HUMAN

RESOURC
E
•People are greatest strength.
•Goals are to attract, hire, develop and
retain the most talented people.
•Expanding Opportunities Through
Diversity and Inclusion
To understand the needs of international
and diverse markets.
To continually evolve culture.
In US, it includes African Americans,
Latinos/Hispanics,
Asians,
Native Americans, Women, and
Enable, for individuals with disabilities.
Shareholders
Associates
Retailers
Suppliers
Governments
Technology
ECONOMIC forces

SOCIAL ENVIRONMENT
Business
vision-
making
tomorrow better than today.
Contribute to the country,
consumers,
farmers
and
people.
Investment - U.S.$1 billion (in
India).
Employment - 150,000 people
including
suppliers
and
distributors.
43 bottling plants in India.
15 – company owned & 28
fr n hi
wn .
BOTTLING PLANT
Environmental Policy
–
Encourage conservation of natural
resources, recycling, source reduction and
pollution control.
–
Establish metrics to monitor environmental
performance.
–
Implement environmental management
systems to identify and manage
environmental risks, obligations and
opportunities.
–
Work with licensed bottlers, suppliers and
customers to reduce the environmental
impacts of the products.
–
Apply sound environmental management
practices where the judgment, existing
legal requirements are insufficient for the
operations.
Water
–Conserving Water in the
Operations.
–Reducing Water Use in
Agriculture.
–Leaving a Positive Footprint on
Society.
China Women's Development
Foundation.
The Earth Institute.
WaterPartners.
Safe Water Network.
New
SOFT DRINK INDUSTRY: AN OVERVIEW
It all began in 1886, when a tree legged brass kettle in Hohn Styth
pemberton’s backyard in Atlanta was brewing the first P of
marketing leged.
Unaware the pharmacist has given birth to a caromel colored
syrup, which is
now the chief ingredient of the world’s favorite drink. The syrup
combined
with carbonated the soft drink market. It is estimated that this
drink is served
more than one thousand million times in a day.
Pemberton & Robinson laid the first foundation of this beverage
when an
average nine drinks per day to begin with, upping volumes as
sales grew.
4
  In 1894, this beverage got into bottle, courtesy a candy
merchant from
Mississippi. By the 1950’s Colas was a daily consumption
item, stored in
house hold freezes. Soon were born other non- cola variants
of this product
like orange & Lemon.
Now, the soft drink industry has been dominated by three
major player – (1)
The New York based Pepsi co. Inc.(2) The Atlanta based
coca cola co. (3)
The united Kingdom based Cadbury Schweppes.
Though out the glove these major players have been battling
it. Out for a
bigger chunk of the ever-growing cold drink market. Now this
battle has
begun in India too. India is now the part of cold drink war.
Gone are days of
Ramesh Chauhan,
India’s one time cola king and his bouts of pistol shooting. Expect
now to
hear the boon of cannons when the Coca Cola & Pepsi co. battle
it out for,
as the Jordon goes a bigger share of throat. By buying over local
competition, the two American Cola giants have cleared up the
arena and
are packing all their power behind building the Indian franchisee
of their
globe girdling brands. The huge amount invested in fracture has
never been
seen before. Both players seen an enormous potential in his
country where
swigging a carbonated beverage is still considered a treat,
virtually a luxury.
5 PROFILE OF PEPSICO
MISSION:
“PEPSI is continuously striving for synergy between technology, system
and
human resource to provide product and services thet meets the
quality, performance and price aspirants of customer. While doing
so, it maintains the highest standards of ethics and societal
responsibilities, innovates product and, processes and develop
team that keep the momentum going to take the company to
excellence in the new millennium.”
About PEPSI
PepsiCo is the 18th largest American Company with its worldwide
operations
in 190 countries. The company is possibly the largest employer.
PepsiCo has set up a fully integrated operation in India-
manufacturing, research and development, marketing,
distribution, covering fruit/vegetable processing, exports, snack
foods, beverages and restaurants, including franchising of
beverage territories for beverage business and restaurants it has
set up a holding company to further accelerate growth in the
future through new initiatives and
8
1. COMPANY PROFILE-PepsiCo Inc.

