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Type of Volume of course unit hrs./sem. Hours for Period of
Group of Form of Total No. Teaching
course Practical independent Number of credits implementation
course units* studies Lectures Consultations of hours language(s)
unit** activities work / semester
SK P Full-time 24 24 6 79 133 5 I EN
*General subjects of college studies BL; subjects of study field (branch) SK; optional subjects of deepening knowledge in study field (branch) PR; optional subject LP
** Compulsory P; optional A

Knowledge of business cultures, perception of the behaviour of business partners of different nations and the motives of decision making is a very
important factor when developing business internationally, therefore the future specialists of international business must have knowledge in national
features, the communication specifics of the representatives of different cultures. The course unit aims at providing the basics to recognize and be aware
of cultural differences, intercultural communication, the features of formation of international organizations and their activity, to develop abilities to
independently make motivated decisions and apply knowledge when combining cultural differences in the international business or international business
Aim of a Course Unit:
To know the features of communication when communicating with business partners of different nations and cultures, to perceive and correctly assess
cultural values and behavior motives of other nations, to get acquainted with the specifics of thinking and decision making of the representatives of other
cultures, while using knowledge in the business area.
Necessary preparation for Course Unit studies:
Title of Course Unit

Coordinating teacher:
Responsibilities Scientific degree, first name and surname

Attendance requirements:
Based on the requirements of the University Studies Regulation (p.22.4.) attendance is compulsory.

Interrelationships between the foreseen learning outcomes of a Study Programme, learning outcomes of a Course Unit, as well as assessment
methods of studies and student achievements:
Criteria for the assessment of
Learning outcomes of a Methods of assessment of
Learning outcomes of a Course Unit the learning outcomes of a Study methods
Study Programme student achievements
Course Unit
4.To create and 1. Is able to understand the influence of
Appropriately explains the Lecturing Assessment of doing
develop an cultures and group communication. conception of intercultural Discussion practical tasks.
international business, communication, the main Analysis of practical situations Interim written test
ensuring responsible concepts, and the necessity to
staffing by applying studying them. Names the
effective management models of culture cognition.
and leadership 2. Defines the national features of Appropriately describes the Group work Interim written test
principles. management and business organization of assessment of expressions of Individual work A separate case study
7. To communicate and representatives of different cultures. cultural differences, and
cooperate in a generalizations in accordance
constructive and ethical with the specific features of
way inside the culture.
company, with clients 3. Is able to assess and organize Is able to appropriately Lecturing Case study
and business partners communication in intercultural summarize cultural Discussion Independent written work
in the multicultural environment. stereotypes, to explain the Group work
environment. reasons of their occurrence Individual work
9. To assess personal
while distinguishing their
responsibly plan the 4. Will define cultural differences and Will appropriately explain the Problem-based learning Interim written tests
professional career their influence on international models of culture Analysis of practical situations Assessment of doing
direction, applying cooperation as well as maintaining classification, being able to practical tasks.
knowledge, skills and business relations. attach certain cultures to the
features distinguished by
personal traits for 5. Is able to choose purposeful forms and Will name and be able to Lecturing A separate case study
continuous learning. means of communication when solving compare the features of Discussion Independent written work
cooperation issues and while negotiating. managing, organizing, Group work Examination
negotiating and meeting of Analysis of practical situations
different cultures; will be Individual work
able to assign the features
chosen in tasks to a certain

Content and volume of a Course Unit:

