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EXPERIMENTS

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SEARCH ANALYTICS
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CONFIDENTIAL 19
GOAL

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BETTER ANALYTICS

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THAN ADOBE OMNITURE & GOOGLE ANALYTICS

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PROVIDE FOR SEARCH

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CONFIDENTIAL 20
STANDARD ANALYTIC TOOLS?

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Google Analytics & Adobe Analytics don’t help with

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the specific reports

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For example, “abandoned queries”:

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these queries aren’t abandoned

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“SONY “SONY Cameras Cameras-
“SONY” Main page
Camera”
br Camera red” menu Sony menu
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2032 products 300 products 150 products

this query IS abandoned
No clicks No clicks No clicks

CONFIDENTIAL 21
QUERIES AND PRODUCTS

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5-8
camera

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SKU1
1-3
1-8

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SKU3
video camera
sony

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1-5 3-8

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Sony
SKU2 thickness means
br 3-4 frequency;
numbers stand
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2-5 cameras
for positions in
the search
(min/max)
CONFIDENTIAL 22
SEARCH ANALYTICS

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Nth Add to Order
Search Query
clicked cart? placed

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Customer

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Search Product Shopping cart
results page SKU=X updated
Website
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CONFIDENTIAL 23
EXT SEARCH LOGGING

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Nth Add to Order
Search Query
clicked cart? placed

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Customer
“ATC” “PO”
“PLP” “PDP”

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Search Product Shopping cart
results page SKU=X updated
Website
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CONFIDENTIAL 24
EVENTS

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“PLP” “PDP” “ATC” “PO”

date/time date/time date/time date/time

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IP address IP address IP address IP address
current website current website current website current website
current language current language current language current language

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current userID current userID current userID current userID
SOLR text query SOLR text query SOLR text query SOLR text query

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SOLR query SOLR query SOLR query SOLR query

number of results

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position of the product position of the product List of SKU#
br (if present) OrderID
SKU# SKU# Order totals
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CartID Optional:
Product Price Product Price Prices of the products
Product Margin Product Margin Product Margins

CONFIDENTIAL 25
IMPLEMENTATION

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• OOTB log4j • Javascript: position_id=X for search results

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• One log file for all events
• Dedicated log file

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• Log rotate

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Complexity: SMALL br
Estimation: days
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CONFIDENTIAL 26
SEARCH ANALYTICS

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CONFIDENTIAL 27
SEARCH ANALYTICS

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CONFIDENTIAL 28
SEARCH ANALYTICS

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CONFIDENTIAL 29
REPORTS

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• Queries • Popular products
• Not popular products

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• Products and queries • Most popular queries for products
• Abandoned search • Issues with the search configuration

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• Issues with the product descriptions

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• Queries which don’t work

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• Zero result queries
• Poor result queries
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• Evaluating the changes made (V1<->V2)
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Search KPI

CONFIDENTIAL 30
D. SEARCH ANALYTICS
KPIs

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Search KPI Description
Total searches The number of search queries
Total unique sessions with

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The number of sessions that used your site's search function at least once
search
Search Exits The # of searches made immediately before leaving the site

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Revenue per Search Revenue / searches
Search conversion rate

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Orders / searches
Autosuggest conversion rate The # of clicks on suggestions per full query

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Search Refinements A number of times a user searched again immediately after performing a
search.
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Search depth The number of pages viewed after performing a search
Abandoned queries
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Queries with no further search/add-to-card/product page actions within the time
frame during the same session
Zero result queries Queries with zero results

CONFIDENTIAL 31
REPORTS. QUERIES

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CONFIDENTIAL 32
REPORTS. PRODUCTS

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CONFIDENTIAL 33
REPORTS. ABANDONED QUERIES

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Nth Add to Order
Search Query
clicked cart? placed

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Customer
“PDP” “ATC” “PO”

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Search Product Shopping cart
results page SKU=X updated
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Website
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No other searches
No actions with the search results

CONFIDENTIAL 34