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written. These people are the most influential contributors to the field of marketing, sales and related strategy. Reflecting marketing's importance in business strategy, the list includes many of the greatest management thinkers of any type. The Marketing Minds Top 20 Marketing Gurus list includes links to other websites which will help you to research these marketing thought -leaders a little further. Where possible, we have also linked to the Marketing Guru's own websites and other contact information - in case your business might be interested in consulting with them. Philip Kotler Philip Kotler is Professor of Marketing at J.L.Kellog Graduate School of Management, Northwestern University, Illinois. Marketing thought leader for over three decades. Popularised the "4 Ps of marketing". Author ofMarketing Management, The New Competition, Marketing Models,The Marketing of Nations , and Kotler on Marketing. Biography: www.kellogg.northwestern.edu/faculty/bio/Kotler.htm Kotler's Homepage: www.kotlermarketing.com David Ogilvy David Ogilvy is the man who virtually invented advertising as we know it today. His book Ogilvy on Advertising is pretty much a "how to" book on print advertising copy writing and is an absolute "must read" by anyone who wants to learn the art of advertising. See reviews and read a couple of chapters of the book on Amazon.com. www.marketers-hall-of-fame.com/1-david-ogilvy-marketing.html www.ogilvy.com/history Michael Porter A highly esteemed Professor at Harvard Business School, Michael Porteris a leading authority on competitive strategy and the competitiveness and economic development of nations, states, and regions. Author ofCompetitive Strategy: Techniques for Analyzing Industries and Competitors, Competitive Advantage: Creating and Sustaining Superior Performance, and The Competitive Advantage of Nations (which developed a new theory of how nations, states, and regions compete and their sources of economic prosperity).
and Note on the Structure of Industries Overviews of some of Porter's work: Many Worlds knowledge network Fast Company Harvard Business School's Institute for Strategy and Competitiveness. Links to many other . Author of Good to be Great. and the techniques described here which has been widely adopted.the Starting Point of Strategic Planning.isc. then Jim Collins has had a huge impact on the way corporations approach the marketing big picture.Also author of numerous articles and papers. What is Strategy?. ESMT Profile of Derek F Abell Back to top James (Jim) Collins If you believe a company's mission is intimately correlated with the company's marketing strategy. based on 6 years research. Great analysis of how to answer the very basic question of "what business are we in?" in his book Defining the Business .Industry Transformation. argued that long lasting companies share a common trait: an almost cult-like devotion to a "core ideology" or identity. End Game Strategies for Declining Industries (with Kathryn Harrigan). How Competitive Forces Shape Strategy. and of the earlier book Built to Last .Successful Habits of Visionary Companies (with Jerry Porras). including: Strategy and the Internet. but an HBS contemporary/precursor of Michael Porter. and active indoctrination of employees into "ideological commitment" to the company.problems and analytical approaches (with John Hammond).hbs. Not so well known. Good to Be Great continues this idea. Also wrote Strategic Market Planning . From Competitive Advantage to Corporate Strategy. led by Porter: http://www. and mixes it with insights about how existing and aspiring executive managers sometimes evolve into becoming great leaders.edu/ Harvard Business School's Profile of Michael Porter Back to top Derek F Abell Derek Abell is founding President of European School of Management and Technology (ESMT) in Berlin. The Competitive Advantage of Corporate Philanthropy. Built to Last. Established leading insights into the business fundamentals driving marketing strategy. The emergence of senior management roles with titles such as "Director of People and Brand" and "Director of Organisational Renewal" has resulted from this work.
