Annual statistical report of Sri 'Lanka Tourism 2001. Provides a continuing review of the trends and development of the tourist industry. Sri Lanka Tourism'new direction 'beyond beaches; nature, culture, adventure'
Annual statistical report of Sri 'Lanka Tourism 2001. Provides a continuing review of the trends and development of the tourist industry. Sri Lanka Tourism'new direction 'beyond beaches; nature, culture, adventure'
Annual statistical report of Sri 'Lanka Tourism 2001. Provides a continuing review of the trends and development of the tourist industry. Sri Lanka Tourism'new direction 'beyond beaches; nature, culture, adventure'
Annual Statistical REtPort of Sri 'L,anka Tourism 2001
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This is the thirty-third in the series of Annual Statistical Reports published by the Sri Lanka Tourist Board ami it provides a continuing review (~l the trends and development of the tourist industry.
ANNUAL STATISTICAL REPORT OF SRI LANKA TOURISM 2001
~ ~
Research & International Affairs Division, Sri Lanka Tourist Board,
While the chart showing the growth (!l room capacity over the past, the pictures depict Sri Lanka Tourism \' new direction "Beyond Beaches; Nature, Culture, Adventure "
The report is divided into three sections. Section I contains a summary of performance of the tourist industry in 2001and Section II presents statistical tables and charts. Section III comprises the definitions ofterms and sources of information.
The statistical analvscs presented in this year 5' report cover thefollowing subject areas:
A, S. C D E F G H
Trends and Structural Characteristics ofTourist Traffic Scheduled Airline Operations & Passenger Movements Accommodation lndustrv - Capacity and its Utilization income and Employment
Tourist Prices
Foreign Travel by Sri Lankans Growth ofTravel and Tourism Revenuefrom Tourism
Copyright t') 20() 1 Sri Lanka Tourist Board
COl\TENTS
SECTION I:
SUMMARY OF PERFORMANCE 2001
Page
SECTION II:
STATISTICAL TABLES AND CHARTS
PART A: TRENDS IN STRUCTURAL CHARACTERISTICS OFTOURISTTRAFFIC
Market Growth Trends by Nationality - Growth Indices Tourist Arrivals by Country of Nationality 1995-2001 Arrivals by Top Ten Markets - 2000 & 20() 1
Market Growth Trends by Residence - Growth Indices Tourist Arrivals by Country of Residence 1995-200 I Shares of Tourist Arrivals by Region 1995-200 I
Tourist Arrivals by Region 2000 & 2001
Seasonality of Traffic - 200 I
Seasonal Variation in Tratlic Flow 1967-200 I
Tourist Arrivals by Country of Residence and Month - 2001 Mode of Transport and Port of Arrival 2000 & 200 I
Relative Importance ofDifferent Ports 1992-2001
Tourist Arrivals by Country of Residence & Mode of Transport -200 I Arrivals by Type of Carrier 2000 & 2001
Relative Importance ofDiffercnt Carriers 1992-200 I Tourist Arrivals by Country of Residence & Carrier - 2001 Tourist Arrivals by Charter Carriers 1993 - 200 I
Regions of Embarkation & Disembarkation - 2001
Regions of Embarkation & Disembarkation J 992-200 1
Tourist Arrivals by Country of Nationality, Region of Embarkation & Disembarkation - 200 I Purpose of Visit 2000 & 200 I
Percentage Distribution of Tourists by Purpose ofVisit 1992-200 I Tourist Arrivals by Country of Residence & Purpose of Visit - 2001 Period of Stay 2000 & 200 I
Average Duration of Stay 2000 & 2001
Period of Stay-Percentage Distribution 1969-200 I
Average Duration of Stay and Tourist Nights by Country of Nationality - 2001 Tourist Arrivals by Age & Sex 2000 & 2001
Percentage Distribution by Age & Sex 1992-200 I
3
Table 9 Chart 10 Table (j) Table 10
Tourist Arrivals by Country of Residence, Sex & Age - 200 I Occupational Categories 2000 & 2001
Percentage Distribution by Occupational Categories 1992-2001 Tourist Arrivals by Country of Residence & Occupation 200 I
PART H: SClIEDLJLEJ)AIRLlNE OJ>ERATIONSAND PASSFNCFH MOVMU:NT"i
Chart 11 Shares ofTotal Seating Capacity by Carrier - 200 I 38
Table 11 Scheduled Airline Operations & Seating Capacity - 200 I 38
Chart 12 Growth of Passenger Arrivals & Departures 1992 -2001 39
Table 12 Passenger Arrivals & Departures by Port and Category of Travellers - 200 I 39 PART C: ACCOM:VIOOATI0N INDUSTRY-CAPACITY ANI> ITS \JTILIZATION
Chart 13
Table (k)
Chart 14
Table J3
Chart 14a
Table (I)
Table 14
Table 14a
Table 15
Table 16 Shares of Accommodation Capacity (Rooms) by Resort Region 1992-200 I
