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White Pine Trading Launches Bright Society

Innovative e-commerce platform bridges gap between local jeweler and global consumer.

New York, NY, October 06, 2017 --( White Pine Trading, a leading diamond and jewelry
wholesaler, has launched Bright Society, an innovative e-commerce platform serving both independent
jewelers and global consumers. Bright Society will bring a unique e-commerce solution to established
brick-and-mortar retailers, while presenting consumers with an unrivaled shopping experience founded on
cutting-edge technology and industry expertise.

Bright Society promises shoppers an unparalleled product assortment inclusive of most major brands,
sophisticated seller authentication, a wealth of industry knowledge and exceptional customer service.
Shoppers can source specific products through its pioneering Product Concierge Service, which
communicates shopper requests directly to Bright Society's retail community.

The rise of online shopping has made it increasingly difficult for traditional jewelers to maintain and
grow a brick-and-mortar business without a strong digital presence. Bright Society is a simple yet
effective solution for local jewelers to access a worldwide network of consumers and grow online sales
without the substantial financial investment and digital expertise required to maintain and operate an
e-commerce site, stated Joe Mellet, General Manager at Bright Society.

Bright Society's retail solution was designed specifically with the jeweler in mind, offering an easy to use
online selling experience. The service offers the following advantages:

Professional photography without product consignment

Polished online merchandising with proficient copywriting
Targeted digital marketing
Branded product packaging as well as simplified shipping and returns
Protection from fraud and chargebacks
Exceptional technical proficiency as well as dedicated customer service

Bright Society is committed to providing an industry-altering solution for jewelers, and changing the
online shopping experience for customers, said Mr. Mellet. By aggregating inventory from reputable,
vetted retail partners across the country, Bright Society offers a new way of shopping that is unmatched in
both product and service.

For more information about Bright Society or to shop the site, visit

About Bright Society

Developed as a dual-network platform, Bright Society launched in 2017 to revolutionize online sales of
fine jewelry and luxury watches by serving both local, independent jewelers and consumers worldwide.
As a solution-driven brand, Bright Society aggregates inventory from brick-and-mortar retail partners
throughout the United States, significantly increasing the customer base and sales of independent jewelers

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while offering customers a one-of-a-kind online shopping destination for fine jewelry and watches. To
learn more, visit

About White Pine Trading LLC:

Established in 2010 with an aim to revolutionize the diamond industry's use of recycled product, White
Pine Trading LLC is one of the world's leading recycled diamond and jewelry companies. The company
buys and sells certified diamonds, parceled diamonds, fine jewelry and watches through a variety of
distribution channels. The company's experts also offer a range of consulting and appraisal services to
financial services companies and the jewelry industry. Today, White Pine Trading holds offices in New
York, Birmingham (UK) and Tokyo and generates more than $50M in revenue. To learn more, visit

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Contact Information:
White Pine Trading
Malorie Kaye
Contact via Email

Online Version of Press Release:

You can read the online version of this press release at:

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