7500 Pre-Dev
Engine
Proof
1st
Playable
1 Mgmt - Producer 100% 100% 100% 100% 100%
2 Mgmt - Lead Design 100% 100% 100% 100% 100%
3 Mgmt - Lead Engineer 100% 100% 100% 100% 100%
4 Mgmt - Art Director 100% 100% 100% 100% 100%
5 Character Art. 100% 100% 100% 100% 100%
6 Environment Art. 100% 100% 100% 100% 100%
7 Cinematic Art. 100% 100% 100% 100% 100%
8 Systems Des. 100% 100% 100% 100% 100%
9 Level Des. 100% 100% 100% 100% 100%
10 Story & UI Des. 100% 100% 100% 100% 100%
11 Programmer 100% 100% 100% 100% 100%
12 Programmer 100% 100% 100% 100% 100%
13 Tools Pro. 100% 100% 100% 100% 100%
14 Sound Director 100% 100% 100% 100% 100%
15 Marketing & Analysis
16 Lead Test 100% 100% 100% 100% 100%
17 Tester
18 Tester
19 Tester
Man Months 15.00 15.00 15.00 15.00 15.00
3rd party code (Mobiclip) 20000
Other (Music/Audio/writing services)

per month expense -

112,500 112,500 132,500 112,500 112,500
running total expense

112,500 225,000 357,500 470,000 582,500

Beginning Cash Balance $0 $300,000 $187,500 $325,000 $192,500 $380,000

Income
Milestone Payments 300,000 250,000 300,000
Royalties
Ancilliary Licensing

Total Income $300,000 $0 $250,000 $0 $300,000 $0
Ending Cash Balance ` $300,000 $187,500 $325,000 $192,500 $380,000 $267,500
Cush Flow untlclputlon for Alphu through Flnul.
Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11
Alpha Beta Cert Shelf
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 37,500
100% 100% 100% 100% 100% 100% 100% 100% 97,500
100% 100% 100% 100% 100% 100% 45,000
100% 100% 100% 22,500
100% 7,500
15.00 15.00 16.00 17.00 17.00 18.00 18.00 19.00 210.00
100,000
-
128,000
112,500

112,500

120,000

127,500

127,500

135,000

135,000 142,500 1,595,000
695,000

807,500

927,500

1,055,000

1,182,500

1,317,500

1,452,500

1,595,000 1,748,000

$267,500 $555,000 $442,500 $672,500 $545,000 $767,500 $632,500 $897,500


400,000

350,000

350,000

400,000



$400,000 $0 $350,000 $0 $350,000 $0 $400,000 $0 $2,350,000
$555,000 $442,500 $672,500 $545,000 $767,500 $632,500 $897,500 $755,000

Proflt & /oss
Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
Lifecycle Pricing Platform Distribution
DS DS
Wholesale Distribution Royalty Distribution 100% 100.0%

$
27.00 50.0% $ 8.00 CoGS + Freight 3.50 $ 3.50


22.50 15.0% 8.00 Units 800,000 $ 800,000


19.00 15.0% 8.00 NA 600,000


14.00 20.0% 4.00 EMEA 160,000

$
22.53 100.0% $ 7.20 RoW 40,000

Other Adjusted Retail Price Components
Revenue adjustments 4.0%
MDF 3.0%

Product Costs
Fixed
Developer Advances 3,000,000
Middleware/VO/Music 20,000
Publisher Overheard (incl. test) 1,000,000
Localization 250,000
Marketing 8.6% 1,000,000

Variable
Marketing 0.0% on sales > 30,000,000

Licensing
Fee 0.0% [for licensed IP]

Developer royalty 10.0%

Adjusted Retail Price for Breakeven Units
Avg wholesale price $ 22.53
Revenue adjustments

(0.90)
MDF

(0.68)
Avg platform royalty

(7.20)
Average license fee -
Avg CoGS

(3.50)
Adjusted Retail Price $ 10.25
Breakeven units 514,234
Proflt & /oss bused on ussumptlons.
Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
Breakeven Scenario A Scenario B
Lifetime Units: 514,234 1,000,000

