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The Problem:

In this project you will solve the following situation:

A local business plans on advertising their new product by purchasing advertisements on the

radio and on TV. The business plans to purchase at least 80 total ads and they want to have at

least three times as many radio ads as TV ads. Radio ads cost $70 each and TV ads cost $150

each. The advertising budget is $10,080. It is estimated that each radio ad will be heard by 1500

listeners and each TV ad will be seen by 3500 people. How many of each type of ad should be

purchased to maximize the number of people who will be reached by the advertisements?

Let X be the number of radio ads that are purchased and Y be the number of TV ads.

1. Write down a linear inequality for the total number of desired ads.

x + y 80

70x+150y 10080

3. Recall that the business wants at least three times as many radio ads (X) as TV ads (Y).

So, the number of radio ads should be at least (or more) than 3 times the number of TV ads.

Write down a linear inequality that expresses this fact. Be careful! It is easy to write this

one backwards.

x 3y

4. There are two more constraints that must be met. These relate to the fact that there

cannot be negative numbers of advertisements. Write the two inequalities that model these

constraints:

x 0, y 0

5a. Next, write down the function for the number of people that will be exposed to the

advertisements. This is the Objective Function for the problem.

p = 1500x + 3500y

5b. You now have five linear inequalities and an objective function. These together

describe the situation. This combined set of inequalities and objective function make up

what is known mathematically as a linear programming problem. Write all of the

inequalities and the objective function together below. This is typically written as a list of

constraints, with the objective function last.

x + y 80 ; number of desired ads.

70x + 150y 10080 ; maximum cost of ads.

x 3y ; there should be at least 3 times as many radio ads than TV ads.

x 0, y 0 ; advertisements cannot be negative.

p = 1500x + 3500y ; objective function.

6. To solve this problem, you will need to graph the intersection of all five inequalities on

one common XY plane. Do this on the grid below (or for extra credit use

www.desmos.com. Make sure you scale your graph appropriately. Youll want to export

your graph as an image.). Have the bottom left be the origin, with the horizontal axis

representing X and the vertical axis representing Y. Label the axes with what they represent

and label your lines as you graph them.

7. The shaded region in the above graph is called the feasible region. Any (x, y) point in

the region corresponds to a possible number of radio and TV ads that will meet all the

requirements of the problem. However, the values that will maximize the number of

people exposed to the ads will occur at one of the vertices or corners of the region. Your

region should have four corners. Find the coordinates of these corners by solving the

appropriate system of linear equations. Be sure to show your work and label the (x, y)

coordinates of the corners in your graph.

A. (84, 28)

x = 3y, 70x + 150y = 10080

70(3y) + 150y = 10080

210y + 150y = 10080

360y = 10080

y = 28

x = 3(28)

x = 84

B . (60, 20)

x + y = 80, x = 3y

3y + y = 80

4y = 80

y = 20

x + 20 = 80

x = 60

C . (80, 0)

x + y = 80, y 0

x = 80

y=0

D. (144, 0)

70x + 150y = 10080, x =/ 0 because x 3y

70x + 150(0) = 10080

70x = 10080

x = 144

y=0

8. To find which number of radio and TV ads will maximize the number of people who are

exposed to the business advertisements, evaluate the objective function P for each of the

vertices you found. Show your work.

(144, 0)

p = 1500(144) + 3500(0)

p = 216, 000

(60, 20)

p = 1500(60) + 3500(20)

p = 160, 000

(84, 28)

p = 1500(84) + 3500(28)

p = 224, 000

(80, 0)

p = 1500(80) + 3500(0)

p = 120, 000

purchased and what is the maximum number of people who will be exposed to the ad.

The company should purchase 84 radio ads, and 28 TV ads because it will remain within

the $10080.00 budget while reaching the maximum of 224,000 people.

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