ANCHORAGE TEXT: Anchorage is when a piece
It
of media uses another piece of media to reduce
the amount of connotations in the first, therefore
allowing the audience to interpret it much more
easily.
For instance, in a newspaper, pictures are accom-
panied by a caption that allows us to understand
what the picture is showing us. In films, back-
ground music often helps us interpret the scenar-
io. Finally, pictures can often be described with
other pictures.
SELL LINES:A product line is a group of related
products under a single brand sold by the same
company. Companies often expand their offerings
by adding to existing productlines, because con-
sumers are more likely to purchase products from
brands with which they are already familiar.
COVER LINE: Cover lines are short statements
found on the cover of the magazine that allude to
or describe the articles inside. Their purpose is to
entice the reader into picking up and/or buying the
magazine. Generally there's one main larger cover
line and then a few (or lots of) smaller ones.
PRICE, EDITION AND BARCODE: Found In the
front cover of a magazine so that the readers will
SKYLINE: It runs across the top of a page.
attracts more readers perhaps those particularly
interested in handling the pain associated with
working out more effectively. The strapline (a col-
ored bar) used is red and black .This gives extra
information at the top of the magazine.
MASTHEAD: A masthead is a list at the top of a
page that includes the names of editors, writers,
and owners, as well as the title of the newspaper
or magazine. You'll usually find the masthead on
one of the first few pages.
MAIN IMAGE/FRONT COVER: The main im-
age takes up a large amount of the front cover
this image is meant to catch the attention of the
reader and also goes with other pink segments on
the front cover.
TARGET AUDIENCE:A target audience is the
intended audience or readership of a publication,
advertisement, or other message. In marketing
and advertising, it is a particular group of con-
sumers within the predetermined target market,
identified as the targets or recipients for a partic-
ular advertisement or message.