Inc.strategos. published by Harvard Business School Press in March 2002. was a pioneering work in the concept of one-to-one marketing. addresses the future of marketing as computers and the network do most of the work. the first recombinant DNA genetically engineered product (Genentech. His most recent book. the first personal computer (Apple Computer). andCompetence Based Competition (with Aimé Heene). His book.publications and ideas on his website: www.com Back to top Gary Hamel Gary Hamel is an influential business strategist and a visiting Professor of Strategic and International Management at the London Business School. Total consumer access to -and interaction with-the marketplace replaces the archaic broadcast model.garyhamel.0 www. venture capitalist and author. TOTAL ACCESS.regis. Over the past 30 years. Anywhere World. Regis McKenna is a wellknown technology marketing consultant. The marketing function disappears into a network of relationships and responsibilities between man and machine throughout the value chain. he advised and consulted many of the leading Silicon Valley entrepreneurs helping them develop their marketing infrastructures.com Clayton Christensen . Leading the Revolution.com www. Giving Customers What They Want in an Anytime.Relationship Marketing. Regis McKenna helped launch some of the most important technological innovations of the last thirty years including the first microprocessor ( Intel Corporation).jimcollins. www. from data gathering to customer care and response.com Back to top Regis McKenna Considered the marketing guru of Silicon Valley. His company Strategos consults on business innovation. advisor to entrepreneurs. Author of Competing for the Future. Gary Hamel currently writes the Wall Street Journal blog: Gary Hamel¶s Management 2. Regis McKenna was the author of the Apple Macintosh Product Introduction Plan in 1983. and the first retail computer store (The Byte Shop).).
Inside the Tornado.com www. Author of: The Innovator's Dilemma. He is the leading thinker and practitioner on marketing and selling technology products. if you think about it).innosight.Clayton Christensen is a thought-leader for his work on innovation and its ability to disrupt successful business strategies or create competitive advantage. and Seeing What's Next (with Scott Anthony & Erik Roth). Author of The Marketing Imagination.claytonchristensen.com/template.tcg-advisors.Of Anything. in hisThe Globalization of Markets article. Geoffrey Moore's biography www. Disruptive innovation principles are summarized at:www. Professor of Business Administration at Harvard Business School and principal of consulting firm Innosite. but is still vastly influential. and Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution. Articles include Darwin and the Demon: Innovating Within Established Enterprises and Bridging the Chasm Between Volume and Complexity.com Theodore Levitt Theodore Levitt was Professor of Business Administration Emeritus at the Harvard Business School and former editor of the Harvard Business Review.com www. Marketing Intangible Products and Product Intangibles ("Brand" starts here. The themes of his original work are the impact of disruptive technologies and innovation waves. Marketing Success Through Differentiation . Professor Levitt was at his most prolific 20 years ago. Innovation and the General Manager. The Innovator's Solution.innosight. and numerous thought-leading Harvard Business School articles including The Globalization of Markets(link to recent seminar).com www.chasmgroup. Marketing Myopia . currently consulting to many absolute industry leaders. Theodore Levitt's obituary in Business Week June 2006 Theodore Levitt's obituary and profile at Harvard Business School Back to top Geoffrey Moore Geoffrey More is the author of Crossing the Chasm.php?page=basics Christensen page at Harvard Business School Publishing website www. particularly in mature markets. Credited with coining the phrase "globalization".chasminstitute.com Back to top . Most recently an "ally" at consulting firm Hamilton Co. Exploit the Product Life Cycle. The Gorilla Game.
The 22 Immutable Laws of Marketing (with Jack Trout).Al Ries Al Ries is the author of Positioning: The Battle for Your Mind (with Jack Trout). The 22 Immutable Laws of Branding. Al Reis is commonly thought of as the father of "Positioning". and Rethinking the Sales Force (with John De Vincentis).Psychology of Negotiating. Managing Major Sales.com Back to top Jack Trout With Al Reis. Getting Partnering Right (with Larry Friedman and Richard Ruff). Founder and CEO of Huthwaite. Inc.huthwaite. training and research firm. Bottom Up Marketing (with Jack Trout).Differentiate or Die ± Survival in Our Era of Killer Competition.neilrackham. and of Getting Partnering Right (with Neil Rackham and Richard Ruff).troutandpartners. Positioning: The Battle for Your Mind (with Al Ries). He is a pioneer in multi -channel integration. The Channel Advantage. a leading sales consulting. Back to top David A.com www.Focus. http://gtmpartners. and The Fall of Advertising and the Rise of PR.com Neil Rackham Neil Rackham is widely credited with bringing research and analytical methods to the field of sales force management. Marketing Warfare (with Al Ries). Big Brands Big Trouble.com Larry Friedman Larry Friedman is widely credited with establishing go-to-market strategy as a corporate focus.com www. Author of:Spin Selling. Both are thought leaders in marketing strategy. With Jack Trout. and an expert on sales channel strategy. The 22 Immutable Laws of Marketing (with Al Ries). Major Account Sales Strategy. Came up with original concept of "positioning" in 1969.ries. Author of Go To Market Strategy. www. Aaker . Managing Consultant at LGF Group. Marketing Warfare (with Jack Trout). Books include The New Positioning. www. Both are thought leaders in marketing strategy. Jack Trout is commonly thought of as the father of "positioning". Bottom Up Marketing (with Al Ries).