Accommodation Capacity (Rooms) in Tourist Hotels and its Regional Distribution 1992- 200 I Tourist Nights and Occupancy Rates by Month 2001
Accommodation Capacity and Guest Nights in All Accommodation Establishments 1992-2001 Occupancy Rates by Resort Region 2000 & 200 I
Occupancy Rates by Region 1992-2001
Monthly Occupancy Rates in Tourist Hotels by Region - 200 I Capacity and Nights in All Accommodation Establishments by Class Foreign Guest Nights in Tourist Hotels by Region and Month - 2001 Local Guest Nights in Tourist Hotels by Region and Month - 2Ot)]
PART 0: INCOME& EMPLOYMENT
Chart 15 Value ofTourism 1992-2001
Table 17 Volume & Value of Tourism 1992-2001
Table 18 Foreign Exchange Earnings from Tourism
Table (rn) Exchange Rates (Annual Average) 1992-200 I
Chart 16 Direct Employment in the Tourist Industry 2000 & 2001
Table 19 Direct Employment in the Tourist Industry 1999-2001 Tourist Price Index 1990/91-200 I /02 Index ofTourist Prices 1974/75-2001/02
PART E: TOURIST PRICES
Chart 17 Table 20
38
45
45 45 46 46 47 47
48
48 48
PARTF: FOREIGN TRAVEL BYSRI LANKANS
Chart 18 Table 21
-49 49
Sri Lankan Departures 1992-2001
Sri Lankan Departures - Growth Trends 1974-200 I
Tourism Growth Trends 1966-2001
Tourist Arrivals by Month 1967-2001 Passenger Arrivals and Departures 1973-2001
PARTG: GROWTH OF TRAVEL & TOURIS'1
)
Table 22 Table 23 Table 24
'ART H: REVENUE FRO\1 TOlJRIS_\1
Table 25
Table 26
Table 27
Table 28
Table 29
Table 30
Table 31
Table 32
SECTION Ill: Conferences Held and Revenue Earned at 8MICH 1977-200 I
Number of Foreign Visitors Visiting the Cultural Triangle and Income from Sale of Tickets 199 1-200 I 52
Number of Foreign Visitors Visiting the Museums and Income from Sale of Tickets 1979-2001 52
Number of Foreign Visitors to the Zoological Gardens and Income from Gate Fees 1977-200 I 53
Revenue from Foreign Visitors Visiting the Botanical Gardens 1977-2001 54
Revenue from Foreign Visitors Visiting the Wild Life Parks 1982-200 I 4
Revenue from Embarkation Tax 1973-200 I 55
Revenue from Tourism 1992-200 I 55
DEFINITIONS OFTERMSAND SOURCES OF INFORMATION
LIST OF RESEARCH PUBLICATIONSOFTHE SRI LANKA TOURIST BOARD
I
SECTION I: SUMMARY OF PERFORMANCE 200)
A HIGHLIGHTS
• Tourist arrivals to Sri Lanka, during the year 2001, amounted to 336,794. This )vas a drop of 63,620 or 15.9%, when compared with the 400,414 arrivals registered for the year 2000.
• The tourist arrivals, which showed a 10.5% increase during the first hal] of 200 I, suffered adversely from the attack on the Air Force Base and the Katunayake International Airport. This was further affected by the other factors such as, terrorist attacks ill USA on 11'h September, 2001 and the political uncertainty
following local elections.
• The foreign exchange earnings declined by 1.6%, from Rs.19,162.2 million ill 2000 to Rs.18,863.3 million in 200 I.
• Following the drop in earnings, tourism dropped its rank from fourth to fifth place as an earner of foreign exchange in the Sri Lankan economy.
• The major tourist generating market, the Western Europe 's market s hare has dropped from 65.1 % in 2000, to 60.6% ill 2001.
• The average expenditure per day per tourist increasedfrom US$ 62.3 ill 2000 to US$ 63.1 in 2001.
• The average duration of stay of tourists dropped from 10.1 nights in 2000 to 9.9 ill 2001.
• Following the drop ill arrivals, the total tourist nights spent decreased by 17.6%, from 4,056,305 in 2000 to 3,342,233 in 20()]. The overall annual occupancy rate of tourist hotels decreased by 10.2 percentage points, from 52.3% in 2000 to 42.1% in 2001.
• Accommodation capacity in tourist hotels increased by 315 rooms to reach 13,626 ill 215 tourist hotels in 20(JI, from 207 tourist hotels operated with 13,311 rooms in 2000. The number of beds too increased from 24,953 in 2000 to 25,595 in 2001.
• The total employment in the hotel industry, both directly in the servicing sectors, and indirectly in the supplying sectors amounted to 80,904 in 2001, decreased by 11.2% from the 91,063 jobs provided hy the industry in 2000.
• Globally, the tourism sector suffered a major setback due to the terrorist attacks in USA on 1 [til September, 2001 and the weakening economies ofmajor tourism generating markets, which resulted in (I drop of an estimated 0.6% in international tourist arrivals in
2001.
