Alcohol Industry In India
Indian Spirits Sector - Overview Indian Liquor Industry with estimated market value of INR 340 bn is growing at 12-15% over the last two years. The industry is estimated to have sold 115 mn cases of IMFL last year. The sector is expected to maintain its CAGR of ~15% while the premium segment Wine and Vodka is expected to grow at a higher rate. With consolidation and foreign acquisitions gaining steam the sector is about to witness next phase with realization rising in line with that of their foreign counterparts. There are 325 distilleries in India, with an installed capacity of about 3.58 billion litres of liquor. However, production rate is about 40% of total licensed capacity as total requirement of liquor stands at 1.3 billion liters. Major National Players United spirits with about 60 % of market share in IMFL is the undisputed leader. Radico Khaitan who entered the IMFL space some 8 years back has already cornered 12 % market share and gaining. Other players include Mohan Meakin (9%), Jagatjit (8.5%), etc. International players The major international players are Pernod Richard, Remy Cointreau, and Diageo (Diageo has tied up with Radico for entering Indian markets in brown spirits) Investment Rationale Inherent Potential, Deregulation, western cultural influence and high entry barriers has helped the industry in notching up higher sales growth. Alcohol sale is driven by the high GDP growth and more people entering the drinking club with newly obtained prosperity or from up trading from the existing brand. Inherent Potential: Since liberalization, the economy has been growing at steady pace with per capita income rising from INR 23,222 in 2005 to INR 6,012 in 1991. Shift from country liquor to IMFL is expected with rising per capita income and limiting the sale of country liquor by states due to hygiene factor. Industry has one of the lowest per capita consumption of both Liquor and Beer and also since the margins are amongst the lowest...
Alcohol and Emerging Markets (Patterns, Problems and Response).
S. K. Ghosh
The second part discusses encouraging better practice.The second volume in the International Centre for Alcohol Policies series on Alcohol in Society explores in a unique way how a balance may be achieved between public health and commerce. and individual responsibility. The book also states that each country in Africa aims to develop policies on alcohol. there is an enormous diversity of cultures in the whole continent. scientists. such as women. rather than ad-hoc policy-making. In the sub-Sahara and Africa. all need to have a place at the table. Russia. The findings and observations are very close to my own findings from a similar research project in West Bengal and Punjab about a decade ago. South East Asia. are weakening steadily and alcohol drinking has been spreading to all classes of people. Alcohol policies need to be formulated in these countries taking into account the social. scholars and public health experts. the chapter compares the drinking habits of Indians with Asians in the UK. Asia. short-term perspective. it discusses contemporary trends of the patterns and consequences of drinking in developing areas like Africa. on patterns of drinking. as well as other factors. The pattern of drinking is definitely changing very fast. A more holistic approach. the steady introduction of a market economy. including attitudes towards the consumption of alcohol. teenagers. to achieve a proper conclusion in most developing and Latin American countries. as well as rapid social changes. The chapter on The Alcohol Drinking Pattern in India is also interesting. In the first part. China. giving a good indication how in practice different disciplines like governments. It has always been difficult to collect detailed and accurate information. culture. Latin America. to enable the inhabitants to enjoy the benefits and pleasures of drinking. and public health dimensions of alcohol use and abuse. The book indicates that any policy on the topic of alcohol drinking should have a balance between governments' regulation. All Asian countries are experiencing an increase in the demand for alcohol. and the rural rich. and reliable data. industry self-regulation. India. which cannot easily be described in simple terms. and I agree that there is an
. religious. based on objective and long-term prospectives would be ideal. as well as the beverage alcohol industry. The influence of these. This is initiated by changing lifestyle. and Mexico. thus giving various perspectives on alcohol-related issues in different countries. cultural. and growing consumerism in India. like quantity and frequency are so diverse that a multidisciplinary approach towards understanding of alcohol drinking would be the better proposal. Different authors have contributed. Cultural and religious controls. and also central and eastern Europe. Other factors are also bringing about various changes. without adequate consultation from different disciplines. political. and exposure to more sophisticated advertising in a context where people have the right to choose from different options. such as the break up of the traditional joint family system and changes in values and attitudes. while also taking appropriate measures to protect against all the ill effects of alcohol. the liberational market. This book contains 14 chapters and is in two parts. that prevented people from drinking alcohol. Most Asian countries may be approaching alcohol use and abuse from a narrow. economic. Alcohol drinking is also increasing amongst groups who were traditionally abstainers. with major changes in economic policies. non-governmental groups and bodies.
