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Life

Style

Andika Indrayana, S.Sn., M.Ds.

“Style, hard to define… but easy to recognize

Magazine advertisement for Hathaway blouse, 1983

Style

The Latin root of “style” is stillus, means writing instrument

style is a specific correlation between form and content

F. Antal

Style

perbedaan konten mempengaruhi perbedaan pengekspresian/penggayaan

AWAS!!

AWAS!!

Style perbedaan konten mempengaruhi perbedaan pengekspresian / penggayaan AWAS!! AWAS!! style selalu berkaitan dengan penampakan /

style selalu berkaitan dengan penampakan/appearance

Style

style is the particular idiom in the form of art, that is the organisation of element of art

Susan Sontag

Style style is the particular idiom in the form of art, that is the organisation of
Style ‘the constant form ’ - and sometimes the constant elements , qualities and expression -

Style

Style ‘the constant form ’ - and sometimes the constant elements , qualities and expression -

‘the constant form’ - and sometimes the constant elements, qualities and expression - in the art of and individual or group. Style is a system of form

(Meyer Saphiro)

Style ‘the constant form ’ - and sometimes the constant elements , qualities and expression -

identitas, ciri khas, karakter, otentisitas, ‘style-code’

Style & Historicity

style has has a specific historical meaning: a time and a place

Style & Historicity style has has a specific historical meaning : a time and a place

zeitstil (style of the age) & zeitgeist (spirit of the age)

Style & Historicity style has has a specific historical meaning : a time and a place

gaya di tahun 60-an yang muncul karena maraknya budaya populer (konsumerisme, selebriti, hingga produk visual)

Style & Historicity

style are generally regarded as having life cycles:

birth-youth-maturity-decline-death

John A. Walker, Design History and the History of Design

maturity youth decline birth death
maturity
youth
decline
birth
death

Style & Historicity

Style & Historicity
Style & Historicity

Style & Trend

trend refers to:

process of change product development new products

(Vejlgaard H., Anatomy of Trend)

Style & Trend trend refers to: process of change product development new products (Vejlgaard H., Anatomy
Style & Trend trend refers to: process of change product development new products (Vejlgaard H., Anatomy
Style & Trend trend refers to: process of change product development new products (Vejlgaard H., Anatomy
Style & Trend trend refers to: process of change product development new products (Vejlgaard H., Anatomy

Style & Trend

Style & Trend The Diamond-Shaped Trend Model Vejlgaard H., Anatomy of Trend

The Diamond-Shaped Trend Model Vejlgaard H., Anatomy of Trend

Lifestyle
Lifestyle

Lifestyle

the way in which we do something, including how we speak, act, move, eat, dress, decorate, and so forth

Barry Brummett, A Rhetoric of Style

Lifestyle the way in which we do something , including how we speak, act, move, eat,

Lifestyle

Lifestyle

Lifestyle & Value

Lifestyle & Value Lifestyle is about what we believe and think , what we arrive at

Lifestyle is about what we believe and think, what we arrive at our believe, what we do, and how our action express particular belief or value

Alan Tomlinson, Consumption, Identity, Style

Lifestyle & Industri

model konsumsi masyarakat modern didominasi oleh produk industri (barang), pusat perbelanjaan modern, media (informasi), bisnis hiburan (entertainment), dsb

Lifestyle & ‘definition of self’

Everyone has a concept about his or her ‘self’ that has to be actualized or manifested

jati diri, status, posisi, prestise, maskulinitas, femininitas, dsb

Lifestyle & ‘definition of self’ Everyone has a concept about his or her ‘self’ that has

The concept of ‘self’ is manifested in the

world of object

Lifestyle & taste

Preferensi atau kesukaan yang muncul berdasarkan kapasitas penilaian dalam membangun perbedaan antara fisikalitas dari objek dengan perasaan menyenangkan yang akan didapatkannya

Dimensi intuitif dan interpretasi kualitas seperti ikatan emosional, familiaritas, aspirasi, mimpi, sentimentalis, perasaan estetik dan personalitas

Selera yang menetap seringkali dipengaruhi oleh proses kategorisasi dan konstruksi atas tipikalitas pada objek yang dipersepsi. Apabila sebuah produk pada impresi awal dikategorikan sebagai objek yang sesuai dengan kebutuhan, produk seringkali memberikan pengaruh terhadap pertimbangan di masa depan

Lifestyle & taste Preferensi atau kesukaan yang muncul berdasarkan kapasitas penilaian dalam membangun perbedaan antara fisikalitas

Peran individu, asosiasi berdasarkan gender, usia, stereotip

(Green & Jordan, Pleasure With Products: Beyond Usability, 2002)

