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ACD GOALS / BBA GOALS, OBJECTIVES & COURSE MATRIX

ACD GOALS:
BBA PROGRAM GOALS BBA OBJECTIVES COURSES

1.The ability to effectively communicate. 1.1 Research, prepare and present an effective ENGL120, ENGL121,ENG 220
1. Present a quality education that enables students to business presentation.
ultimately achieve their educational goals. As part of
this objective, the college seeks to ensure that all
students can communicate clearly and accurately in
English and can use Information Technology as well 2. The ability to work well in a team setting. 2.1 Significantly contribute to successful group MAN 125, MAN 215, MAN 305, MAN 311,
as library resources in an effective manner. projects presentation. MAN 328, MAN 460

2. Provide relevant business related degree programs


that enable students to ultimately achieve career 3. The ability to handle complex, project-like 3.1 Demonstrate ability to utilize the tools MAN 215, MAN 300, MAN 305, MAN 311,
success. tasks. associated with project management. MAN 325, MAT 328, MAN 415, MAN 460,
FIN 300, MAT 225 , IT 208

4. The 4.1 Consistently solve business problems using ACC 101, ACC 102,ACC 202, ECO 201,
3. Help students to develop realistic and obtainable ability to evaluate business problems and to ECO 202, MAN 300, MAN 420, MAN 440,
appropriate tools and methodologies.
career goals and to assist graduates with access to develop solutions. MAN 460, MAT 220, , MAT 325, FIN 300,
4.2 Educate students to think logically and
challenging employment prospects in the local critically in order to integrate relevant
FIN 315, FIN 450, IT 100, HRM 210,
economy. HRM 410, HRM 420,HRM 450 . MKT 415,
business technology
MKT 450, MAT 225 , IT 208

5. A commitment to ethical behavior and 5.1 Be able to identify business case ethical MAN 206, PHL 216, HRM 310,HRM 320
practice. challenges and to develop appropriate
course(s) of action.

6. A suitably broad understanding of the 6.1 Understand the unique attributes of the ACC 102, ACC 202, MAN 110, MAN 206,
components of business so as to be ready UAE small and family business ECO 201, ECO 202, FIN 300, FIN 315,
to undertake entrepreneurial / start up environment. FIN 420, FIN 430, MAN 215, MAN 305,
initiatives and / or to successfully assume MAN 311, MAN 328, MAN 340, MAN 345,
the reigns of a family business. MAN 350,MAN 460, MKT 300, MKT 415,
MKT 450 , HRM 320

7. A bachelor degree level of managerial 7.1 A detailed understanding of financial aspects Finance Concentration ( FIN 300, ECO
related knowledge of business administration. 303, FIN 310, FIN 420)
7.2 A detailed underdtanding of marketing
aspects of business administration.
7.3 A detailed understanding of management of
Marketing Concentration ( MKT 327,
human resources in various business and
MKT 330, MK 335, MKT 430)
organizational settings.

Human Resource Concentration ( MAN


320, MAN 125, MAN 415, MAN 450)