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THE MARTTILA COMMUNICATIONS GROUP

THE MARTTILA COMMUNICATIONS GROUP

American Attitudes on Religion, Moral Values and Hollywood


AN ANTI-DEFAMATION LEAGUE SURVEY
1,000 INTERVIEWS OCTOBER, 2008
Two demographically representative split samples of 500 interviews

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Methodology

On behalf of the Anti-Defamation League, Marttila Communications


conducted a national telephone survey on October 26, 2008. For
those questions that were answered by all 1,000 respondents, the
survey has a margin of error of +/- 3.09 percent.

For many questions, the survey used the technique of split


sampling, a process in which the 1,000 person sample was split
into two demographically representative national samples of 500
respondents each. The margin of error for questions answered by
500 respondents is +/- 4.38 percent.

The purpose for split sampling in the survey was to maximize the
number of questions that could be asked, to test different
hypotheses about an issue and to test the impact of different
question wording. 2
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Religion under attack?
Losing its influence?
Religious values are under attack in At the present time, do you think
this country. religion as a whole is increasing its
influence on American life or losing its
influence?

61%
2008 36% 63%
2008
24%

62%
2007 33% 64%
2007
27%

60%
2005 37% 52%
2005
38%

Agree Disagree
Increasing Losing
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People who run TV networks and major
movie studios at odds with American
moral values.
The people who run the TV networks There is an organized campaign by
and the major movie studios do not Hollywood and the national media to
share the RELIGIOUS and MORAL weaken the influence of religious
values of most Americans. values in this country.

59%
43%
2008 36%
2008 45%

65%
2005
30%

45%

63% 45%
2005
1998 31%

Agree Disagree 4
Agree Disagree
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The impact of religious
practice and affiliation on
views towards Hollywood.
The people who run the TV networks and the major movie studios do not share the
religious and moral values of most Americans.

59% 59%
All 36% All 36%

Attend church 70% Conservative 68%


once a week or 24% 26%
Protestant
more
Attend church 63% Catholic 60%
once / twice a 32% 37%
Traditional
month
Attend Church 53% Moderate / 55%
a few times a 42% 39%
Liberal Catholic
year
43% 45%
Seldom / Never Not Affilated 50%
52%
attend Church

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Agree Disagree Agree Disagree
THE MARTTILA COMMUNICATIONS GROUP
The impact of religious
practice and affiliation on
views towards Hollywood.
There is an organized campaign by Hollywood and the national media to weaken
the influence of religious values in this country.

48%
All 45%
48%
All 45%
Attend church 62%
once a week or 31% Conservative 56%
more Protestant 36%

Attend church 54%


once / twice a Catholic 65%
40% 25%
month Traditional

Attend Church 35% 41%


Moderate /
a few times a 61% 56%
Liberal Catholic
year

31% 30%
Seldom / Never Not Affilated 59%
59%
attend Church

Agree Disagree 6
Agree Disagree
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Negative attitudes toward media
leaders not an expression of anti-
Jewish sentiment.
The movie and television industries are pretty much run by Jews.

22%
2008 63%

28%
1992 55%

25%
1987
30%

47%
1964 21%

Agree Disagree
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The United States is becoming
TOO tolerant in its acceptance of
different ideas and lifestyles.

2008 49%
47%

2005 52%
46%

Agree Disagree

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The United States is becoming
TOO tolerant in its acceptance of
different ideas and lifestyles.
The United States is becoming too tolerant in its acceptance of different ideas
and lifestyles.

49% 49%
All 47% All 47%

Attend church 60% 61%


Conservative
once a week or 34% 33%
more Protestant

Attend church 60% 42%


Catholic
once / twice a 37% 52%
month
Traditional

Attend Church 39% 43%


Moderate / 56%
a few times a 57%
Liberal Catholic
year

29% 27%
Seldom / Never 69% 53%
Not Affilated
attend Church

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Agree Disagree Agree Disagree
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Surprising support for
censorship.
Books that contain dangerous ideas Censoring books is an old-fashioned
should be banned from public school idea.
libraries.
38%
2008 59% 38%
2008
57%
41%
2005 55%

39% 37%
2001 59% 2007
56%

40%
1992 57%
47%
1992
50% 50%
1987
44%

Agree Disagree 10
Agree Disagree
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Religion under attack? The
views of McCain and Obama
voters.

Religious values are under attack in Christian values are under attack in
this country. this country.

61% 59%

Agree 83% Agree 80%

44% 43%

36% 37%

Disagree 16% Disagree 18%

52% 53%

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Obama Voters McCain Voters All Obama Voters McCain Voters All
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Which of the following lobbying organizations
do you believe has the most influence on
American government policy?

11%
The National Rifle
Association 13%

25%
The Saudi Oil Lobby
30%

24%
The Pharmaceutical
Association of America
23%

8%
Big Tobacco
9%

4%
The Pro-Israel Lobby
3%

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2007 2008