which is posing a challenge to medical workers. which is 96% proof alcohol. and also suggesting a framework for responsibility and a checklist for related activities. In Mexico and other Latin American countries. I found a similar picture in India when I carried out an alcohol-drinking survey. and the fall of socialism.. social and economic changes. I am sure that it will be very useful for research workers. the culture does not limit the drinking of alcohol and so the habit is quite widespread. Taylor and Francis. not whisky
. at least in the short term. mentioning the industry structure as a whole. and consumption of alcoholic beverages. trade. particularly in the mental health field. There is definitely an urgent need for research designed to support the national programme and to answer questions about different aspects of alcohol drinking and alcohol production. there has been a long and rich tradition in the production. Another real danger is the production and sale of nondrinkable alcohol. health visitors and other health professionals. or the consumption of home-made beverages which have been produced with no health controls. £33. ISBN: 0 87630 978 3. and also for alcohol producers and policy-makers on alcohol drinking in many countries. In central and eastern European countries. 384 pp. China has experienced tremendous social and economic changes. especially in some parts of India where alcohol drinking is becoming more prevalent. London. quite a few important points are made in identifying the most appropriate role for the beverage alcohol industry. 1998. responsible promotional and advertising practices. alcohol education. improving the data on patterns and level of consumption. suggesting that the task that lies ahead. and the prevalence of drinking alcohol and of alcohol-related problems has also increased significantly. it is said that extreme political. In Russia. as a possible result of restrictions on availability.00. from the 1980s onwards. On the whole this book is well presented and gives a new dimension to the pattern of alcohol drinking in many countries of the world. is likely to prove very difficult.
Edited by Marcus Grant. have created a difficult context in which to formulate and implement government policy. In a later chapter.
Column : Whiskey. The concluding chapter by Marcus Grant is well written.urgent need for the country to review its alcohol policies. within a short time.
Jan 31. It was 133%. thanks to an encounter with a sophisticated bartender. the brands distilled in Scotland. 2009 at 0002 hrs IST
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: Of course pubs routinely spring surprises on you. finding myself surprised at the compound annual growth rate (CAGR) of Irish Whiskeys (spelt with an ‘e’) in India. up from a mere 1. 2009 at 0002 hrs IST Updated: Saturday. the poor reputation of Scotch whisky forced the Irish and American distilleries to adopt the spelling “whiskey”. Jan 31. Irish brands sold about 3. There is a history behind the ‘e’ in Irish Whiskeys.500 cases last year. I crosschecked his insights with the International Wine and Spirit Record data. the Irish masterpieces. Next. Two centuries ago. Today. to distinguish their higher product quality. Canada
. Wales. he brought me up-to-date with how the demand for these Irish brands has been increasing nowadays. but sometimes these are of the instructive sort.Reghu Balakrishnan Posted: Saturday. First. he strongly suggested that I try Jameson or Bushmills. This was the kind of experience I had during a recent visit to a pub in the western suburbs of Mumbai. while Scotch whisky showed just a 9% CAGR.500 cases in 2005.
Wikipedia currently defines Indian whisky as “an alcoholic beverag e that is labelled as ‘whiskey’ in India.com Open Integrated 3-in-1 Account Now! ICICIdirect. This has led to a peculiar situation.ecampaigns.
