FASHION SUBCULTURES

BRIEF STUDY

SUBMITTED BY: GUNJAN BHUTANI KD VII M/KD/07/1

less easily concealed choices . spikes. 2002). makeup. In his book Goth: Identity. eyeliner. eroticized fashion and style of dress. known as Goths. dark eyeliner. but expression of personal style is generally more important. Oxford. As such. Gothic Fashion as extension of identity Gothic fashion is a part of the identity practices of the goth subculture. The stereotypical gothic outfit. It is stereotyped as a dark. fishnets. is limited only by what the wearer thinks he\or she can pull off. hair. is a major factor in determining whether the person will be perceived as "authentic" by others in the subculture.GOTHIC FASHION Gothic fashion is a clothing style worn by members of the Goth subculture. and some styles which read as "goth" to many people are seen as "outsider" by those in the scene. sometimes morbid.such as dyeing one's hair or shaving part of it off . a person's style (including their clothing. Typical gothic fashion includes dyed black hair. he asserts that more extreme. Typical look and colours Typical goth dress usually consists of black clothing accessorized with silver and/or pewter.demonstrate greater commitment. piercings (such as flesh tunnels or surface to surface) and chains. veils. and it's not unusual for several club-goers on a given night to appear dressed very formally or elaborately in a way . The extent to which goths hold to this stereotype varies. The nature of the event will to some degree dictate the dress code. though virtually all Goths wear some of these elements. Paul Hodkinson talks about goths using their fashion choices to demonstrate commitment to the subculture. and accessories). This is not particular to goth. Members of the subculture may and often do have different ideas about what constitutes gothic fashion than members of the population at large. In particular. black clothes. and styles borrowed from the Elizabethans and Victorians and anything with buckles or spikes on it. it is a feature of many subcultures. rather. and can (and frequently does) include elaborate gowns and corsets. black fingernails. but can vary in the colour-schemes. black fingernails. Styles are often borrowed from the Elizabethans and Victorians. Style and Subculture (Berg Publishers Ltd. sometimes referred to as the "romantic" look..

Goth Fashion Aesthetic Goth style's rejection of mainstream values. many are drawn to the fashion or music due to a sense of alienation. and corsetry is another prominent style of gothic fashion. early goth fashion had a strong emphasis on the DIY ethic. often involving chiffon petticoats. But a goth is definately not limited to the above discription. However. historically-inspired side of the subculture. Goth fashion emphasizes transformation of the body.unrelated to the specific event. emphasis on freedom of expression. Rather. Various piercings and/or tattoos are not uncommon (though this is primarily a 1990s addition to gothic fashion). which may explain the style's fascination with morbidity or vampire style." Most variants of gothic fashion incorporate some facet of this classic style. Alternately. Variation and Cross-Influences The simplicity of the style lends itself to variation. There are a few similarities between goth fashion and the more masculine black metal fashion. elements of beauty. This is sometimes known as "romantic goth. expresses grief. Goth fashion can be a positive transformation from alienation through self-expression via beauty and fashion. and reflect . Hair is often dyed black. this is not necessarily an anti-life attitude. mourning or deathwish. intricate brocades. and it is often seen combined with elements of other styles (typically BDSM fashion). While a member of the Goth subculture may or may not embrace nihilism. Wearing black eyeshadow and shroud-like clothing that refers to the dead or undead. Post-Victorian Influence The elegant. and through a sense of belonging to a community that shares the same sense of alienation. Like the punk subculture it grew out of. antique lace. despair. and both males and females often wear elaborate makeup. conscious eroticism and 'otherness' that flouts conventions. which can make it difficult for someone unfamiliar with either fashion to discern the subculture of the individual. the choice to embrace this fashion may simply rise from a far less complicated psychology. and challenging taboos makes it difficult to define its aesthetic principles. All that is required is black clothing and the understanding of the culture. order.

e. lace. to that of the vulnerable. high heels for either gender) communicate the will of the wearer to make conscious choices. Goth fashion is a calculated rebellious response to the unattainable. immediately identifies one as "Goth. pale skin." Goth fashion shows As the size and sophistication of the goth apparel industry has grown in many places goth-specific fashion shows have sprung up. often contrasted with boldly coloured clothing. fragile and sensual restriction of body parts(i. hair and makeup in strong shades of deep reds. as the calculated juxtapositions of elements of the rugged accessories(i. in fabrics and styles that evoke romantic eras as well as morbidity.an attraction to Eros through Thanatos. Goth fashion privileges voluptuousness. This form of dark. intensity or 'otherness' of the dark Goth look or preoccupations to be sexy or empowering. eroticized fashion. For women. Like the Urban Primitive movement. silks. sensuality and sexuality through its referral to fashions and even individuals of other eras that also prized these qualities. unlike mainstream fashion that relies on a hierarchy of beauty superiority based on body and hair type. sometimes morbid. That one may take total control of one's image is a powerful individual response to a society dominated by Photoshop images that prescribe a rarely attainable ideal of a faked 'natural' beauty. Goth fashion further emphasizes the personal power of an individual. the goth subculture rejects mainstream conventions and encourages reinventing oneself by transformation or physical modification. Goth fashion can be recognized by its stark black clothing (or hair or makeup). untanned skin of the wearer. and awareness that their non"natural" fashion choices are gauged to elicit a strong response from non-Goth others. or smaller shows that . and differently-defined physical aesthetic. purples or blues. that usually combine style elements that flow and drape as well as restrict or emphasize and sexualize a body part (i. corsetry or tight sleeves or trousers). and therefore independent gothic fashion events. an attraction to the 'darker' side of sexuality.e. along with the pale. metallic and leather). Goth fashion embraces all body types. The mainstream fashion world pays little regard to goth fashion.e. With its obviously dyed hair. The wearer may find the extremity.

