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CRAFTING
B R A N D N A R R AT I V E
The Nisos brand is built on full tailoring of the
c l i e n t ex p e r i e n c e o u t s i d e o f t h e p ro j e c t d e l i ve r a b l e .

T h e o b j e c t i ve i s to p o s i t i o n N i s o s a s a b e s t - i n - c l a s s
s e r v i c e h e l p p o te n t i a l c l i e n t s f i n d i t by
m a k i n g e a c h p a r t o f t h e p ro c e s s a p l o t p o i n t i n t h e
N i s o s s to r y.
B R A N D TO U C H P O I N T S
A N D C O N S I D E R AT I O N S
PRODUCT

1 I d e n t i f y a n d c o m m u n i c a te t h e s i g n a t u r e N i s o s
i n te l l i g e n c e a n d s t r a te g y i n s i g h t s , a n d w h e r e
t h ey a r e b e s t - i n - c l a s s .

B R A N D C O M M U N I C AT I O N S

2 E vo ke d i s c r e t i o n , exc l u s i v i t y, c o m p l e te r e l i a b i l -
i t y. Ta i l o r b r a n d n a r r a t i ve s a n d m e s s a g i n g d i -
r e c te d o n l y to c l i e n t s . Ta r g e t s e l e c t s p e a k i n g
e n g a g e m e n t s w i t h o u t r e fe r e n c i n g N i s o s .

D I G I TA L P R E S E N C E

3 E m p l oy S E O s t r a te g i e s to i m p rove s e a rc h a b i l i t y
w i t h o u t s a c r i f i c i n g i m a g e . Ke e p d e t a i l s av a i l -
a b l e o n l y fo r p ro s p e c t i ve c l i e n t s v i a e m a i l o r
p a s s wo rd - p ro te c te d p a g e .

IN-PERSON EXPERIENCE

4 D eve l o p S O P fo r i n - b o u n d r e qu e s t s , c l i e n t
m e e t i n g s , a p p rove d m e e t i n g l o c a t i o n s by c i t y,
c o n fe r e n c e a t te n d a n c e s , e t c .
BUILDING EXCLUSIVITY,
MARKETING EXPERTISE
Exclusivity and trust go hand-in-hand. From top to bot-
tom, the process is best crafted with a sense that every-
thing will be taken care of between admins; every detail
providing comfort, which encourages trust.

For instance, meetings in private areas of private clubs


or top hotels, having someone in the room exclusively to
take notes, and ensuring secure methods of communica-
tions are a few key ways to acheive this.

Exclusivity and discretion present a natural challenge to-


ward marketing Nisos. Some methods to address this in-
clude select speaking engagements for key members of
the team and building a schedule of meetings with target
companies around conference attendances in various cit-
ies to build relationships.
COMPETITIVE
C O N S I D E R AT I O N S
Based on competitive analysis of the websites and general research on Kroll, Hakluyt, and others such as K2
Intelligence, Stratfor, and Strategic Insight Group, all but Hakluyt have extensive site presences, and exces-
sive details and free accessible content.

Given Nisos barebones web strategy, it is best paired with robust SEO practices, and supplemental materi-
als provided at clients request. This may include, private, targeted ongoing reports on subjects of interest
may find it valuable to keep them abreast of the latest analysis in a direct manner.

Additional considerations include adding bios of founders and directors of Nisos in presentations, and a list
of places your team has worked at on the website.