and Guerrilla Marketing for the Home-Based Business www. Edward de Bono is included in this list because of his huge impact in the area of creative thinking . He has written a series of books on the subject.edwarddebono.. and Managing Brand Equity .org deBono Thinking Systems (his training business):www. Building Strong Brands . Edward de Bono main website: www. Professor Emeritus of Marketing Strategy at the Haas School of Business.com Back to top John Kenneth Galbraith J K Galbraith was not a marketer. but his work as one of the world's leading economists over many decades exemplified absolute thought leadership in business areas that impacted all marketplaces. including The Guerrilla Marketing Handbook (Guerrilla Marketing) . Guerrilla Marketing.com Back to top Edward de Bono He of the six hats.gmarketing. UC Berkeley's profile of David Aaker www.com Back to top Jay Conrad Levinson Jay Conrad Levinson is widely regarded as being the "inventor" of Guerrilla Marketing (or at least of putting a name to certain strategies and tactics). The Age of Uncertainty (1977).Building Brands Without Mass Media . The Lure of Global Branding . Advisor to Dentsu. Lateral Thinking: Creativity Step by Step . University of California at Berkeley. and The Culture of Contentment (1992). Author (amongst many other publications) of The Affluent Society (1958).David Aaker is Vice-Chairman of Prophet. valufacture and much more. Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success (Guerrilla Marketing).davidaaker. Inc. The New Industrial State (1967). Haas School of Business.a key ingredient of marketing.debono.debonothinkingsystems. Brand Leadership. 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. and a recognized authority on brands and brand management. Harvard University's profile of John Kenneth Galbraith John Kenneth Galbraith remembered at Harvard University's Nieman . Author of Strategic Market Management .com De Bono Institute (Melbourne): www.
it is what is understood.ipsos. Their Parents and Their Children . and author of several books on the Australian psyche and current mood (most widely read is Reinventing Australia Hugh Mackay is author ofGenerations: Baby Boomers. as well as to governments and major corporations. The Heart of Enterprise. It isn't what is received. He published data (commercially for $$$) in The Mackay Report for many years. Warning . Designing Freedom and Diagnosing the System for Organizations . " Quick guide to the Viable Systems Model The Cybernetics Society's profile of Stafford Beer's work Back to top Hugh Mackay Hugh Mackay is a very prominent Australian social researcher.com. which still publishes the The Mackay Report (Hugh Mackay retired to concentrate on writing books at the end of 2006.Foundation for Journalism J K Galbraith's obituary in the New York Times Back to top Stafford Beer Professor Dr Stafford Beer created the field of managerial cybernetics the science of effective organisation. It has much to teach us about how businesses can survive in an ever more complicated world. Profile of Hugh Mackay (& phone number) by the Whitlam Institute: www. A quote on the art of communication: "It isn't what is said.html Mackay Report at www. His best known books are Brain of the Firm . Although not on his CV.au . it isn't how it is transmitted.whitlam. Sold this business to Ipsos.nearly all of Stafford's work is hard reading. and how to economically manage the complexity of deliveri ng value to customers in markets which seem to dissolve in to an increasing variety of segments and customer needs.org/people/mackay_hugh. but Ipsos is continuing to produce reports following his methodology). Stafford was one of the few people ever to consult to McKinsey (on their organisational design). Cybernetics can be applied to most situations where an enduring viable enterprise is sought.