B. GLOBAL TOURISM *
Globally, the tourism sector ground to a halt from its normal
buoyant growth mainly due to the terrorist attacks in USA
on 11'h September, 200 I and the weakening economies
of major tourism generating markets, International tourist
arrivals declined by an estimated 0.6%, from 697 million
arrivals in 2000, to 693 million arrivals in 2001, During
the first eight months of 200 I, January to August,
international tourist arrivals grew by 3~/o, but the last four
months of 2001 suffered a drop of 9% in arrivals as a
result of substantial decreases registered in every region,
The only other year in recent times that has shown a
negative growth in international tourist arrivals was in
1982, where 0.4% drop in arrivals was recorded due to
the global recession.
International tourist receipts too droped by 2.6 %, from
US$ 474 billion in 2000, to US 462 billion in 200 I.
Worldwide, the average receipt per arrival amounted to
USS 670.
INTERNATIONAL TOURIST ARRIVALS - 2001*
r---=-=-' _.=,-----",-_~~~--_c=--~,_--. -.;;r_'''__--c.c~
il Region Arrivals Growth Market
(in mn.)+ Rate (%) Share
II
01100 (%)
I Africa 28.2 3.8 4.1
Americas 120.8 -5.9 17.4
East Asia & the 115.1 5.5 16.6
Pacific
Europe 400.3 -0.6 57.8
Middle East 22.5 -3.1 3.3
South Asia 5.7 -6.3 0.8
World 692.7 -0.6 tOO
-= = * Source: WTO Press Release - June. 2002 + Estimated
C. VOLUME AND VALUE OF TOURISM
(C -1)
Volume
Tourist arrivals to Sri Lanka in 200 I, amounted to
336,794, which showed a decrease of 15.9 % over the
figure of 400,414 arrivals in 2000 (See Tables I & 2).
The tourist arrivals, which showed a 10.5% increase
during the first half of 2001 suffered severely from
the attack on the Air Force Base and the Bandaranaikc
International Airport at Katunayake in July 2001. This
was further affected by the other factors such as,
terrorist attacks in USA on the 11'11 September, 200 I
and the political uncertainty following local elections.
These disturbances resulted a substantial decrease of
arrivals by 43.8% in the second halfof2001, resulting
in an overall drop of 15.9% for the whole year. The
average annual growth rate during the period from
1966 to 200 J was 8.6% (See Tables a & b).
In terms of tourist nights, which is another yardstick
in measuring the volume of tourist traffic, the number
recorded in 200 I, amounted to 3,342,233 nights. This was a drop of J 7.6 %, when compared to 4,056,305
nights recorded in 2000 (See Tables 8 & 13). The
average duration of stay decreased from 10.1 nights
in 2000, to 9.9 nights in 2001.
(C-2) Value
Foreign exchange earnings from the tourist industry
in 200 I is estimated at Rs. I B,863.3 million, which
shows a decrease of 1.6 % in 2001 as against the
figure ofRs. 19,162.2 million recorded in 2000 (See
Table 17 & 18).
In terms of US dollars, earnings decreased by 16.5%,
from 252.8 million in 2000, to 2 J 1.1 million in 2001.
In terms of a more stable currency, Special Drawing Rights (SDR) also reflected a decrease of 13.7% from
191.9 mn. units in 2000, to 165.7 mn. units in 2001
(See Table 17).
Rate of decrease in tourism earrungs 111 terms of
foreign currencies was much higher than that in Rupee
terms reflecting the strength of the foreign currencies
against the. Sri Lankan Rupee.
In 200 I,' foreign exchange earnings from tourism dropped its rank from fourth to fifth place as an earner of foreign exchange. Those that rank above tourism in order of magnitude were, Textiles and Garments (Rs.227.4 billion), Private Foreign Remittances (Rs.l 00.4 billion), Tea (Rs.62.0 billion) and Machinery and Equipment Exports (Rs.21.9 billion).
Average spending per tourist decreased to US$ 626.8, down by 0.7 %, when compared to US$ 631.3 in 2000. The average spending per tourist per day amounted to US$ 63.1, which showed a slight increase of 1.3 %, as compared to US$ 62.3 in the previous year. This was mainly due to the decrease of average duration of stay of tourists, from 10.1 nights in 2000 to 9.9 nights in 200 1.
D. TOURIST PROFILE
(D-I) Markets
Western Europe
Western Europe retained its position as the major tourist generating market to Sri Lanka during the year, while recording a decrease of21.8 %, from 260,824 tourists in 2000 to 203,984 tourists in 200 I. The Westem Europe's market share has also decreased from 65.1 % in 2000 to 60.6 % in 2001 (Table 2).
U.K. maintained its position as the market leader for the third consecutive year, but showed a decrease of 19.9 %, from 84,693 in 2000, to 67,830 in 2001. The Other major markets namely, Germany, France, Italy and the Netherlands too showed decreases of 14.4 %, 19.4 %, 28.3 % and 44.4 % respectively.
