FOR​ ​IMMEDIATE​ ​RELEASE CONTACT

October​ ​3,​ ​2017 Lance​ ​Cardoza;​ ​Media​ ​Relations
559.916.5724
LanceCardoza@gmail.com

Mack​ ​Road​ ​Valley​ ​Hi​ ​Community​ ​Center​ ​to​ ​Host​ ​First​ ​Ever​ ​Free
Mammogram​ ​Screenings​ ​for​ ​African​ ​American​ ​Women

Sacramento,​ ​California​ ​–​ ​The​ ​Mack​ ​Road​ ​Valley​ ​Hi​ ​Community​ ​Center​,​ ​Women​ ​of​ ​Color​ ​on​ ​the​ ​Move​,​ ​the​ ​Susan​ ​G.
Komen​®​ ​Circle​ ​of​ ​Promise​ ​Initiative​,​ ​and​ ​Planned​ ​Parenthood​ ​North​ ​Highlands a​ re​ ​partnering​ ​to​ ​host a
mammogram​ ​screening​ ​event​ ​on​ ​October​ ​7,​ ​2017​ ​at​ ​the​ ​Mack​ ​Road​ ​Valley​ ​Hi​ ​Community​ ​Center,​ ​located​ ​at​ ​7833
Center​ ​Parkway,​ ​Sacramento,​ ​CA​ ​95823,​ ​from​ ​10am​ ​to​ ​4pm.​ ​This​ ​collaborative​ ​partnership​ ​will​ ​also​ ​include​ ​mobile
mammography​ ​provider​ ​Life​ ​Saving​ ​Images​​ ​(LSI),​ ​a​ ​California-based​ ​radiology​ ​company.​ ​LSI​ ​is​ ​certified​ ​by​ ​the​ ​FDA,
the​ ​American​ ​College​ ​of​ ​Radiology,​ ​and​ ​the​ ​State​ ​of​ ​California.

As​ ​part​ ​of​ ​this​ ​partnership, there​ ​will​ ​be​ ​no​ ​cost​ ​mammograms​ ​for​ ​all​ ​individuals​ ​who​ ​are​ ​eligible.​ ​That​ ​includes
individuals​ ​who​ ​are​ ​Medicare​ ​and​ ​Medi-Cal​ ​recipients,​ ​or​ ​who​ ​are​ ​uninsured.​ ​Insured​ ​individuals​ ​are​ ​asked​ ​to
bring​ ​their​ ​health​ ​insurance​ ​card.​ ​ ​Kaiser​ ​members​ ​are​ ​not​ ​included​ ​at​ ​this​ ​time.​ ​If​ ​individuals​ ​do​ ​not​ ​have
insurance,​ ​they​ ​are​ ​likely​ ​able​ ​to​ ​qualify​ ​for​ ​a​ ​free​ ​mammogram​ ​through​ ​the​ ​Every​ ​Woman​ ​Counts​ ​(EWC)
Program​,​ ​or​ ​other​ ​state/local​ ​program(s)​ ​that​ ​provide​ ​free​ ​mammograms.​ ​ ​Enrollment​ ​for​ ​the​ ​EWC​ ​will​ ​be
provided​ ​on​ ​site.

Individuals​ ​interested​ ​in​ ​taking​ ​advantage​ ​of​ ​this​ ​opportunity​ ​should​ ​call​ ​1-800-341-6822​​ ​to​ ​schedule​ ​an
appointment​​ ​prior​ ​to​ ​the​ ​event​​ ​to​ ​get​ ​on​ ​the​ ​priority​ ​screening​ ​list,​ ​and/or​ ​to​ ​inquire​ ​about​ ​options​ ​for​ ​women
under​ ​age​ ​40.​ ​ ​Walk-ins​ ​the​ ​day​ ​of​ ​the​ ​event​ ​are​ ​also​ ​welcome.

African​ ​American​ ​women​ ​are,​ ​on​ ​average:​ ​40%​ ​more​ ​likely​ ​to​ ​die​ ​of​ ​breast​ ​cancer​ ​than​ ​their​ ​white​ ​female
counterparts;​ ​are​ ​more​ ​likely​ ​to​ ​be​ ​diagnosed​ ​with​ ​triple​ ​negative​ ​breast​ ​cancer;​ ​are​ ​more​ ​likely​ ​to​ ​be​ ​diagnosed
with​ ​breast​ ​cancer​ ​at​ ​a​ ​younger​ ​age;​ ​and​ ​are​ ​40​ ​to​ ​70%​ ​more​ ​likely​ ​to​ ​have​ ​a​ ​late-stage​ ​diagnosis.​ ​Unfortunately,
many​ ​African​ ​American​ ​women​ ​with​ ​late​ ​stage​ ​diagnosis​ ​have​ ​a​ ​poor​ ​prognosis—thus​ ​poorer​ ​outcomes.
Although​ ​Circle​ ​of​ ​Promise​ ​is​ ​an​ ​initiative​ ​focused​ ​on​ ​African​ ​American​ ​women,​ ​all​ ​women​ ​are​ ​welcome​ ​to​ ​take
advantage​ ​of​ ​this​ ​opportunity.