Volume in hours / content
Title of topic, a short description of Practical activities Independent work
content Lectures Hours for Consultations
Content Hours Tasks for independent work
1. A conception of intercultural Analysis of the concepts of a Collecting and analyzing study
communication, the main concepts. nation, nationality, culture. material Reading scientific literature,
Cultural generalization. summarizing, analysis of practical
Expressions of external cultural Culture cognition: history, Collecting and analyzing study
differences. language, values. material, Reading scientific literature,
summarizing and studying, analysis of
practical situations.
Stereotypes in multicultural area. Differences of civilizations and Spread of public databases, applying
3. The features of stereotype formation. formation of national stereotypes information when solving practical
in the consciousness of society. situations.
Culture classification (according to Search for the features of single Preparation for an interim written test
4. R. D. Lewis and etc.). plan, multi-plan and reserved (collecting and analyzing study
cultures. material, summarizing).
5. The problems of accepting cultural Discussion of the reality of Case study (understanding the
differences globalization/international material on the elements of ones,
relations in the context of foreign and friendly culture while
accepting cultural differences. applying the knowledge in a practical
Cultural shock. Recognizing groups experiencing Online search for information about
6. cultural shock (students, groups of expatriates and the
expatriates, tourists).
expressions of cultural shock that they

Management and organizational Functions of a manager and limits Collecting and analyzing study
order in different cultures. of his/her power in different material, Reading scientific literature,
cultures. summarizing and studying, analysis of
practical situations.
View. The features of forming Analysis of notional situations Group discussion, solving modeled
8. multicultural team. situations (in the process of building
an international team).
A personal status and hierarchy in Review of dictatorial, Ordnung, Preparation for examination
international organizations. The and pushing forms of (collecting and analyzing study
9. influence of different cultures on management. material, reading scientific
establishment of common literature,summarizing and studying,
international organizations. analysis of practical situations).
10.Influence of cultural influences on Research on features in A research on the organizational
business meetings and negotiations. negotiations. features of different cultures in the
The philosophical level of the nature selected literature, databases.
of discussions in different cultures.
The peculiarities of business culture Analysis of opportunities, Preparation for examination
of the most important and the most perspectives and obstacles of (collecting and analyzing study
11.perspective countries of the world. establishing common material, reading scientific literature,
organizations with foreign summarizing and studying, analysis of
partners. practical situations).
Total number of hours for Course Unit 24 24 79 6

Assessment strategy and criteria:

A students learning outcomes of a Course Unit are assessed in a 10 point criteria assessment system, cumulative assessment is applied.
No. of the Task
learning Weight, submission
Parts of cumulative assessment Assessment criteria and comments
outcomes of a % / sitting
Course Unit dates
Is able to understand the influence of cultures on the communication of
Interim test 1-2 20 In week 6
individuals and groups;
Defines the national features of organizing management and business of the
representatives of different cultures. 2 hours in written
Is able to assess and organize communication in intercultural environment.
Week 12-
Independent written work 1-3 30 15
Analysis of the representatives of a selected culture, revealing business,
management, communication, behavior, values.
During the Is able to choose purposeful forms and means of communication when solving
Examination 1-5 50 exam cooperation issues and when negotiating and choosing advertising decisions. 2
session hours in written

The recommended study sources:

The main: Number of copies
No. Year of publishing Authors and title of the publication
house SMK library Other libraries
1. London:
Salvia Cambie and Yang May Ooi International communications strategy. Developments in cross
2009 Kogan 2 4
cultural communications, Per and Social media
2. McGraw-
2007 Martin J., N., Nakayama T., K. Intercultural Communication in Contexts. 2 2
3. 2009 Cambie S., May Ooi Y. International communications strategy KoganPage 2 4


No. Year of publishing Authors and title of the publication Publishing house

1. 2006 Friedman J. Cultural Identity and Global Process. Sage Publications

2. 2006 Fred E. Jandt. An introduction to intercultural communication :identities in a global community Sage Publications
3. 2004 B. Gudykunst, Bella Mody. Handbook of international and intercultural communication Sage Publications
4. Geert Hofstede. Cultures consequences : comparing values, behaviors, institutions, and Sage Publications
organizations across nations
5. 1995 Fred E. Jandt. Intercultural communication: an introduction Sage Publications

Other study sources:

Databases: EBSCO Publishing (10), Emerald Management e-Journals Collection, Taylor & Francis; eBooks: eBook Academic Collection (EBSCO).