Five major markets - i.e. U.K., Germany, France, the Netherlands and Italy together accounted for 85.2 % of the total number of arrivals from Westem Europe to Sri Lanka.
Ash.
Asia was the second largest tourist generator to Sri Lanka. Its market share increased from 22.9 % in 2000, to 26.6 % in 200 I. The arrivals dropped by 2.0 %, from 91,521 in 2000, to 89,732 tourists in 200 I.
Sub-regions, South Asia recorded an increase of 4.8 %, while East Asia declined by 10.7 %.
Major markets, India recorded an increase of6.5 %, while Japan declined by 10.0 %. The noticeable increase in arrivals from India was mainly due to the several promotional programmes conducted by the Sri Lanka Tourist Board and the Industry in India during the year.
Other Markets
All other individual markets from this region recorded
decreases, except China (+68.5 %), Bangladesh (+43.3%), South Korea (+6.3 %) and Maldives (+ 13.7%).
Thus, it may be noted that, Western Europe and Asia together generated 87.2 % of the total tourist arrivals to the country in 2001. The balance 12.8 (Yo was from North America (4.7 %), Australasia (3.9 %), Eastern Europe (2. I %), Middle East (1.6 %), Africa (0.3 %) and Latin America (0.1· %).
Of these regions, Eastern Europe (+3.3 %), Middle East (+27.7 %) and Africa (+6.5 %) showed increases, while Australasia (-28.1 %), North America (-7.7 %), and Latin America & the Caribbean (-4.0 %) declined in the volume of tourist traffic to Sri Lanka for 200 I.
The top ten generating markets to Sri Lanka in terms of arrivals were, the U.K. (20.1 %), Germany (17.9 %), India (10.1 %), France (6.2 %), the Netherlands (3.7%),
ly (3.6 %), Australia (3.4 %), Japan (2.7 %), Maldives (2.7 %) and Pakistan (2.5 %). These ten markets together accounted for 73.0 % of the total tourist traffic in 2001 [Refer chart 2(b)].
In terms oftourist nights, the top ten generating markets in order of magnitude were Germany (21.7 %), U.K (20.7 %), India (7.5 %), France (6.7 %), the Netherlands (4.3 %), Italy (3.7 %), Australia (3.6 %), U.S.A. (2.8 %), Japan (2.4 %) and Canada (2.4 %) (See Table 8).
«()-2) Seasonality of Arrivals
Peak months were January, February, March and April, with a mini peak in July and December. The highest number of arrivals was in February, with a seasonal index of 166, recording 66 % above the monthly average. The English Cricket TOLir in mid February mainly attributed to the high flow of arrivals in February.
This seasonality ratio increased from 1.3 in 2000, to 1.7 in 200 I. The coefficient of seasonal variation in 200 I was 43, compared to 20 in 2000 (See chart 'C' and Table3).
The lowest number of arrivals was recorded in September, with an index of 42.
The seasonal pattern for the Western Europe region was almost similar to the overall tourist arrivals (See Table3).
«()-3) Mode of Transport and Port of Arrival
Katunayake International Airport continued to be the main port oftourist arrivals by air with 99.9 % share of the total tourist traffic. The balance 0.1 % used the Colombo Harbour as the port of entry by sea (Tables d & 4).
(D-4) Arrivals by Carrier
Nineteen scheduled airlines operated services to Sri Lanka and accounted for 96.6 % of the total tourist traffic in year 2001. Charter flights (3.3 %) and arrivals by sea
Intra-regional flights accounted for 18.6 % of the total tourist arrivals, which was a decrease of 0.2 percentage points hom 18.8 % in last year.
(0. I %) accounted for the balance.
Seven leading scheduled airlines - Sri Lankan Airlines, LTU, Indian Airlines, Singapore Airlines, Emirates, Condor and Thai Airways - accounted for 88.7 % of the total tourist traffic (See Table 5}.
Inter-regional flights accounted for 78.0 % of the total tourist arrivals, which was an increase of 3.9 percentage points from 74.1 % in 2000 (See Table e).
During the year, five charter airlines from Europe brought in a total of I 1,236 tourists. This was a decrease of 60.2 % in comparison to the total of n,260 in 2000, in which seven charter airlines were operated. The charter arrivals in terms of market share, declined by 3.8 percentage points from 7.1 % in 2000 to 3.3 % in 200 I (See chart 5 and Table e).
(0-5) Region of Embarkation and Disembarkation
Europe maintained its importance as the major region of embarkation and disembarkation for tourists travelling to Sri Lanka. Compared to the previous year, the proportion of tourists embarking and disembarking in the region of Indo-Pakistan showed an increase, while Europe and the other region consisting of neighbouring countries, which
includes Singapore, Malaysia, Thailand and Maldives declined (See Table 0.