“We​ ​are​ ​elated​ ​to​ ​be​ ​able​ ​to​ ​host​ ​this​ ​first​ ​time​ ​ever​ ​event​ ​for​ ​the​ ​Mack​ ​Road​ ​Community​ ​Center​ ​and​ ​provide​ ​this
benefit​ ​to​ ​those​ ​in​ ​our​ ​community​ ​in​ ​great​ ​need​ ​of​ ​easy,​ ​convenient,​ ​and​ ​no​ ​cost​ ​access​ ​to​ ​mammography
screenings,“​ ​said​ ​Ian​ ​Levin,​ ​Community​ ​Center​ ​& Maintenance​ ​Manager.​ ​ ​Rhonda​ ​M.​ ​Smith,​ ​Project​ ​Director​ ​for
the​ ​Circle​ ​of​ ​Promise​ ​Initiative​ ​for​ ​Northern​ ​California​ ​states,​ ​”Too​ ​many​ ​African​ ​American​ ​women​ ​are​ ​dying
unnecessarily​ ​of​ ​breast​ ​cancer,​ ​and​ ​we​ ​need​ ​to​ ​work​ ​together​ ​to​ ​address​ ​this​ ​issue.​ ​Building​ ​collaborative
community-based​ ​partnerships​ ​are​ ​critical​ ​to​ ​this​ ​work,​ ​and​ ​will​ ​help​ ​ensure​ ​that​ ​women,​ ​if​ ​diagnosed,​ ​are​ ​at​ ​an
early​ ​stage​ ​because​ ​early​ ​detection​ ​is​ ​the​ ​key​ ​to​ ​survival.”

For​ ​more​ ​information​ ​about​ ​the​ ​screening​ ​event​ ​and​ ​eligibility,​ ​contact​ ​Rhonda​ ​M.​ ​Smith,​ ​Project​ ​Director,​ ​Susan
G.​ ​Komen®​ ​Circle​ ​of​ ​Promise​ ​Northern​ ​California​ ​Initiative​ ​(305)​ ​812-2573​ ​or​ ​Kelly​ ​MacMillan,​ ​Komen​ ​North​ ​and
Central​ ​Valley​ ​California​ ​Executive​ ​Director​ ​at​ ​1-844-KOMEN-CA.​ ​For​ ​information​ ​about​ ​the​ ​Circle​ ​of​ ​Promise
Initiative,​ ​visit​ ​the​ ​website​ ​at​ ​www.californiacircleofpromise.org​,​ ​Like​ ​Us​ ​on​ ​Facebook​,​ ​or​ ​Follow​ ​Us​ ​on​ T​ witter​.
#​ ​#​ ​#

About​ ​Mack​ ​Road​ ​Community​ ​Center
The​ ​Mack​ ​Road​ ​Partnership​ ​is​ ​a​ ​property​ ​and​ ​business​ ​owner​ ​collaborative​ ​formed​ ​for​ ​the​ ​improvement​ ​and​ ​growth​ ​of​ ​the
Mack​ ​Road​ ​Corridor.​​ ​The​ ​Mack​ ​Road​ ​Partnership​ ​is​ ​poised​ ​to​ ​take​ ​aim​ ​at​ ​safety​ ​and​ ​security​ ​issues​ ​on​ ​the​ ​corridor,​ ​as​ ​well​ ​as
economic​ ​development,​ ​marketing,​ ​advocacy​ ​and​ ​beautification​ ​projects.​ ​Since​ ​its​ ​formation​ ​and​ ​subsequent​ ​renewal,​ ​the
Partnership​ ​will​ ​continue​ ​to​ ​work​ ​with​ ​the​ ​active​ ​community​ ​and​ ​business​ ​leaders​ ​to​ ​drive​ ​and​ ​sustain​ ​prosperity​ ​in​ ​the
district.​ ​The​ ​Mack​ ​Road​ ​Partnership​ ​provides​ ​activities​ ​and​ ​improvements​ ​to​ ​the​ ​Mack​ ​Road​ ​businesses​ ​and​ ​their​ ​customers.
We​ ​offer​ ​a​ ​variety​ ​of​ ​services​ ​to​ ​the​ ​public​ ​and​ ​private​ ​right​ ​of​ ​way,​ ​including​ ​but​ ​not​ ​limited​ ​to:​ ​security,​ ​maintenance,​ ​image
enhancement,​ ​transportation​ ​improvements​ ​and​ ​advocacy​ ​services.