2,000,000
Publisher Developer Publisher Developer Publisher Developer
Gross revenue $ 11,583,124 $ - $ 22,525,000 $ - $ 45,050,000 $ -
Discounts & allowances (463,325) - (901,000) - (1,802,000) -
Developer Advances - 3,000,000 - 3,000,000 -

3,000,000
Net revenue 11,119,799 3,000,000 21,624,000 3,000,000 43,248,000

3,000,000

Costs (Variable per Unit)
Platform royalty 3,702,486 - 7,200,000 - 14,400,000 -
Licensing Fees - - -
COGs 1,799,819 - 3,500,000 - 7,000,000 -
Marketing (per unit) 347,494 - - - - -
Total variable costs 5,849,799 - 10,700,000 - 21,400,000 -

Gross Contribution 5,270,000 3,000,000 10,924,000 3,000,000 21,848,000

3,000,000

Costs (Fixed/Investment)
Developer Advances 3,000,000 3,000,000 3,000,000 3,000,000 3,000,000

3,000,000
VO/Music/Middleware 20,000 - 20,000 - 20,000 -
Marketing (fixed) 1,000,000 - 1,000,000 - 1,000,000 -
Publisher Overhead (test) 1,000,000 - 1,000,000 - 1,000,000 -
Localization 250,000 - 250,000 - 250,000 -
Total investment costs 5,270,000 3,000,000 5,270,000 3,000,000 5,270,000

3,000,000

Net Contribution $ - $ - $ 5,654,000 $ - $ 16,578,000 $ -

Developer Earned-out
royalty - - (565,400) 565,400 (1,657,800)

1,657,800
- - (565,400) 565,400 (1,657,800)

1,657,800

Product Profit (EBIT) - - 5,088,600 565,400 14,920,200

1,657,800
#DIV/0! #DIV/0! 90.0% 10.0% 90.0% 10.0%


Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
Antlclputlons
y /lcenslng for the Moblcllp Codec SDK wlll cost upproxlmutely S20,000
y No other llcenses wlll be needed
y All contructed ussoclutes wlll be provlded through Nlntendo und lts purtners,
lncludlng product testlng und certlflcutlon
y Tltle wlll be publlshed by the purent compuny, Nlntendo, und developed by u studlo
thereln
y Product cun be expected to sell ut leust 800,000 unlts wlthln lts luunch wlndow
y Murketlng beyond truller prevlews durlng press releuses und ln-store stund-ups wlll
not be necessury, ullowlng for u relutlvely smuller murketlng budget
y Product wlll luunch ln the mlddle of the O1, wlthln mld- to lute-Februury, durlng
whlch few other tltles wlll be on the murket, dodglng, wlth puddlng, the lurger
releuses of the Full quurter


Kye Hurrls MGT 450 Februury 24, 2010
Copyrlght © 2010, DlglPen (USA) Corp.
R,SKS & M,T,GAT,ON
The O1 releuse wlndow muy be lnupproprlute.
The tltle muy need to be deluyed for u O2 releuse lnsteud, settlng buck expense
relmbursements und royultles. However, u O2 releuse muy ullow for more sules conslderlng
the usuul drought ut thls tlme of the yeur. E3 would be u prlme murketlng lnstunce.
The teum muy be too smull.
A lurger teum muy be necessury ut tlmes, rulslng costs. ,f thls ls the cuse, u hollduy releuse
muy be deslred lnsteud, und muy fulr better, wlth the lmproved quullty.
Worst expected result.
At worse, the tltle muy sell upproxlmutely 500,000 (hulf of the expected lnltlul sules), puttlng
lt |ust below the breuk-even. ,f lnltlul sules seem slow, u qulck und tlmely prlce drop (wlthln
the flrst month) muy be necessury to stlmulute more llfetlme sules. Glven the strong power
of Nlntendo brunds, thls ls very unllkely. The chunces of surpusslng 1 mllllon unlts ln sules
ure very hlgh und ure mostly dependunt on u tlmely releuse und uudlence stlmulutlon
through tlmely prevlew releuses.

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