Lifestyle & Ruang

Lifestyle & Ruang
Lifestyle & Ruang
Lifestyle & Ruang

Lifestyle & Waktu

Lifestyle & Waktu
Lifestyle & Waktu
Lifestyle & Waktu
Lifestyle & Waktu
Lifestyle & Waktu
Lifestyle & Waktu
Lifestyle & Waktu

Lifestyle & Needs

Lifestyle & Needs perbedaan level kebutuhan , menggambarkan perbedaan gaya hidup
Lifestyle & Needs perbedaan level kebutuhan , menggambarkan perbedaan gaya hidup

perbedaan level kebutuhan, menggambarkan perbedaan gaya hidup

Lifestyle & Habitus

seperangkat kecenderungan (disposition) yang diciptakan dan dirumus-ulang berdasarkan struktur objektif dan sejarah personal

Lifestyle & Habitus seperangkat kecenderungan ( disposition ) yang diciptakan dan dirumus-ulang berdasarkan struktur objektif dan

gaya, tata cara, atau cara menggunakan barang, tempat dan waktu, khas kelompok masyarakat tertentu

Lifestyle dan Modal

Economic Capital LIFE Symbolic Social Capital STYLE Capital Cultural Capital
Economic
Capital
LIFE
Symbolic
Social
Capital
STYLE
Capital
Cultural
Capital

Modal Ekonomi

segala bentuk materi yang memiliki nilai (value)

uang, emas, alat, instrumen, software, hardware, infrastruktur, tanah, rumah, dsb

Modal Sosial

resource based on group membership, relationship, network of influence and support

Jaringan (networks), Menjadi bagian (belonging), Rasa aman (safety), Timbal balik (reciprocity), Partisipasi, Kekuatan kelompok (citizen power), Kehidupan yang bernilai (Values-led living), Bagian dari keragaman (diversity)

Modal Kultural

non-financial social assets that promote social mobility beyond economic means

Embodied: Bahasa, gaya berbicara, manner, kecantikan, sense estetik, dsb Institutionalized: gelar, ijasah Objectified: benda-benda seni, benda collectable

Modal Kultural non-financial social assets that promote social mobility beyond economic means Embodied: Bahasa, gaya berbicara,
Modal Kultural non-financial social assets that promote social mobility beyond economic means Embodied: Bahasa, gaya berbicara,
Modal Kultural non-financial social assets that promote social mobility beyond economic means Embodied: Bahasa, gaya berbicara,

Modal Simbolik

Segala yang bersifat non-material yang memiliki nilai kultural tertentu (cultural values) di dalam masyarakat tertentu

Prestise, Status, Otoritas (kekuasaan), Kehormatan, dsb

lifestyle & desain

mengidentifikasi data psikografik:

preferensi barang, hobi, pemanfaatan waktu & ruang, dsb.

untuk digabungkan dengan data demografik:

pendapatan & pengeluaran, usia, jenis kelamin, tempat asal, pekerjaan, dsb.

lifestyle & desain mengidentifikasi data psikografik: preferensi barang, hobi, pemanfaatan waktu & ruang, dsb. untuk digabungkan

sebagai Insight, Strategi Media, What to say, How to say, Tone & manner, dsb

lifestyle & desain

menciptakan relevansi produk dengan gaya hidup tertentu; menggiring, menguatkan, dsb

lifestyle & desain menciptakan relevansi produk dengan gaya hidup tertentu; menggiring, menguatkan, dsb
lifestyle & desain menciptakan relevansi produk dengan gaya hidup tertentu; menggiring, menguatkan, dsb
lifestyle & desain menciptakan relevansi produk dengan gaya hidup tertentu; menggiring, menguatkan, dsb

lifestyle & desain

lifestyle & desain
lifestyle & desain

lifestyle & desain

membangun citra yang diasosiasikan dengan gaya hidup tertentu

lifestyle & desain membangun citra yang diasosiasikan dengan gaya hidup tertentu
lifestyle & desain membangun citra yang diasosiasikan dengan gaya hidup tertentu

lifestyle & desain

informasi mengenai gaya hidup (terkini/tren); menggiring, mempersuasi, menguatkan, rasionalisasi, dsb

lifestyle & desain informasi mengenai gaya hidup (terkini/tren); menggiring, mempersuasi, menguatkan, rasionalisasi, dsb
lifestyle & desain informasi mengenai gaya hidup (terkini/tren); menggiring, mempersuasi, menguatkan, rasionalisasi, dsb
lifestyle & desain informasi mengenai gaya hidup (terkini/tren); menggiring, mempersuasi, menguatkan, rasionalisasi, dsb

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