Direction and flow of traffic showed that about 46.4 % of tourists embarked from a point in Europe before arriving in Sri Lanka and the proportion of tourists that went back to Europe direct from Sri Lanka was 41.9 % during the year (See Table f).
Though Europe accounted for 62.8 % of total tourist arrivals, only around 46.4 % of the European tourist movements were directly from Europe. Thus, it is evident that a fair proportion of tourists uses non-European ports as embarking and disembarking points (See Table 6).
(0-6) Purpose of Visit
The main purpose of visit, based on the declarations made by tourists on their E/D cards continued to be pleasure - i.e. holiday, recreation, sight-seeing etc. and the proportion of tourists, who came for this purpose amounted to 89.2 % - a decrease of 0.9 percentage points from 90.1 % in 2000. The proportion of travel for business purposes increased from 4.8 % in 2000, to 6.7 % in 2001. Travel to visit friends and relations and travel for religious purposes and sports etc., accounted for the balance 4.1 %, which was a decrease over 2000 figure by 1.0 percentage points (Sec Table g).
Of the total pleasure travellers, 65.3 % were West Europeans, 22.1 % Asians, 4.6 % North Americans,
3.8°;;) Australasians and the balance 4.2 % consisted of various other nationalities (See Table 7). The largest proportion of business tourists (private and official) came from Asia with Western Europe taking second place.
(0-7) Average Duration of Stay and Tourist Nights
Average duration of stay decreased from 10.1 nights in the previous year, to 9.9 nights in 2001 (See Table h). .us was mainly due to the decreases in the proportions of tourists, who stay more than one week.
However, the proportion of tourists whose periods of stay were 1-3 nights and 4-7 nights showed increases of6.4%, and 1.5 % respectively.
It is also revealed that, 23.3 % of tourists stayed 3 nights or less, whilst 26.8 % stayed 4-7 nights, 34.5 % stayed 8-14 nights and 15.4 % stayed more than two weeks,
When considering the average duration of stay by country of nationality, the longest staying tourists were from Western Europe (11.0 nights) and North America (10.7 nights) (See Table 8).
A total of3,342,233 tourist nights were recorded in 2001. It was a decrease of 17.6 % in comparison to 2000, where 4,056,305 nights were recorded (See Table 8).
In 2001, the total number of tourist nights spent in tourist hotels was 2,767,187. This was a decrease of 23.4 %, compared with the figure 00,610,889 nights recorded in
2000 (See Table 13).
Tourist nights spent in supplementary establishments amounted to 109,037 in 2001, which showed a decrease of 12.5%, from 124,589 nights recorded in 2000.
It is significant that, 82.8 % of the tourist nights were spent in tourist hotels. Another 3.3 % were in supplementary establishments (guest-houses and resthouses), while only 13.9 % used other means of accommodation, mainly unauthorised units, private residences etc (See Table 13).
(0-8) Distribution by Sex and Age
Of the total tourist arrivals, 58.5 % were male and 41.5% were female (See Table i).
Age distribution showed that the majority oftourists were in the age group of20 - 29 years, accounting for 32.6 % of the total traffic - a decrease of 5.8 percentage points over 38.4% recorded for 2000.
Compared to the year 2000, there was a decline in travellers within the age groups of 20-29 years and 60 & over, during the year 2001.
(0-9) Occupation
According to the declarations made by tourists to Sri Lanka on their immigration cards, 75.2 % of the tourists were gainfully occupied in contrast to the 72.7% recorded
in 2000. Retired persons constituted 5.8%, while the balance 19.1 % declared themselves as having no occupation. Those in the "No Occupation" category were mainly housewives and dependants (See Tables 10 & j).
Of the tourists who engaged in gainful occupations, the majority (27.8 %) was engaged in "Other Occupations" viz.: white-collar workers in the non-executive grades and skilled/ semi-skilled workers.
Others in gainful occupations were Executives (16.7%), Businessmen (10.1%), Professionals (7.9 %), Educationists (5.0 %) and Scientists & Technicians (7.6%).
E. SCHEDULED AIRLINE OPERATIONS
Nineteen scheduled airlines operated tlights to Sri Lanka in 2001 (See Table 5). During the summer season from May to October, 142 flights were operated per week with a seating capacity of35, I 03.
However, in the winter season, from November 2000 to April 200 I, 179 flights were operated per week with a seating capacity of 42,759 (See Table 11).
Mahan Air commenced operations to Sri Lanka, while Balkan ceased their operations from Sri Lanka during the year under review.
F. PASSENGER ARRIVALS AND DEPARTURES
The total, in terms of two-way passenger traffic into and out of Sri Lanka (arrivals and departures) was 1.94 million in 200 I. It was a decrease of 1.8 % over 2000, where the total two-way passenger traffic was 1.98 million (See Tables 12 & 24).
Analysis of the composition of this two-way passenger traffic reveals the majority to be Sri Lankans (51.2 %), followed by tourists (34.2 %). Resident visa holders and other foreign travellers, who could not be classified as tourists, made up the balance 14.6 % (See Table 12).