About​ ​Women​ ​of​ ​Color​ ​on​ ​the​ ​Move
Women​ ​on​ ​the​ ​Move​ ​seeks​ ​solutions​ ​to​ ​our​ ​nation’s​ ​health​ ​and​ ​economic​ ​crisis’​ ​proactively​ ​and​ ​in​ ​real​ ​time.​ ​The​ ​organization
focuses​ ​on​ ​long-term​ ​social​ ​implications​ ​and​ ​help​ ​women​ ​get​ ​involved​ ​take​ ​action​ ​to​ ​reduce​ ​statistics​ ​on​ ​the​ ​state​ ​of​ ​human
rights​ ​for​ ​women​ ​and​ ​girls.

About​ ​Circle​ ​of​ ​Promise
The​ ​Circle​ ​of​ ​Promise​ ​California​ ​Initiative​ ​addresses​ ​breast​ ​cancer​ ​disparities​ ​at the​ ​system,​ ​community,​ ​and​ ​individual​ ​levels,
specifically​ ​among​ ​African​ ​American​ ​women​ ​who​ ​are​ ​rarely​ ​or​ ​never​ ​screened,​ ​low-income,​ ​insured, uninsured​ ​or​ ​recipients
of​ ​Medi-Cal.​ ​The​ ​Komen​ ​California​ ​Affiliates have received​ ​a​ ​grant​ ​from​ ​Anthem​ ​Blue​ ​Cross​ ​Foundation,​ ​L.L.C.,​ ​to​ ​support​ ​this
initiative. Through​ ​the​ ​work​ ​of​ ​the​ ​Initiative,​ ​the​ ​Komen​ ​California Affiliates​ ​aspire​ ​to:​ ​1)​ ​develop​ ​a​ ​higher​ ​level​ ​of​ ​breast
health​ ​literacy​ ​among​ ​African​ ​American​ ​women;​ ​2)​ ​change​ ​the​ ​mindset​ ​among​ ​African​ ​American​ ​women​ ​from​ ​that​ ​of​ ​fear,
avoidance,​ ​and​ ​denial​ ​to​ ​that​ ​of​ ​empowerment;​ ​and​ ​3)​ ​drive​ ​the​ ​behavior​ ​change​ ​needed​ ​to​ ​enable​ ​African​ ​American​ ​women
to​ ​become​ ​more​ ​proactive​ ​about​ ​their​ ​breast​ ​health​ ​and​ ​more​ ​proactive​ ​healthcare​ ​consumers.​ ​The​ ​Komen​ ​Affiliates​ ​are
working​ ​on​ ​a​ ​statewide​ ​basis​ ​to​ ​the​ ​rewrite​ ​story​ ​of​ ​African​ ​American​ ​women​ ​and​ ​breast​ ​cancer​ ​in​ ​California.

About​ ​Planned​ ​Parenthood​ ​North​ ​Highlands
Planned​ ​Parenthood​ ​is a​ ​trusted​ ​health​ ​care​ ​provider,​ ​an​ ​informed​ ​educator,​ ​a​ ​passionate​ ​advocate,​ ​and​ ​a​ ​global​ ​partner
helping​ ​similar​ ​organizations​ ​around​ ​the​ ​world.​ ​Planned​ ​Parenthood​ ​delivers​ ​vital​ ​reproductive​ ​health​ ​care,​ ​sex​ ​education,
and​ ​information​ ​to​ ​millions​ ​of​ ​women,​ ​men,​ ​and​ ​young​ ​people​ ​worldwide. Planned​ ​Parenthood​ ​health​ ​centers​ ​provide​ ​a​ ​wide
range​ ​of​ ​safe,​ ​reliable​ ​health​ ​care​ ​—​ ​and​ ​the​ ​majority​ ​is​ ​preventive care,​ ​which​ ​helps​ ​prevent​ ​unintended​ ​pregnancies
through​ ​contraception,​ ​reduce​ ​the​ ​spread​ ​of​ ​sexually​ ​transmitted​ ​infections​ ​through​ ​testing​ ​and​ ​treatment,​ ​and​ ​screen​ ​for
cervical​ ​and​ ​other​ ​cancers.​ ​Caring​ ​physicians,​ ​nurse​ ​practitioners,​ ​and​ ​other​ ​staff​ ​take​ ​time​ ​to​ ​talk​ ​with​ ​clients,​ ​encouraging
them​ ​to​ ​ask​ ​questions​ ​in​ ​an​ ​environment​ ​that​ ​millions​ ​have​ ​grown​ ​to​ ​trust.