While some fashion shows may only feature 5 or 6 designers. . smaller fashion shows are often held in goth night clubs. are necessary for goth designers to show their designs on the catwalk. a large goth/alternative fashion show in Sydney. Australia was run as part of the Mercedes Australian Fashion Week in 2001. Attendance at these events can also be quite large. can get several hundred in attendance. One of the current big fashion events in Melbourne. others can be quite large.are part of broader fashion events. and the last two Nocturnal Instincts/ Circa Nocturna Melbourne alternative fashion shows have been run as part of the arts programme of L'Oreal Melbourne Fashion Week. Edge City. Edge City (now no longer running) had at its biggest point 21 designers and 96 models. Nocturnal Instincts. Additionally. featuring two shows per year since 2003. and most frequently held. Gothique Fashion in Seattle is one of the longest running shows.

Certain cities still oppose the building of skateparks in their neighborhoods. The rift between the old image of skateboarding and a newer one is quite visible: magazines such as Thrasher portray skateboarding as dirty. For example. metal. egotism and hostility towards fellow skateboarders is generally frowned upon. as more professional skaters use hip hop. and still firmly tied to punk. or hard rock music accompaniment in their videos. non-conforming youth has faded in recent years. at first. The image of the skateboarder as a rebellious. Second. for fear of increased crime and drugs in the area. pick out your shirt and add some hoodie flare. depicting individuals of this subculture as having a positive outlook on life. paint a more diverse and controlled picture of skateboarding. rebellious. loose t-shirts and funky hats. baggy pants. Skateboarding was. For skateboarders. further diluting the sport's punk image. the baggier the better to keep comfort and flexibility in working the board. prone to poking harmless fun at each other. reggae fans. hip-hop fans. Loose fitting t-shirts from Volcom and sweatshirts from Zoo York are some of the hot brands available. sneakers. and urban fashion styles. Furthermore. it developed an image of its own. while other publications. the classic film short Video Days (1991) portrayed skateboarders as reckless rebels. One of the common brands for skater pants is Dickies.SKATERS Skateboard Fashion Trends are a mixture of punk. It is commonly known as the clothing worn by skateboarders. Transworld Skateboarding as an example. As skateboarding spread across the United States to places unfamiliar with surfing or surfing culture. tied to the culture of surfing. albeit each of the characters (and as such. have helped improve the reputation of skateboarding youth. many urban youths. proxies of the . The most popular are Vans because of their slip on nature and rubber sole for good gripping. This includes. Dressing Like A Skater So you want to dress like a skateboarder? First begin by purchasing a cool pair of skater sneakers. Films such as Grind and Lords Of Dogtown. and engaging in healthy sportsman's competition. Third. you'll want to choose the right pants. reggae. According to the film. lack of respect. and hard rock fans are also drawn to skateboarding.

and no attempt is made to tie extreme sports to any kind of illegal activity. showcasing of criminal tendencies is absent. In presentations of this sort. Group spirit is supposed to heavily influence the members of this community."stereotypical" skateboarder) have a firm disrespect for authority and for rules in general. .

[8]. boho was almost ubiquitous in parts of London and was invading stores in almost every British high street. sheepskin ("Ugg") boots and cowboy boots. an area of London associated with bohemian culture since the mid-1950s. this eponym even being applied to Miller herself: "Sienna's Siennaishness". appeared to be on the wane by early 2009. Demand was so great that there were allegations the following year of some sub-contractors' having used cheap child labour in India for zari embroidery and beading. cropped jackets. at its height in 2004-5. Features included "floaty" skirts (notably long white ones). which had been going on since late 2000.[10] Footless tights or "leggings". but some elements were evident again in 2010. of which Miller was a proponent.[7] Its adherents were sometimes referred to as "Siennas". The boho look. baggy cardigans and "hobo bags". became especially popular after Sienna Miller's appearance at the Glastonbury Festival in 2004. large faux-coin belts. that. embroidered tunics. furry gilets. .BOHO-CHIC Boho-chic is a style of female fashion drawing on various bohemian and hippie influences.[5] although some of its features were apparent from photographs of her taken in October 2003[6] and of others living in or around the postal district of W10 (North Kensington). was associated particularly with actress Sienna Miller and model Kate Moss in the United Kingdom and Mary-Kate and Ashley Olsen and Nicole Richie in the United States. which owed much to the hippie styles that developed in the middle to late 1960s. This trend. as Jessica Brinton put it in the Sunday Times in 2007 [9]. were a contributory factor in the halving of sales of stockings in Britain between 2003 and 2007. By the spring of 2005.