G. ACCOMMODATION SECTOR
(G-J) Accommodation Capacity
Accommodation capacity in tourist hotels increased during the year 2001. There were 215 tourist hotels with 13,626 rooms in operation in 2001 (See Table 13). This shows an increase 0015 rooms over 2000, during which 207 tourist hotels operated with 13,311 rooms. The number of beds too increased from 24,953 in 2000 to 25,595 in 2001.
In addition to the tourist hotels, the 199 supplementary accommodation units (Guest-houses, Rest-houses, etc.) provided 2,011 rooms with 3,479 beds during the year. The previous year's, comparative figures were 222 units with 2,549 rooms, consisting of 4,410
beds.
The regional distribution of accommodation capacity in tourist hotels showed that, 5,382 rooms or 39.5 %
of the total capacity was available in the South Coast
region. 2,656 rooms or 19.5 % of the total room
~ .
capacity was located in the Colombo City region, 2,500
rooms or 18.3 % of room capacity was in the Ancient
City region and 2,315 rooms or 17.0 % of room
capacuy was in the Greater Colombo region, with the
balance (5.7 %) in the High Country and East Coast
regions (See Table k).
(G-2) Occupancy Rates
Overall annual room occupancy rate of tourist hotels
decreased from 52.3 % in 2000, to 42.1 % in 200 I (See
Table 14).
.II regions except East Coast have recorded decreases
in occupancy in 2001, when compared with the
corresponding figures for 2000 (See Table I).
Region-wise, the highest occupancy level was recorded
in the Greater Colombo region (47.2 %), followed by
the Colombo City region (45.4 %) and South Coast
(41.1%).
The highest occupancy rate by month, 70.X (Yo was
recorded in February 2001, and the lowest of 23.6 %
was recorded in the month of September (See
Table 14).
(G-3) Guest Nights
Total foreign guest nights recorded in tourist hotels
amounted to 2,767,187, which was a decrease of
23.4 % over the figure of 3,610,889 nights recorded in
2000 (See Table 13). The local guest nights recorded in
tourist hotels amounted to 770,848, which showed an
increase of7.6 %, over the figure of716,430 recorded
in the previous year .
Foreign guest nights spent in supplementary
establishments decreased by 12.5%, from 124,589 in
2000 to 109,037 in 200 I. The local guest nights increased by 25.1 %, from 235,187 in 2000 to 294,233 in 200 I.
Total foreign guest nights recorded in the tourist hotels
and supplementary establ ishments in 200 I amounted to
2,R76,224, representing 86.1 % of the total tourist nights
spent in Sri Lanka. Accommodation in the informal
sector, such as paying guest-houses, private and rented
houses etc. made up the balance 13.9 %.
The distribution of foreign guest nights in tourist
hotels by region shows that, the major share of
42.5 % of foreign guest nights has been spent in
the Southern Coastal area. The Greater Colombo
area accounted for 21.2 %, while the Colombo City
and Ancient City regions accounted for 17.7 % and
15.0 % respectively. High Country (3.3%) and East
Coast (0.2%) regions accounted for the balance
(See Table 15).
Overall, foreign tourists accounted for 78.2 % of the total guest nights of tourist hotels, while the local tourists had a dominant share of 73.0% of supplementary establishments.
H. EMPLOYMENT IN THE TOURIST INDUSTRY
Tourist industry generates opportunities for both direct and indirect employment. Direct employment is provided in tourist sectors, which sell goods and services directly to the tourist. This includes accommodation establishments, restaurants and bars, travel and transport agencies, airlines, recreational agencies, tourist shops and the National Tourist Organization, provincial offices etc. Indirect employment opportunities are generated in the sectors, which supply goods and services to tourist establishments.
Both direct employment and indirect employment declined significantly in 200 I. The decreases in employment opportunities were mainly difficulties faced by the industry in 2001.
Total number of persons employed directly in the tourism sector at the end of 2001 amounted to 33,710, which was a decrease of 11.2% over the figure of 37,943 recorded in 2000 (See Table 19).
employed in the accommodation and catering (65. I %). Travel Agencies (10.7 %) and Airlines (10.9 %) have also provided a substantial number of job opportunities (See Table 19).
Of the total employed, 60.5 % were in the Technical, Clerical and Supervisory grades, 23.8 % were in the Manual and Operative grades and 15.7% were in the Managerial, Scienti fie and Professional grades.
Indirect employment in the supplying sector in 200 I was estimated at 47,194 (See Table 22), thus the total employment force in the tourist industry for 2001 was approximately 80,904. This shows a decrease of 11.2% over the figure of 91,063 recorded in 2000. The ratio of employment to arrivals for 2001 worked out to - 1 :4. I 6, as compared to a ratio of 1 :4 recorded for the previous year.