PepsiCo is one of the largest companies in the U.S. It figures

amongst the largest 15 companies worldwide according to the
number of employees hired.
PepsiCo is a world leader in the food chain business. It
consists of many companies amongst which the famous one is
Pepsi-Cola, Frito-Lay and Pepsi Food International. The group is
presently into two of the most profitable and profitable and
growing industries namely, beverages and snack foods. It has
scores of big brands available in nearly 150 countries across the
globe. The group has established for itself once of the strongest
brands in various segments of its operations.
The beverages segment primarily markets its Pepsi, Diet Pepsi,
Mountain Dew and other brands worldwide and 7-UP outside the
U.S. markets. These are positioned in close competition with
Coca-Cola Inc. of USA. A point which is worth a mention is that
Coca-Cola gets 80% of its profits for
10
International operations while the same figure for PepsiCo stands
at 6%. The segment is also in the bottling plants and distribution
facilities and also distributes the ready to drink tea products of
Lipton in North America. In a joint venture with orient spray juice
products PepsiCo also manufactures and distributes fruit juices.
The snack food division manufactures and distributes and
markets chips and other snacks worldwide. The international
operations of this segment extends to the markets of Mexico, the
UK and Canada. Frito-Lay represents
PEPSI’S MARKETING STRATEGIES
Pepsi’s approach is radically different from that of Coke,
Pepsi has gone in forconcentration segmentation. Pepsi has
targeted the youth segment instead of trying to be something to
all segments.
Pepsi has since beginning strove to achieve its international
position as `a drink for the new generation’ in India. Helped by
HTA’s forceful visuals and creative, Pepsi has been successful in
positioning itself for the younger generation.
SELLING PROCESS
18
Pepsi has a very well managed selling system. It takes as lot of care
to ensure that the products (Pepsi bottles) are available to the consumers.
Pepsi soft drinks are produced in our plant in different SKUs
(Stock keeping units) and distributed to our distributer and they
further supply to the retailer. Shahibabad (GZB) has been divided
around 14 routes which are called direct routes. For every route
there is a Routs Agent. Route Agent moves with the company
owned truck and ensure that maximum shops are covered each
day, so that regular supply of Pepsi soft drinks is made.
Routs agents take the order from the shopkeepers and then with
the help of loaders they give the required number of crates to the
retailer or shopkeeper & then move to next.
Our plants also have some agency in each rout. They supply

INNOVATIVE AND EXCITING OFFERS

Pepsi Co.
55%
Coke Co.
45%
Figure –7
53
MARKET SHARE PERCENTAGE IN GHAZIABAD-2008
Pepsi
48%
Coke
49%
Pure Drinks
3%
Figure - 8
54
CONLUSIONS
Pepsi is the market leader in terms of soft drinks in India, but comes
second to Coca-Cola which consists of Coca-Cola brands.
Pepsi’s main target is obviously to be the market leader and
leave its nearest competitor, Coca-Cola, far behind. To achieve
this Pepsi seems to be relying on mass advertising. They spend
about 60-70 crore rupees annually on marketing activities. The
consumer is bombarded with Pepsi advertisements, sign, logo’s
etc., everywhere.
Pepsi’s core market is the young –adult and Pepsi is taking great
measures to change the perception of these young-adults., Pepsi
wants that these consumers should associate all colas as Pepsi,
the brand Pepsi and cola should be synonymous with each other.
This they are trying to do by getting the heroes of these
consumers to endorse their product e.g. Sachin Tendulkar and
also by advertising for and by youngsters.
Pepsi drinks are available in almost the whole of India, this shows
the importance paid to distribution. Brand loyalists are very few in
the market. Thus the drink should be easily available, so that
consumers cannot shift their preferences.
89
Q1. Which brand of cold drinks do you sale more?
Ans.
Pepsi
Coke
Q2. Which flavor cold drinks do you sale more?
100
 Q7. When you talk about drinks which brand comes to
yourmind?
Ans.
Q8. Whether the customers are already aware about this
brand?
Ans.
Yes
No
Q9. Which are the brands available in your shop?
Ans.
Q10. Number of buyers who buy this brand per day?
Ans.
a)0-5
b)5-10
c)10-15
102