Ads by GoogleFree market Research Report Access Latest Annual Reports Free Get Online Reports or Hard Copies! www.com/%27The+malt+ malt w hisky market has huge potential'. Historically. An unflattering decription for sure.in Full-Text Online Library Online library of book. extra ‘e’.
'The malt whisky market has huge potential'. journals.com/Online_Library
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<a href="http://w w w .com Online Share Trading It All Started With ICICIdirect. while ‘whiskey’ is what we call the spirits distilled in Ireland and America. This will only result in the invasion of more Irish and Canadian brands. www.and Japan go by the sobriquet ‘whisky’. articles. Research online. Indian liquor manufacturers have a love-hate relationship with their foreign counterparts.OrderAnnualReports.Questia. arguing that it doesn’t rise up to their standards. but it is unlikely that we will see this condescension subside any time soon. Foreigners have never recognised Indian-made whisky or brandy. and as such would be considered a sort of rum outside of the Indian subcontinent”. which is distilled from fermented molasses.thefreelibrary. Just acquiring a high-end historical single malt brand and turning it into a low-cost blended brand will not suffice for Indian manufacturers to get the coveted. wherein Indian manufacturers call themselves “Indian made foreign liquor” makers.</a>
Byline: Dhiman Chattopadhyay
This is acting as a deterrent for buyers. malt whisky has only an 8 per cent market share. The company is not interested in ad blitzkriegs since the target audience is rather niche. is yet to crack the Indian market despite India consuming 92 million cases of whisky annually. Foreign spirits are taxed between 200 and 500 per cent more than domestic counterparts here. However.Summary: Glenmorangie. Its Global Business Development Director David Ridley talks about the problems and business plans. Know More! Nielsenacademy. one of the oldest malt whisky brands in the world. the country is yet to wake up to malt whisky. What is the major hurdle for growth? The taxation system on spirits is a major cause for concern at present.com Best Stock market Tips From Leading 3 Brokers in India Register For 2-Day Free Trial BestStockIdeas. The bright side of this is that it means there is huge potential for growth. one of the oldest malt whisky brands in the world. Why is this? Globally. Instead. with 92 per cent preferring blended whisky. After LVMH LVMH Moët Hennessy-Louis Vuitton (upscale retailer) bought Glenmorangie. Glenmorangie. now owned by Louis Vuitton Mo & euml. the business plan is simple: to conduct several rounds of tasting sessions with both trade experts as well as connoisseurs across key metros to create awareness and spread the word about Glenmorangie. now owned by Louis Vuitton Moet Hennessy. Excerpts: Indians consume more whisky than most other nations. Yet the malt whisky market is negligible.co. we have been steadily increasing our presence in India. is yet to crack the Indian market despite India consuming 92 million cases of whisky annually.t Hennessy. NUMBERS OF NOTE
. While 92 million cases of whisky were sold in India in 2008. too.000 cases of this was malt.
Ads by GoogleCareer in market Research The Nielsen Company's 11 Month Fast Track Career Program. a mere 35. differing from state-to-state. who prefer to buy single malt abroad where it's far cheaper. Malt whisky targets only the high-end consumer who craves exclusivity.in/FreeTrial What sort of growth are you looking at and how do you propose to achieve this? We hope to see India reach this take-off stage by 2012.