I. TOURIST PRICES
The overall tourist price index shows an increase of 14.4 %, when compared with the previous year. In absolute terms, it increased by 355 points from 2,458 during the 2000/2001 season, to 2,813 in 2001/2002 season (See Table 20). The category in which the highest rate of increase in prices was recorded in the Accommodation sector (21.4 %), followed by Food (8.4 %) and Transport (0.6 %). The highest increase in price within the sector of Accommodation arose from the City areas (33.6 %).
.J. REVENUE FROM TOURISM
Tourism brings revenue to the Government in a variety of ways. They are through taxes on profits of tourist sector establishments, taxes from earned income of employees in the tourist sector, import duty on direct imports, the indirect tax component in local supply, operating revenue of government undertakings, airport taxes, entry fees to parks, museums, archaeological sites, .ic. Some of the revenue earned through these means are given in Tables 26-32. Table 25 shows the revenue
earned from the Bandaranaike Memorial International Conference Hall (BMICH).
Revenue from tourism in 200 I, derived from taxes and gate fees from the tourist establishments, embarkation points and archaeological sites etc. amounted to
Rs. 784.7 million in 200 I, as against Rs. 835.0 million in the previous year. This was a decrease of 6.0 % (See Table 32).
The highest revenue was earned from the Embarkation Tax (Rs. 269.3 million), followed by the Cultural Triangle (Rs.222.0 million). The tourism sector has backward linkages. Therefore, it should be noted that in addition to direct revenue, the government also earns a substantial amount of income as indirect taxes.
Revenue derived from indirect taxes such as income tax, electricity, water, post and telecommunication, lease rentals, etc. are unavailable. Figures presented are only a partial indication of the total revenue through tourism.
:jTATISTICAL TABLES AND CHARTS
PART A: TRENDS IN STRUCTURAL CHARACTERISTICS OF TOURIST TRAFFIC
TOURIST ARRIVALS BY YEAR - 1966 TO 2001
Chart-1
snn.nun ..
II 70
I:
11- 60
Tourist Arrivals
-% Change
:::] ",.,J
i
301.""'\
~ Ii'
~ 2;;11.000 .... ,1.
.... '
.d: l
200,000 l
• w,.,'" ~
so.oooR
i
50
II 40
II 30
II (J)
OJ
s::
cu
20 .t:
Ir U
Ii
j' ~
..
10
I
;;_ 0 O~! ~~~~~~~~~~~~~~~~~~~~~~~~~~~~,~~~~~~~~ 66 67 6!l 6970 71 72 73 74 75 76 77 7!l 79 808182 !l3 84 s s 86 87 as !l9 90 91 9293 94 9596979899 00 01
YEAR
Table (a)
MARKET GROWTH TRENDS BY NATIONALITY - GROWTH INDICES
SECTION III: DEFINITIONS OF TERMS AND SOURCES OF INFORMATION
1.
DEFINITIONS OF TERMS
I.
All persons arriving with a specific purpose of engaging themselves in gainful occupation or to establish residence in Sri Lanka irrespective of their length of stay.
2. Diplomatic personnel.
(a)
Visitor/Tourist Excursionist:
In March 1993, the U.N.O. Statistical Commission adopted a set of recommendations for tourism statistics prepared by the World Tourism Organization (W.T.O) as a follow-up to the Ottawa International Conference for Travel and Tourism Statistics, held in June 1991. These recommendations have been followed in this report for defining "International Visitor", "International Tourist" and "International Excursionist." The definitions are:
3.
Crews of ships and aircraft even if they stay for one night or more.
4.
Dependents of temporary immigrants and children below 3 years.
I.
The term' International Visitor' refers to any person who travels to a country other than that in which he/she has his/her usual resi-
In this report the term "Visitor", "Tourist" and "Excursionist" are used for "International Visitor", "International Tourist" and "International Excursionist" respectively. In Sri Lanka's tourism statistics, excursionists consist almost exclusively
. of passengers on sea cruises, who come on shore for purposes of sightseeing, shopping, etc. while the ship is in harbour.
dence but outside his/her usual environ-
ment for a period not exceeding 12 months and whose main purpose of visit is other
(b)
Tourist Arrivals:
than the exercise of an activity remunerated from within the country visited.
11.
The term 'International Tourist' (overnight visitor) is an International Visitor who stays at least one night in a collective or private accommodation in the country visited.
Every single visit (or entry) of a tourist to the country either in the course of the same trip or in the course of different trips is counted as an arrival, provided the visit (or entry) lasts at least one night in the country (N .B. those who do not cross the frontiers are not regarded as visitors).
(c) Tourist Night:
iii. The term 'International Excursionist' (same day visitor) refers to an International Visitor who does.not spend the night in a collective or private accommodation in the country visited.
(d) Guest Night:
A night spent in Sri Lanka by a tourist in any type of immobile accommodation.
To clarify further the following are excluded from the definition of'lnternational Visitor':
A night spent in a Tourist Hotel, Resthouse or
Guesthouse approved by the Sri Lanka Tourist Board, as being suitable for occupation by foreign visitors.
