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SECTION 4

PRODUCT LINE

4.1 Product we sell

Our company provide a corncob particle board which can be use as alternative
sustainable building material. a simple manufacturing process consisting in binding corn cob
particles with wood glue according to the ratio of 1:4 (glue: corn cob particles), in terms of
weight, is proposed here. This process includes four main stages which are, respectively, and
in order: the mixing up of the components (i.e. corn cob particles and wood glue), moulding,
curing (which is natural) and unmoulding.

4.2 Benefit of our product to customer


It has been investigated that the potential of using corncob particle board as a sound-
proof material and corncob particle board has comparable acoustic insulation properties as the
other traditional materials such as glass wool and expanded polystyrene used for similar
purpose. These particle boards can be used for thermal insulation products, light weight
partition wall, ceiling among others. Furthermore, corncob particle can develop concrete that
contained corncob as aggregates. Corncob ash also can be use as a pozzolanic material for
producing blended cement for structural applications. Similar research efforts have been made
by several researchers to make agrowaste as a sustainable source of construction materials.
Ash obtained from burnt corncob can be used as supplementary reinforcement in the
development of low-cost and high performance aluminium hybrid composites.
4.3 Product Life Cycle Stages

The product life cycle has 4 very clearly defined stages, each with its own
characteristics that mean different things for business that are trying to manage the life cycle
of their particular products.

During introduction stage, it is the most expensive for our company launching our new
product. The size of the market for the product is small, which means sales are low, although
they will be increasing. On the other hand, the cost of things like research and development,
consumer testing, and the marketing needed to launch the product can be very high, especially
if its a competitive sector.

The growth stage is typically characterized by a strong growth in sales and profits, and
because the company can start to benefit from economies of scale in production, the profit
margins, as well as the overall amount of profit, will increase. This makes it possible for
businesses to invest more money in the promotional activity to maximize the potential of this
growth stage. We believe that our company can growth very quick with this new product.

During the maturity stage, the product is established and the aim for our company now
is to maintain the market share that we have built up. This is probably the most competitive
time for most products and businesses need to invest wisely in any marketing we undertake.
We also need to consider any product modifications or improvements to the production
process which might give us a competitive advantage.

Eventually, the market for a product will start to shrink, and this is whats known as
the decline stage. This shrinkage could be due to the market becoming saturated which all the
customers who will buy the product have already purchased it, or because the consumers are
switching to a different type of product. While this decline may be inevitable, it may still be
possible for our company to make some profit by switching to less-expensive production
methods and cheaper markets.
SECTION 5

MARKETING PLAN

Our basics of the marketing and sales section have to do with the 5 P's of marketing.
Here are the 5 P's of marketing for Zunas Biocorn Corperation.
5.1 Product

Our company provide a corncob particle board which can be use as alternative sustainable
building material. applied in different building applications such as a thermal insulation
product, an acoustic insulation product, a light partition wall, a ceiling coating, and as indoor
doors, among others. In these possible building applications, the sound insulation
performance of the corn cob particleboard is relevant.
5.2 Price

Our company provide an affordable price to the customer. Price will be based on the order
make by customer. For example, when the customer ordered for high amount of material there
will be discount from the original price per kilogram

5.3 Place (Distribution)

We will sell the product to the manufacture of building company. Customer will get the
product from the buliding material store that have been supply from the manufacturer. This
product also can be order online from our company website. 65 percent of our sales will be
done face to face appoinitment and 35 percent through online. Delivery can be made after one
week working day. The item purchase will be charge with delivery costs. Return back of items
can be made within two days after the item delivered to the customer. We only accept the
damage cause by our mistake during delivering.

5.4 Promotion

Free Gifts

We offered the customer with the free gift with the purchase of our product. Free
decorating item in the house for example lamp, fan and others.

Free Samples

We uses this method to great success. By providing samples to all customers in the
store, regardless if they purchase something, we encourage customers to buy products they
may not have considered before. People like something they can try before buying.

Discounted Prices

Everybody loves a deal, and as Padini and Brands Outlet consistently demonstrates
year after year, consumers will go crazy over a good price. We use holidays and events in our
marketing calendar to our advantage by having sales or specials at our business.

Joint Promotions

Joint promotions can be done both between brands owned by a single company, or
between brands owned by separate companies. Joint promotions are easy if we know other
business owners in a similar or related industry. We can offer partner some of your products or
services to be bundled into a package at their business and offer the same bundle at ours. This
is free promotion for each of the other owners business.

Vouchers and Coupons

We make an offer of our product in magazines, newspapers, on product packaging, and


online. We also can offer vouchers and coupons via email to our email list or as a thank you
when people subscribe to oour blog or email newsletter.

Social Media Contests and Giveaways

Purchasing a product provides a consumer entry to these giveaways. We can use


Facebook or Instagram giveaway to get new customers interested in your business.

Buy-One-Get-One-Free

Buy-one-get-one-free deals (aka BOGO) are among the most well-used promotional
methods in our business. Within business circles, it often referred to as self-liquidating
promotions because it encourage the clearing of stock. Still, rarely do buy-one-get-one-free
promotions cost a business anything. It will definitely increase the revenue.

Customer Loyalty Programs

Punch cards are a common example of customer relationship incentives. For example, a
customer gets a stamp for every product customer buy, and after the 6th stamp, customer is
eligible for a free drink.

5.4 People

Our company focus on market segment such as contractor, hardware store and personal
use people. We plan to measure customer satisfaction through survey from our website.
Market Segmentation

10.94%
contra ctor
hardwa re store
25.00% pers onal us e

64.06%