These cities mostly dump the wastes in landfill sites. LMIL LMIL London Market Information Link . 2..50%: The likely-increase in demand for diamond jewellery (Rs 29. Reproduced From Business Today. The domestic jewellery market is pegged at Rs 76.info an Albawaba. or being the wealthiest. n. Click the link for more information.800 tonnes: The amount of municipal solid waste produced by Delhi per day. 6.2 million and the superrich su·per·rich adj. diamond.200-crore sales. Provided by Syndigate..2 million belong to the upper middle class segment.. a crore of rupees (which is nearly $5..5 mn: The number of "affluent households in India.the number that is represented as a one followed by 7 zeros. relating to. according to a survey carried out by FICCI FICCI Federation of Indian Chambers of Commerce and Industry in 22 cities. (used with a pl.800 crore.1 million households.500 tonnes. while Mumbai generates 6.000) s>.000. as. 2. 1. 2. All rights reserved. according to a survey by AC Nielsen. Copyright 2009. crore . Rs 22 cr: The amount of compensation paid to Britannia Industries by Danone Group for IPR IPR Intellectual Property Rights IPR Inprocess/Inprogress Review IPR Industrial Property Rights IPR Institute for Policy Research (Northwestern University and University of Cincinnati) IPR Institute of Public Relations infringement of the "Tiger brand.com company
India consolidates position as number one whisky market
. compared to the current Rs 20. which includes gold.300 crore n. Of.. 1. ten million ) in India in 2010-11. Ten millions. Out of this. 0. The rich has 0. Noun 1. platinum and others. Containing the richest ingredients: superrich chocolate ice cream.
led by premium blends . However. the fastest growing overall brand with significant consumption volume in the US is in fact Diageo's Crown Royal. This market is fuelled almost entirely by Indian whisky which accounts for over 99 per cent of total consumption. however. India is unlikely to spring to mind. but France is expected to overtake the US as the number two country this year. or whiskey.
. The biggest consumers of blended Scotch are the Spanish. For further details of Canadean's 2002 Whisk(e)y International Product Watch Report. with consumption dominated by two brands: Jack Daniel's Old No 7 and Jim Beam. is the fourth largest in the world for the blended drink.but global brands have still to make much of an impact there. the UK. and South Korea is now the fourth fastest growing national market. More significantly. more than double its nearest rival . the second and third largest markets respectively. some 20 per cent higher than that of the US. The five best selling products there are so-called secondary whiskies products such as Mehkong and Black Cat. Furthermore. Paraguay and Argentina among the five markets showing the largest downturns. Canadean said. consumption in India reached around 52 million cases in 2002. in all its variants. with consumption likely to rise to 55 million cases. Canadian whisky and blended Scotch all showing steep declines. but the subcontinent was the largest global market for whisky. remains high . The report said that whisky. But India is not the only country showing good growth in whisky sales. the second-largest market. Diageo's Johnnie Walker does have some presence in Thailand. the report said. In the same period. although its sales are still dwarfed by the local products. Scotch's 'home' market. the US market also showed a downturn in 2002.8 million cases in 2002. Consumption in Thailand. Venezuela. Americans consumed twice as much Bourbon and American whiskey. The strong recovery since the Asian financial crisis has coincided with whisky consumption more than doubling in the last four years. whisk(e)y consumption in many South American countries continues to recede with Bolivia. Canadean's report also analyses sales by whisky category. according to a new report from Canadean. the third largest whisk(e)y market in the world. a Canadian whisky. consumption is likely to fall in the US and Thailand. with Bourbon and other American whiskeys. Although the US remains an important market for blended Scotch.Related topics: Consumer Trends When you think of major whisky markets. The market . who drank 9.in South Korea has mirrored the country's recent economic fortunes. contact Andy Bryce . Elsewhere. South Korea is second only to India in volume. Canadean predicts that India will again strengthen its position in 2003. Despite its size. of the 10 markets increasing most rapidly. and shows that blended Scotch whisky is by far the most popular. last year.around 29 million cases in 2002.
It was acquired by United Spirits. SWC was into diversified businesses.1300 crore. which it shed as part of a restructuring plan. Before 1999. Most notable were the sale of Calcutta Chemicals and Detergents India Ltd to Henkel-SPIC
. in mid-2005 for around Rs. the free encyclopedia
Jump to: navigation. It is involved in the production and sales of Indian Made Foreign Liquor. search
Shaw Wallace & Company Limited is a liquor manufacturer in India.Shaw Wallace
From Wikipedia. The two biggest brands of SWC are Royal Challenge Whisky and Director's Special Whisky. a part of United Breweries.