Board from the registered accommodation establishments.
(d) Passenger Statistics:
(e) Tourist Hotels:
All Tourist Hotels, which are reckoned to be up to international standards of operation.
Passenger arrival and departure reports compiled by the Immigration Department.
(t)
Supplementary Accommodation:
(e)
Air Traffic Statistics:
All Guest Houses, Resthouses, Inns, Youth Hostels etc., which are approved by the Sri Lanka Tourist Board as being suitable for occupation by foreign visitors.
Quarterly returns obtained by the Sri Lanka Tourist Board from the scheduled airlines, which operate fl ights to Sri Lanka.
(f) Statistics on Official Tourist Receipts:
(g) Official Receipts:
Official Receipts constitute the foreign exchange purchases and acceptances by authorized dealers and commercial Banks from foreign visitors either directly or indirectly.
Monthly returns on foreign exchange purchases and acceptances obtained from the authorized dealers and the Commercial Banks.
(g}
Employment Statistics:
(a)
Tourist Statistics:
Annual Surveys conducted by the Sri Lanka Tourist Board among all registered tourist establishments; viz. Accommodation and Catering establishments, Travel and Transport Agencies, Recreational Clubs, Tourist Shops, Airlines and National Tourist Organizations.
2.
SOURCES OF Ii\FORI\IATION
Embarkation and Disembarkation cards filled by the foreign visitors,
(h) Statistics of Tourist Prices:
(b)
Excursionist Statistics
Price data collected from a sample of tourist esiabl ishments.
Passenger arrival reports compi led by the Immigration Department.
(i)
Revenue Statistics:
(c)
Accommodation Statistics:
Inland Revenue Department, Airport & Aviation Services (Sri Lanka) Ltd., Minish), of Cultural Affairs, Department or Wild Life, Department of Agriculture and Bandaranaike Memorial International Conference HalL
Monthly report obtained by the Sri Lanka Tourist
- -- -- - --------------------------
LIST OF RESEARCH PUBLICATIONS OF THE SRI LANKA TOURIST BOARD
Title of the Report Year of Publication No. of Pages
Report on the Survey of Foreign Visitors (Ju11967 to March 1961:1) Volume I 50
Volume n 30
Travel Industry Survey 1969 92
Quarterly Review of Tourism Statistics 1969
pt_4th Quarter 74
Report of the Charter Tourist Survey Jan-Apr 1970 38
Ceylon Tourist Board Quarterly Review of
Statistics-l st Quarter 1970 95
Ceylon Tourist Board Quarterly Review of
Statistics - I st Quarter 1971 g5
Survey of Foreign Tourist to Sri Lanka Jan-Dec 1972 40
Ceylon Tourist Board Quarterly Review ofTourism
Statistics-l st Quarter 1972 90
Ceylon Tourist Board Quarterly Review of
Tourism Statistics-
1 st Quarter 1973 18
2nd Quarter 1973 23
Ceylon Tourist Board Quarterly Review of
Tourism Statistics-I st Quarter 1974 16
Report of the AD HOC committee on expansion Aug 1976 23
of tourist accommodation
Tourism in Sri Lanka - A Review of Performance 1977 15
Report of the Census of the Unauthorised Establishments
providing facilities to tourists in Sri Lanka 1983 37
The United Kingdom - A market profile Dec 1983 17 Title of the Report Year of Publication No. of Pages
Italy Market Study 19H3 18
Market Intelligence News Release
No.1 Jan 1983
No.2 Feb 1983
No.3 May 1983
No.4 June 1983
No.5 July 1983
No.6 Aug 1983
No.7 Sep/Oct 1983
No.8 Nov/Dec 1983
Survey of Departing Foreign Tourists from Sri Lanka Feb-Apr 1983 54
The Middle East Region - A Market Profile Feb 1984 54
Market Intelligence News Release Vol II (No.1 to 10) Jan-Dec 1984 115
Airport Survey ofGennan, French & UK Tourists Dec 19H7 24
Japan Outbound - A Market Profile Nov 19HH 29
Report ofthe Census of Unauthorised Establishments Apr/May 1988 39
providing tourist services in Hikkaduwa
Report of the Census of Unauthorised Establishments August 1988 21
providing tourist services in Negombo
The Federal Republic of Germany - A Market Profile May 1989 31
Korea Outbound - A Market Profile May 1989 21
Performance ofthe Hotel Sector in Winter 1990/91 Sep 1991 16
Survey of Foreign Tourists - 1991/92 March 1993 32
Korea Outbound 1995 June 1995 6
India Outbound 1995 July 1995 8
Survey of Departing Foreign Tourists from Sri Lanka July- November 2000 45
Tourism Update - Market Intelligence Report (Vol.I) .Ian-Dec zm 179
Hotel Industry Study 1999/2000 2001 42 I =-~-----=====~~~-j